Hi Guys, Today i am sharing with you the best digital marketing course modules by DIMA- Delhi Internet Marketing Academy which has the best social media courses and best internet marketing courses. Browse more courses at http://delhiinternetmarketingacademy.in/

1. Digital
Marketing
Master Program
(DMMP)

2. Digital
Marketing
Landscape
• 462 Million Internet users in India
• 15 % Social Media Penetration in Asian
Countries
• Average Pay for Digital Marketing in India
is INR 477,344

3. DigitalMarketing
CaseStudies
GLOBAL
 Airbnb
 Airbnb completely re-envisioned the idea of a hotel
 Economy of Abundance - We can have whatever we want at many
different prices • Memories – We can have unique experiences around
the world that are very different than typical hotels
LOCAL
 Oyo Rooms
 Dubsmash Content
 #AurKyaChahiye
 Father's Day Celebration
 Launch of OYO Café
 OYO We for Women

4. Career in Digital
Marketing
Salaries, Profiles in Digital Marketing

5. Website
Creation

6. SearchEngineOptimisation
SearchEngineOptimizationisapracticeusedtooptimisewebsiterankingsinthealgorithmicsearch
resultstoincreasetraffic.

7. SearchEngine
Optimization
SEO Results
Paid Ads – SEM
Results

8. SearchEngine
Optimization
Questions to think of ??
Q. Why SEO?
A. To be on the first page of Search
Result, because truly nobody goes to
page 2nd...
Q. How to do SEO?
A. SEO has two kinds of activities On
Page and Off Page activities
Q. How much time will it take?
A. It takes 3- 6 months for a website to
start ranking on search engine due to
high competition
What are the Benefits?
Once you can be found on 1st page of
Google, you can sell your products or
services to the end users.

9. SearchEngine
Optimization
Questions to think of ??
Q. What are different SEO Activities ?
A. Web Page Basics: What is HTML, JavaScript,CSS
· Basic HTML Tags to create a web page
· HTML Tags for SEO: Title, H1, META Tags, IMG, A
· Title, H1, Meta Description, Keyword Usage
· Crawling: XML, HTML Sitemaps, Robots.txt
· Content Clusters (Creating SEO-based content)
· Negative on-page to avoid
What is Link Building
· Link Building Tactics
· Manual Link Building Process ·
· Link Building Metrics ·
· Quora ·
· YouTube Video SEO ·
· Slideshare, Scribd and other social channels for SEO ·
· What is Local SEO, Pigeon Update ·
· Google My Business, Bing Places ·
· Local listings / citations · SEO Reporting
· Top Blogs to follow for SEO
· Local Pages on your website

10. SearchEngine
Marketing
Paid Results

11. SearchEngine
Marketing
 Consumer Journey
 · What is SEM
 · Why SEM?
 · What is Google AdWords?
 · Why Google AdWords?
 · Google Network
 · AdWords Terminologies
 · How Does the SEM Auction Work?
 · Structure of an AdWords Account
 · Campaign Types – Introduction to Search, Display
(including Videos),
 · Shopping and Mobile-specific campaign types, and
when/why to use them

12. Facebook
Marketing
FB ads
What is Facebook Marketing
· Facebook Page Best Practices
· KPIs to measure success
· Facebook Insights
· Facebook Business Manager How does Facebook Advertising
Work?

13. Instagram
Marketing
Instagram Ads
Marketing on Instagram
· Optimizing your instagram business profile
· Crafting an Instagram content strategy
· Best Practices
· Influencer Marketing on Instagram
· Analytics & Measurement
· Instagram Ads

14. LinkedIn
Marketing
LinkedIn Marketing
LinkedIn for Personal Branding
Brand Marketing on LInkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads

15. Youtube
Marketing
Youtube Ads
YouTube Ad Formats
· YouTube Campaign Creation
· YouTube Analytics
· Video Campaign Optimization Tips

16. Pinterest
Marketing
Pinterest Marketing
Pinterest Marketing
· Pinterest for business
· Marketing on Pinterest
· Best Practices
· Leveraging Rich Pins
· Analytics & Measurement

17. EmailMarketing

18. Lead
Generation
This module guides you through creating a lead
generation campaign to drive results for your
business.

19. Ecommerce
Marketing
Creating Your Own Store with Shopify
· Solutions for Payment Gattway /Shipping /Order
Fulfillment and other business Needs. Marketplace
walkthrough
· Marketplace Listing /Sign up Process

20. Affiliate
Marketing
Display Ads

21. MobileApp
Marketing

22. Inbound
Marketing
Various Ways to Build Reach Through Digital Marketing
· What are Engagement Magnets?
· How to Identify Right Set of Engagement Magnets for your Business?
· Effectiveness of Various Engagement Magnets
· Digital Reach Building Strategy Through Inbound Interest Generation

23. Adsense&
Blogging
 Decide the topic of the blog Buy domain name
 · Import 5 blog posts based on their blog topic from
other websites
 · Update theme and Logo.
 · Create an email for the domain. I
 · Install all necessary plugins including Google Search
Console, Google Analytics, Discus, Author Tag

24. Advance
Modules-
Optimisation
Strategies
 1 Spying on Competitors Marketing Strategies - 1 Hour
 2 Influencer Marketing - 2 Hours
 3 Email Marketing - 2 Hours
 4 Facebook Ads - 2 Hours
 5 Twitter Marketing -1 Hour Multiple Strategies to Increase Organic
Reach with Examples.
 6 Instagram Marketing - 1 Hour A Proven Case Study - How a brand
reached from 0 to 1,00,000 followers organically in less then 1 year.
 7 Growth Hacking - 3 Hours
 Internet Marketing Strategy - 3 Hours
 9 SEO Boosters - 2 Hours
 10 Google Adwords - Advanced Optimisation of Campaigns
,Competitors Analysis, Decoding Google Adwords Algorithm
 11 Media Buying using Programmatic and Google Double Click - 1
Hour
 12 . A Massive list of 500+ Digital Marketing Tools– 1Hour

25. CERTIFICATIONS
AdWords Fundamentals
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Google Digital Sales
Shopping Advertising
Google Analytics Individual
Qualification (GAIQ)
Facebook Advertising Core
Competencies Program
Facebook Certified Buying
Professional Program
Facebook Certified Planning
Professional Program
Hubspot Inbound
Certification
Hubspot Content Marketing
Certification

26. Timeto Register
 Upcoming Weekend Batch :- 9th Feb 2019
 Batch Time : -11 Am – 1 PM (10AM-1PM)