Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How the Internet Works

From registrars to servers, most common web development languages, search engines, adwords, web analytics, and data brokers. This introductory presentation reviews it all. It is high level as a talk went along with this presentation, however this should give you a good idea of what to start Googling to master it all!

  • Be the first to comment

How the Internet Works

  1. 1. BACKBONE OF THE INTERNET The nuts and bolts of it all
  2. 2. REGISTRARS
  3. 3. HOSTING/SERVERS VPS FTP
  4. 4. CORE DEV TECH
  5. 5. CONTENT MGMT SYSTEMS 59.8% of the Internet powered by CMS (w3tech’s)
  6. 6. ECOMMERCE PLAs
  7. 7. SEARCH Quick History • Content, Content, Content • Keywords (head, long tail)… user intent • Crawlers (robots.txt) Mobile / Desktop Site structure, 301’s • Currency Links, Likes, Shares Mentions Citations
  8. 8. OPENSITEEXPLORER.ORG
  9. 9. META DATA • Page source • Schema.org • Name, Description, Property (social)
  10. 10. LOCALIZATION • 5 pack, 7 pack • Google Plus Business Pages (mentions) • Click to call, Offers • App Geo Promo
  11. 11. PERSONALIZATION Based on your search history & activities across Google products Results are personalized to you. Social data impacting more and more…
  12. 12. ADWORDS Ad Group1 Ad Group1 Ad Group1 Top Funnel KWs Top Funnel KWs Top Funnel KWs Long Tail KWs Long Tail KWs Long Tail KWs Landing Pages Ads Ads Ads Landing Pages Landing Pages Budget Distribution Location Extensions CPC Search / Partners Country Site Links CPM Network City Click to Call Conversion Devices Campaign Offers Product Listings
  13. 13. DATA COLLECTION
  14. 14. EXPERIMENTING
  15. 15. LINK PROFILES opensiteexplorer.org
  16. 16. SOCIAL GRAPH
  17. 17. ONLINE PR Prioritize efforts Build links Get mentions Share knowledge / work Get involved
  18. 18. DATA BROKERS Scariest part of the web (to me)

×