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Rejuvenating Handicrafts
Industry in India
By: Divyanshu Pandey
Handicrafts:
• One of the epic ways to represent the nation’s
culture, exquisite atmosphere and the skills of the
people
• It simply means any of the commodities made by hand
or by simple tools and that too which are stylish and
captivating by the nature of exquisite designs and the
intricate engravings or motif.
• use of high tech machines is avoided
Mr. Kailash Satyarthi...and his motive
against child labour!
Ajjit Balakrishnan with his search engine
PC RAY AND BENGAL CHEMICALS
SEWA Founder: ELA BHATT
The Charkha
Handicrafts industry is connecting the rural areas with the
urban and has earned the reputation of being among the
top exports of India
USA , UK, GERMANY, CANADA, UAE, FRANCE have been the
top destinations of our handicrafts exports especially the
export of well woven carpets and too from Bhadohi – a
place near Varanasi that has been the given the sobriquet
of the “CARPET CITY”
It is the largest carpet weaving centre in India
It covers the region of Mirzapur and Bhadohi belt
Bhadohi carpets
Handicrafts and handlooms go together.
Handicrafts are means to generate employment to the
local villagers- an economy that is basically agrarian
...generation of handicrafts industry makes the
employment options more viable and more convenient for
them
They are branched as:
1. Textile handicrafts(Varanasi, BHADOHI, Kancheepuram,
Lucknow(for Chikan work))
2. Glass ware handicrafts( Ferozabad)
3. Stone work and marble carving( Jaipur, Hamirpur ,
Varanasi)
4. Milinery (the art of hat making) (mumbai)
5. Paintings( Madhubani, Ellora and Ajanta)
6. Papier mache art( Kashmir)
7. Bone carving, paper crafts, rug making
8. Embroidery, beads making, diyas, pottery, clay art,
terracotta, sculpltures......
VARANASI SILK SAREE
BROCADE
Bangles Of Glass : Ferozabad...
Beautiful glass work depicted
Ferozabad
Stonework, terracotta and shawls
North east is famous for the tribal art pieces that the
tribes are making over there like in Arunachal Pradesh
TRIFED is working day and night to promote the arts
and crafts of the tribals
Golden Bengal and north east
BENGAL...
Footwears...
Jodhpur Jutti
Kolhapuri
Chappal
Punjabi jutti
Handicrafts need rejuvenation
Institutions handling handicrafts industry::
Handicrafts and handlooms export corp. Of india
N.E.H.H.D.C.
CHAMBER OF COMMERCE AND INDUSTRY
SHG s
EXPORT PROMOTION COUNCIL OF INDIA
GEOGRAPHICAL TAGGING
TRIPS
PLANNING COMMISSION
TEXTILES MINISTRY
World Fir trade organization
INDIAN HANDICRAFTS AND GIFTS FAIR
CHILD LABOUR...problems
Uneducated artisans
Women max employed and most are underweight and have poor health
Lack of education leads to less profits
Artisans unaware of the prices in intl. Market
Intermediaries involved
SHGs not that active...
Online updation of handicrafts needed strictly and that too updated
Lack of schemes for welfare of artisans
Low profits and govt is not deflected to them
Stiff competition from china and powerloom
Globalization affecting it rampantly
There was an increase in the income from exports of handicrafts as per data stating
income around 180 bn rupees in 2012-13(apr-march) to 235 bn rupees in 2013-14(apr-
march) but apocalypse occured in 2013-14(apr – aug) and 2014-15(apr- aug) where the
incomes were 26 bn rupees and 32 bn rupees respectively...i.e. Incomes did decline
DECLINING REASONS
Promote khadi...and seadeshi
Education needs to be promoted
Technical sector needs to be updated and online
database needs to be made with the workers who
design those products
NTFP needs to be made available to the tribals
TRIFED needs to work more efficiently and promote
TAM
Intermediaries corruption needs to be removed
What needs to be done
G.I. TAGGING MUST
PIPLI’s WORLD FAMOUS APPLIQUE ART RECOGNITION
SHOULD BE TAKEN AS EXAMPLE AND SUBSEQUENTLY
ACT AS INSPIRATION
ICTs need to be made available to the rural areas and e-
literacy needed
Funds and economic backup needs to be put up to rural
industries
Skill based plans needed
Inherent skills need to be developed in artisans
Market and its functioning need to be explained to
people(the makers)
Fairs musty include artisans so that they feel a sense of
ownership in them
As Indians we need to promote swadeshi
Keeping @ bay with globalization is good but nationalism
needs to be inculcated
The beautiful
handkerchief from
chamba, H.P.
Papier mache jewellery box
Rejuvenating India's Handicrafts Industry

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Rejuvenating India's Handicrafts Industry

  • 1. Rejuvenating Handicrafts Industry in India By: Divyanshu Pandey
  • 2. Handicrafts: • One of the epic ways to represent the nation’s culture, exquisite atmosphere and the skills of the people • It simply means any of the commodities made by hand or by simple tools and that too which are stylish and captivating by the nature of exquisite designs and the intricate engravings or motif. • use of high tech machines is avoided
  • 3.
  • 4. Mr. Kailash Satyarthi...and his motive against child labour!
  • 5. Ajjit Balakrishnan with his search engine PC RAY AND BENGAL CHEMICALS
  • 6. SEWA Founder: ELA BHATT The Charkha
  • 7. Handicrafts industry is connecting the rural areas with the urban and has earned the reputation of being among the top exports of India USA , UK, GERMANY, CANADA, UAE, FRANCE have been the top destinations of our handicrafts exports especially the export of well woven carpets and too from Bhadohi – a place near Varanasi that has been the given the sobriquet of the “CARPET CITY” It is the largest carpet weaving centre in India It covers the region of Mirzapur and Bhadohi belt
  • 9. Handicrafts and handlooms go together. Handicrafts are means to generate employment to the local villagers- an economy that is basically agrarian ...generation of handicrafts industry makes the employment options more viable and more convenient for them They are branched as: 1. Textile handicrafts(Varanasi, BHADOHI, Kancheepuram, Lucknow(for Chikan work)) 2. Glass ware handicrafts( Ferozabad) 3. Stone work and marble carving( Jaipur, Hamirpur , Varanasi)
  • 10. 4. Milinery (the art of hat making) (mumbai) 5. Paintings( Madhubani, Ellora and Ajanta) 6. Papier mache art( Kashmir) 7. Bone carving, paper crafts, rug making 8. Embroidery, beads making, diyas, pottery, clay art, terracotta, sculpltures......
  • 12. Bangles Of Glass : Ferozabad...
  • 13. Beautiful glass work depicted Ferozabad
  • 15. North east is famous for the tribal art pieces that the tribes are making over there like in Arunachal Pradesh TRIFED is working day and night to promote the arts and crafts of the tribals Golden Bengal and north east
  • 18. Handicrafts need rejuvenation Institutions handling handicrafts industry:: Handicrafts and handlooms export corp. Of india N.E.H.H.D.C. CHAMBER OF COMMERCE AND INDUSTRY SHG s EXPORT PROMOTION COUNCIL OF INDIA GEOGRAPHICAL TAGGING TRIPS PLANNING COMMISSION TEXTILES MINISTRY World Fir trade organization INDIAN HANDICRAFTS AND GIFTS FAIR
  • 19. CHILD LABOUR...problems Uneducated artisans Women max employed and most are underweight and have poor health Lack of education leads to less profits Artisans unaware of the prices in intl. Market Intermediaries involved SHGs not that active... Online updation of handicrafts needed strictly and that too updated Lack of schemes for welfare of artisans Low profits and govt is not deflected to them Stiff competition from china and powerloom Globalization affecting it rampantly There was an increase in the income from exports of handicrafts as per data stating income around 180 bn rupees in 2012-13(apr-march) to 235 bn rupees in 2013-14(apr- march) but apocalypse occured in 2013-14(apr – aug) and 2014-15(apr- aug) where the incomes were 26 bn rupees and 32 bn rupees respectively...i.e. Incomes did decline DECLINING REASONS
  • 20. Promote khadi...and seadeshi Education needs to be promoted Technical sector needs to be updated and online database needs to be made with the workers who design those products NTFP needs to be made available to the tribals TRIFED needs to work more efficiently and promote TAM Intermediaries corruption needs to be removed What needs to be done
  • 21. G.I. TAGGING MUST PIPLI’s WORLD FAMOUS APPLIQUE ART RECOGNITION SHOULD BE TAKEN AS EXAMPLE AND SUBSEQUENTLY ACT AS INSPIRATION
  • 22. ICTs need to be made available to the rural areas and e- literacy needed Funds and economic backup needs to be put up to rural industries Skill based plans needed Inherent skills need to be developed in artisans Market and its functioning need to be explained to people(the makers) Fairs musty include artisans so that they feel a sense of ownership in them As Indians we need to promote swadeshi Keeping @ bay with globalization is good but nationalism needs to be inculcated
  • 23. The beautiful handkerchief from chamba, H.P. Papier mache jewellery box