Aryan burger shop offers you the best quality burgers at minimal price which is based in andheri(w), mumbai. Hurry up to grab your favourite burger today.
4. Pre Opening promo
- Instagram posting 7 days prior to launch
- Daily posts showing each item on menu
- Countdown posts till the launch.
- Run ads on Instagram & Facebook
- Reveal menu
- Website promo
- Start a hashtag to start trending and for
everyone to use (eg. #burgler)
5. Launch
- Social media posting and
influencer marketing
- Launch day discount/offer
- Website exclusive menu
7. Push and Pull Marketing method
For this particular campaign we
have use both push and pull
marketing methods and
message potential consumers
as well as mention the brand in
blogs and magazines etc.
8. Target Audience
-Target consumers would be anyone aged 14-30 and
food bloggers.
-Working parents who live very busy lifestyles, balancing
children and work. They look for quick and convenient
meals on the go.
- Young adults busy with school and work, such as
college students.
- Individuals who have a passion for fast food & burgers.
10. Sustain phase
- Run constant promos and offers during festivals and
other relatable days
- Stay active on social media using trends and creating
content.
- Introduce changes in menu every month or few months
to keep consumers engaged.
- Educate followers about your food and burgers.
- Do limited edition sides or mains on the menu
11. Evaluation
Calculate conversion of traffic and the
number of orders placed.
Separate orders placed via partners and
compare with your website.
Use analytics to understand reach and
what’s working on social media.
Check for problems faced and try a different
approach
12. Future of Burger shop
The burger shop aims to
open multiple outlets across
India where consumers can
walk-in and enjoy the
experience.
