LU Case study
Slides from a presentation on how Lincoln University NZ came to have it's current social media presence, lessons we've learned along the way. In the talk I cover why we moved into specific social media tools. Social media mistakes we made, and those others have made we've learned from. We cover how important it is for the organisation to have plans and alternate arrangements for decision making during disasters, be they natural or social media ones. There is a look at our staff intranet, and other tools we use for Alumni, research and teaching. The final slides point out that to become a ninja you need to make good decisions by knowing your organisation and educating yourself. The slides don't make a huge ammount of sense without the talk but they provide a bit of an insight into work we've been doing.
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LU Case study
- 5. Transparency & engagement
- 6. Goals Audience Speed / Access Adding value Sciurus vulgarus VS 忍者 Upskilling
- 27. Why bother ? a cautionary tale
- 32. 5:30am | 11:30am
- 33. Take away Have contingency plans Know your medium Know what is and isn't appropriate TELL your Execs this story
- 34. Faux pas un
- 35. When I show the next slide think about your immediate reaction. http://www.flickr.com/photos/hey__paul http://www.flickr.com/photos/feeliz http://www.flickr.com/photos/featheredtar
- 36. Abdul Mazir
- 37. Abdul Mazir Discuss with your table: Your reaction Why someone may do this
- 39. Take away You may know your users BUT you aren't them Know your own position, prejudices and cultural outlook
- 40. Cautionary tale
- 45. Take away Own what you need to Use these cautionary tales to get Planning Preparation Training
- 46. Speed and access
- 47. September 5th
- 48. September 5th v2
- 49. September 5th v3
- 53. Future Dark sites Active DNS Smart phones all round
- 54. Speed / Access : Activity Stand up – find 1 person you haven't spoken to Tell them one thing you have in place and one thing you're going to put in place
- 57. Home page like / comment
- 58. Staff profiles Interests / about me Profile page Home page List of similar folks
- 60. Alumni
- 64. Teaching Research Social responsibility Lincoln University
- 66. comments
- 67. Adding value
- 68. Sciurus vulgarus VS 忍者 http://www.flickr.com/photos/octopushat http://www.flickr.com/photos/gi/
- 69. 忍者
- 70. 忍者 Goals Audience Criteria A | Criteria B | Criteria C Stakeholder 1 | Stakeholder 2
- 71. 忍者 Goals Audience Criteria A | Criteria B | Criteria C Stakeholder 1 | Stakeholder 2
- 72. Summary Your organisation – know it's goals Know your audience(s) and their characteristics Present the Faux Pas you've seen here to senior management at your organisation in the next 4 weeks. Get them to committ to time and speedy responses. Remind them of their response when the #$% hits the fan. Be a ninja not a squirrel Upskill