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Starting Up
         with

Sex, Love, & Violence.
WARNING:
WARNING!!!
this deck is guaranteed to offend,
provide tragically incorrect advice,
  and perhaps get you arrested.

         Fucking Deal with it.
[This Talk]
•   Be Different, Take Risk!!!
•   Stand 4 SOMEthing. (or u stand 4 NOthing.)
•   Tap Into Humanity: Fear, SEX, Power, etc.
•   Be a Hero, or a Villain. (just don’t fucking BORE me.)
• Pictures, Text, Music: they all say 1000 words.
• When It Works, Double Down.
• Be Yourself… Only More So

KISS: Keep It Simple, Stupid.
[Dave McClure]

2001-2012:
• Startup Investor: 500 Startups, Founders Fund
• Tech Marketing: PayPal, Simply Hired, Mint.com
• Advisor, Investor: 300+ Startups
• Conferences: Warm Gun, Lean Startup, SMASH
• Stanford Lecturer: Facebook, Startup Metrics


80’s & 90’s:
• Entrepreneur: Founder/CEO Aslan Computing (acq.)
• Developer: Windows Apps / SQL DB Admin
• User Groups: E-Commerce, Internet, Client-Server
• Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
500 Startups
   Seed Fund & Accelerator
            (330+ companies, 20+ countries)




• Design
• Data
• Distribution
[Interesting Shit]
Read Geoffrey Miller.
Sex + Evolution + Consumer Mktg = Awesome Sauce.
More Great Shit.
  Psychology + Comics 
[Geek Renaissance]
•   Tech Innovation
•   Finance Innovation
•   Design Innovation
•   Social Innovation
•   Global Innovation
•   Gender Innovation
[Start(up) + Heart]
Be Different
Take Risk.
Be Different.
•   Take Risk Early. U Have Nothing 2 Lose.
•   Playing it Safe = Death.
•   Pissing People Off is OK. (in fact, #WINNING)
•   U Can’t Build Brand around INDIFFERENCE.
•   Love *or* Hate are Ok. Both are Good Signal.
CHANGE.                           PEACE.




POWER.                             SEX.




          Stand 4 SOMEthing.
          (or stand 4 NO-thing)
Stand 4 SOMEthing,
           or Stand 4 NOthing.
•   Be Iconic.
•   Single word or emotion.
•   Don’t be afraid 2b Hated.
•   Don’t be afraid 2b Shamed.
•   Aim for the Moon. [Land on the Roof]
Tap Into Humanity
 Fear, Sex, Power
Tap Into Humanity
•   Fear: What u run from
•   Sex: Who we love, lust 4
•   Power: Ability 2 Control Ur World
•   Family: Find Ur Tribe.
•   Anger: Fight 4 Ur Right [2 Party]
Be a Hero
Be a Villain
Be a Hero… or Villain
•   Who do u LOVE, Admire, Want 2 B?
•   Who do u HATE, Despise, [secretly] jealous?
•   Whatever u are Drawn 2
•   Just Don’t Be BORING.
•   Again: Indifference = Death.
Say 1000 words.
[or just 1 Finger]
Say 1000 words.
•   1 awesome picture.
•   3 powerful words, or a few sentences.
•   30 sec meaningful music or video.
•   Less is more.

note: these slides are not less.
If/When It Works
   Double Down.
When It Works, Double Down.
•   If someone loves u, it’s working.
•   If someone hates u, it’s working.
•   Once u get signal, try iteration, repetition.
•   Once u get repetition, try variation.
•   Good artists COPY; great artists STEAL
        (from themSELVES!)
Be Your SELF.
(But Be Ur SUPER Self)
Always Be Your [SUPER] Self
•   Start from the Heart.
•   Be Yourself. Be Authentic. Be Comfortable.
•   But: the MOST AWESOME, PASSIONATE u.
•   Find a feeling or emotion u can sustain
•   [sometimes even weakness can be ok]

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Starting Up with Sex, Love, & Violence

  • 1. Starting Up with Sex, Love, & Violence.
  • 3. WARNING!!! this deck is guaranteed to offend, provide tragically incorrect advice, and perhaps get you arrested. Fucking Deal with it.
  • 4. [This Talk] • Be Different, Take Risk!!! • Stand 4 SOMEthing. (or u stand 4 NOthing.) • Tap Into Humanity: Fear, SEX, Power, etc. • Be a Hero, or a Villain. (just don’t fucking BORE me.) • Pictures, Text, Music: they all say 1000 words. • When It Works, Double Down. • Be Yourself… Only More So KISS: Keep It Simple, Stupid.
  • 5. [Dave McClure] 2001-2012: • Startup Investor: 500 Startups, Founders Fund • Tech Marketing: PayPal, Simply Hired, Mint.com • Advisor, Investor: 300+ Startups • Conferences: Warm Gun, Lean Startup, SMASH • Stanford Lecturer: Facebook, Startup Metrics 80’s & 90’s: • Entrepreneur: Founder/CEO Aslan Computing (acq.) • Developer: Windows Apps / SQL DB Admin • User Groups: E-Commerce, Internet, Client-Server • Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
  • 6. 500 Startups Seed Fund & Accelerator (330+ companies, 20+ countries) • Design • Data • Distribution
  • 8. Read Geoffrey Miller. Sex + Evolution + Consumer Mktg = Awesome Sauce.
  • 9. More Great Shit. Psychology + Comics 
  • 10. [Geek Renaissance] • Tech Innovation • Finance Innovation • Design Innovation • Social Innovation • Global Innovation • Gender Innovation
  • 13. Be Different. • Take Risk Early. U Have Nothing 2 Lose. • Playing it Safe = Death. • Pissing People Off is OK. (in fact, #WINNING) • U Can’t Build Brand around INDIFFERENCE. • Love *or* Hate are Ok. Both are Good Signal.
  • 14. CHANGE. PEACE. POWER. SEX. Stand 4 SOMEthing. (or stand 4 NO-thing)
  • 15. Stand 4 SOMEthing, or Stand 4 NOthing. • Be Iconic. • Single word or emotion. • Don’t be afraid 2b Hated. • Don’t be afraid 2b Shamed. • Aim for the Moon. [Land on the Roof]
  • 16. Tap Into Humanity Fear, Sex, Power
  • 17. Tap Into Humanity • Fear: What u run from • Sex: Who we love, lust 4 • Power: Ability 2 Control Ur World • Family: Find Ur Tribe. • Anger: Fight 4 Ur Right [2 Party]
  • 18. Be a Hero Be a Villain
  • 19. Be a Hero… or Villain • Who do u LOVE, Admire, Want 2 B? • Who do u HATE, Despise, [secretly] jealous? • Whatever u are Drawn 2 • Just Don’t Be BORING. • Again: Indifference = Death.
  • 20. Say 1000 words. [or just 1 Finger]
  • 21. Say 1000 words. • 1 awesome picture. • 3 powerful words, or a few sentences. • 30 sec meaningful music or video. • Less is more. note: these slides are not less.
  • 22. If/When It Works Double Down.
  • 23. When It Works, Double Down. • If someone loves u, it’s working. • If someone hates u, it’s working. • Once u get signal, try iteration, repetition. • Once u get repetition, try variation. • Good artists COPY; great artists STEAL (from themSELVES!)
  • 24. Be Your SELF. (But Be Ur SUPER Self)
  • 25. Always Be Your [SUPER] Self • Start from the Heart. • Be Yourself. Be Authentic. Be Comfortable. • But: the MOST AWESOME, PASSIONATE u. • Find a feeling or emotion u can sustain • [sometimes even weakness can be ok]