Interactive Activity: Global Business Today and Licensing and Market Entries. Review the E-activity and respond to the following: 1. Make a recommendation to accelerate the trade financing process. 2. Discuss the main advantage of using licensing as a market entry tool. 3. Discuss that main disadvantage of using licensing as a market entry tool. 4. Provide an example of a company has successfully used licensing as a market entry tool and how that tool has contributed to its organizational success. .