An introductory guide to website project management and planning. Learn the key steps to any website project, and how to effectively manage customer expectations

1. WEB PROJECT PLANNING
FOCUS ON THE USER AND THE CLIENT

2. PROJECT MANAGEMENT
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Needs Analysis
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Project End and Start Date
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Milestones leading up to end date
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Tasks that lead up to each milestone
Who owns what?
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Client reviews/sign off at each milestone
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Client communication - summarize every meeting, every
decision, keep it on record (Tool like Basecamp or Email)

3. NEEDS ANALYSIS
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What are they currently doing online?
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What are their competitors doing online well?
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Review Branding Guidelines or Examples of what they like
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Stakeholder Requirements
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Review Processes Required
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Traffic Estimations / Analytics available
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Overarching Goal(s) for the Website or Web Asset
Lead Generation
Direct Sales
Ad Revenues
Brand Building

4. GOAL PLANNING
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Specific: What and Why? (benefit)
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Measurable: Can we quantify success?
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Attainable: Do we have the resources?
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Relevant: Does this fit in with other efforts?
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Timebound: When?

5. MEASURING SUCCESS
Google Analytics Goals
Feedback

6. SAMPLE WEB PROJECT FLOW
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Award of Contract / Deposit (Installment 1)
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Kick off Meeting (Timelines, Understanding the Brand, Goals)
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Analyze Data that Exists / Build Wireframes (complex Projects include IA)
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Framework Design
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Full Design (Installment 2)
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Framework Build
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Full Build
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Prototype Testing
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Go Live (Final Installment)
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Support / Retained Services

7. WIREFRAMING
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Illustrator is easiest
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1024x768 px desktop
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320x480 px mobile
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Examine Users Browser sizes (Analytics)
gs.statcounter.com (for global stats)
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Break down each element, annotate and size
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Carry forward sizing from desktop to mobile for
common elements

8. EXAMPLE
* This will be next weeks assignment.