Study report of Jharkraft - Upendra Maharathi Shlip Anusandhan Sansthan

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Study report of Jharkraft - Upendra Maharathi Shlip Anusandhan Sansthan

  1. 1. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN JHARCRA FT UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN a study report by Ashok Kumar Sinha Deputy Development Officer, UMSAS Jharkhand Silk Textile & Handicraft Development Corporation Ltd. 1
  2. 2. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN AGovt of Jharkhand undertaking Functions under Industry Department Incorporated inAugust 2006 Registered under Section 26 of CompaniesAct 1956 2
  3. 3. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Provide an adequate platform for marketing of handloom and handicraft articles. Strengthen rural cottage industry. Establish 'Kuchai Silk' in the National and Global market. Create a development fund for weavers and artisans Protect and develop the languishing Art forms Create job- opportunities in deep remote areas Implement Capacity- building programs for rural artisans OBJECTIVES 3
  4. 4. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN TURNOVER : Rs. 30 crores (2010-11) EMPLO YMENT 1, 50, 000 (weav ers) 40, 000 (artisa ns) 4
  5. 5. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN 1. HANDLO OMS Silk Rearing Reeling & Spinning Weaving Sales & Marketing 5
  6. 6. Silk Rearing Reeling & Spinning Weaving Sales & Marketing Tree Plantation Rearing Harvesting •Terminalia arjuna (Arjun) & T. tomentosa (Aasan) trees provide food to the Tasar silk-worms •Involves grainage of seed cocoons, DFL production, brushing of newly born larva, transfer of caterpillars to the trees for feeding and rearing upto cocoon formation •Collecting & storing cocoons in cocoon banks for post- cocoon activities. SILK REARIN G 6
  7. 7. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Silk Rearing Reeling & Spinning Weaving Procurement, Sales & Marketing SILK REARIN G Survey of slikworm rearing farmers done in 40 Pilot Project Centres (PPC) 12 new PPCs established 1,25, 000 farmers organised into groups Rearing of Daba Ecorace started on Sidha trees in addition to Asan & Arjun Rearing of Laria Ecorace started in Sal trees with prospects of providing livelihood to 3 lakh rearers Average income of rearer has increased from INR 4000 to INR 25, 000 in a rearing season of 45 days Expected production: 1000 MT 7
  8. 8. • 6000+ women trained in reeling & spinning of Tasar CocoonTraining • Developed sloar-powered reeling & spinning machineTechnology partnership • Jharcraft will do commercial production of cocoonage enzyme developed by CTR&TI RanchiNew Initiatives • Reelers & Spinners earning INR 4000 – 5000 per monthEmployment REELING & SPINNING 8
  9. 9. •Self Help Groups are formed in group of upto 20 people Formation of SHGs •Training for skill development provided by master trainers for 4 months. Trainee weavers are paid stipend @ Rs. 75 / dayTraining & Skill Development •Trained weavers/artisans are provided worksheds. Each workshed typically accommodates upto 20 peopleWorksheds •Looms and other related accessories provided free to weavers Looms •Raw material (yarn, thread, colour, etc) provided to weavers Raw Material •Design assistance provided to the artisans to cater to market trends.Fabric Making •Final product is purchased by Jharcraft. Incentives on achieving individual targets.Procurement •Products sold by Jharcraft through its retail outlets as well as partner organisations such as NGOs & exporters.Marketing & Distribution The Process WEAVING 9
  10. 10. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Action & Achievements WEAVING 35 Cluster Development Schemes (CDS) 90 Group Approach Schemes Schemes sponsored by Development Commissioner Handloom, Min of Textile, GoI 21 CDS supported by NABARD Revival of 110 Primary Weavers Co- operative Societies (PWCS) Silk Training Institute at Bhagaiya. Professional designing services to weavers & artisans Base-line survey of 30 new clusters; Proposals sent to DC Handloom Entered into agreement with organisations e.g. Solapur Khadi & Gramodyog Sansthan supplying 30000 blankets per month 10
  11. 11. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN 2. HANDICR AFTS 11
  12. 12. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Dhokra art is a traditional art of Jharkhand. It is basically a brasswork done by the 'Malhores' of the state. Dhokra production unit has been set up in Urban Haat Hazaribagh. More than 500 designs have been made by the designers. Five clusters of Dhokra have been developed - Hazaribagh, Khunti, Singhbh East, Ramgarh & Dumka districts. More than 400 artisans are involved in the art. Handicraft DHOKR A 12
  13. 13. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN 29.61 % of the state is covered with forest; hence woodcraft prosper in the state. Various clusters have emerged in the state which provides woodcraft and furniture to Jharcraft. The various types of wood used for woodcraft are - Gambhar, Black Sesam, Teak wood, Bamboo & Cane. The items are - decorative items, show pieces, wall hangings, furniture, frames etc. Clusters of wood craft have been developed in Ranchi & Khunti. Handicraft WOOD CRAFT 13
  14. 14. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Started new units for producing leather items. Handbags, ladies purses, wallets, laptop bags, fiIe folders etc. are provided at Jharcraft emporiums. Advance training in NIFT Kolkata to selected artisans. Production centre at Urban Haat, Hazaribagh functioning under the supervision of professional designers. Handicraft LEATHER 14
  15. 15. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Jharcraft provides jute bags, coasters, mats, files, folders, etc. Developed two clusters in Ranchi. Supporting about 6 SHGs promoted by an NGO Chotanagpur Craft Development Society. Handicraft JUTE ITEMS 15
  16. 16. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Gondha grass is woven together to make various products. FiIe folders, mats, coasters, curtains etc. are major items made of Gondha grass. Cluster developed in Jamundih village of Potka block of Singhbhum East district with the help of NGO 'Kala Mandir'. 200+ people are associated with this cluster Handicraft GONDHA GRASS ITEMS 16
  17. 17. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Jharcraft is producing cane furniture and small utility items & show pieces of Bamboo. Set up chemical treatment plant at Mansuria Chakulia Singhbhum East with the help of Cane & Bamboo Technology Centre, Guwahati. Bamboo based low-cost housing is also developed. Handicraft CANE & BAMBOO ITEMS 17
  18. 18. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Jharcraft supports the groups involved in production' of lac bangles & jewellery. Organised women groups for this art in Hazaribagh, Saraikela, Dumka, Sahebganj & Deoghar. Handicraft LAC JEWELLE RY 18
  19. 19. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Jharkhand has a strong base in terracotta products. Self help groups are being organised to produce jewellery, show pieces & potteries. Clusters have been developed in Ranchi, Dumka & Saraikela districts, supporting more than 300 women. The cluster at Bundu is managed by 'Adhar' run by a professional designer from Shantiniketan. Handicraft TERACOTTA ITEMS 19
  20. 20. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Masks of epic heroes, Gods & Goddesses are made for the 'Chhau-dance' of Saraikela out of paper mache, with elaborate head dresses, made of beads and metal sequins. Beautiful utility items are being produced from paper mache as home decorative Clusters have been developed in Khunti & Seraikela. Handicraft PAPER MACHE 20
  21. 21. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Sohrai art Kohvar paintings Jadopatia art Payatkar art Tribal PAINTIN GS 21
  22. 22. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN SALES & MARKETING Branding Retail Outlets Urban Haats & Rural Marts Online Marketing 22
  23. 23. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Retail OUTLE TS FIRST OUTLE T IN 23
  24. 24. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN • Bengaluru • New Delhi • Kolkata • Kochi • Varanasi • Patna • Ranchi • Ahmadabad • Mysore CURRENT OUTLETS • Hyderabad • Chandigarh • Jaipur • Lucknow PROPOSED OUTLETS Retail OUTLE TS 24
  25. 25. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Urban Haat at Hazaribagh spread in 10 acres. A centre of livelihood for artisans and women groups. Production centres of Leather items, Cane products, Lac Bangles, Dhokra design development. Food court managed by women SHG. Regular fairs are organized. Training programmes on handicrafts are organized. URBAN HAAT PARASNATH, GIRIDIH is creating livelihood opportunities for the people of 14 villages around Parasnath - a famous worship place of Jains. Urban HAAT S 12000+ WOMEN ASSOCIATE D WITH URBAN HAAT 25
  26. 26. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN Scope of development of Handloom based industries and Handicrafts in Bihar is better than Jharkhand Bhagalpur Silk (Tussar) already has a good brand image in the market It is recommended to establish an organisation under the Companies Act / Society Act and endeavour towards providing a platform to the artisans and weavers of Bihar Dept of Industries can revive closed centres or make use of vacant land on which such non- functional units exist. Worksheds can be provided on such vacant / unused lands for the artisans/weavers of Bihar It is utmost important to provide modern training and skill development to the artisans /weavers to cater to the large global market. Conclusion and RECOMMENDATI ONS 26
  27. 27. UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN THANK YOU 27 Upendra Maharathi Shlip Anusandhan Sansthan Department of Industries Government of Bihar

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