Database validation services saves a lot of sales team’s time and is crucial for B2B marketing campaign success. aMarketForce, a B2B marketing services company suggests 5 basic pointer to SMBs to justify the investment on database validation services. An outdated marketing or customer database is no good for your targeted marketing campaigns.

1. Database Validation
Is it worth the investment?
BY
DURGA SINGH
MARKETING MANAGER
www.amarketforce.com
October 2012

2. What is Database Validation?
 Database validation is the process of
classifying, eliminating and updating
inaccurate data in a database.
 Database validation is also known as
database cleaning or database scrubbing

3. Your Current Marketing Database Condition
Is your current marketing database clean?
 Databases are often filled with wrong and out-of-date information.
 Generally a database tends to get 30% outdated annually as people shift,
transfer or change jobs.
 With 30 % industry attrition rate, 20% of your B2B email database gets
outdated in every quarter.
 Almost 10% of a typical database has no or missing information

4. Dirty Database Situation
Denying is not the solution
 Many large companies to SMBs believe that acquiring a large
business database is enough for marketing or sales campaign.
 As per our research, 50% of this prospect database is generally
inaccurate.
 And most of the companies are already aware of their dirty
database situation. Still they use these lists for their campaigns.
 SMBs have to rationalize the investment on database cleansing.
Also, it is cost-ineffective to dedicate the time of an experienced
sales person in updating a database.

5. Why Spend Marketing Dollars in
Database Validation Services
Top 5 reasons
1. Decrease sales cycle length – saves 50% of sales prospecting time,
2. High results and ROI from sales and marketing campaigns
3. 65% savings on resources from not pursuing the wrong prospect
4. High employee efficiency
5. Easy database segmentation for multi-layered marketing campaigns
It is unproductive to dedicate an experienced sales/marketing
person for database cleansing job. It is advisable to hire a
dedicated company for database validation services.

6. Take away from this video
1. B2B marketing database tend to get outdated in no time.
2. Most of the companies are aware that their prospect lists are
outdated and still use them for campaigns.
3. Database validation can save a lot of sales team’s time and is
crucial for marketing campaign success.
4. It is unproductive to dedicate an experienced sales/marketing
person for database cleansing job.
5. It is advisable to hire a dedicated company for database validation
services.
6. Cleanse your B2B marketing database biannual.

7. About aMarketForce
 aMarketForce is a B2B Marketing Services Company
 aMarketForce's database validation services can scrub clients'
existing customer and marketing databases to replace incorrect
contacts, update contact information, validate prospects, and
ensure a standardized format, thus making it a current, accurate
and valuable sales asset.
Request a Quote for Database Validation Services
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