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Be a Business Innovator, Not a Follower/Employee
When it comes to business
being an innovator can make a
huge difference in how
successful your business is.
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Whether your business is a
traditional brick and mortar
business or an Internet
business being innovative can
increase your profit
potential in a major way.
How is this so?
Let me explain.
While there are certain
business rules that should be
followed, and certain trends
that are worth following,
most of the "rules" are more
general guidelines than they
are rules set in stone.
So how do you know when it's
okay to be innovative and
when you should stick to the
more traditional rules of
business or what is really a
rule and what's not?
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Let's take a look at some of
2. the rules of business and
some of the guidelines.
Rules:
Customer satisfaction is
essential to success This
is absolutely true no matter
what type of business you
have.
Unsatisfied customers will
spread the word about your
business as fast, if not
faster than satisfied
customers will. Before you
know it your business will be
suffering immensely.
Free websites and e-mail
addresses are not
professional Not only do
customers find free websites
and e-mail addresses to be
questionable, but so do other
business professionals.
To be taken seriously as a
business person you need to
have a paid domain with a
corresponding e-mail address.
Knowledge of your products
or services is essential to
success To be successful in
business you must know the
products or services you're
selling.
This is not to say you must
be an expert, though it
wouldn't hurt, but you must
have solid knowledge of what
you're selling. This
correlates to customer
satisfaction.
Guidelines
3. Don't mix niches While
this can be good advice,
there's more than one way I
can see that mixing niches
can be not only innovative
but successful.
I'm not going to give my
personal input here, but I
can tell you that mixing
niches has the potential to
be very successful if done
right.
Don't use busy patterns on
your website Now this has,
at times, irritated me on
some websites.
However, if used sparingly
and tactfully it can be a
very effective means of
drawing attention to a
particular space on your
website that may have
otherwise gone unnoticed.
Without going on and on I'm
sure you get the idea. While
I wouldn't suggest going off
on a tangent and employing a
brand new, never tried
marketing method as your only
means of marketing, I'd say
you should give something new
and unheard of a try every
now and again.
You may just be pleasantly
surprised!
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Thank you,
Daniel Ambrose
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