DubitKids and online gaming report [USA]Facebook, Devices, Zynga and games
Devices   Facebook   Games   Mechanics
Devices   Facebook   Games   Mechanics
Dont own or use at home   Use at home Device OwnershipTotal: 96%      87%        74%        62%           21%             ...
Device Ownership by age   Proportion who own each of the devices100% 90%                                               Com...
Proportion of those who either ownDevice Ownership / Users by age             the device or use it at home100%            ...
Of those who own a computer or laptop or use Age of computer                                        one at home           ...
Devices used to play games                     ...in the last month                Proportion of those who own / use at ho...
...in the last monthDevices used to play games   Proportion of those who own / use at home at                             ...
...in the last monthDevices used to play games   Proportion of owners / users of the specific device100%                  ...
96% either own a computer or laptop or use oneComputer or Laptop                        at home (e.g. borrow a parent’s or...
87% either own a gamesGames console                                   console or use one at home                          ...
74% either own a handheldHandheld games console                                  games console or use one at home         ...
62% either own a non-iPhoneMobile Phone (non-iPhone)                            mobile phone or use one at home           ...
21% either own an iPhone or use one at home 6% Have            15%                                    79% Don’t own orthei...
17% either own an iPad or use one at home 5% Have           12%                                                           ...
10% either own aTablet (non-iPad)                         non-iPad tablet or use one at home                6% Use at home...
Devices   Facebook   Games   Mechanics
Use of Facebook                  Yes, I have my own account /               Have their own account                  profil...
Use of Facebook                                                                  79%   81%             Yes - Someone Elses...
Proportion who either have an account withMembership / use of other sites     these websites, or use somebody else’s      ...
Proportion who either have an account with                                           these websites, or use somebody else’...
Whether they would be interested in signingFacebook for U13s                                  up for a new Facebook for un...
Desired games on a Facebook for U13s                                   What kind of games they would like to              ...
Games on Facebook 25% of all kids said they played a game      on Facebook in the last month          For kids who play ga...
Games on Facebook       Facebook is a popular      destination for games....   The games most played on Facebook are:  Of ...
Devices   Facebook   Games   Mechanics
...in the last month by those whoWebsites used to play games…    play games on a computer, phone or tablet          33%   ...
...in the last month by those who play games Websites used to play games…                                  on a computer, ...
...in the last month by those whoWebsites used to play games…           play games on a computer, phone or tablet60%      ...
Virtual worlds 50% of kids say they have played on virtual worlds or MMOs in the last month...                            ...
The most played virtual worlds and MMOs byVirtual worlds    computer, phone & tablet gamers in the last month are         ...
The most played virtual worlds and MMOs Virtual worlds, by gender                                 by computer, phone and t...
The most played virtual worlds and MMOs byVirtual worlds, by age         computer, phone & tablet gamers split by age     ...
The proportion of players of each of the top 15Virtual worlds merchandise   most played virtual worlds who have purchased ...
The most played Zynga games by computer,Zynga games         phone & tablet gamers in the last month are              17%  ...
The most played Zynga games by Zynga games, by gender                               computer, phone & tablet gamers in the...
The most played Zynga games by computer, phoneZynga games, by age          & tablet gamers in the last month split by age ...
Where the top five most playedWhere Zynga games are played                                                                ...
Awareness of Zynga 34% of kids who have played a Zynga game in the last month say they know who Zynga are                 ...
The most played Facebook gamesFacebook games     by computer, phone & tablet gamers are             16%                   ...
The most played Facebook games Facebook games, by gender                     by computer, phone & tablet gamers areIndicat...
The most played Facebook games in the lastFacebook games, by age   month by computer, phone & tablet gamers are30%        ...
The proportion of computer, phone and tablet gamers whoFavorite games    selected each game as one of their top three favo...
The proportion of computer, phone and tablet gamers whoFavorite games, by age     selected each game as one of their top t...
What they like about their favorite games
Devices   Facebook   Games   Mechanics
The proportion of those who consider the                                                       game as one of their top th...
The proportion of those who consider the game                                         as one of their top three favorites ...
Enjoyed aspects of online games           Invite my friends to play                                  42%         Have pets...
Enjoyed aspects of online games                                                  Invite my friends to play60%             ...
How important these factors are forAspects of Facebook games                                                       Faceboo...
Where online gamers find outFind out about new games                                   about new games to play  My friends...
Where online gamers find outFind out about new games     about new games to play70%                                       ...
Payment within online games              59% play online games where it is possible to pay /              buy things (e.g....
The proportion of those who consider the game as                                          one of their top three favorites...
Why those online gamers whoPayment within online games                haven’t paid or bought anything                     ...
Why those who own or use at least one deviceWhy don’t play games                haven’t played any video games within the ...
98% of device owners / users whoInternet use of non gamers                                             don’t play games, d...
Kids in America: iPads, iPhones, Facebook and Zynga gaming
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Kids in America: iPads, iPhones, Facebook and Zynga gaming

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Research conducted by Dubit in Q4 2011 detailing children's playing of online games with specific reference to Zynga. It also covers device ownership and access. http:www.dubitlimited.com

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  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]; 6-7 [250]; 8-10 [250]; 11-12 [250]; 13-14 [250]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]; 6-7 [250]; 8-10 [250]; 11-12 [250]; 13-14 [250]
  • Q2. How old is your computer? Base: Those who have or use computer at Q1 [961]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own / use at least one device [989]; Those who own / use each specific device: Games console [867]; Computer [961]; Handheld games console [738]; Mobile (not iPhone) [617]; iPhone [208]; iPad [171]; Tablet (not iPad) [97]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own / use at least one device [989]; 6-7 [244]; 8-10 [245]; 11-12 [250]; 13-14 [250]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own /use each specific device: Games console [867]; Computer [961]; Handheld games console [738]; Mobile (not iPhone) [617]; iPhone [208]; iPad [171]; Tablet (not iPad) [97]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets? Base: Those who own / use the device []Q8. How often do you play games on each of these devices / gadgets? Base: Those who have played a game on the device in the last month []Q3B. At the moment what is your favourite game in each of these platforms? Base: Those who have played a game on the device in the last month []
  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]
  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]; 6 [128]; 7 [122]; 8 [87]; 9 [78]; 10 [83]; 11 [132]; 12 [118]; 13 [139]; 14 [110]
  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]Q18. Have you got accounts / personal pages with any of these? Or do you use anyone else’s account? Base: All those who use the internet [998]
  • Q7. Do you use Facebook at all? Q18. Have you got accounts / personal pages with any of these? Or do you use anyone else’s account?Base: All those who use the internet [998]; 6-7 [250]; 8-10 [249]; 11-12 [250]; 13-14 [249]
  • Q7B. Would you want to sign up for this Facebook for under-13s? Base: Those who use the internet aged under 13 [749]; 6-7 Boy [125]; 6-7 Girl [125]; 8-10 Boy [124]; 8-10 Girl [125]; 11-12 Boy [125]; 11-12 Girl [125]Q7D. Do you think you would transfer your current account to the new under-13 Facebook? Base: Those interested in the new Facebook who currently have an account with Facebook [150]
  • Q7C. What types of games would you like to see in this Facebook for under 13s? Base: Those who would like to sign up for U13s Facebook [565]
  • Q9. From the list below please tick any websites or phone/tablet pages that you have used to play games within the last month.Base: All respondents [1,000]; Computer, phone and tablet gamers [772]; Boys [386]; Girls [385]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q9. From the list below please tick any websites or phone/tablet pages that you have used to play games within the last month.Base: Computer, phone & tablet gamers [772]
  • UK data – use formatting
  • Q9. From the list below please tick any websites or phone/tablet pages that you have used to play games within the last month.Base: Computer, phone and tablet gamers [772]; Boys [386]; Girls [385]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q10. From the list below please tick the online games that you have played recently, within the last month or so.Base: Computer, phone & tablet gamers [772]; Boys [386]; Girls [385]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q10. From the list below please tick the online games that you have played recently, within the last month or so.Base: Computer, phone & tablet gamers [772]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • UK data – use formatting
  • Q10. From the list below please tick the online games that you have played recently, within the last month or so.Base: Computer, phone & tablet gamers [772]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q10B. Have you ever bought any merchandise or toys from the multiplayer games you play online?Base: Those who have played the specific game in the last month: Webkinz [153]; Club Penguin [149]; Littlest Pet Shop [93]; Poptropica [78]; Neopets [74]; Barbie Girls [73]; Wizard 101 [69]; Pixie Hollow [65]; World of Warcraft [58]; Minecraft [54]; ToonTown [48]; Moshi Monsters [48]; Buildabearville [33]; RuneScape [33]; FooPets [31]
  • Q12. Have you played any of these games within the last month? Base: Computer, phone and tablet gamers [772]
  • UK data – use formatting
  • Q12. Have you played any of these games within the last month?Base: Computer, phone and tablet gamers [772]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q12B. Where / how did you play these games? Base: Computer, phone and tablet gamers [772]; FarmVille [135]; PetVille [78]; Words with Friends [66]; CityVille [62]; FishVille [52]
  • Q12C. Have you ever heard of Zynga? Base: Those who have played at least one Zynga game in the last month [327]Boys [163]; Girls [164]; 6-7 [48]; 8-10 [64]; 11-12 [106]; 13-14 [109]
  • Q13. Below is a list of games that you can play on Facebook. Have you played any of these games within the last month?Base: Computer, phone and tablet gamers [772]
  • UK data – use formatting
  • Q13. Below is a list of games that you can play on Facebook. Have you played any of these games within the last month? Base: Computer, phone and tablet gamers [772]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • Q14. You told us in previous questions that you have played the games listed below. Which of these are your top three favorites?Base: Has played an online game in the last month [594]
  • Q14. You told us in previous questions that you have played the games listed below. Which of these are your top three favorites?Base: Has played an online game in the last month [594]; 6-7 [125]; 8-10 [145]; 11-12 [164]; 13-14 [160]
  • Q14B. So the games below are your favourites. Why are these your favourites? What is that you like the most about these games?
  • Q15. Does anyone else in your family or friends play any of these games? Base: Game chosen as one of top three favourites
  • Q16. Have you told any friends about these games? If so, how did you tell them? Base: Game chosen as one of top three favourites
  • Q17. Think about the online games that you enjoy to play. How important are these things for you to enjoy an online game? Base: Play online games [722]
  • Q17. Think about the online games that you enjoy to play. How important are these things for you to enjoy an online game? Base: Play online games [722]; 6-7 [179]; 8-10 [183]; 11-12 [185]; 13-14 [175]
  • Q17. Think about the online games that you enjoy to play. How important are these things for you to enjoy an online game? Base: Play Facebook games [722]
  • Q19. How do you find out about new games to play online? Base: Play online games [722]
  • Q19. How do you find out about new games to play online? Base: Play online games [722]; 6-7 [179]; 8-10 [183]; 11-12 [185]; 13-14 [175]
  • Q16A. Within the last month, have you spent any money / bought anything on your favorite online games? Q16C. Do you ever spend money / buy anything on any other online games that you play? Base for both: Those who play games where you can pay [594]Q16B. How much did you spend within the last month on your favourite games? Base: Those who spent money in the last month on at least one of their favoritegames [150]
  • Q16A. Within the last month, have you spent any money / bought anything on your favorite online games?Q16B. How much did you spend within the last month on your favourite games? Base: Those who spent money in the last month on at least one of their favoritegames [150]
  • Q16E. Why don’t you spend any money / buy stuff in the online games that you play? Base: Those who play online games where it is possible to pay / buy things, but do not pay for anything [403]
  • Q4. You said that you don’t play any computer games or video games. Why is this?Base: Those who own / use a device, but don’t play games [32]
  • Q5. You said that you don’t play any computer games or video games. Do you use the Internet? This can be on computer or phone or tablet. Base: Those who own a device, but don’t play games [32] Q6. What do you use the Internet for? Base: Non gamers who use the internet [30]
  • Kids in America: iPads, iPhones, Facebook and Zynga gaming

    1. 1. DubitKids and online gaming report [USA]Facebook, Devices, Zynga and games
    2. 2. Devices Facebook Games Mechanics
    3. 3. Devices Facebook Games Mechanics
    4. 4. Dont own or use at home Use at home Device OwnershipTotal: 96% 87% 74% 62% 21% 17% 10% 36% 12% 64% 28% 61% 51% 32% 33% 15% 12% 6% 6% 5% 4% Handheld Computer Games games Mobile Tablet or laptop console console (Not iPhone) (not iPad)
    5. 5. Device Ownership by age Proportion who own each of the devices100% 90% Computer or laptop 80% Games consoles 70% 67% 68% 67% 64% 60% 60% 63% Mobile (not iPhone) 53% 50% 46% 46% 46% Handheld games console 44% 40% 29% iPhone 30% 21% 20% 17% iPad 14% 11% 10% 8% 9% 5% 2% 4% 7% 7% 5% Tablet (not iPad) 2% 0% 1% 6-7 8-10 11-12 13-14
    6. 6. Proportion of those who either ownDevice Ownership / Users by age the device or use it at home100% 95% 98% 98% 94% 90% 90% Computer or 90% 87% laptop 80% 79% 80% 80% 78% 75% Games consoles 70% 67% 62% Mobile (not 60% iPhone) 53% 50% 46% Handheld games console 40% iPhone 30% 26% 21% 19% 21% iPad 20% 18% 17% 18% 16% 12% 10% 10% 5% 8% Tablet (not iPad) 0% 6-7 8-10 11-12 13-14
    7. 7. Of those who own a computer or laptop or use Age of computer one at home 24% A mean computer age of 2.4 years 19% 15% 13% 8% 9% 7% 5% About Between 6 months to 1 year old 6 months old Between 1-2Between 2-3Between 3-4Between 4-5 years old years old / dont know years old years old years old Over 5 Not sure Mean excludesDK / NS responses
    8. 8. Devices used to play games ...in the last month Proportion of those who own / use at home at least one device 89% Proportion of those who own / use at home the specific device 3% have not played any games on them in the last 77% 75% month (boys 2%; girls 5%) 74% 71% 66% 63% 55% 43% 30% 19% 14% 11% 4% Handheld Games Computer games Mobile Tablet console or laptop console (Not iPhone) (not iPad)
    9. 9. ...in the last monthDevices used to play games Proportion of those who own / use at home at least one device100% 90% Games console 80% 80% 78% 79% Computer or laptop 73% 71% 71% 70% 71% 66% 69% Mobile (not iPhone) 60% 53% 54% Handheld games console 50% 48% iPhone 40% iPad 30% 20% 18% 17% 19% 20% Tablet (not iPad) 13% 15% 16% 11% 14% 11% 10% 8% 8% I dont play any computer 3% 2% 4% 4% or video games 0% 2% 6-7 8-10 11-12 13-14
    10. 10. ...in the last monthDevices used to play games Proportion of owners / users of the specific device100% 90% 89% Games console 90% 88% 84% 88% 84% 80% 78% 75% Handheld games 73% 70% 70% 69% 70% console 70% 66% 65% 65% 63% 64% 60% iPhone 60% 56% 50% 46% Computer or 42% 42% laptop 40% 40% 38% iPad 32% 30% 28% 25% Tablet (not iPad) 20% 10% Mobile (not iPhone) 0% 6-7 8-10 11-12 13-14
    11. 11. 96% either own a computer or laptop or use oneComputer or Laptop at home (e.g. borrow a parent’s or a sibling’s) 4% 32% Have their own 64% Use at home Don’t own or use at home 74% of owners / users have played a game 19% of these play games on a computer or on a computer or laptop in the last month laptop everyday and 25% play most days 19% 25% 30% 16% 7% 2% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 5% 4% 3% 3% 3%
    12. 12. 87% either own a gamesGames console console or use one at home 13% Don’t 51% Have their own 36% Use at home own or use at home 89% of owners / users have played a 16% of these play games on a gamesgame on a games console in the last month console everyday and 24% play most days 16% 24% 32% 17% 9% 4% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 15% 9% 5% 4% 4%
    13. 13. 74% either own a handheldHandheld games console games console or use one at home 12% 61% Have their own 26% Don’t own or Use at use at home home75% of owners / users have played a game on 17% of these play games on a handheld games a handheld games console in the last month console everyday and 26% play most days 17% 26% 27% 20% 8% 3% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 22% 9% 4% 3% 2%
    14. 14. 62% either own a non-iPhoneMobile Phone (non-iPhone) mobile phone or use one at home 33% Have their 28% 38% Don’t own or own Use at home use at home30% of owners / users have played a game on 19% of these play games on a non-iPhone a non-iPhone mobile phone in the last month mobile phone everyday and 20% play most days 19% 20% 22% 17% 14% 8% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 40% 6% 4%
    15. 15. 21% either own an iPhone or use one at home 6% Have 15% 79% Don’t own ortheir own Use at home use at home 66% of owners / users have played a 26% of these play games on the iPhone game on the iPhone in the last month everyday and 35% play most days 26% 35% 19% 13% 5%2% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 38% 5% [Panfu] 2%
    16. 16. 17% either own an iPad or use one at home 5% Have 12% 83% Don’t own ortheir own Use at use at home home 63% of owners / users have played a 23% of these play games on the iPad game on the iPad in the last month everyday and 33% play most days 23% 33% 22% 16% 3%3% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 36% 4%
    17. 17. 10% either own aTablet (non-iPad) non-iPad tablet or use one at home 6% Use at home 4% Have 90% Don’t own ortheir own use at home 43% of owners / users have played a 15% of these play games on a non-iPadgame on a non-iPad tablet in the last month tablet everyday and 24% play most days 15% 24% 32% 17% 7% 5% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 32% 7% 5% [Solitaire] [Words with Friends]
    18. 18. Devices Facebook Games Mechanics
    19. 19. Use of Facebook Yes, I have my own account / Have their own account profile 34% Boys 32%; Girls 36% Yes, I use my parents account or they show me stuff on Facebook Under 13s 21%; 13-14s 73% Yes, I use my brothers or my 9% sisters account 1% 1% Yes, I use someone elses account Parents won’t let them Boys 30%; Girls 33% 31% No, I dont use Facebook - my parents wont let me Under 13s 38%; 13-14s 12% No, I dont use Facebook - Im not interested 15% Im not sure There were no 13-14 year olds who 0% said they don’t know what Facebook is! 9% I dont know what Facebook is
    20. 20. Use of Facebook 79% 81% Yes - Someone Elses Profile 6% 7% Yes - Own Profile 61% 7% 48% 44% 13% 75% 10% 28% 28% 71% 54% Total: 17% 20% 19% 13% 13% 35% 34% 11% 10% 11% 15% 15% 6% 9% 9% Age: 6 7 8 9 10 11 12 13 14 Total U13-Facebook Users
    21. 21. Proportion who either have an account withMembership / use of other sites these websites, or use somebody else’s account to access the website 17% 44% are either a 16% member of 5% 5%Windows Live or use somebody else’s 5% Messenger account to access it 1% 1% None of these (excluding Facebook) 0% Under 13s 75%; 13-14s 44% None of 67% these
    22. 22. Proportion who either have an account with these websites, or use somebody else’sMembership / use of other sites, by age account to access the website NB: The ‘None of these’ figure excludes those who use Facebook100% None of these 90% 87% 80% 79% Facebook 80% 70% Yahoo 60% 58% YouTube 54% 50% MySpace 44% 40% Google+ 33% 30% 25% 21% MSN / Windows Live 20% 18% 19% Messenger 11% Hi5 10% 8% 7% 5% 9% 7% 5% 4% 2% 2% 1% 1% 2% 1% Bebo 0% 0% 1% 6-7 8-10 11-12 13-14
    23. 23. Whether they would be interested in signingFacebook for U13s up for a new Facebook for under 13s Definitely yes Probably yes Not quite sure Probably not Definitely not Total 25% 24% 28% 11% 12% 6-7 Boy 14% 19% 32% 18% 17% 6-7 Girl 14% 26% 38% 10% 12% 8-10 Boy 22% 27% 27% 13% 10% 8-10 Girl 34% 21% 23% 10% 12% 11-12 Boy 28% 25% 25% 11% 10% 11-12 Girl 38% 26% 20% 6% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Of those interested and who currently have a Facebook account, 37% said they would definitely transfer their account to the new service, and 31% said they probably would
    24. 24. Desired games on a Facebook for U13s What kind of games they would like to see on a Facebook for under 13s
    25. 25. Games on Facebook 25% of all kids said they played a game on Facebook in the last month For kids who play games on a computer, phone or tablet, 32% play games on Facebook 58% 42% 32% 32% 19% 10% Boys Girls 6-7 8-10 11-12 13-14
    26. 26. Games on Facebook Facebook is a popular destination for games.... The games most played on Facebook are: Of the13% of kids who played 12% 5% 11% in the last month 4% 84% of them played it on 6% 4%Compared to... 7% 4% 2% 6% 4% 2% 1%
    27. 27. Devices Facebook Games Mechanics
    28. 28. ...in the last month by those whoWebsites used to play games… play games on a computer, phone or tablet 33% 17% 6% 32% 17% 6% 31% 16% 4% 24% 13% 4% 22%
    29. 29. ...in the last month by those who play games Websites used to play games… on a computer, phone or tabletIndicates a significant difference 3% 5% 3% 5% 5% 7% 8% 5% 9% 16% 10% 13% 12% 19% 17% 17% 15% 19% 27% 18% 18% 29% 33% 28% 32% 32% 41% 25%
    30. 30. ...in the last month by those whoWebsites used to play games… play games on a computer, phone or tablet60% 58% Disney 50% Facebook50% 45% 42% Cartoon Network 43%40% 38% Nickelodeon 37% 32%30% 28% Nick Junior 28% 25% 24% 21% 22% Yahoo 21%20% 19% 19% 18% 16% 18% 15% Disney XD 13% 14% 13% 13% 10% 13%10% 8% 9% addictinggames.com 7% 4% 6% Discovery Kids 0% 6-7 8-10 11-12 13-14
    31. 31. Virtual worlds 50% of kids say they have played on virtual worlds or MMOs in the last month... ...with 65% of computer, phone and tablet gamers saying this 74% 70% 70% 59% 58% 56% Boys Girls 6-7 8-10 11-12 13-14
    32. 32. The most played virtual worlds and MMOs byVirtual worlds computer, phone & tablet gamers in the last month are 20% 8% 6% 19% 8% 6% 10% 8% 4% 10% 7% 4% 4%
    33. 33. The most played virtual worlds and MMOs Virtual worlds, by gender by computer, phone and tablet gamers areIndicates a significant difference 5% 3% 2% 7% 6% 3% 6% 7% 6% 6% 2% 12% 2% 14% 15% 2% 8% 10% 1% 11% 8% 12% 8% 3% 23% 16% 28% 11%
    34. 34. The most played virtual worlds and MMOs byVirtual worlds, by age computer, phone & tablet gamers split by age 30% Webkinz30% 26% Club Penguin25% 23% Poptropica 20%20% 18% Neopets 16% 15%15% 13% 14% Wizard 101 13% 12% 12% 11%10% 10% 10% Pixie Hollow 9% 9% 9% 9% 8% 7% 7% 6% World of Warcraft 6% 5% 5% 2% Minecraft 0% 6-7 8-10 11-12 13-14
    35. 35. The proportion of players of each of the top 15Virtual worlds merchandise most played virtual worlds who have purchased any merchandise or toys from this game 63% 19% 21% 31% 37% 17% 10% 31% 58% 35% 17% 13% 36%
    36. 36. The most played Zynga games by computer,Zynga games phone & tablet gamers in the last month are 17% 7% 5% 10% 6% 4% 8% 6% 4% Word 3% 8% Scramble 6%
    37. 37. The most played Zynga games by Zynga games, by gender computer, phone & tablet gamers in the last months areIndicates a significant difference 4% 2% 4% 3% 4% 5% 2% 8% 6% 5% 2% 10% 6% 6% 8% 5% 8% 8% 8% 9% 13% 7% 19% 16%
    38. 38. The most played Zynga games by computer, phoneZynga games, by age & tablet gamers in the last month split by age are 26% FarmVille25% 24% PetVille CityVille20% Words with Friends 15% 16%15% FishVille 13% 14% Cafe World 10%10% 9% 10% Mafia Wars 9% 8% 8% 8% 8% 7% 7% 7% 7% Word Scramble 6% 6% 6% 5% 6% 5% 5% Mafia Wars 2 3% 2% Treasure Isle 1% 0% 6-7 8-10 11-12 13-14
    39. 39. Where the top five most playedWhere Zynga games are played Zynga games are played 84 76 77 76 Facebook MySpace iPhone iPad Android Google+ 36 31 Yahoo Not sure 22 9 10 8 7 6 8 6 6 7 6 5 6 6 6 4 2 3 2 3 5 3 2 2 4 % 2 0 1 1 1 1 2 2 2
    40. 40. Awareness of Zynga 34% of kids who have played a Zynga game in the last month say they know who Zynga are 46% 37% 32% 32% 30% 20% Boys Girls 6-7 8-10 11-12 13-14
    41. 41. The most played Facebook gamesFacebook games by computer, phone & tablet gamers are 16% 4% 3% 7% 4% 3% 5% 3% 3% I dont play any 4% 3% games on Facebook 59%
    42. 42. The most played Facebook games Facebook games, by gender by computer, phone & tablet gamers areIndicates a significant difference 3% 3% 3% 3% 5% 1% 3% 3% 3% 4% 3% 5% 3% 4% 3% 5% 6% 4% 6% 8% 17% 15%
    43. 43. The most played Facebook games in the lastFacebook games, by age month by computer, phone & tablet gamers are30% Bejeweled Blitz 28% The Sims Social25% Zoo World 2 Pet Society20% Gardens of Time 16%15% Tetris Battle 13% 14% Zuma Blitz 10%10% The Smurfs & Co 8% 8% 6% 7% 6% It Girl5% 5% 4% 4% 4% Bubble Island 3% 3% 3% 3% 2% 2% 2% 1%0% I dont play any 6-7 8-10 11-12 13-14 games on Facebook 78% 69% 51% 38%
    44. 44. The proportion of computer, phone and tablet gamers whoFavorite games selected each game as one of their top three favourites 16% 8% 6% 14% 8% 5% 13% 7% 5% 11% 6% 5% 9% 6% 5%
    45. 45. The proportion of computer, phone and tablet gamers whoFavorite games, by age selected each game as one of their top three favourites 26% Webkinz25% 23% Club Penguin 21% 20% Bejeweled Blitz20% 18% 17% FarmVille 16% 15%15% 14% Barbie Girls 13% 13% 13% 12% 12% 12% Poptropica 11% 10%10% 10% 9% 9% Littlest Pet Shop 8% 8% 8% 8% 7% 7% 7% 6% Pixie Hollow 5% 5% 4% 5% 3% The Sims Social 3% 3% 2% Wizard 101 0% 6-7 8-10 11-12 13-14
    46. 46. What they like about their favorite games
    47. 47. Devices Facebook Games Mechanics
    48. 48. The proportion of those who consider the game as one of their top three favorites who:Games also played by family or friends •• Have a family member(s) who also plays the game Have a friend(s) who also plays the game • Don’t know anyone else who plays 51% 48% 82% 58% 60% 49% 12% 9% 3% 47% 38% 47% 61% 49% 63% 17% 20% 10% 75% 41% 47% 51% 65% 63% 3% 13% 13% 81% 31% 43% 34% 49% 72% 6% 31% 11% 63% 51% 8%
    49. 49. The proportion of those who consider the game as one of their top three favorites who: • Told their friends about it face-to-faceTold friends about favorite games • Told their friends about it online • Did not tell any friends about it 67% 66% 62% 10% 19% 22% 25% 19% 26% 70% 61% 70% 15% 13% 20% 20% 28% 13% 56% 46% 60% 44% 46% 37% 16% 9% 20% 56% 52% 65% 30% 20% 39% 24% 28% 11% 55% 37% 15%
    50. 50. Enjoyed aspects of online games Invite my friends to play 42% Have pets to take care of 42% Chat with other players 30% Have lots of collectible items 29% Send messages 25% Have books, toys, stickers, cards and other things about the game 22% Send gifts 21% Access to special areas reserved for members 17% Other 10%
    51. 51. Enjoyed aspects of online games Invite my friends to play60% 54% 54% 53% 49% Have pets to take care of50% 49% 40% 40%40% 39% 38% Have lots of collectible items 34% 33% 33% 31% 31%30% 28% Chat with other players 25% 25% 24% 24% 24% 23% 22% 22% 21%20% 18% Send messages 16% 15% 15% 12%10% 7% 9% 6% Have books, toys, stickers, cards and other things about the 0% game 6-7 8-10 11-12 13-14
    52. 52. How important these factors are forAspects of Facebook games Facebook gamers to enjoy a gameMean 4.2 4.1 4.1 4.1 3.9 3.9 5 35% 33% 43% 39% 43% 45% 4 34% 36% 3 37% 32% 37% 38% 2 21% 20% 19% 17% 14% 13% 1 5% 5% 4% 6% 5% 6% Being invited by Inviting friends to Helping friends to do Sending gifts to Sending alerts Receiving alerts friends to play new play new games better in their games friends games
    53. 53. Where online gamers find outFind out about new games about new games to play My friends tell me face-to-face when I meet them 52% My family tell me 41% I hear about new games on TV 26% My friends tell me online 24% I search on search engines 20% I search on games portals / websites 16% I search on Facebook 16% From magazines that I read 9% Other 4%
    54. 54. Where online gamers find outFind out about new games about new games to play70% My friends tell me face-to-face when I meet them60% My family tell me50% My friends tell me online40% I hear about new games on TV30% I search on search engines20% I search on games portals / websites10% I search on Facebook 0% From magazines 6-7 8-10 11-12 13-14 that I read
    55. 55. Payment within online games 59% play online games where it is possible to pay / buy things (e.g. for membership, buy items within a game, buy virtual money / credits) Of these, 32% have paid / bought something within a game before [19% of all respondents] $22.40 is the average spend per person on a game in the last month
    56. 56. The proportion of those who consider the game as one of their top three favorites who have spentPayment within online games money on / within the game in the last month and the average amount spent NB: very low base sizes for the means 17% 10% 9% $3.73 $6.76 $8.21 32% 18% 26% $7.49 $14.92 $12.27 31% 22% 34% $7.71 $8.97 $4.36 6% 25% 25% $17.50 $14.61 $11.22 22% $18.26
    57. 57. Why those online gamers whoPayment within online games haven’t paid or bought anything within an online game haven’t done so My parent(s) wont let me 68% Dont want to - the games are fine without spending money 35% Not sure how to do it 6% Dont want to - the games arent good enough 3% Other reason 4% Dont know 4%
    58. 58. Why those who own or use at least one deviceWhy don’t play games haven’t played any video games within the last month I dont want to play any 50% computer / video games My parents wont let me 25% Dont have time / at school 16% They cost too much 9% Ive never come across 9% any game that I like Other 3%
    59. 59. 98% of device owners / users whoInternet use of non gamers don’t play games, do use the internet They use the internet for... School work 53% Email 17% Facebook 17% Videos 17% Chat 13% Specific Websites 13% Other 20%

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