TRENDONE PORTFOLIO // JUMP INTO THE WORLD OF MICRO-TRENDS // November 2008
WELCOME TO THE FUTURE! THE STORY OF TRENDONE The aim was to give my clients insights into innovations, that actually occur somewhere in the world right now, at this point in time, like a new mobile WIFI-technology in Tokyo or a intelligent refrigerator from Austria. It all began very small-sized. The first client for the Trendreport was a radio station in Berlin. That was six years ago… I got the idea to start a worldwide Mirco-Trend scouting company in 2002 during my MBA-programme in Milan. The starting point for implementing this new kind of trend scouting research is a method called “market profiling“. Through this method TrendONE developed its unique approach of focussing on concrete innovations and best practise cases – hence Mirco-Trend s .
WELCOME TO THE FUTURE! Today TrendONE is researching each month 300 worldwide Micro-Trends, with a team of 12 full-time employees and seven freelancers in Hamburg and Berlin and an international scouting network of more than 80 freelance scouts. The trends are published in three different monthly and six quarterly issues of the Executive Trendreports and Trendspecials . Additionally, TrendONE is providing with the Trendexplorer the largest trend repository filled with more than 10.000 Micro-Trends – growing every month. Thus the Trendexplorer is a powerful tool to support and enhance creative thinking and innovation Moreover my colleagues and me are giving multi-media keynote speeches and workshop performances at clients and at European and worldwide conferences on a weekly basis. We are looking forward to meeting you. …We are always carrying the future with us! Hamburg, September 2008 Nils Müller, MBA Founder & CEO TrendONE processes.
MICRO-TRENDS 3D Display for Mobile Phone TrendONE identifies each month 300 worldwide Mirco-Trends and publishes them in the TrendONE Trendreports and the Trendexplorer. Micro-Trends are concrete best practise cases with focus on marketing, technology and lifestyle. <ul><li>Source : http://www.epson.co.jp/ </li></ul><ul><li>Initiator : Seiko Epson </li></ul><ul><li>Land : Japan </li></ul><ul><li>Trendkontext : </li></ul><ul><li>Convergence > Human Machine Interfaces </li></ul><ul><li>Life Reengineering > Human Machine Interfaces </li></ul>
MICRO-TRENDS WORK BOTTOM-UP MACRO-TRENDS MICRO-TRENDS MEGA-TRENDS Luxury Customisation Individualisation Luxury water with diamonds Your name on the Porsche The individual sneaker 300 trends per month
TRENDREPORT <ul><li>Monthly frequency </li></ul><ul><li>Up to 120 trends provided as an executive service </li></ul><ul><li>Clarity through trend categories, e.g. Web 2.0, Online Marketing and Future Communication etc. </li></ul><ul><li>Possibility to personalise the services to the customer‘s individual requirements </li></ul>
TRENDEXPLORER <ul><li>Effortless search by keyword, category, country or brand </li></ul><ul><li>Unlimited access to more than 5.000 trends </li></ul><ul><li>Weekly Updates </li></ul><ul><li>Combination of searching through mega- and macro-trends </li></ul><ul><li>Layout can be changed to customer‘s corporate design </li></ul><ul><li>Navigation through our interactive trenduniverse </li></ul><ul><li>Trend-management-system with different researches and tagging-function </li></ul><ul><li>Direct export to PowerPoint, </li></ul>
TRENDSPECIALS <ul><li>Trendspecials are specialised reports on one specific topic. </li></ul><ul><li>Trendspecials can also be an on-demand service for individual and in-depths researches and pitch support </li></ul><ul><li>Micro-Trends and Insights for specially selected topics and target groups </li></ul><ul><li>“ Fast Delivery” in PowerPoint format </li></ul>
TRENDWORKSHOPS AND KEYNOTES <ul><li>A travel into the future with your team or customer </li></ul><ul><li>Inspirational multimedia presentation focussed on customer relevant topics </li></ul><ul><li>Fits perfectly for interactive creative and strategy workshops or customer events </li></ul><ul><li>Professional hosting of workshop </li></ul>
THINKTANKS <ul><li>Discussion of specific topics in a diverse expert round </li></ul><ul><li>Creative session with experts, participants and TrendONE </li></ul><ul><li>Highly relevant output by merging different approaches </li></ul><ul><li>Professional hosting of ThinkTank </li></ul>NEXT: * 13.3.2009 PRINT PLUS THINKTANK - EMERGING TECHNOLOGIES FOR THE FUTURE OF PRINT REGISTER: [email_address]
TRENDSTUDIES MeTV The Next Evolutionary Step Into Interactive TV Release: August 2007 Outdoor Inworld A Jump Into the Future of Out of Home Communication Release: September 2007 Human/Technology Convergence A-Head, On-Head, In-Head – Convergence Release: October 2007 Mobile Intelligence Jump Into the 4th Mobile Generation Release: November 2007 GreenTech The Future of Environmental and Economical Merger Release: January 2008 Film 3.0 Film- / Gaming-Convergence Release: March 2008 Smart Web Orientation in Semantic Environments Release: July 2008 Media 3.0 Jump into virtual marketplaces Release: March 2007 For further information please click on the title of the study (link) or contact: Carmen Schubert, Research Coordinator TrendONE [email_address] Information on the internet: http:// www.trendone.de/studien
TRENDONE TOOLS OVERVIEW Q SOURCES SIGNS TOOLS Highlight Weak Signal Tipping Point Lead-User Opinion Talk of Town Expertise MICRO-TRENDS Magazine Scanning WCT** IST*** ITI* Study Center Trendscouts Expert Talks News Alerts Arts & Exhibition Media Newsletter Patents Launches Brains M&A Culture Events & Happenings Street Surveys & White Paper Opinion Science & Invention Search Requests Blogs Traffic *ITI = Internet Traffic Indicator **WCT = Weblog Content Tracker ***IST = Internet Search Tracker
WORLDWIDE TREND SCOUTING Zürich Wien HQ HAMBURG Berlin München Amsterdam Paris London Barcelona Seoul Shanghai Beijing Tokyo Wellington Sydney Kapstadt Rio de Janeiro Los Angeles New York 80 Scouts in September 2008 Stockholm Helsinki Hawaii
TRENDONE ADVISORY BOARD (SELECTION) Prof. Dr. Detlef Schoder University of Cologne Department of Information Systems Prof. Dr. Ralph Sonntag HTW Dresden Winfried Prost Akademie für ganzheitliche Führung Prof. Dr. Clemens Cap University Rostok Lehrstuhl für Informations- und Kommunikationsdienste Magnus Lindkvist Pattern Recognition Trendspotter and Brand Strategist Florian von Loebenstein Agency Geis vonLoebenstein Ronald Jones Konstfack Professor of Interdisciplinary Studies Dr. Gerard Danford Haaga-Helia University of Applied Sciences Jasna Okanovic A&O VERTRIEBSPIRATEN Jochen Kalka Europa-Fachpresse-Verlag GmbH Editor
TRENDONE TEAM NILS MÜLLER Founder & CEO Media 3.0 & 4.0, Human Technology Convergence DANIEL BISCHOFF Director Berlin Future Publishing, Web 2.0 & 3.0 SVEN TOLLMIEN Head of Digital Trend Unit 4th Generation Mobile, Digital Marketing TORSTEN REHDER Senior Trend Analyst Ambient Marketing, Mega- & Macro-Trends NICK SOHNEMANN Innovation Advisor New Business Trends, Future Advertising MARC LÜTTGEMANN Head of Quality KONSTANZE KOSSACK Office Director Hamburg Health, Retail/POS, Event, Lifestyle, Promotion NORBERT HILLINGER Senior Trend Analyst Cinema, Film & New TV ROMAN WEISHÄUPL Head of Global Trend-Scouting Digital Business, Future Communication
CONTACT TRENDONE HAMBURG NILS MÜLLER COMMUNICATIONS KLOPSTOCKSTRASSE 27 / ELBCHAUSSEE 22765 HAMBURG GERMANY TEL +49 40 - 238038 - 33 FAX +49 40 - 238038 - 36 MAIL INFO@TRENDONE.DE WWW.TRENDONE.DE TRENDONE BERLIN NILS MÜLLER COMMUNICATIONS ORANIENBURGER STR. 16 / MONBIJOU PLATZ 10178 BERLIN GERMANY TEL +49 30 - 509 148 56 FAX +49 30 - 509 148 60 MAIL INFO@TRENDONE.DE WWW.TRENDONE.DE