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May 2011 Third Industrial Revolution


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My presentation for Lindorff's Annual Conference:

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May 2011 Third Industrial Revolution

  1. 1. May 2011
  2. 2. "...when the rate of change outside an organization is greater than the rate of change inside, the end is near...." Jack Welch…
  3. 3. <ul><li>Did You Know: Shift Happens </li></ul><ul><li> </li></ul><ul><li>How are these trends impacting you and your organization? </li></ul>
  4. 4. Human capacity cannot keep up… Growth Time Information and knowledge Human absorptive capacity Adapted from Cohen & Levinthal 1989
  5. 5. <ul><li>” No one knows everything, </li></ul><ul><li>everyone knows something, </li></ul><ul><li>all knowledge resides in humanity. ” </li></ul>networks Adapted from Lévy 1997 Six degrees of separation - Milgram, 1967
  6. 6. “ u r always on….” Adapted from
  7. 7. Building skills in virtual environments <ul><li>My CV </li></ul><ul><li>Leading a virtual team of 30 individuals from across the globe </li></ul><ul><li>Creating and successfully executing strategies under pressure </li></ul><ul><li>Managing cross-cultural conflict without face-to-face communication </li></ul>Teigland 2010
  8. 8. Drivers of change Increased Interactivity DiGangi 2010
  9. 9. The wisdom of the crowd Closed Expensive Complex Accurate Open Inexpensive Simple Close enough Hinton 2007 Accurate
  10. 10. The rise of the Collaboration Economy <ul><li>Peer-to-peer financial-lending market: $5 billion by 2013 </li></ul><ul><li>Car-sharing revenues in North America: $3.3 billion by 2016 </li></ul><ul><li>Sharing economy, in toto: $110 billion-plus market </li></ul>
  11. 11. History tends to repeat itself…. Innovation, financial crisis, industrial revolution, … Steam engine Internal combustion engine Microelectronics Late 18 th C Late 19 th C Late 20 th C Schön 2008 Third industrial revolution?
  12. 12.
  13. 13. Business models So, what happens to them? Johnson, Christensen, and Kagermann 2008, DiGangi 2010 They evolve...
  14. 14. Closed model <ul><ul><li>Organizations internalize resources for value creation; restrict access to knowledge, and protect intellectual property. </li></ul></ul>DiGangi 2010
  15. 15. DiGangi 2010
  16. 16. Open model <ul><ul><li>Organizations leverage both internal and external resources for value creation; strategically interact with environment </li></ul></ul>DiGangi 2010
  17. 17. Access to 24x7 global workforce Average wage approx. USD 1.40 / hour
  18. 18. <ul><ul><li>“ Distributed groups of individuals focused on solving general problem and/or developing new solution supported by computer-mediated communication.” </li></ul></ul><ul><ul><li>Dahlander & Wallin, 2006 p. 1246 </li></ul></ul>User-driven Innovation DiGangi 2010
  19. 19. DiGangi 2010 <ul><ul><li>“ Distributed groups of individuals focused on solving general problem and/or developing new solution supported by computer-mediated communication.” </li></ul></ul><ul><ul><li>Dahlander & Wallin, 2006 p. 1246 </li></ul></ul>User-driven Innovation
  20. 20. Co-created model <ul><ul><li>Organizations encourage flow of knowledge between internal and external resources; focus on common good where both parties benefit </li></ul></ul>DiGangi 2010
  21. 21. eZ 230+ Partners 39,000+ Community members 5,000+ Customers in 130 countries <ul><li>Content management software, #1 in media industry </li></ul><ul><li>Customers: UN, Vogue, Hitachi, 3M, MIT, FT, WSJ </li></ul><ul><li>70 employees in 9 countries (US, Europe & Asia) </li></ul>
  22. 22. eZ Philosophy Connecting people who share a passion for something they do so that they can collaborate, share ideas, learn, and create knowledge
  23. 23. <ul><ul><li>Driven by both parties sharing their experiences and co-creating value of network </li></ul></ul>Private-collective Community
  24. 24. eZ provides platforms for interaction throughout its ecosystem eZ Software development team
  25. 25. Threadless: What came first – the community or the company?
  26. 26. Transparency, transparency, transparency!/zappos Core Value #6: &quot;Build Open and Honest Relationships with Communication
  27. 27. Just when you thought you got it…. O’Driscoll 2009
  28. 28. How many usually think of virtual worlds…
  29. 29. But what else can they be? <ul><li>Ability to manipulate/create content </li></ul><ul><li>Virtual economy and currency </li></ul>
  30. 30. VWs moving out of “Gartner hype cycle” trough Virtual worlds today >1 bln users May 2006 July 2007
  31. 31. > 560 mln VW users under age 15
  32. 32. Practicing international entrepreneurship
  33. 33. “ Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.” Castranova, 2006 <ul><li>US $ 3 bln in virtual good sales in 2009 to grow to US $ 12 bln in 2012 </li></ul>
  34. 34. USD 635,000 for an asteroid! USD 500,000 profit in 5 years -Jon “Neverdie” Jacobs
  35. 35. From the mobility of goods to the mobility of financial capital to … Teigland, JVWR, 2010 ...the “mobility” of labor?
  36. 36. As soon as the Facebook generation wakes up and embraces virtual reality, we are going to see a giant wave of virtual world millionaires. -Jon “ Neverdie ” Jacobs
  37. 37. What should you think about? <ul><li>How to let go? </li></ul><ul><li>How to leverage the power of networks to create value inside and outside the boundaries of the firm? </li></ul><ul><li>How to create a sustainable ecosystem? </li></ul>
  38. 38. Karinda Rhode aka Robin Teigland [email_address] RobinTeigland Photo: Lindholm, Metro Photo: Nordenskiöld Photo: Lindqvist If you love knowledge, set it free…
  39. 39. Interested in learning more ?