Football is “just a game,” but it is a game that binds generations of people together through memories, shared emotions, and stories. The dilemmas we face as fans about head injuries, player health, and a host of other social, economic, and political issues cannot be dismissed. If we can’t draw some line, even to ourselves, about where our limits are and how we can become ethical fans then we will lose all those stories, all those connections, all those highs and lows that exalt us or that we willingly suffer through.

1. A LT E R N AT I V E F U T U R E S
F O R F O O T B A L L
J A K E D U N A G A N , P H . D .

2. F U T U R E S S T U D I E S /
S C E N A R I O S
• No “crystal ball” gazing. No predictions.
• Interrogate our hidden and not-so-
hidden assumptions about change.
• Provoke audience/ clients to think about
unthought or unthinkable alternatives.
“Tune our neurons” toward the future.
• Help individuals, groups, society act
positively within this wider view of
possibility space.

3. M A R S H A L L M C L U H A N
“We shape our tools and
thereafter our tools shape us.”
sketch by Lloyd Walker

4. F O O T B A L L I N T H E F U T U R E
F O U R S C E N A R I O S A N D A R T I FA C T S

5. S C E N A R I O 1 :
I M PA C T A C C O U N T
• P L AY E R S H AV E M A N D AT E D T R A C K I N G F R O M
F I R S T C O N TA C T
• A N A C C O U N T O F I M PA C T S A R E
A C C U M U L AT E D O V E R C O U R S E O F P L AY I N G
L I F E
• B I O M E T R I C I D E N T I F I C AT I O N I M P L E M E N T E D
• M A N D AT O RY R E S T P E R I O D S
• M A N D AT O RY “ R E T I R E M E N T ” I F P L AY E R
A C C R U E S T O O M A N Y H I T S
• H O W G A M E M I G H T C H A N G E :
• L I T T L E / N O C O N TA C T I N P R A C T I C E
• M O R E P L AY E R S / P L AT O O N S
• M O R E “ S I T T I N G O U T ” O F L O W P R O F I L E
G A M E S
• C H E AT I N G / H A C K I N G / S U B V E RT I N G
S Y S T E M ?
Snap-in sensor
cap talks directly
to your brain and
your helmet.
BrainBank
Wear
Mouthguard
protects and
measures force
of impact.
Description of
these screens and
their featuers
The all-new BrainBank system uses state-of-the art science and cutting-
edge design to provide the most comprehensive and accurate impact
accounting in the game. Knowledge is Power, and Power is Victory!
No more false positives or negatives. Never make a
life-changing mistake in the heat of battle.
Hack-proof biometric authentification system meets or
exceeds all mandated tracking requirements. Elegant
interface updates in real-time.
Stylish design meets all-pro performance.
Triple-confirmed indicator lights take the
guess-work out of game-time decisions.
wear.track.play
TRACK
PLay
Play with confidence! The
most advanced system for
preventing second impact
syndrome.
TM
TM
TM
TM
Precision metrics keep
players, coaches, and
monitoring boards aware
of impact credits and rest
periods.

6. S C E N A R I O 2 :
V I RT U A L F O O T B A L L : T O U G H E R T H A N R E A L
• Players are live-synced to virtual playing
field
• Physcial contact is created through “kuka
arms,” allowing for force, but protecting
the head.
• Games take place on specialized “fields”
with moving floors beneath each player.
• Spectators can be “beamed in” to the
virtual helmets of players, for a more
immersive experience.

7. S C E N A R I O 3 : U S E T H E F O R C E
• Magnetic-based helmet
tech decreases impact
injuries
• Reduced major impact G-
force/ concussions
• What about sub-concussive
impact?
• False security?
ZX-G250magnetic helmet
Finally, a movable object actually meets an unopposable force.
Introducing the lightest, most powerful magnetic helmet on Earth.

8. S C E N A R I O 4 :
I N S I D E F O O T B A L L
• Breakthrough in treatment and preventative
interventions for impact injuries
• Pharma works at molecular level to protect
brain
• Game is allowed to continue with minimal/ no
rules changes
• Players more aggressive, with sense of
protection
• false security? side effects? long-term effects?
Solidifia Genetitech rDNA Pharmaceutical
Solidify™, recently approved by the
FDA and now endorsed by over 20
sports sanctioning bodies (includ-
ing the NFL, the NCAA Super 64,
WNFL, NHL, WWE, FIFA, FIBA,
and WBA), is now available by
prescription for athletes and others
who put their brains in harm’s way.
NOT JUST FOR ε4 POSITIVE PLAYERS!
Solidifi’s patented formula not only reduces the risk of
long-term effects of repetitive impacts for those with
the ε4 allele, it works for everyone. Of course ε4’s are
most susceptible to neurophysiological de-
terioration and reduced function—Solidifi™
is already required for those players. But
did you know Solidifi™ has been clinically
proven to reduce negative, long-lasting
effects on the brains of non- ε4’s as
well. Solidifi™ is for anyone who cares
about their own brain, or their child’s brain.
AS YOUNG AS 15!
While Solidifi™ continues its clinical trials for kids as
young as 10 years old, it has been proven safe, and is rec-
ommended for use, for players as young as 15 years old.
If you’re a Mom or Dad who has a kid who wants to
play football, but you are worried about their brain
health, you can now rest easy. And don’t wait until
your child has had a concussion.
Solidifi™ works best when used
before impacts. Visit solidifiyour-
brain.net to find doctors in your
area who can prescribe Solidify™.
Or, ask your doctor about it, today!
A MULTI-FACETED APPROACH
Unlike some other drugs out there, Solidifi™ is a spe-
cially designed cocktail of targeted interventions to
address key pathways of CTE and other impact-related
degenerative diseases. It works by:
• Reducing neuro-inflammatory responses
• Normalizing microglial activation
• Regulating excitotoxic amino acids
• Flushing toxified tau proteins (using
patented plaque-fighting compounds)
100 YEARS IS LONG ENOUGH!
The science of understanding head injuries
has come a long way since 1928, when Dr.
Harrison Martland first described symptoms
of dementia pugilistica. In fact, we’ve made
more progress in the last 10 years as we
have in the previous 90. It’s time to reduce
the effects of impact injuries, end CTE, and
protect the players of the sports we love.
DON’T BUYA SAFER
HELMET,GROW ONE.
In only a few short months, fluid and padded fat
layers grow in between the brain and skull.
Find out more about how Solidifi™ works at www.solidifiyourbrain.net
Protect the brain from the inside out!

9. W H AT ’ S N E X T ?
G A M E P L A N

11. – TA N C R E D I , I N T O M A S I ’ S T H E L E O PA R D
“If we want everything to stay the
same, everything must change.”

12. R E A D Y… B R E A K ! !
N E U R O - H U D D L E