Cold B2B Marketing in a post G.D.P.R. World. How LinkedIn Audiences work and how you can use them to target very specific audiences.

1. Audiences
September 2019

2. Introduction
A number of different social networking platforms now allow advertisers to target
specific companies, prospects and customers.
These targets are referred to by LinkedIn as Matched Audiences.

3. LinkedIn Matched Audiences
By uploading a list of company names and domains in to LinkedIn the advertiser can
run a specific promotion to a targeted audience.
For instance, a geographically localised campaign to a list of companies in a specific
town, city or region or an industry specific campaign to a list of companies in a specific
industry.

4. LinkedIn Matched Audience Example
Targeting agencies with an agency report that includes information about their agency
can drive traffic to the report landing page.

5. How does Matched Audiences work - step 1?

6. Step 2

7. Step 3

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9. Step 5

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17. Step 13

18. Points to remember
1. Make your campaign focused on region or industry such as London or Agencies for instance.
2. Create a multi-channel approach by uploading the domains you targeted by email as a
matched audience and targeting those domains with the same creative.
3. Run a retargeting pixel on your landing page and retarget those visitors that did not convert.
4. Target companies in Germany that are no longer in reach due to GDPR using this method

19. Duncan GledhillDigital Marketing Consultant/Advisor
Digital Bridge Communications Limited
Pindar House, Thornburgh Road,
Scarborough, North Yorkshire, YO11 3UY
Tel: 07971 097526