business enviorment analysis with mahindra swot analysis.

1. Nikunj Shah 06
Nilesh Mishra 39
Gaurav Bora 15
Anand Singh 12
Palak Shah 38

2. What is business environment?
Business environment includes the ‘climate’ or set
of conditions: economic, social, political or
institutional which have a direct or indirect
bearing on the functioning of business
It signifies external forces, factors and institutions
that are beyond the control of the business and
they affect the functioning of a business
enterprise.

3. Business Environment
 Business decisions are influenced by two sets of factors
Internal factors (The Internal Environment
External Factors( The External Environment)
 Business Environment presents two challenges to the
enterprise
The challenge to combat the environmental threats
Exploit the business opportunities
 Environmental Analysis is one of the first steps in
Strategic Management

4. Types of environment
Internal environment External environment
Micro environment Macro environment
ENVIRONMENT OF BUSINESS

5. Internal environment
The internal environment is the environment that has
a direct impact on the business.
 Important internal factors which have a
bearing on the decisions of a business
firm and which are generally controllable
because the company has control over
these factors:
 Value system
 Vision, mission and objectives
 Management structure and nature
 Internal power relationship
 Human resources
 Company image

6.  External environment
Micro environment consists of the actors in the
company’s immediate environment that affect
the performance of the company. They are
more intimately linked with the company.
Macro environment consists of larger societal
forces that affect all the actors in the
company’s micro environment.

7. Input
suppliers
Workers & Public
their unions
BUSINESS
Customers Competitors
Marketing
intermediaries

8. Macro environment
BUSINESS

9. What is SWOT Analysis?
A technique that enables a group or individual to
move from everyday problems and traditional strategies to
a fresh perspective.
• Factors affecting an organization can usually be classified
as:
• Internal factors Strengths Weaknesses
– Strengths (S)
– Weaknesses (W)
• External factors
– Opportunities (O) Opportunities Threats
– Threats (T)

10. The SWOT matrix

12. Parent Company Mahindra
Category Sedans, SUV’s, Two-wheelers
Sector Automobiles
Tagline/ Slogan Rise; Every 2 minutes a Mahindra is born
Mahindra SUV’s have a stronghold in the Indian commercial taxi
USP market which have good performance o tough terrains

13. 1. Mahindra has been one of the strongest brands in the Indian
automobile market
2. Mahindra group give employment to over 110,000 employees
3. Excellent and , and low after service cost
Strength 4. Sturdy SUV’s good for Indian roads and off-road terrain
1. Mahindra’s partnership with Renault did not live up to
Weakness international quality standards through their brand Logan
1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a
global brand
3.Fast growing automobile market
4.Growing in the market through electric car Reva (controlling
Opportunity stake) and entry into two-wheeler segments
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains
Threats etc

14. THANK YOU….