Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Clas...
TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st  Century Marketing, Abigan
Which is most difficult to market? <ul><li>Events </li></ul><ul><li>Ideas </li></ul><ul><li>Services </li></ul><ul><li>Exp...
Which is most difficult to market? <ul><li>Events </li></ul><ul><li>Ideas </li></ul><ul><li>Services </li></ul><ul><li>Exp...
What is Marketed?
Healthcare? <ul><li>There are two strongly distinctive aspects of health care. One is that you don’t know when or whether ...
Which is most difficult to market? <ul><li>Events </li></ul><ul><li>Ideas </li></ul><ul><li>Services </li></ul><ul><li>Exp...
Which is most difficult to market? <ul><li>Events </li></ul><ul><li>Ideas </li></ul><ul><li>Services </li></ul><ul><li>Exp...
Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th  ed 8
The shared experiences, stories, beliefs and norms that characterize an organization. <ul><li>Business Mission </li></ul><...
_______ is the shared experiences, stories, beliefs and norms that characterize an organization. <ul><li>Business Mission ...
Corporate Culture <ul><li>Standards that govern the operation of the business </li></ul>Corporate Culture 11
Corporate Culture <ul><li>Corporate culture is defined as the shared experience, stories, beliefs and norms that character...
The shared experiences, stories, beliefs and norms that characterize an organization. <ul><li>Business Mission </li></ul><...
_______ is the shared experiences, stories, beliefs and norms that characterize an organization. <ul><li>Business Mission ...
Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th  ed 15
The following define the major competitive spheres within which the company will operate except ______. <ul><li>Industry <...
Which of the following defines the major competitive spheres within which the company will operate? <ul><li>Industry </li>...
Competitive Spheres <ul><li>Industry  </li></ul><ul><li>Products and applications </li></ul><ul><li>Competence  </li></ul>...
Competitive Spheres <ul><li>Industry  – companies operate in only one industry </li></ul><ul><li>Products and applications...
The following define the major competitive spheres within which the company will operate except ______. <ul><li>Industry <...
Which of the following define the major competitive spheres within which the company will operate? <ul><li>Industry </li><...
TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 201...
Which statement is false in the natural environment trends? <ul><li>The earth raw materials consist of the infinite, the f...
Which statement is false in the natural environment trends? <ul><li>The earth raw materials consist of the infinite, the f...
Natural Environment… www.danielberroya.blogspot.com Increased  Energy costs Shortage of raw materials Anti-pollution press...
What is Natural Environment? <ul><li>The natural environment involves all the natural resources, such as raw materials or ...
Which statement is false in the natural environment trends? <ul><li>The earth raw materials consist of the infinite, the f...
Which statement is false in the natural environment trends? <ul><li>The earth raw materials consist of the infinite, the f...
TOP 10 Learning Questions for Ch 4: Conducting  Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16...
The following are Questionnaire Do’s and Don'ts except: <ul><li>Avoid negative </li></ul><ul><li>Avoid jargon </li></ul><u...
The following are Questionnaire  Don'ts except: <ul><li>Avoid negative </li></ul><ul><li>Avoid jargon </li></ul><ul><li>Av...
Questionnaire Do’s and Don'ts  32
Ambiguous <ul><li>lacking clearness or definiteness; obscure; indistinct: </li></ul>33 Ambitious -  eagerly desirous of ac...
The following are Questionnaire Do’s and Don'ts except: <ul><li>Avoid negative </li></ul><ul><li>Avoid jargon </li></ul><u...
The following are Questionnaire Don'ts except: <ul><li>Avoid negative </li></ul><ul><li>Avoid jargon </li></ul><ul><li>Avo...
TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets   Jem Caraig December 16, 2011 For use  in the Marketi...
These Herzberg Theory definitions are true, except… <ul><li>Frederick Herzberg developed a two-factor theory that distingu...
The following Herzberg Theory definitions are true, except… <ul><li>Frederick Herzberg developed a two-factor theory that ...
Herzberg’s Two-Factor Theory 40 Dissatisfaction and  Demotivation Employees  not dissatisfied, but not motivated Positive ...
Herzberg’s Two-Factor Theory 41 Behavior is guided by  motivating  and hygiene factors Dissatisfaction and  Demotivation E...
These Herzberg Theory definitions are true, except… <ul><li>Frederick Herzberg developed a two-factor theory that distingu...
The following Herzberg Theory definitions are true, except… <ul><li>Frederick Herzberg developed a two-factor theory that ...
Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th  ed 44
In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives <ul...
In the Buying Center, ________ are the people who define specifications and provide information for evaluating alternative...
The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers 47
The Buying Center <ul><li>Initiators  –Uses other organization who request that something be purchased. </li></ul><ul><li>...
In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives <ul...
In the Buying Center, ___________ are the people who define specifications and provide information for evaluating alternat...
TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets)  Nailah P. Cristobal December 16, 2011 ...
___________ are consumers who buy only one brand all the time. <ul><li>Split Loyals </li></ul><ul><li>Switchers </li></ul>...
What type of consumers buy only one brand all the time? <ul><li>Split Loyals </li></ul><ul><li>Switchers </li></ul><ul><li...
Loyalty Status http://nailah08.blogspot.com
4 Groups Based on Loyalty Status <ul><li>Hard-core loyals-Consumers who buy only  one  brand all the time.  </li></ul><ul>...
___________ are consumers who buy only one brand all the time. <ul><li>Split Loyals </li></ul><ul><li>Switchers </li></ul>...
What type of consumers buy only one brand all the time? <ul><li>Split Loyals </li></ul><ul><li>Switchers </li></ul><ul><li...
Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. ...
http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new theme in designing brand-building m...
http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new themes in designing brand-building ...
Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization 61
Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization ...
http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new theme in designing brand-building m...
http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new themes in designing brand-building ...
Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Clas...
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Revised Learning Questions

  1. 1. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com
  2. 2. TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st Century Marketing, Abigan
  3. 3. Which is most difficult to market? <ul><li>Events </li></ul><ul><li>Ideas </li></ul><ul><li>Services </li></ul><ul><li>Experiences </li></ul><ul><li>Healthcare </li></ul>
  4. 4. Which is most difficult to market? <ul><li>Events </li></ul><ul><li>Ideas </li></ul><ul><li>Services </li></ul><ul><li>Experiences </li></ul><ul><li>Plans </li></ul>
  5. 5. What is Marketed?
  6. 6. Healthcare? <ul><li>There are two strongly distinctive aspects of health care. One is that you don’t know when or whether you’ll need care — but if you do, the care can be extremely expensive. The big bucks are in triple coronary bypass surgery, not routine visits to the doctor’s office; and very, very few people can afford to pay major medical costs out of pocket. </li></ul><ul><li>This tells you right away that health care can’t be sold like bread </li></ul><ul><li>http://krugman.blogs.nytimes.com/2009/07/25/why-markets-cant-cure-healthcare/ </li></ul>
  7. 7. Which is most difficult to market? <ul><li>Events </li></ul><ul><li>Ideas </li></ul><ul><li>Services </li></ul><ul><li>Experiences </li></ul><ul><li>Healthcare </li></ul>
  8. 8. Which is most difficult to market? <ul><li>Events </li></ul><ul><li>Ideas </li></ul><ul><li>Services </li></ul><ul><li>Experiences </li></ul><ul><li>Plans </li></ul>
  9. 9. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 8
  10. 10. The shared experiences, stories, beliefs and norms that characterize an organization. <ul><li>Business Mission </li></ul><ul><li>Vision, Mission and Values </li></ul><ul><li>Corporate culture </li></ul><ul><li>Organizational environment </li></ul><ul><li>Corporate environment </li></ul>9
  11. 11. _______ is the shared experiences, stories, beliefs and norms that characterize an organization. <ul><li>Business Mission </li></ul><ul><li>Company Vision, Mission and Values </li></ul><ul><li>Corporate Culture </li></ul><ul><li>Organizational Environment </li></ul><ul><li>Corporate Environment </li></ul>10
  12. 12. Corporate Culture <ul><li>Standards that govern the operation of the business </li></ul>Corporate Culture 11
  13. 13. Corporate Culture <ul><li>Corporate culture is defined as the shared experience, stories, beliefs and norms that characterize an organization. </li></ul><ul><li>A customer-centric culture can affect all aspects of an organization. </li></ul>12
  14. 14. The shared experiences, stories, beliefs and norms that characterize an organization. <ul><li>Business Mission </li></ul><ul><li>Vision, Mission and Values </li></ul><ul><li>Corporate culture </li></ul><ul><li>Organizational environment </li></ul><ul><li>Corporate environment </li></ul>13
  15. 15. _______ is the shared experiences, stories, beliefs and norms that characterize an organization. <ul><li>Business Mission </li></ul><ul><li>Company Vision, Mission and Values </li></ul><ul><li>Corporate Culture </li></ul><ul><li>Organizational Environment </li></ul><ul><li>Corporate Environment </li></ul>14
  16. 16. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 15
  17. 17. The following define the major competitive spheres within which the company will operate except ______. <ul><li>Industry </li></ul><ul><li>Product and applications </li></ul><ul><li>Market Segment </li></ul><ul><li>All of the Above </li></ul><ul><li>None of the Above </li></ul>16
  18. 18. Which of the following defines the major competitive spheres within which the company will operate? <ul><li>Industry </li></ul><ul><li>Product and Applications </li></ul><ul><li>Market Segment </li></ul><ul><li>All of the Above </li></ul><ul><li>None of the Above </li></ul>17
  19. 19. Competitive Spheres <ul><li>Industry </li></ul><ul><li>Products and applications </li></ul><ul><li>Competence </li></ul><ul><li>Market segment </li></ul><ul><li>Vertical </li></ul><ul><li>Geographical </li></ul>18
  20. 20. Competitive Spheres <ul><li>Industry – companies operate in only one industry </li></ul><ul><li>Products and applications – firms define the range of products and applications they supply </li></ul><ul><li>Competence – firms identify the range of technological and other core competencies they master and leverage </li></ul><ul><li>Market segment – type of market or customers companies serve </li></ul><ul><li>Vertical – number of channel levels from raw materials to final product distribution </li></ul><ul><li>Geographical – range of regions, countries or country groups in which companies operate </li></ul>19
  21. 21. The following define the major competitive spheres within which the company will operate except ______. <ul><li>Industry </li></ul><ul><li>Product and applications </li></ul><ul><li>Market Segment </li></ul><ul><li>All of the above </li></ul><ul><li>None of the above </li></ul>20
  22. 22. Which of the following define the major competitive spheres within which the company will operate? <ul><li>Industry </li></ul><ul><li>Product and Applications </li></ul><ul><li>Market Segment </li></ul><ul><li>All of the Above </li></ul><ul><li>None of the Above </li></ul>21
  23. 23. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
  24. 24. Which statement is false in the natural environment trends? <ul><li>The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable. </li></ul><ul><li>Some industrial activity will inevitably damage the natural environment. </li></ul><ul><li>One finite nonrenewable resource, oil, has created serious problems for the world economy. </li></ul><ul><li>Governments vary in their concern for and efforts to promote landfill system. </li></ul><ul><li>None of the above </li></ul>www.danielberroya.blogspot.com 23
  25. 25. Which statement is false in the natural environment trends? <ul><li>The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable. </li></ul><ul><li>Some industrial activity will inevitably damage the natural environment. </li></ul><ul><li>One finite nonrenewable resource, oil, has created serious problems for the world economy. </li></ul><ul><li>Governments vary in their concern for and efforts to promote a hazard-free environment. </li></ul><ul><li>None of the above </li></ul>www.danielberroya.blogspot.com 24
  26. 26. Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections 25
  27. 27. What is Natural Environment? <ul><li>The natural environment involves all the natural resources, such as raw materials or energy sources, needed by or affected by marketers and marketing activities. </li></ul><ul><li>The market environment is a marketing term and refers to actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are: Micro (internal) ; Meso environment ; Macro (national) environment. </li></ul>www.danielberroya.blogspot.com 26
  28. 28. Which statement is false in the natural environment trends? <ul><li>The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable. </li></ul><ul><li>Some industrial activity will inevitably damage the natural environment. </li></ul><ul><li>One finite nonrenewable resource, oil, has created serious problems for the world economy. </li></ul><ul><li>Governments vary in their concern for and efforts to promote landfill system. </li></ul><ul><li>None of the above </li></ul>www.danielberroya.blogspot.com 27
  29. 29. Which statement is false in the natural environment trends? <ul><li>The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable. </li></ul><ul><li>Some industrial activity will inevitably damage the natural environment. </li></ul><ul><li>One finite nonrenewable resource, oil, has created serious problems for the world economy. </li></ul><ul><li>Governments vary in their concern for and efforts to promote a hazard-free environment. </li></ul><ul><li>None of the above </li></ul>www.danielberroya.blogspot.com 28
  30. 30. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
  31. 31. The following are Questionnaire Do’s and Don'ts except: <ul><li>Avoid negative </li></ul><ul><li>Avoid jargon </li></ul><ul><li>Avoid hypotheticals </li></ul><ul><li>Avoid ambitious words </li></ul><ul><li>Avoid sophisticated words </li></ul>30
  32. 32. The following are Questionnaire Don'ts except: <ul><li>Avoid negative </li></ul><ul><li>Avoid jargon </li></ul><ul><li>Avoid hypotheticals </li></ul><ul><li>Avoid ambitious words </li></ul><ul><li>Avoid sophisticated words </li></ul>31
  33. 33. Questionnaire Do’s and Don'ts 32
  34. 34. Ambiguous <ul><li>lacking clearness or definiteness; obscure; indistinct: </li></ul>33 Ambitious - eagerly desirous of achieving or obtaining success, power, wealth, a specific goal, etc.
  35. 35. The following are Questionnaire Do’s and Don'ts except: <ul><li>Avoid negative </li></ul><ul><li>Avoid jargon </li></ul><ul><li>Avoid hypotheticals </li></ul><ul><li>Avoid ambitious words </li></ul><ul><li>Avoid sophisticated words </li></ul>34
  36. 36. The following are Questionnaire Don'ts except: <ul><li>Avoid negative </li></ul><ul><li>Avoid jargon </li></ul><ul><li>Avoid hypotheticals </li></ul><ul><li>Avoid ambitious words </li></ul><ul><li>Avoid sophisticated words </li></ul>35
  37. 37. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
  38. 38. These Herzberg Theory definitions are true, except… <ul><li>Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers. </li></ul><ul><li>Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction. </li></ul><ul><li>The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers be present. </li></ul><ul><li>One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers. </li></ul><ul><li>Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. </li></ul>http://jemcaraig.blogspot.com
  39. 39. The following Herzberg Theory definitions are true, except… <ul><li>Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers. </li></ul><ul><li>Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction. </li></ul><ul><li>The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present. </li></ul><ul><li>One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers. </li></ul><ul><li>Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. </li></ul>http://jemcaraig.blogspot.com
  40. 40. Herzberg’s Two-Factor Theory 40 Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors
  41. 41. Herzberg’s Two-Factor Theory 41 Behavior is guided by motivating and hygiene factors Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors
  42. 42. These Herzberg Theory definitions are true, except… <ul><li>Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers. </li></ul><ul><li>Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction. </li></ul><ul><li>The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present. </li></ul><ul><li>One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers. </li></ul><ul><li>Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. </li></ul>http://jemcaraig.blogspot.com
  43. 43. The following Herzberg Theory definitions are true, except… <ul><li>Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers. </li></ul><ul><li>Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction. </li></ul><ul><li>The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present. </li></ul><ul><li>One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers. </li></ul><ul><li>Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. </li></ul>http://jemcaraig.blogspot.com
  44. 44. Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed 44
  45. 45. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives <ul><li>Initiators </li></ul><ul><li>Influencers </li></ul><ul><li>Deciders </li></ul><ul><li>Buyers </li></ul><ul><li>Approvers </li></ul>45
  46. 46. In the Buying Center, ________ are the people who define specifications and provide information for evaluating alternatives. <ul><li>Initiators </li></ul><ul><li>Influencers </li></ul><ul><li>Deciders </li></ul><ul><li>Buyers </li></ul><ul><li>Approvers </li></ul>46
  47. 47. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers 47
  48. 48. The Buying Center <ul><li>Initiators –Uses other organization who request that something be purchased. </li></ul><ul><li>Users – Those who will use the product or service. </li></ul><ul><li>Influencers – People who influence the the buying decision, often by helping define specifications and providing information for evaluating alternatives. </li></ul><ul><li>Deciders – People who decide on the product requirements for suppliers. </li></ul><ul><li>Approvers – People who authorize the proposed action for the deciders or buyers. </li></ul><ul><li>Buyers – People who have the formal authority to select the suppliers or information from reaching members of the buyer center. </li></ul><ul><li>Gatekeepers – People who have the power to prevent sellers or information from reaching the members of the buying center. </li></ul>48
  49. 49. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives <ul><li>Initiators </li></ul><ul><li>Influencers </li></ul><ul><li>Deciders </li></ul><ul><li>Buyers </li></ul><ul><li>Approvers </li></ul>49
  50. 50. In the Buying Center, ___________ are the people who define specifications and provide information for evaluating alternatives. <ul><li>Initiators </li></ul><ul><li>Influencers </li></ul><ul><li>Deciders </li></ul><ul><li>Buyers </li></ul><ul><li>Approvers </li></ul>50
  51. 51. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me
  52. 52. ___________ are consumers who buy only one brand all the time. <ul><li>Split Loyals </li></ul><ul><li>Switchers </li></ul><ul><li>Hard-core Loyals </li></ul><ul><li>Shifting Loyals </li></ul><ul><li>Loyalists </li></ul>http://nailah08.blogspot.com
  53. 53. What type of consumers buy only one brand all the time? <ul><li>Split Loyals </li></ul><ul><li>Switchers </li></ul><ul><li>Hard-core Loyals </li></ul><ul><li>Shifting Loyals </li></ul><ul><li>Loyalists </li></ul>http://nailah08.blogspot.com
  54. 54. Loyalty Status http://nailah08.blogspot.com
  55. 55. 4 Groups Based on Loyalty Status <ul><li>Hard-core loyals-Consumers who buy only one brand all the time. </li></ul><ul><li>Split loyals-Consumers who are loyal to two or three brands. </li></ul><ul><li>Shifting loyals-Consumers who shift loyalty from one brand to another. </li></ul><ul><li>Switchers-Consumers who show no loyalty to any brand. </li></ul>http://nailah08.blogspot.com
  56. 56. ___________ are consumers who buy only one brand all the time. <ul><li>Split Loyals </li></ul><ul><li>Switchers </li></ul><ul><li>Hard-core Loyals </li></ul><ul><li>Shifting Loyals </li></ul><ul><li>Loyalists </li></ul>http://nailah08.blogspot.com
  57. 57. What type of consumers buy only one brand all the time? <ul><li>Split Loyals </li></ul><ul><li>Switchers </li></ul><ul><li>Hard-core Loyals </li></ul><ul><li>Shifting Loyals </li></ul><ul><li>Loyalists </li></ul>http://nailah08.blogspot.com
  58. 58. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta 58
  59. 59. http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include? <ul><li>Integration </li></ul><ul><li>Internalization </li></ul><ul><li>Impersonation </li></ul><ul><li>Personalization </li></ul><ul><li>None of the above </li></ul>59
  60. 60. http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one? <ul><li>Integration </li></ul><ul><li>Internalization </li></ul><ul><li>Impersonation </li></ul><ul><li>Personalization </li></ul><ul><li>None of the above </li></ul>60
  61. 61. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization 61
  62. 62. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization Personalizing marketing is about making sure the brand and its marketing are relevant as possible to as many customers as possible Integration marketing is about mixing and matching marketing activities to maximize their individual and collective effects Internal branding is activities and processes that help to inform and inspire employees. 61
  63. 63. http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include? <ul><li>Integration </li></ul><ul><li>Internalization </li></ul><ul><li>Impersonation </li></ul><ul><li>Personalization </li></ul><ul><li>None of the above </li></ul>62
  64. 64. http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one? <ul><li>Integration </li></ul><ul><li>Internalization </li></ul><ul><li>Impersonation </li></ul><ul><li>Personalization </li></ul><ul><li>None of the above </li></ul>63
  65. 65. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com

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