Audience Research

3. Are You Male or Female?
Male
41.18%
Female
58.82%

4. • As the result, the percentage of the genre
of the responders are nearly 50-50, which
means it shows that horror/slasher films
appeal to both genders.
• The number of female is more than the
number of male, responses may be
biased.

5. How Old are You?
0
10
20
30
40
50
60
70
80
10 or younger 11-20 21-30 31-40 41-50 51+
2.97%
73.27%
14.85%
0.99% 2.97% 4.95%

6. • We have replies from each age group
which shows that horror movies are
watched by any age.
• Basing on this data, we have successfully
targeted our target market(11-20).
• But at the same time, the high percentage
of one particular age group may lead to
the responses may be biased again.

7. What is Your Favourite Murder Weapon
used in Horror Film?
0 5 10 15 20 25 30 35 40
Saw
Knife
Hands
Rope
Other
14.14%
19.19%
5.05%
25.25%
36.36%

8. • This result helps us to test the taste of our
audience, most of them love to keep
things as common as the other
horror/slasher movies as knife is the most
common weapon to use.
• But many of them have different thought,
so we will be able to know that what kind
of weapons will our audience expect to
see in our film.

9. How Often do You go to the
Cinema?
0
5
10
15
20
25
30
35
40
45
50
Weekly Monthly Quarterly Annually
8.00%
34.00%
43.00%
15.00%

10. • The age of audience that we are targeting
is the cinema audience as it is a social
activity.
• It makes financial sense for us to make a
slasher film as that is the audience who
will generally go to the cinema.

11. Do You Watch Horror/Slasherr
Films?
Yes
60.4%
No
39.6%

12. • Some responses may not be fully relevant.
• The result shows that horror is a watched
genre and it hasn’t died out, at least 60%
of our responders are still watching it.

13. How do You Watch Slasher Films?
0
5
10
15
20
25
30
35
40
TV Cinema Netflix Downloads Other
8.51%
39.36%
15.96%
22.34%
13.83%

14. • As watching movie in the cinema is a
social activity for our target audience, but
they rather choose to watch a blockbuster
film than a horror film, most of them are
watching horror films on TV.
• As the second highest is downloading,
which means the problem of illegally
downloading will be a very big problem.

15. What’s Your Favourite Slasher Film
Location?
0 5 10 15 20 25 30
Woods
Neighbourhood
Haunted house
Alleyway
Other
16.84%
3.16%
25.26%
31.58%
23.16%

16. • Our target audience has clearly shown in
this result again as neighbourhood is the
most common selection, which means
things happening in normal life, teenagers
and young boys always want special
things to happen in their normal life,
especially something special and exciting.

17. What’s Your Favourite Scene in a
Horror Film?
0
5
10
15
20
25
30
Opening normal life scene First girl dies Killer and hero in direct
combat
Hero nearly gets killed
29.17%
22.92%
21.88%
26.04%

18. • Again, our target audience always see
themselves as a character in the movie,
that’s why they like the opening normal life
scene as they already knew this normal
life will be disrupted by
someone/something.

19. What are You Expecting in a
Horror/Slasher Film?
0
20
40
60
14.87%
18.96% 19.7%
16.36%
6.69% 8.92%
7.81%
6.69%

20. • This data is useful because it tells us what
our audience expect to see in our movie,
and the things that is acceptable by them.

21. Who is Your Favourite Character in a
Horror/Slasher Film?
Killer
33.33%
Final
Girl
15.63%
First Girl to DIE
6.25%
Old Wise guy/woman
20.83%
Useless Professional Adults
e.g. Police
11.46%
Other
12.5%

22. • This data helps us to decide the
characters that will appear in our movie.
• In order to test the taste of our audience,
this data can help us to focus more on
which characters in our movie.

24. This is the overall annual UK
cinema admissions from 2001-
2013. The highest admissions
was in the 2002, then it started to
decreased until 2006 because
audience started to download
films online. The data started to
increased again after 2006
because going top a cinema has
became a popular social activity
for the teenagers. But however, it
dropped a little bit in the 2013.
This data shows the problem of
illegally downloading throughout
this decade, people stop going to
cinema because they can now
watch movies without paying

25. There are 37 horror released in the UK in 2013, not
many which means the competition is not very big in the
UK. This data is useful in order to help us to make our
movie more competitive to win in this race. It shows
horror genre hasn’t died yet as horror movies are still
releasing in the UK.
The most common movie to release in the UK is the

26. Horror movie is usually at the rating 15 (18 if
necessary), rating 15 films are the second
highest percentage of gross box office in the
UK, it shows the horror movie market is still
alive, Basing on this data, it will be better if
we make a 15 rating movie rather than a 18

27. By comparing these
data: in the top 10 ‘15’
classified films, 2 of
them are horror
movie; in the top 10
‘18’ classified films, 4
of them are horror
movie. Which means
a 18 rating horror
movie could be more
successful than a 15
rating one, this help us
to decide which
classification horror
movie we are going to

28. Audience Profile