Differentiating Between Market Structures PaperWrite a 1,500 to 1,600 word count paper. Due on Jan. 13, 2015 by 8 PM. Follow the instruction below. I also attached in this paper my grading rubric. Thank you. You will apply important microeconomics concepts toward the competitive strategies of an organization that operates in an industry of your choice. You will evaluate the differences between market structures and identify a group of competitive strategies consistent with the market structure that best aligns with the market in which the organization competes. You will assess how the market structure positively and negatively affects the firm and evaluate the efficacy of the structure's competitive strategies.  Select an industry. Technology industry, Samsung Company- Competition Sony Identify the market structure in which this organization competes. Clearly indicate why the market structure was decided upon, and how this market structure differentiates from the other alternatives. · How might the company you selected find itself working with organizations in the same industry that are an oligopoly, perfect competition, monopoly, or monopolistic market structure. Examine the different sectors with an industry and how market structure may vary within those sectors. Identify three or more competitive strategies of your choice that may be used by the organization to maximize its profits over the long run. Evaluate the efficacy of these strategies in the market structure you identified. Make recommendations related to the strategies the organization might consider to maximize its profits. Format consistent with APA guidelines. Grading rubric for this assignment Grading Guide Content 70 Percent Met Partially Met Not Met Comments: Explanation of how does the organization compete in the marketplace Identification of the strengths and weaknesses of the firm, as determined by their customers as indicated by the marketing surveys Identification of the market structure best suited to this organization Includes a detailed rationale as to why the market structure is best suited to the organization. Explanation of how the chosen market structure may positively and negatively affect the firm. Explanation of how the effectiveness of the competitive strategies within the market structure affect the organization's long-term profitability Recommendation of competitive strategies the organization should consider with rationale The paper is 1,400-1,750 words in length. Total Available Total Earned 11 #/11 Writing Guidelines 30 Percent Met Partially Met Not Met Comments: The paper--including tables and graphs, headings, title page, and reference page--is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the .

1. Differentiating Between Market Structures PaperWrite a 1,500
to 1,600 word count paper. Due on Jan. 13, 2015 by 8 PM.
Follow the instruction below. I also attached in this paper my
grading rubric. Thank you.
You will apply important microeconomics concepts toward the
competitive strategies of an organization that operates in an
industry of your choice. You will evaluate the differences
between market structures and identify a group of competitive
strategies consistent with the market structure that best aligns
with the market in which the organization competes. You will
assess how the market structure positively and negatively
affects the firm and evaluate the efficacy of the structure's
competitive strategies.
Select an industry. Technology industry, Samsung Company-
Competition Sony
Identify the market structure in which this organization
competes. Clearly indicate why the market structure was
decided upon, and how this market structure differentiates from
the other alternatives.
· How might the company you selected find itself working with
organizations in the same industry that are an oligopoly, perfect
competition, monopoly, or monopolistic market structure.
Examine the different sectors with an industry and how market
structure may vary within those sectors.
Identify three or more competitive strategies of your choice that
may be used by the organization to maximize its profits over the
long run. Evaluate the efficacy of these strategies in the market
structure you identified.
Make recommendations related to the strategies the organization
might consider to maximize its profits.
Format consistent with APA guidelines.

2. Grading rubric for this assignment
Grading Guide
Content
70 Percent
Met
Partially Met
Not Met
Comments:
Explanation of how does the organization compete in the
marketplace
Identification of the strengths and weaknesses of the firm, as
determined by their customers as indicated by the marketing
surveys
Identification of the market structure best suited to this
organization
Includes a detailed rationale as to why the market structure is

3. best suited to the organization.
Explanation of how the chosen market structure may positively
and negatively affect the firm.
Explanation of how the effectiveness of the competitive
strategies within the market structure affect the organization's
long-term profitability
Recommendation of competitive strategies the organization
should consider with rationale
The paper is 1,400-1,750 words in length.
Total Available
Total Earned

4. 11
#/11
Writing Guidelines
30 Percent
Met
Partially Met
Not Met
Comments:
The paper--including tables and graphs, headings, title page,
and reference page--is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and

5. punctuation.
Total Available
Total Earned
4
#/4
Assignment Total
#
15
#/15
Additional comments:
MANAGING CHANGE PART I
1
MANAGING CHANGE PART I
8
Managing Change Part I
MGT/426Managing Change Part I

6. Science Applications International Corporation (SAIC) is the
work organization Learning Team B has chosen for this paper.
It is based out of Mclean, VA is a contracting company that
supports various federal government department/divisions,
military, and private sector civilian organizations. Our focus is
in areas such as information technology, grid technology,
system engineering, financial analysis, and program office
support.
This paper will identify a specific change that the team feels
should occur in this organization. It will describe the cycle of
change, and the specific change that needs to occur within the
cycle of change. In so doing, it will also compare and contrast
continuous and discontinuous change in this scenario. This
paper will differentiate between the two types of change agents
and discuss how one or both can be used in this scenario.
SAIC Background
SAIC encountered internal turmoil, which called for the
removal of three of its top executives in connection with a
contract it had with agencies in New York City known as the
City Time Contract. The company has also decided to move
from a historically independent company and split into two
public companies, SAIC and LEIDOS. This was done to
increase the organization’s potential for bidding on government
contracts and address any perceived conflicts of interest when
providing multiple and or different services for the government.
The legal issues associated with the contract, the removal of the
executives, and the spilt will undoubtedly trigger change both
internal and external.
Cycle of Change

7. The cycle of change is a process from which an organization
goes through a major change or implementation in order for the
organization to change the way it currently does business. These
changes can come about for many reasons, changes in
technology, changes in the business structure, or major
innovations within the business sector.
Managing change in the workplace is a continual process.
Implementing these changes can be exciting and yet difficult at
the same time. Change can be the most difficult obstacle to
overcome in any work environment. When change is
implemented it can be hard for employees to adjust to the new
rules and responsibilities. Change in itself can be viewed good
or bad depending on one’s perception of the change and how it
will affect them (Palmer, Dunford, & Akin, 2006).
Each lifecycle stage does offer new opportunities for an
organization. There are four distinct stages to the organizational
life cycle. The first stage is entrepreneurial stage, which is the
birth or the re-birth of the organization. This stage is making
sure that certain resources are made available and that the
organization is establishing its mark in the market.
The second stage is collectivity stage which is the development
of the organizations strategies and goals. In the collectivity
stage this is establishing cohesion and guiding goals. This is the
stage that Citigroup needs to focus upon; because of the
organizations overarching goals the managers have failed the
employees. Focus to be on place back building the knowledge of
the employees, his or her abilities, skills, teamwork, and most
of all for everyone to work together as a team.
The next stage is formalization which is establishing,
procedures, policies, and formal control systems. The last life
cycle state is the elaboration stage which is the business
revitalizing, and problem- solving stage.
Two Classifications of Change

8. The two classifications of change that affect organization,
continuous, and discontinuous, have specific agendas, and
criteria to improve the company. Change for SAIC has come at
a crucial time in the company’s history. Change of any kind
affects all who are employed with SAIC. Employees have stock
in the company and are considered employee owners. Any
changes financially affect them in one way or another.
Continuous
Continuous change will certainly be a model the company
follows as a result of decisions made to replace executives and
split the company. This change is considered to be incremental
change that “may involve adjustments in systems, processes, or
structures, but it does not involve fundamental change in
strategy, core values, or corporate identity” (Palmer, Dunford,
& Akin, 2006). Continuous, also known as first-order and
incremental change, maintains, and develops the business. There
are no drastic changes in culture, values, strategy, or identity
(Palmer, Dunford, & Akin, 2006). An interpretation of first-
order change is maintenance for keeping up with what is the
needed standard performance. A business that uses certain
software may determine a new report is more effective than
another report previously used.
Continuous change unlike discontinuous change is understood
and changes are expected and gradually occur like a butterfly
for example that changes from a caterpillar. This change occurs
over a period of time. With the split occurring taking the
company from independent to public the financial outlook of the
company will most certainly change. Shareholders will now be
part of the company so the dynamics will change. The company
will stay the course and the logic and ideals that brought
success will continue to exist. Investors must be assured that
positive change and the companies’ effort to move in the right
direction and bring about positive change will occur and a
strategy in place to show how this change will be implemented.

9. Discontinuous
Discontinuous change, also known as second-order change is
fundamentally different from first-order change. Second-order
does not maintain or improve the business, it completely
changes the business. Discontinuous transforms the company
from one identity to another (Palmer, Dunford, & Akin, 2006).
Downsizing, restructuring, merging, and buy-outs, are common
examples of discontinuous changes. The purpose for second-
order, unlike first-order, is to transform the business into
something completely different.
One could argue that with the company splitting in two public
companies that discontinuous change may be the model involed
because the company is now moving into unchartered waters.
Moving to a public company when traditionally we have been
independent involves unforseen changes. Keep in mind the
company is a contracting agency and whether these contracts
will be affected by the changes continuous, discontinuous or
both is yet to be seen. The split however will make the company
more competitive thereby increasing revenue and attracting
investors.
Change Agents
The two types of change agents are internal and external.
According to Palmer, Dunford, and Akin (2006), "Examples of
internal change agents are corporate board members, CEOs,
executives, managers, and others in an organization's work
force. External change agents include investors, suppliers,
community activists, government regulators and even
consumers.
Internal
Internal change agents usually come from either the human

10. resource department or top level management and they have a
huge role to play in the restructuring of an organization.
Challenges internal change agents face are having to ensure that
they do not get affected by other people's power games, as they
would have knowledge of the internal politics (Palmer, Dunford,
& Akin, 2006). They will also have to convince others that
they have the necessary skills and expertise that will effectively
contribute to the organizational change that has been task to
them instead of having the company engage an external
consultant, which results in cost saving as well. Connecting
with the influential people in the company of different
departments is also an essential factor as they can be the
internal change agent's key points of influence to the
organization as a whole (Palmer, Dunford, & Akin, 2006).
External
External change agents are often consultants that are being
hired based on their expertise and portfolio that they have. They
are often being hired because the top management feels that
there isn't any suitable or capable people within the
organization to be appointed as internal change agents and thus
the outsource hiring of experienced consultants. However,
according to Palmer, Dunford, & Akin (2006), "Arguments for
the use of external agents outnumber those against. A field
experiment; showed that organizations could be made more
receptive to research results through the use of external
consultants. This gives external change agents the advantage of
objectivity, allowing analysis and examination of the various
cultures, practices and mindsets that are within the organization
(Palmer, Dunford, & Akin, 2006). An internal change agent,
who has already been part of the organizational culture for a
period of time might overlook something and not be as
objective, which make employees feel they have a biased view
towards certain issues. External change agents also have an
added advantage of committing all their time to the task that is

11. given to them. This is unlike internal change agents, where they
have to be concerned about the daily operations of the company
as well as implementing the different changes in the
organization (Palmer, Dunford, & Akin, 2006).
Another consideration a company must consider when
appointing a change agent is what model of approach should be
used in the implementation process. One popular model is the
organization development approach. Change agents take on a
leadership role with values that include humanistic, democratic,
and developmental aspirations of the company (Palmer,
Dunford, & Akin, 2006).
Conclusion
The work organization described and discussed in this paper
was Science Applications International Corporation (SAIC). It
identified a specific change that we felt needed to occur. Also
describe was the cycle of change, and the specific change that
needed to occur within the cycle of change. This paper
compared and contrasted the continuous and discontinuous
change in this scenario. As well as differentiated between the
two types of change agents and examined how one or both were
used in this scenario.
References
Palmer, A., Dunford, R., & Akin, G. (2006). Managing
organizational change: a multiple
perspectives approach. Retrieved from The University of
Phoenix eBook Collection database.
Retrieved from http://apps.washingtonpost.com/local/top-dc-
companies/2011/company/science-
applications-international-corp/591/

12. Retrieved from http://www.saic.com