failure is not end, it's starting of success . you can learn many things from your failure and can correct your mistake.

1. Kellogg'sKellogg's Failed in India
Presented By : Femina Dobariya
Presented To : Gujarat Technological10/26/18 1

2. INTRODUCTIONINTRODUCTION
10/26/18 2

3. BACKGROUND OF KELLOGG'SBACKGROUND OF KELLOGG'S
Kellogg's
Parent Company Kelloggs
Category Food processing
Sector Food & Beverages
Tagline/ Slogan Bring out best to you
USP
Kelloggs is the first company to enter into readymade cereal
breakfast segment
Kellogg's STP
Segment Food- cereal breakfast and beverages
Target Group Family and children looking for healthy tasty breakfast
Tagline Bring out best to you10/26/18 3

4. KELLOGG’S FAILURE IN INDIAKELLOGG’S FAILURE IN INDIA
 Kellogg's products failed in the Indian market. A high-
profile launch backed by intense media activity failed to
make an impact in the marketplace.
 By September, 1995, sales had virtually come to a
standstill. Marketing experts pointed out various
mistakes that Kellogg had committed and it was being
increasingly felt that the company would find it
extremely difficult to sustain itself in the Indian market.
10/26/18 4

5. CONCON……
 Wrong Positioning And Product Awareness
 Eating Habits And Culture
 Advertisements Hurt Indian Sentiments
 Price Sensitive Consumers
 Customization
 Poor Distribution
10/26/18 5

6. CORRECTING ITS MISTAKE
10/26/18 6

7. THE RESULT
10/26/18 7
Strong market position in competitive world.

8. LEARNINGLEARNING
10/26/18 8
Consumer is boss
Research and adapt
Sell the brand in the right place

9. CONCLUSION
10/26/18 9

10. BIBLIOGRAPHY
 http://www.icmrindia.org/free
%20resources/casestudies/Marketing
%20freecasestudyp1.htm
 https://prezi.com/chjcqskd794e/kelloggs-failure-in-
india/
 http://www.icmrindia.org/casestudies/catalogue/Mar
keting/MKTG017.htm
 http://www.kelloggcompany.com/en_US/our-vision-
purpose.html
 http://www.kelloggcompany.com/en_US/about-10/26/18 10

11. THANK YOUTHANK YOU
10/26/18 11