From our Digiday Agency Innovation Camp. The White Team's competition presentation.

1. TITLE

2. We’re Here to Create a
World Class Movement

3. Let’s Connect You with
Millions of Young Leaders

4. CHALLENGE
People under the age of 35 are rarely found
in formal political leadership positions*
Youth is not represented adequately in
formal political institutions*
*Enhancing Youth Political Participation throughout the Electoral Cycle, A Good Practice Guide, UNDP, December 2012

5. THE YOUTH MINDSET
 They spend more time on social networks than watching
TV
 Visual content is their new global language
 Technology allows them to become leaders in a world of
creation, sharing & adventure
Kids are already behaving as global

7. APPROACH
Unify and empower the youth
to create real global change

8. OUR ACTIVISTS
Kids 10-14: Create Kids 15-19: Activate

10. OUR PLATFORM
Learn
Participate
Submit
Ambassadors

11. OUR PLATFORM-
HOME

12. OUR PLATFORM – GET
INVOLVED

13. OUR PLATFORM -
PILLARS
Conflict Resolution
Human Rights
Education
Environment

14. OUR PLATFORM–
AMBASSADORS

15. MOBILE APP

17. ROLLOUT
Pre-Launch
Spread LAUNCH VIDEO and
platform CTA
Build Awareness

18. ROLLOUT
Activation
Drive traffic to the platform to
gather entries
Spark Engagement

19. ROLLOUT
Ongoing
Youth ambassadors
distribute content to
#OURVOICE network

20. THE MEDIA STRATEGY
LAUNCH
#OURVOICE at the
Nickelodeon Kid’s
Choice Awards

21. THE MEDIA STRATEGY
DISTRIBUTE
Seed native
#OURVOICE
content through key
channels

22. THE MEDIA STRATEGY
Earned
Seed #OURVOICE content
to YouTube/Vine influencers
and current UN
ambassadors

23. THE MEDIA STRATEGY
Owned
Activate #OURVOICE
through existing UN4Youth
communities

24. AMPLIFY & SUSTAIN
Paid
Promote #OURVOICE
content submitted to platform
with native social ads

25. AMPLIFY & SUSTAIN
Earned
Tap influencers to
share/retweet select
submissions
Encourage sharing

26. #OURVOICE
INFLUENCERS

27. AMPLIFY & SUSTAIN
Owned
CTA shared on all social
channels and shared out from
hub to UN4Youth channels

28. ANALYTICS
DASHBOARDDashboard to monitor real-time
content

29. THANK YOU