Introductory and closing deck for the WhatUsersDo workshop on 28 Jan 2015 in central London.

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Getting Going with Users
28th Jan 2015
Soho Hotel, London

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Agenda
 09:30 – 10:00 Intro, Quiz, Define UX Testing, set the context (Lee)
 10:00 – 11:00 Designing UX Tests (Peter)
 11:00 – 11:15 Coffee
 11:15 – 12:15 Extracting and sharing insight (Laura & Georgia)
 12:15 – 12:30 Recap & Take-outs (Lee)
 12:30 UX Clinic

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Rules
There are prizes!
Please Tweet #users1st
Please abide by Chatham House rules
Please Interrupt
Pretty please complete the post event survey
Toilets

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Introductions
Lee Duddell, Founder & Director of UX
@LDuddell
Peter W Szabo, Head of UX
@WSZP
Laura Bustaffa, UX Researcher
@Laurettarella
Georgia Rakusen, Snr Account Manager
@G_Rak

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Quiz: UX Myth or UX Fact?
Inspired by: #ecomchat 13:00 UK time every Monday

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1. Implementing RWD is the answer to
mobile/screen sizes
 UX Myth: 25% of all incoming sales calls to WhatUsersDo in 2014
were from companies experiencing a down-turn in conversion post
RWD
RWD is a start, but not a panacea

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2. We should copy Amazon
 UX Fact: Yes, you should copy their obsession with testing and
experimenting
 UX Fact: You should copy their reluctance to redesign and focus
instead on incremental improvements

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3. There is a silver bullet to great UX
 UX Fact: There is a silver bullet
 Exposure to Users is a silver bullet
 The best teams set a monthly target

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Answering the WHY of the HOW MANY

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Context: 3 things you need to know
about WhatUsersDo
 Setup UX Tests on any channel on our online platform
 Our online panel of consumers or your customers completes your
tests
 Recording videos of their screens & voices with analysis

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Meaning you only need to decide
where to improve…
a. Understand what types of UX Test you can run & how to design
them
b. Know how to analyse UX videos & share results in the right way
c. (or use our Managed Service, where we do a and b)

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Over to Peter for Designing Tests

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Over to Laura & Georgia for Extracting
and Sharing Insight

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Recap: you’re ready!
 You know what’s involved in designing UX Tests
 You know how to analyse UX videos
 You know how to share results that lead to action
To improve your metrics with Insight (not instinct)

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You need to make a choice:
 Self Serve (£1k to £3k annual spend @ £30 per video)
 You design the tests, launch them with limited panel, watch the videos &
annotate and then share results
 Managed Service (Get Going annual plan from £10k)
 Our Experts design, launch and analyse the tests
 You focus on actioning insight, not the mechanics of producing it
Carry on

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Take-outs…
 Resources via Email:
 Links to the three Case Studies we covered today (and more)
 Crib Sheets on: Types of Tests, Task writing Tips, Video Analysis Tips
 Managed Service brochure/link to self serve to buy online
 A free video of one user on your site
 UX Clinic (now) with one of us
 Setup a meet to build your business case

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“Shut up & listen to users.”
-- Jakob Nielsen
“And don’t forget to complete
the post event survey that
Nathan will send you!”
-- he would probably say