Mobile ux internet world 2014_slideshare

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Five Tips on how to improve your Mobile User Experience.

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Mobile ux internet world 2014_slideshare

  1. 1. @whatusersdo #iw2014 Mobile UX 5 Optimisation Tips Lee Duddell Internet World 2014
  2. 2. @whatusersdo #iw2014 Today… Background 5 Tips to improving Mobile UX 3 things for next week Q&A
  3. 3. @whatusersdo #iw2014 F o u n d e r o f W h a t U s e r s D o L t d Lee Duddell 20+ years Digital UX 500k+ User Videos Published 2014 Mobile Usability Report
  4. 4. @whatusersdo #iw2014 5 Tips are… Based on REAL User Research i.e. – what mobile users really do o Based on CLIENT case studies o NOT preceded with a chart showing exponential growth o Going to be emailed to you TOMORROW
  5. 5. @whatusersdo #iw2014 The 5 Tips Get behind your data Make Search work hard(er) Support device switching Navigation that makes sense Focus in on Add to Bag 1 2 3 4 5
  6. 6. @whatusersdo #iw2014 TIP 1: Get behind your data Does not reveal Why? Get behavioural insight 75% 86% 92% Basket Drop Out Desktop V MobileSingle product search
  7. 7. @whatusersdo #iw2014 C U S T O M E R C A S E S T U D Y Analytics will tell you part of the story
  8. 8. @whatusersdo #iw2014 TIP 2: Make Search work harder o Menu navigation is difficult o Prominent Search Box o Type ahead terms are expected o Check the result relevance/search logs o Search for Product AND Service e.g. stores o Granular filtering and sorting Users IGNORE changing layout
  9. 9. @whatusersdo #iw2014 Why? Because it’s hard to checkout Because they think they are missing something of users start on a SmartPhone & finish on a computer (Google Research) TIP 3: Support device switching 67%
  10. 10. @whatusersdo #iw2014 Share browsing Email product, basket or wishlist to myself
  11. 11. @whatusersdo #iw2014 TIP 4: Menus that makes sense Not everyone gets hamburger menus People who don’t work in your design department don’t get iconography Improves First Impressions o as it looks easier to use
  12. 12. @whatusersdo #iw2014
  13. 13. @whatusersdo #iw2014 TIP 5: Focus in on Add to Bag Provide immediate feedback Fat Fingering Trust quickly eroded
  14. 14. @whatusersdo #iw2014 The 5 Tips Get behind your data Make Search work hard(er) Support device switching Navigation that makes sense Focus in on Add to Bag 1 2 3 4 5
  15. 15. @whatusersdo #iw2014 3 Things for next week Try device switching on your site When did you last test with mobile users? Join our LinkedIn Group: User Experience Insights 1 2 3
  16. 16. @whatusersdo #iw2014 Q&A…
  17. 17. @whatusersdo #iw2014 Thank you @whatusersdo

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