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Interactive Activity: Global Business Today and Licensing and
Market Entries. Review the E-activity and respond to the
following:
1. Make a recommendation to accelerate the trade financing
process.
2. Discuss the main advantage of using licensing as a market
entry tool.
3. Discuss that main disadvantage of using licensing as a market
entry tool.
4. Provide an example of a company has successfully
used licensing as a market entry tool and how that tool has
contributed to its organizational success.

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