Artist As A Brand - 2010
•
11 likes•2,733 views
This document discusses the need for artists and bands to develop a clear brand identity in today's fragmented music industry landscape. It notes that the industry now involves many channels of distribution and stakeholders that need to be coordinated. To stand out, an artist must have a unique and visible brand identity that describes their personality, distinguishes them from competitors, and resonates with audiences. Developing consistency across identity, difference, and relevance is key to building a strong core brand, as demonstrated through an example analysis of the band The Gossip. The document argues that without a clear brand, artists risk getting lost in the large pool of other bands.
Recommended
Recommended
More Related Content
Similar to Artist As A Brand - 2010
Similar to Artist As A Brand - 2010 (20)
Recently uploaded
Recently uploaded (20)
Artist As A Brand - 2010
- 2. 27.11.2010 Referent: Dietrich Pflüger 2 Work experience: • Digital Concept Developer at Scholz and Friends Interac=ve • Online Marke=ng Manager at Universal Music • Digital & Partnership Marke=ng Manager at SonyBMG Music Projects: • MGMT, The Gossip, Goose, Modest Mouse, The Killers, Mando Diao, Deichkind, Die Ärzte, Tokio Hotel, … • Mercedes‐Benz, Boston Consul=ng Group, Saturn, The German An=‐Cancer‐Society, Loewe, Vodafone, About me
- 4. 27.11.2010 Referent: Dietrich Pflüger 4 • … Warm up
- 5. 27.11.2010 Referent: Dietrich Pflüger 5 • … Everyone knows some brands out there...
- 21. 27.11.2010 Referent: Dietrich Pflüger 21 Emo=onal empathy of the audience Dis=nctness in comparison to other bands Describes the personality of an ar=st The same as before… Relevance Iden=ty Difference Core Brand
- 23. 27.11.2010 Referent: Dietrich Pflüger 2327.03.2008 Referent: Dietrich P6lüger The Gossip: idenMty Power Natural Friends Boom Up Homo‐sexual Handmade
- 25. 27.11.2010 Referent: Dietrich Pflüger 25 The Gossip: relevance Near AuthenMc Friendly Get in touch
- 30. 27.11.2010 Referent: Dietrich Pflüger 30 With many different channels Consumer Loca=on Based Services
- 38. 27.11.2010 Referent: Dietrich Pflüger 30 Internet Mobile Records Print, TV, Radio Publishing Adver=sing Events Merch With many different channels Consumer Loca=on Based Services
- 39. 27.11.2010 Referent: Dietrich Pflüger 30 Internet Mobile Records Print, TV, Radio Publishing Adver=sing Events Merch With many different channels Consumer Loca=on Based Services
- 51. Reality = Core Brand 27.11.2010 Referent: Dietrich Pflüger 42 What we need is something like this: Outlets Enterprise Friends Fans Producer Lawyer Label Bands View
- 53. 27.11.2010 Referent: Dietrich Pflüger 44 Effect: public, economic and cultural relevance Fashion Film Retailer Press etc...