The document provides guidance for students on how to analyze magazine covers and contents pages. It instructs students to identify conventions on magazine covers using post-its, and describes common conventions seen on contents pages such as logos, mastheads, and lists of contents. Students are advised to choose diverse magazines for analysis, including at least one from the same genre as their own magazine. The document outlines seven steps for analyzing magazines, including presenting the analysis using software, examining how conventions are used, how the magazines target audiences, and what they represent and why. Levels of analysis are defined based on the depth of conventions, terminology, and reasons identified.

1. Year 12
Friday 27th January 2012
Analysing
Lesson objective
How to analyse magazines…

2. Mixing Magazines
1. With the front covers you have in front of you
2. Use the post-its to identify the conventions of a front cover

3. 1 2 3
5
4

4. Offer
Conventions Headline STRAPLINE
Competition
MASTHEAD
Web address MAIN IMAGE/
FOCAL POINT
Stars
LEAD STORY
Banner
Competition
Advice Shock
Feature Price
Pug
SELL LINES Exclusive
Barcodes Label the conventions on the magazine
5 Mins
cover.

5. Rotating contents page
 Draw a feature of a contents page on the whiteboard
 Add to it and pass it on
 What sort of contents page have we made?

6. Contents page
 Basic Colour scheme
 “Contents” written
 Synergy with the front cover
 Usually in columns
 Main image that links to front cover
 Deals for subscription
 Editors letter (with picture)
 Page number and fonts
 Bottom of page least important
 List of contents
 Buzz words
 Logo of magazine
 List of photographers
 Web address
 Masthead

7. Step 1
How to present my analysis?
Choose a software
Powerpoint
Prezi
Something new that you will impress Ms
Paul with 

8. Step 2
What magazines should I choose?
Choose a diverse range of
magazines
At least ONE has to be the same
music magazine genre as yours.

9. “I swear there are only like two music magazines;
NME and Kerrang!” say intelligent Year 12s.

10. Step 3
Look at all the conventions
How have the editors used the
conventions?

11. Step 4
Use all media language
Denote
Connote
Macro elements
Micro Elements
Use intelligent words and theory
Androgynous
Laura Mulvey

12. Step 5
How do they target their
audience?
Macro Elements
Micro elements

13. Step 6
What are they representing and
WHY?
What is the purpose of the magazine?
Look at charity magazines
Look at free magazines
Money money money
How do they make money?

14. Step 7
What level are you?
Level What you need to do?
(Marks /20)
1 You have identified the genre conventions of the film poster.
(0-7)
2 You have identified the genre conventions and target audience.
(8-11)
3 You have identified the genre conventions, target audience, used
proficient media terminology and have talked about hybrid genres of film
(12-15)
posters.
4 You have identified the genre conventions, target audience, used
proficient media terminology, have talked about hybrid genres and the
(16-20)
reasons why institutions and audience use genre in film posters.

15. Upload
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 Use convert.files
 Slideshare