Steps to take in a down market and a new coaching program from Duct Tape Marketing.

1. Crea%ng a Business Boom
During an Economic Bust
John Jantsch – Duct Tape Marke%ng
Images: iStockphoto.com

2. Objec%ves today
• Inspire
• Mo%vate
• Give ac%on steps
• Introduce a solu%on

3. The Natural Advantages of Small
Business in Down Market
• Focus
• Reach
• Transform
• Partner
• Automate

4. Get Closer to Your Customers

5. Get Closer to Your Customers
• Call 5/day and thank them
• Admit you’re slower
• Segment them
• Bring them together
• Create a marke%ng board

6. Repackage Your Offerings

7. Repackage Your Offerings
• Do something talkable
• Add value before discounts
• Create offers to act now
• Offer low cost alterna%ves
• Partner for advanced packages

8. Build a BePer Network

9. Build a BePer Network
• Fill your gaps
• Make referrals daily
• Automate customer tes%monials
• Create co‐brand promo%ons
• Offer employees referral bonuses

10. Convert More Leads

11. Convert More Leads
• Get out of the office
• Use web conferencing ‐ iLinc
• Add a surprise
• Fix your follow‐up
• Buy wholesale adver%sing
• Find and reac%vate past customers
• Teach your customer how to get value

12. Use Social Media for Good

13. Use Social Media for Good
• Start a blog – WordPress.org
• Create a network blog
• Use RSS to get bePer – Google Alerts
• Find talent ‐ LinkedIn
• Find partners – twiPer
• Create buzz – PRWeb.com
hPp://smallbusiness.officelive.com/socialmedia/ebook

14. Invest in Accountability

15. Invest in Accountability
• Start a mastermind group
• Track your %me
• Create an internal board
• Hire a coach

16. What if . . .
• Get accountability of coach
• 24/7 proven tools for staff
• The %me and space to do it

17. And . . .
• It was ongoing and sustainable
• low monthly fixed cost

18. Introducing . . .
Duct Tape Marke5ng
EXCELerator

19. EXCELerator is . . .
• Annual program that combines
training, accountability, ac%on
and results.
• Low‐cost program that keeps
organiza%ons focused on
marke%ng
• Marke%ng for everyone in the
organiza%on

20. You get your own DTM coach
• Unlimited email support
• Quarterly 1‐on‐1 sessions
• Monthly training tutorials

21. Access to resources and experts
• Duct Tape University
• Exclusive members only sessions
• Live chat session with John
• Network with par%cipants
• Special deals and trials from partners

22. Marke5ng Ac5on Retreat
• 3 days in the Rockies
• PR, email, adver%sing
• Internet, social media
• Design, presenta%ons
• Marke%ng materials

23. EXCELerator Ac5on Retreat

24. EXCELerator Investment
• $599/mo for 12 months
• includes all benefits
• 3‐day retreat (except travel and lodging)

25. EXCELerator Now!
• What changes if you don’t?
• 4 session marke%ng strategy
w/UMS and MPP so?ware $2500
• Affiliate Fee Promo ‐ $50/mo

26. EXCELerator How!
• Midnight Mon Jan 12th deals end
• www.ducPapemarke%ngexcelerator.com
• 30 min discovery session with your coach
• email john@ducPapemarke%ng.com