Powerpoint presenting an advertising campaign for Adobe Youth Voices. Includes poster and newsletter

1. Adobe Youth Voices
ABC Advertising
Campaign
Presentation by Nassima Chakroune, Tasharna Brown-Taylor, and
Shaquilla Alexander

3. THE TASK
• Develop a video advert, A4 poster and
newsletter that promotes Adobe Youth Voices, a
program which encourages underprivileged
teens to express themselves and their opinions
through media
• Understand the habits and interests of its target
audience (teenagers aged 13 – 18) in order to
aim the campaign directly towards them

4. CHOOSING THE CONCEPT

5. OUR TARGET AUDIENCE
• We wanted to know more about our target
audience, so we:
- Created a questionnaire
– RESULTS: showed us that lack of self-confidence (63.2%)
and issues with self-identity (63.2%) are two of the most
common problems our target audience is facing
– RESULTS: the best place to show our advert is on social
media websites and on TV
– RESULTS: most likely to see our poster if we place them
on websites, on buses and trains, in schools and in
magazines
We chose self-identity issues, for it was a common response

6. OUR IDEAS
WE HAD FOUR (4) IDEAS BEFORE SETTLING
ON OUR ACTUAL IDEA:
• 1st idea: The minute-long video would be a collage of
images of young people + voice-over explaining the
issues they are facing
- Problem(s):too long, not exciting enough to keep the
attention of our target audience
• 2nd idea: motion picture of images of a few young people
- Problem(s): too long, lack of visual impact
• 3rd idea: four young people holding up signs describing
their issues + voice-over
- Problem(s): too long, lack of visual impact,
• 4th idea: three young people are talking about their
problemsand encouraging others to use their voice by

7. OUR CONCEPT
• 30-second advert that is eye catching
- teens being „‟silenced‟‟, not allowed to have a voice, but
Adobe Youth Voices is giving it back to them
• Exploring issues with self-identity (to reach the largest %
of teens)
• Play with the theme of teens not having a voice
- Tagline: You have a voice, so use it!
• Includes Adobe Youth Voices original slogan, „‟Create
with Purpose‟‟
• Using their original colours and background (black,
white, grey and red)

8. THE FINAL PRODUCT

9. THE POSTER
- Briefly explaining Adobe
Youth Voices
- Has links to their social
media pages
- Shown on websites, in
trains/buses, in school
(college/high school)

10. THE
NEWSLETTER
- More detailed
explanation of Adobe
Youth Voices
- Sent by email (pdf)

11. THE VIDEO ADVERT
- 30-seconds long
- Theme: Teen whose voice has been
“silenced”, Adobe Youth Voices gave
her back her voice
- You have a voice, so use it!
- Shown on TV (BBC 3, E4,..) and
Youtube