Circular fashion is a force for good that can benefit society, the environment, and the economy. It is inspired by ecology and aims to create products that last and flow through closed-loop systems, with resources and nutrients that no one owns and where value is exchanged beneficially for all. The transition to a circular economy will change our current age of dissonance by connecting the economy and ecology and driving value creation across economic, social, and environmental dimensions through zero-positive approaches.

1. CIRCULAR FASHION
A FORCE FOR GOOD!
Douwe Jan Joustra
Head Circular Transformation

2. 2
Circular Fashion

4. SYSTEMS

5. Ecology inspires economy
-ecomimicry-

6. PRODUCTS THAT
LAST

7. PRODUCTS THAT
FLOW

8. CONNECTED &
INTERDEPENDENT

9. NO ONE OWNS
THE RESOURCES/NUTRIENTS

10. VALUE EXCHANGE
BENEFICIAL FOR ALL

11. TRANSITION
BE NET-POSITIVE:
putting more in society, environment and
the global economy than taking out
Circular Economy

12. 1 2
Narrative:
We will change the ‘age of dissonance’
in which institutions were not able to connect
economy and ecology
We drive value creation in money, biodiversity,
resilience and social equity
(so, focus on zero-positive approaches)
Free after Kate Rayworth (2018)

13. Current transition dynamics

14. Shifting transition dynamics
?
?
?
Create:
conditions for change

15. NEW GOVERNANCE
CONTROL
OR
EMPOWERMENT?
Circular Economy

16. CREATE FOCUS ON:
BUSINESS MODELS
INCLUDING
ASSET MANAGEMENT
Circular Economy

17. SOME LEARNINGS:
PAAS
BECOMES
LAAS
Circular Economy

18. SOME LEARNINGS:
PAAS
BECOMES
LIFESTYLE AS A SERVICE
Circular Economy

19. SOME LEARNINGS:
EXTERNALS
BECOME
SERVICE DESIGN
FACILITATORS
Circular Economy

20. SOME LEARNINGS:
WAIT FOR DEMAND
BECOMES
MECHANISM DESIGN
Circular Economy

21. SOME LEARNINGS:
GROWTH PRODUCTS
BECOMES
GROWTH OF SERVICES
Circular Economy

22. SOME LEARNINGS:
RETAIL
FEELS PRESURE
SHARING ECONOMY
Circular Economy

23. SOME LEARNINGS:
FOCUS ON RETAIL
BECOMES
SHARING
RESPONSIBILITIES
Circular Economy

24. SOME LEARNINGS:
RESPONSIBILITY
INCLUDES
WORKING CONDITIONS
Circular Economy

25. 2 5
Circular Fashion
NEEDS
INNOVATION

26. 2 6
Circular Fashion
JOIN
FASHION FOR GOOD

27. Make it beneficial for
all life

28. Let the CHANGE begin!