Marketing

1. 01
MARKETING
ENVIRONMENT:
THREATS AND
SOLUTIONS
Principles of Marketing
(11:30-1:00 TTH)

2. • The market environment is a marketing term and
refers to factors and forces that affect a firm's ability to
build and maintain successful relationships with
customers.
• This includes:
– Micro (internal) environment
– Macro (national) environment
MARKET
ENVIRONMENT
D E F I N I T I O N :

4. MICRO
ENVIRONMENTThese are the small forces within the
company that affect its ability to serve
its customers.

5. 01
MICRO
ENVIRONMENTThese are the small forces within the
company that affect its ability to serve
its customers.
COMPANY
THREAT
Conflict within the workplace by the
Employees, staff, and managers that
Could affect company’s performance.

6. S O L U T I O N

7. 02SUPPLIERS
THREAT
Not being able to deliver products to the
Company on time.

8. 02SUPPLIERS
SOLUTION

9. 03COMPETITORS
THREAT
Competitors offers similar (and sometimes
different) products to the consumer. They
may be able to take your current and
and potential customers away from your
products and company.

10. 03COMPETITORS
SOLUTION

11. 04PRIVATE
INTERMEDIARIES
THREAT
These are the people that help the
company promote, sell, and distribute
its products to final buyers. Problems
arise when misunderstnding occurs
between the company and its resellers.

12. 04PRIVATE
INTERMEDIARIES
SOLUTION

13. 05PUBLIC
THREAT
The general public can affect the company as
any change in their attitude, whether positive
or negative, can cause sales to go up or down
because the general public is often the
company’s customer base.

14. 05PUBLIC
SOLUTION

15. MACRO
ENVIRONMENTInvolves larger societal forces that affect the
microenvironment.

16. 01
MACRO
ENVIRONMENTInvolves larger societal forces that affect the
microenvironment. Factors affecting organization in Macro
environment are known as PESTEL, that is: Political,
Economical, Social, Technological, Environmental and Legal.
DEMOGRAPHIC
THREAT
Conflict within the workplace by the
Employees, staff, and managers that
Could affect company’s performance.

17. 02DEMOGRAPHIC
SOLUTION

18. 02ECONOMIC
THREAT
Economic trends in different parts of the world
can affect marketing activities in other parts of
the world.

19. 02ECONOMIC
SOLUTION

20. 03TECHNOLOGICAL
THREAT
Not being able to deliver products to the
Company on time.

21. 03TECHNOLOGICAL
SOLUTION

22. 04POLITICAL
THREAT
Not being able to deliver products to the
Company on time.

23. 04POLITICAL
SOLUTION

24. 05NATURAL
THREAT
The concern in this area is the increased
pollution, shortages of raw materials and
increased governmental intervention.

25. 05NATURAL
SOLUTION

26. 06CULTURAL
THREAT
The cultural environment refers to factors
and trends related to how people live and
behave and what they buy. One threat is
cultural diversity.

27. 02CULTURAL
SOLUTION

28. MEMBERS:
LOGRONIO, MA. JULLIEN CLARIZZE
CABIDOG, JENNY ROSE
DERILO, KARL ROWAYNE
TONDO, DOMINIC
TY, JED