This document is an sampling of some of Elemental Marketing\'s sports clients, and the work we provide.

2. Elemental Marketing: Sports
Elemental Marketing is a full-service advertising agency and marketing firm specializing in long-term
strategic branding. With over 35 years combined industry experience, we’ve developed a unique
philosophy toward marketing which is relationship focused. We believe cultivating a lasting relationship
with our clients helps further lasting relationships with theirs. And our creative accomplishes just that. It
creates a personal, one-on-one relationship, increasing brand loyalty.
Although we’ve previously worked with organizations ranging from Fortune 500 companies to nonprofit
groups, we’ve begun to carve a niche for ourselves in the Louisville and surrounding markets, focusing
primarily on sports marketing. The following creative campaigns give an accurate idea of what we’re able
to do for you.

3. Sports Marketing Creative
Spalding University Athletics
Spalding University hosts an annual
fundraiser benefitting their Athletic
Department, and asked us to take
this event to the next level. Each year
they host a college basketball themed
bracketology event held the day after
the pairings for the NCAA Tournament
are announced. More than generating
funds, Spalding’s primary goal was to
create the type of event that can grow
year after year and still excite their
guests without wearing out the concept.
We began by branding the event
Selection Monday. Staying true to the
college basketball theme, Selection
Monday was an ideal choice. And in an
effort to create event more awareness
for Spalding Athletics, we recommended
moving to the event to the KFC Yum!
Center and partnering with WLKY to
broadcast Selection Monday throughout
Metro Louisville. The highlight of the
evening was listening to Hall of Fame
Coach Denny Crum, Coach Joe B. Hall,
and former UofL and UK greats Darrell
Griffith and Mike Pratt give their expert
picks for the 2011 NCAA Tournament.
After months of planning, the event was a huge success. Spalding saw nearly 200% profit
growth, and the WLKY special was seen in close to 38,000 homes in the Louisville area. People
are so excited for the 2012 event that we’ve already begun planning with Spalding University.

4. Senior PGA
As a part of the 2011 Senior PGA Championship
at Valhalla Golf Club, current tour player Ted Schulz
Scheduled Speakers Introduced by Ted Schulz
and others are speaking about their lives both
on and off the course. Elemental Marketing was
brought in from the get go to guide the branding
work and design all the necessary marketing tactics.
© PGA Tour
© PGA Tour
© PGA Tour
For this, we developed a microsite for the event Loren Roberts Bernhard Langer Tom Lehman
as well as posters, brochures, tickets and additional Grab your foursome, and join us for a casual dinner with the pros. For less than a burger and
fries at the turn, you’ll listen to Bernhard Langer, Tom Lehman and Loren Roberts discuss golf,
materials. Each piece maintains the brand, and as a life and faith. They’ll share some of their biggest successes and failures, both on and off the
course. To register email us at RSVP@ewctp.com, and visit online at ewctp.com. Don’t miss
result the event sold out over a full month early. out on some of the game’s best!
Wednesday, May 25, 2011 Doors Open: 5:30 pm Table Sponsorship
6:00 pm to 8:00 pm Dinner: 6:00 pm Single Seats $10
Southeast Christian Church* Program: 6:45 pm Full Table: (8 guests) $80
920 Blankenbaker Parkway
Kentucky YMCA Louisville, KY 40243
®
Branding can be difficult if not implemented
*Not a Southeast Christian Church hosted event.
correctly from the onset, and that’s what the
Kentucky YMCA has asked us to do. We’ve been
working to slowly rebrand all of their marketing
materials to comply with their Brand Standards.
Starting with their website kyymca.org and a few
pieces of collateral, we’ve not only been responsible
for rebranding, but we’ve also helped streamline
these pieces by reworking existing content.
Jason Taylor Foundation
Although technically outside of the Louisville
market, the Jason Taylor Foundation charged us with
developing a logo and collateral for their Shootout
at Smoke on the Water event in Miami. Jason
Taylor and the rest of the team was so pleased with
our work, we’ve been asked to help rework other
aspects of the existing marketing efforts.
at
Smoke On The Water
Bene ting

5. Additional Services
Specializing in long-term strategic brand development and positioning, we offer a wide range of services
to our clients to meet their ever-changing needs. From traditional print and sales promotion to interactive
capabilities and social media, we are experienced in ensuring the best tactical methods are being utilized to
reach your target audiences.
Strategic Branding
Launching a new brand or redirecting an existing one is quite an undertaking, and we can develop an
effective strategy to capitalize on current and potential market dynamics as well as customer needs and
providing continuity.
Brand Research, Analysis and Positioning
To better understand your market and audience, every shred of data from proprietary resources as well
as client surveys and databases, demographic information and media psychographics is scrutinized. And
if secondary sources aren’t yielding the necessary information, we conduct carefully customized primary
research based on pre-established objectives.
Advertising
Print, broadcast and online advertising needs to effectively communicate not only the messaging, but
also the brand. Coupling the creative with just the right media outlet combines for unmatched brand
recognition.
Social Media and Interactive Development
We design, build and program traditional online marketing initiatives as well as standalone digital media
efforts like websites, social media, DVDs, email/SMS/mobile marketing, iPhone applications and interactive
kiosks. Providing the capabilities to construct or customize backend applications and analytical tools to
support and measure traffic patterns and usage allows for careful reevaluation if needed.
Sales Promotion
Developing the best sales promotions arrest customers’ attention and refocuses their thinking on your
product or service. The result is marketing that increases brand recognition and sales.

6. Experiential Marketing
Tradeshows and other nontraditional venues like sporting and entertainment events are often overlooked,
but they can generate huge returns and significantly increase sales if utilized properly. Creating inventive
exhibits and interactive demonstrations get brands in front of decision makers and influencers to help
boost brand recognition.
CRM, Loyalty and Direct Marketing Campaigns
These campaigns not only help to cultivate customers, but also identify segmentation patterns across all
brand-marketing channels. These are proven to drive sales and extend brand presence at a grassroots level,
which creates loyalists who in turn recommend that company’s product or service.
Photography and Retouching
We have significant experience with both product and on-location photography.
Public Relations
On average people are inundated with nearly 2,000 messages in a typical 24-hour period, and it’s absolutely
crucial to take full advantage of the contact points customers have with the media to spotlight your brand
to increase visibility and further strategic communications goals.
Media Planning
Selecting the proper media outlets to run creative is an important aspect of the creative process. Choosing
the appropriate print publications and web sites as well as the right placement has a significant impact the
brand recognition.
Consulting
Often business and organizations aren’t fully aware of how best to effectively communicate their messages.
We analyze your goals and develop recommendations for the best way to achieve them.