Effective investor targeting can open the opportunity for new pools of capital to draw more investment for the growth of the company. It also establishes the proactive engagement of investors to maximize shareholder value. This also helps you to gain access and understand your own investor data and analyzing it. It will help you in the process of profiling investors to identify a good fit for your company.

1. Why Investor targeting is Important to Create more
Values for Your Company?
Investor targeting is the process of identifying, addressing, and engaging investors who are active in
your sector to create the most value for your company. Targeting the right investors into your sector is
crucial to raising your corporate profile and expanding the shareholder base. Investor targeting is very
important for new businesses as well as for micro and small-cap growth companies that are not a
popular name among investors. Investor targeting helps you to identify the active investors in your
sector of business but may not be familiar with your company.
Why Investor Targeting Important?
Effective investor targeting can open the opportunity for new pools of capital to draw more investment
for the growth of the company. It also establishes the proactive engagement of investors to maximize
shareholder value. This also helps you to gain access and understand your own investor data and
analyzing it. It will help you in the process of profiling investors to identify a good fit for your company.
Once you understand the profile of your investors, you can address them in a thoughtful approach. In
addition to understand your own investor structure, investor targeting helps you to identify who is
investing in your competitors.
How to Target Right Investors?
A thorough and thoughtful approach is required to the most benefits from your investor targeting
process. Here’re some of the tips on how to target the right investors for your business:
 Get the help of third-party databases such as IPREO or IR Insight to identify and find the list of
investors based on common metrics. Analyze and understand this data to get to know your
targeting investors.
 Understand your own investor structure and analyze the extensive list of investors, meeting
history, and working experience with other companies in your industry.
 Understand investor style and metrics and analyze investor ownership to do thorough research.
 Attend conferences to get the opportunity to meet between 10 and 20 investors in one place
over a day or two. Make sure your strategies are well planned and analyzed before talking to
investors in your industry.
In the process of targeting investors, you can take the help of any investor relations consultancy to
know the right path to find new investors for your business. Investor relations consultancies have
expertise in how to find and target the right investors for companies. They help you to understand the
right composition of your shareholder structure and which investors would you like to target. An
investor relations consultancy will help you identify potentially interested investors into your stocks and
how to address them. If you own a small organization and looking for the right investors, you can hire
any investor relations consultancy for the investor targeting process.