2. OVERVIEW OF
INDIAN
HANDICRAFT SECTOR
(A)
INDIA IS COUNTRY OF ART. THE PEOPLE
OF INDIA RESPECTS ARTISTS, ARTIST
MEAN THAT PERSON WHO ARE INVOLVE
IN HANDICRAFT SECTOR.
HANDICRAFT CAN BE SAID AS THE
BACKBONE OF INDIAN ECONOMY, IT
ATRACTS TOURISTS.
THE 6 MILLION CRAFT PERSON WHO ARE
THE BACKBONE OF INDIAN HANDICRAFT
INDUSTRY ARE PROVIDED WITH
INHERENT SKILL,
TECHNIQUE,TRADITIONAL
CRAFTMANSHIP BUT THAT IS QUITE
HOWEVER,
IN
CHANGING
WORLD
MARKET,
THESE
CRAFT
PERSON
NEED AN
INSTITUTIO
NAL
SUPPORT.
ANKUR SHARMA
An introduction:-
3. (B)
IMPOTANCE
• HELP TO SOLVE SOCIAL & ECONOMIC PROBLEM.
• GENERATES EMPLOYMENTS TO ATLEAST 60 LAKH
ARTISTS ACROSS INDIA INCLUDING MALE & FEMALE
OF WEAKER SECTION OF SOCIETY.
• FOR HIGH POTENTIAL EXPORT & FOREIGN EXCHANGE
EARNING OF THE COUNTRY.
• HIGH LABOUR INSENTIVES.
• MAINTAIN CULTUREAL VALUES.
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6. (A) DACORATIVE ITEMS (B) ARTICLES OF EVERYDAY
Stone craft, Wooden craft, Paintings,
Glass and ceramic, Leather item etc.
Matka(water container), Hand made F
Clay & ceramic, Woolen garments,
Garments, Leather etc.
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7. NEW DELHI: India’s handicrafts sector,
which enjoys the potential to display one’s
mind, soul, traditions and modern outlook,
has emerged as one of the most important
sectors for the Indian economy. The basic
nature of the Indian handicrafts industry is
not just labour intensive but also
decentralised since it is spread across both
rural and urban areas. It is also considered
as a key employment-generating industries
since many artisans are involved in craft
work on part-time basis. Currently, the
industry provides employment to more than
6 million artisans, comprising large number
of women and people from the
economically backward parts.
Reports suggest that the present day
Indian handicraft sector displays the
example of strong linkage between the
traditional designs and modern techniques.
As the demand for Indian handicrafts have
risen considerably in the past few years,
PRESENT POSITION OF INDIAN HANDICRAFT
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8. Art
Metalwares
: U.S.A., Germany, U.K. & Italy
Wood Wares : U.S.A., U.K., Germany & France
Hand Printed
& Textiles &
Scarves
: U.S.A., U.K. , Germany &
Canada
Embroidered
& Crochetted
Goods
: U.S.A., Saudi Arabia, U.K.,
Germany
Shawls as
Artwares
: Saudi Arabia, U.S.A. Japan &
U.K
Zari & Zari
goods
: U.K. U.S.A., Japan & Saudi
Arabia
Imitation
Jewellery
: U.S.A., U.K., Saudi Arabia &
Germany
Miscellaneou
s Handicrafts
: U.S.A., Germany, U.K. & France
:
THE MAJOR BYER FOR HANDICRAFT(OTHER
THANCARPET) ARE AS UNDER:-
ANKUR SHARMA
9. • CHINA
• PAKISTAN
• NEPAL
• TURKEY
• SRI LANKA
• BANGLADESH
• GERMANY
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10. Government intervention to step up growth
Despite the adaption of the liberalisation of policies, the handicrafts sector witnesses
intervention from government to strengthen productivity. In the Indian constitution,
handicraft has been defined as state subject and it is stated that the responsibility of
development and promotion of crafts lies with state governments. The central
government via developmental schemes plays the role of supplementing their efforts.
To strengthen holistic growth of the sector, quite a few generic schemes have been
implemented.
a) Marketing Support and Service Scheme:
Aims to create awareness about the Indian craft products among the people via
marketing events, providing services in the form of entrepreneurship and providing
financial assistance to state handicrafts corporations for setting up new shops.
b) Baba Saheb Ambedkar Hastshilp Vikas Yojana:
Government hopes to develop the handicrafts sector via the participation of
craftspersons. It is implemented through social, marketing and financial
interventions.
. c) Design and Technology Upgradation Scheme:
It hopes to supply modern tools, upgrade the skills of artisans, revival of rare crafts
by offering training along with outsourcing
d) Research and Development Scheme: It aims to get feedback on
economic, social, aesthetic and promotional aspects of various craft goods
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11. d) Export Promotion Scheme:
It works for the promotion of export of handicrafts with special emphasis on hand-
knotted carpets and floor covering. The main components of this scheme are product
development, marketing and also welfare measures.
f) Bima Yojana for Handicrafts Artisans:
The Yojana provides life insurance protection to the artisans, either male or female
who are in the age group of 18-60 years. It is being implemented in association with
the Life Insurance Corporation of India ltd (LIC).
e) Training and Extension Scheme:
It works in the direction of capacity building
g) Special Handicrafts Training Projects:
Under this programme, steps are taken to upgrade the skills of existing and also new
craftpersons, enhance employment opportunities in the handicrafts sector.
12. SWOT Analysis of the Indian handicrafts industry
Strengths
•Abundant and cheap labour hence
can compete on price
•Low capital investment and high
ratio of value addition
•Aesthetic and functional qualities
•Wrapped in mist of antiquity
•Hand made and hence has few
competitors
•Variety of products which are unique
•Exporters willing to handle small
orders
•Increasing emphasis on product
development and design
upgradation
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13. SWOT Analysis of the Indian handicrafts industry
Weaknesses
•Inconsistent quality
•Inadequate market study and
marketing strategy
•Lack of adequate infrastructure
and communication facilities
•Capacity to handle limited
orders
•Untimely delivery schedule
•Unawareness of international
standards by many players in
the market
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14. SWOT Analysis of the Indian handicrafts industry
Opportunities
•Rising appreciation for
handicrafts by consumers in the
developed countries
•Widespread novelty seeking
•Large discretionary income at
disposal of consumer from
developed countries
•Growth in search made by retail
chains in major importing
countries for suitable products
and reliable suppliers. Opportune
for agencies to promote
marketing activities
•Use of e-commerce in direct
marketing
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15. SWOT Analysis of the Indian handicrafts industry
Threats
Decline in India’s share due
to:
•Better quality products
produced by competitors from
Europe, South Africa, South
Asia, etc.
•Better terms of trade by
competing countries
•Consistent quality and
increasing focus on R&D by
competing countries
•Better packaging
•Stricter international standardsAnkur sharma
16. CONCLUSION
The future course of action for Indian handicraft sector depends various
reasons such as economic crisis, labour crunch, lack of government policies.
The handicrafts sector wants Centre to comprise the sector under the
Mahatma Gandhi National Rural Employment Guarantee Scheme (NREGS).
As India has seen 10% jump in handicraft exports to touch 497 million in
August this year, market insiders are of the opinion that exports will pick up
pace in India.
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17. SUBMITED TO :
PROF. ALKA RANJAN
SUBMITED BY :
ANKUR SHARMA
1ST SEM.
MBA (FT)
