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This document reviews production metrics from 2008-2010 and sets goals for 2011. It summarizes listing, pending and closed sales numbers over time and establishes targets to increase the percentage of pending to closed sales to 75% in 2011. Individual agent production goals for 2011 include 200 listings sold and 12 sales per agent. Company goals are set at 533 listings taken with no more than 40% expired and 265 buyer-controlled closed sales with less than 25% fall out. Expectations for agents focus on excellent customer service and meeting production targets, while expectations for the company emphasize support, training and accountability.
![REVIEW OF 2010 PRODUCTION ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Presentation office
- 3. SALES
- 4. LIST VS. EXPIRED
- 5. PENDING VS. CLOSED
- 7. 2008 New Listings vs. Expired
- 8. 2009 New listings vs. Expired
- 10. 2010 New Listings vs. Expired
- 11. YR TO YR COMPARISON OF LISTING/PENDING/CLOSED
- 13. PERCENTAGE OF LISTINGS TAKEN vs. EXPIRED 2008 = 45% 2009 = 48% 2010 = 50% GOAL 2011 = 40%
- 14. RATIO OF PENDING SALES TO CLOSED SALES 2008 - 342 PENDINGS/ 254 CLOSED = 74.2% 2009 - 397 PENDINGS/ 281 CLOSED = 70.1% 2010 - 442 PENDINGS/ 303 CLOSED = 68.5% GOAL FOR 2011 = 75%
- 15. COMPANYPRODUCTION GOALS FOR 2011 200 LISTINGS SOLD 200 BUYER CONTROLLED SALES 12 SALES PER AGENT
- 16. COMPANY GOALS FOR 2011 LISTINGS 533 LISTINGS TAKEN NO MORE THAN 40% EXPIRED COMMISSION 6% ON ALL PROPERTIES <$400,000 SELL 65% OF OUR LISTINGS NO MORE THAN 25% FALL OUT RATE Buyers 265 CLOSEDBUYER CONTROLLED SALES NO MORE THAN 25% FALL OUT RATE MINIMUM EM DEPOSIT OF 1% OF PURCHASE PRICE PRE-APPROVE ALL WHO GET IN YOUR CAR
- 17. EXPECTATIONS FROM THE COMPANY SUPPORT YOU AND HELP YOU SUCCEED EVERY STEP OF THE WAY PROVIDE EXCELLENT TRAINING /RESOURSES/ EXPERT KNOWLEDGE/LATEST INNOVATIONS CUSTUMER SERVICE ORIENTATION FROM STAFF HOLD YOU ACCOUNTABLE
- 18. EXPECTATIONS FROM YOU THAT YOU GIVE EXCELLENT CUSTOMER SERVICE TO EVERY CLIENT AND CUSTOMER THAT YOU PRODUCE 12 SALES MINIMUM IN 2011 SEEK AFTER NAR DESIGNATIONS (EDUCATE YOURSELF) ATTEND 75% OF ALL SALES MEETINGS AND COMPANY EVENTS THAT YOU HONOR AND RESPECT YOUR COLLEGUES AND STAFF