1. Tr−êng §¹i Häc Th−¬ng M¹i
HËu cÇn
th−¬ng m¹i ®iÖn tö
GV: Lôc ThÞ Thu H−êng
Logistics

2. HËu cÇn TM§T
Logistics E-Commerce
• Môc tiªu & nhiÖm vô cña HC?
• Néi dung cña ho¹t ®éng HC?
• HiÖu qu¶ cña HC trong TM§T?
• Khã kh¨n & th¸ch thøc cña HC trong TM§T?
• C¸c yÕu tè cÇn thiÕt ®Ó vËn hµnh HC TM§T?
Logistics

3. HËu cÇn TM§T
Tæng quan vÒ hËu cÇn TM§T
H¹ tÇng c¬ së cña HËu cÇn TM§T
HËu cÇn ®Çu ra TM§T
HËu cÇn ®Çu vµo TM§T
ChiÕn l−îc hËu cÇn TM§T
Logistics

4. Quan ®iÓm tiÕp cËn hËu cÇn TM§T
“The new must be born out of the old”
(Latin phrase)
• T×m hiÓu vÒ hËu cÇn kinh doanh
• T¸c ®éng qua l¹i gi÷a TM§T & HC
• Sù ®ãng gãp cña CNTT ®èi víi HC
• §iÒu tr×nh qu¸ tr×nh hËu cÇn trong
m«i tr−êng kinh doanh míi

5. B2C e-Logistics
Giao hµng
Kh¸ch hµng
NhËn §§H KiÓm tra
tµi chÝnh
Qu¶n trÞ §§H XuÊt hµng
“Cöa “S©n KiÓm tra
hµng” sau” hµng dù tr÷

6. Tµi liÖu tham kh¶o
Tµi liÖu b¾t buéc
[1] PGS.TS. §oµn ThÞ Hång V©n (2006). Qu¶n trÞ Logistics. Nhµ
xuÊt b¶n Thèng kª.
[2] Bayles, D. L. (2001). E-commerce Logistics and Fulfillment:
Delivering the Goods. Upper Saddle River, NJ, USA, Prentice
Hall.
[3] Bauer, M.J. et al (2003). E-Business: The Strategic Impact on
Supply Chain and Logistics. Cousil of Logistics Management
Press.

7. Tµi liÖu tham kh¶o
Tµi liÖu khuyÕn khÝch
[4] Reynolds, J. (2001). Logistics and Fulfillment for e-business
A Practical Guide to Mastering Back Office Functions for
Online Commerce. Pearson Education.
[5] Ross, D.F. (2002) Introduction to e-Supply Chain Management:
Engaging Technology to Build Market-Winning Business
Partnerships. Palgrave Macmillan
[6] Poirier, C.C. and Bauer, M.J. (2000). E-supply Chain: Using the
Internet to Revolutionalize Your Business. Prentice Hall
[7] Lawrence, F.B et al (2003). E-Distribution. Thomson South-
Western.

8. §¸nh gi¸ kÕt qu¶ häc phÇn
• §iÓm chuyªn cÇn (10%)
• 9-10 ®iÓm: cã mÆt ®Çy ®ñ & tÝch cùc ®ãng gãp x©y dùng bµi
• 0 ®iÓm: nghØ häc qu¸ 40% = ko ®ñ t− c¸ch dù thi
• §iÓm thùc hµnh (30%)
• Bµi tËp c¸ nh©n
• Bµi tËp nhãm (thuyÕt tr×nh & th¶o luËn trªn líp)
• Bµi kiÓm tra
• §iÓm thi hÕt HP (60%)
• Thi viÕt
• 2 hoÆc 3 c©u / 90 phót

9. §¸nh gi¸ kÕt qu¶ häc phÇn
• Bµi tËp c¸ nh©n:
10 ®Ò bµi tËp
Mçi SV chän 1 ®Ò
Yªu cÇu viÕt 3-4 trang ®¸nh m¸y
TuyÖt ®èi kh«ng ®−îc sao chÐp bµi cña nhau
Thêi gian nép bµi 19/10
• Bµi tËp nhãm:
Mçi líp chia 4 nhãm
Mçi nhãm chän 1 doanh nghiÖp TM§T (trong n−íc/qtÕ)
S−u tÇm tµi liÖu &ph©n tÝch ho¹t ®éng hËu cÇn cña DN
ThuyÕt tr×nh tr−íc líp 15-20 phót
Nép b¸o c¸o viÕt
Thêi gian 24/11 – 5/12

10. C©u hái?
Tr¶ lêi
Logistics