Since the Covid-19 breakout, online shopping has become the primary mode for all types of shopping. The pandemic has extensively accelerated e-commerce growth all over the world. Businesses are growing extensively on the digital platform. When you are updating your e-commerce website at regular intervals, you are taking a step towards boosting your sales. You can appoint offshore application Development Company in India to help you in updating your website...

1. Top 5 Ecommerce Website updates you Need to Ensure
Since the Covid-19 breakout, online shopping has become the primary mode for all types of
shopping. The pandemic has extensively accelerated e-commerce growth all over the
world. Businesses are growing extensively on the digital platform. When you are updating
your e-commerce website at regular intervals, you are taking a step towards boosting your
sales. You can appoint offshore application Development Company in India to help you
in updating your website.
Have the latest Security and Payment Configurations
The primary update that you must ensure for your e-commerce websites is updating the
security and payment settings. In recent research, it was found that as online activity has
increased in this pandemic situation, so did the activities of cybercriminals. A cyber attack
will not only incur a huge loss for you, but it will also tarnish the customer trust that you
have built for so long. So it is very important that you ensure a secure payment channel, or
else your prospective customers will end up abandoning purchases if they find a lack of
security checkout.
Make your e-Commerce mobile Ready
It has also been observed that e-commerce websites recently have become completely
mobile responsive. So when a consumer is visiting your website to purchase something
online, they might be able to access the website no matter what device they are using. So it
is very important for your website should have the option to change to the required screen,
and the content is easily visible for the consumers. The menus should be short yet
informative. Try and reduce unnecessary pop-ups as that interrupts the browsing
experience, calls-to-action should not be pushy, and most important, the page speed should
be good and must load fast.
Promote with a bang
The next important update that you must have on your e-commerce website is highlighting
new promotions. This will help you in increasing your online sales in a much better way.
Displaying new promotions should be one of the prominent parts of your e-commerce
website. Make sure to adjust your website by enhancing specific products and discounts.
You can do this by keeping the select promos on the sidebars and banners of your website,
making use of relevant pop-ups for existing customers as well for new customers, also
trying and using the above-the-fold section for featuring the new discounts and promotions
of your brand.
Have an SEO friendly site

2. Another important update your e-commerce website must have is that it should appear in
all the search engine results, which include Google and Bing. Try and include keywords or
terms that customers would use in searching products, and it should be in a full sentence.
Also, use keywords that define your brand and also generic words and phrases that define
your brand. For all this, you will require a professional content team like any good offshore
application Development Company in India who would help in digital marketing and
also recommend how to improve search visibility.
Highlight Customer Testimonials
Also, it is important for you to collect and then showcase your customer reviews on your e-
commerce website. This will help you to take your website a step ahead of the competition.
This is because customers rely on social proof to a great extent. So you need to display the
testimonials and reviews prominently on the website. Try and use customer names with
their identity to make it more authentic. Find new approaches to get new testimonials.
To Conclude
Consumers wish to have a fast and streamlined experience while shopping at your website,
along with excellent after-sales service and customer support. A better website will help
you to earn more revenue. So make the best use of the most available resources, with the
help of offshore application Development Company in India you can start with the
above-mentioned updates and changes. If you set it right your business will reach its peak.