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CORPORATE GOVERNANCE | EXPERIENCE AND BOARDS



    Industry Experience and
    Board Composition
    BY ALAN R. HIBBEN, ICD.D
    Partner, Blair Franklin Capital Partners




   I N MAY OF 2010 TED PRICE, ASSISTANT
     Superintendent of Financial Institutions for Canada,
    gave a speech1 in which he postulated that “… now
                                                                                  I can identify a number of possible advantages to
                                                                                  deeper industry knowledge on boards, especially
                                                                                  financial institutions:
    would be a very good time for boards and regulators                           • a more nuanced appreciation of the drivers of
    to reassess the skill sets required of directors”. He                            business success and failure within the corporation;
    also indicated that regulators and supervisors such as                        • an appreciation for the role of regulation and
    Canada’s Office of the Superintendent of Financial                               supervision and the obligations of the corporation
    Institutions (OSFI) and the U.K.’s Financial Services                            to statutory and other bodies;
    Authority intended to focus much more on the role of                          • an appreciation for the way business decisions do
    governance at financial institutions in the future.                              and do not get made and the roadblocks to effective
                                                                                     information flow upwards in the organization;
    Mr. Price also questioned whether directors with more                         • a more refined strategic sense of the competitive
    industry experience might be the key to improving                                landscape – both threats and opportunities –
    governance (and especially risk management) at                                   that may have been developed through previous
    financial institutions. This question appears to be                              competition with the corporation;
    relevant for Canadian financial institutions. At the large                    • particularly in a small market such as Canada’s,
    banks and widely-held insurance companies in Canada,                             an appreciation for the individuals who make
    I can find only 12 directors in a total of 104 directors                         up executive leadership in the industry and the
    who could be said to be industry participants, under                             availability of management talent;
    the broadest definition possible. However, Canadian                           • especially in financial institutions, a better
    financial institutions have performed better through the                         appreciation for the risks involved in specific
    current crisis and perhaps board composition was not                             products and business strategies; and
    the critical factor in their relative success.


... do we give too much or too little
weight to the industry background
of directors?

    All of this raises issues that boards need to grapple
    with – whether financial institutions or commercial
    concerns. Boards typically spend substantial effort on
    the development of a skills matrix for directors and
    on preparing a list of potential candidates who can
    fill identified gaps. But, do we give too much or too
    little weight to the industry background of directors?
    Are there downsides to too many or too few industry
    participants on boards?


    1 “Defining the New Agenda for Governance at Financial Institutions”, May 10, 2010


                                                                                                               Issue 151 | September 2010 | 15
CORPORATE GOVERNANCE | EXPERIENCE AND BOARDS



• having made their own share of prior errors and          even though CEO experience is a major qualification
  likely “having seen this movie before”, insights into    often sought. Foreign directors may be quite useful in
  the avoidance of “potholes” that seem to strike even     many contexts, but may not bring the level of sensitivity
  the best governed of companies.                          to local competitive positions.

All this would appear to suggest that significant          While OSFI and other supervisors are right to raise the
industry experience is of very substantial benefit. In     issue of industry experience on the boards of Canadian
some industries such as mining and energy in Canada,       financial institutions, it would not appear obvious that
we find major representation of current and former         industry experience alone is a necessary or sufficient
industry executives on boards.                             criterion for governance success. Further, if taken too
                                                           far, one could see some negative implications to such a
However, I believe there are considerations that suggest   board composition strategy.
instead that an “over-population” of industry executives
might not be in a board’s best interest:                   Finally, let me address more directly Mr. Price’s
• Very few businesses today have stable competitive        questions about Canadian financial institutions
   and operating environments, and it is easy for          and the potential impact of industry participants on
   executives who have had deep experience in markets      improved governance. If we were to attempt to assess
   to fall out of touch with rapidly changing dynamics.    the recent failures of governance in certain financial
• One of the most insidious issues for boards is the       institutions, five aspects would likely be mentioned by
   potential for “groupthink” and a failure to challenge   most supervisors:
   accepted norms. Industry participants may have          1. An excessive reliance on historical models of market
   “bought in to the world view” of the CEO in such           behavior, including unrealistic correlation matrices;
   a way that direct challenge to the status quo is less   2. An excessively open and accepting attitude to
   common.                                                    increasing complexity;
• A corollary to the above issue is the potential          3. An under-appreciation for the degree of inter-
   for deference from other board members to the              connectedness of financial institutions globally;
   “industry experts”. There are already too many          4. An under-appreciation of the inter-connectedness
   times where the “argument from authority” is used          of liquidity, market values and mark-to-market
   and non-industry board members have chosen to              accounting; and
   be silent rather than engage those whose authority      5. A mis-estimation of the drivers of liquidity and
   appears to come from experience.                           investor confidence.
• A further consideration is for the proper separation
   of management and governance roles. There may be        While the potential causes of the crisis are much more
   a tendency for industry participants to be willing to   complex and may never be fully explained, it would
   put their hands into operational and management         seem to me that institutions that got the above five
   issues, especially in more turbulent times.             items closer to “right” did better than others.

There are real practical issues that will likely limit     Would more bankers or more actuaries on boards have
industry participants on boards in Canada. Excluding       been better able to deal with these five issues than
the energy and mining sectors, where competition is        other well-experienced directors? I highly doubt it. The
somewhat less direct, most industries have to recruit      management and boards of financial institutions had
ex-competitors or ex-employees to their boards or          built such a substantial amount of “group-think” that
attempt to attract foreign directors. Recruiting former    very, very few individuals were dramatically outside the
competitors can sometimes be awkward, especially           consensus (despite revisionist history since the crisis).
as senior industry players tend to accumulate large        While many of us might have said privately “this cannot
quantities of stock in their company, creating perhaps     go on”, very few financial services executives stood up
conflicting economic loyalties. On the same basis,         against the consensus. In addition, the complexity of the
current CEOs and other sitting senior executives, once     issues that had grown in financial markets over the last
again excluding from the resource and selected other       ten years left many career bankers behind.
sectors, are not feasible candidates for most boards,


16 | Institute of Corporate Directors
CORPORATE GOVERNANCE | EXPERIENCE AND BOARDS



I do not see the need for significant                         • Can a business model be altered rapidly to deal
                                                                with new market realities, including substantial
change in the composition of the
                                                                systemic risk?
boards of financial institutions.                             • Can the management team refocus outwards to
                                                                customers, instead of inwards to internal systems
    Looking forward, I do not see the need for significant      and supervisors’ requirements?
    change in the composition of the boards of financial
    institutions. There is and will be a tremendous amount    While industry participants can be strong board
    of effort undertaken in fighting the “last war” now       members for the future environment, I believe
    dubbed the “financial crisis”. Board members will         that such experience is not a necessary condition
    become far more schooled in the arcane mathematics        for governance success. Sound business judgment,
    of risk management and behavioural economics that         common sense and an independent attitude will
    proved so troublesome to most. Process will multiply.     continue to trump other qualities for an effective
    But the next challenges of financial institutions are     director.
    likely to be completely different than the last:
    • How to deal with an environment that has become         Mr. Hibben can be reached at (416) 304-3977 or
       completely politicized?                                ahibben@blairfranklin.com
    • How to make a large financial institution nimble
       enough to deal with conflicting and rapidly changing
                                                              This article originally appeared in the Director Journal, a publication of the
       supervision and regulation?                            Institute of Corporate Directors (ICD). Permission has been granted by the ICD
                                                              to use this article for non-commercial purposes including research, educational
                                                              materials and online resources. Other uses, such as selling or licensing copies, are
                                                              prohibited.




                                                                                                         Issue 151 | September 2010 | 17

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Too Much Industry Experience Can Hinder Board Effectiveness

  • 1. CORPORATE GOVERNANCE | EXPERIENCE AND BOARDS Industry Experience and Board Composition BY ALAN R. HIBBEN, ICD.D Partner, Blair Franklin Capital Partners I N MAY OF 2010 TED PRICE, ASSISTANT Superintendent of Financial Institutions for Canada, gave a speech1 in which he postulated that “… now I can identify a number of possible advantages to deeper industry knowledge on boards, especially financial institutions: would be a very good time for boards and regulators • a more nuanced appreciation of the drivers of to reassess the skill sets required of directors”. He business success and failure within the corporation; also indicated that regulators and supervisors such as • an appreciation for the role of regulation and Canada’s Office of the Superintendent of Financial supervision and the obligations of the corporation Institutions (OSFI) and the U.K.’s Financial Services to statutory and other bodies; Authority intended to focus much more on the role of • an appreciation for the way business decisions do governance at financial institutions in the future. and do not get made and the roadblocks to effective information flow upwards in the organization; Mr. Price also questioned whether directors with more • a more refined strategic sense of the competitive industry experience might be the key to improving landscape – both threats and opportunities – governance (and especially risk management) at that may have been developed through previous financial institutions. This question appears to be competition with the corporation; relevant for Canadian financial institutions. At the large • particularly in a small market such as Canada’s, banks and widely-held insurance companies in Canada, an appreciation for the individuals who make I can find only 12 directors in a total of 104 directors up executive leadership in the industry and the who could be said to be industry participants, under availability of management talent; the broadest definition possible. However, Canadian • especially in financial institutions, a better financial institutions have performed better through the appreciation for the risks involved in specific current crisis and perhaps board composition was not products and business strategies; and the critical factor in their relative success. ... do we give too much or too little weight to the industry background of directors? All of this raises issues that boards need to grapple with – whether financial institutions or commercial concerns. Boards typically spend substantial effort on the development of a skills matrix for directors and on preparing a list of potential candidates who can fill identified gaps. But, do we give too much or too little weight to the industry background of directors? Are there downsides to too many or too few industry participants on boards? 1 “Defining the New Agenda for Governance at Financial Institutions”, May 10, 2010 Issue 151 | September 2010 | 15
  • 2. CORPORATE GOVERNANCE | EXPERIENCE AND BOARDS • having made their own share of prior errors and even though CEO experience is a major qualification likely “having seen this movie before”, insights into often sought. Foreign directors may be quite useful in the avoidance of “potholes” that seem to strike even many contexts, but may not bring the level of sensitivity the best governed of companies. to local competitive positions. All this would appear to suggest that significant While OSFI and other supervisors are right to raise the industry experience is of very substantial benefit. In issue of industry experience on the boards of Canadian some industries such as mining and energy in Canada, financial institutions, it would not appear obvious that we find major representation of current and former industry experience alone is a necessary or sufficient industry executives on boards. criterion for governance success. Further, if taken too far, one could see some negative implications to such a However, I believe there are considerations that suggest board composition strategy. instead that an “over-population” of industry executives might not be in a board’s best interest: Finally, let me address more directly Mr. Price’s • Very few businesses today have stable competitive questions about Canadian financial institutions and operating environments, and it is easy for and the potential impact of industry participants on executives who have had deep experience in markets improved governance. If we were to attempt to assess to fall out of touch with rapidly changing dynamics. the recent failures of governance in certain financial • One of the most insidious issues for boards is the institutions, five aspects would likely be mentioned by potential for “groupthink” and a failure to challenge most supervisors: accepted norms. Industry participants may have 1. An excessive reliance on historical models of market “bought in to the world view” of the CEO in such behavior, including unrealistic correlation matrices; a way that direct challenge to the status quo is less 2. An excessively open and accepting attitude to common. increasing complexity; • A corollary to the above issue is the potential 3. An under-appreciation for the degree of inter- for deference from other board members to the connectedness of financial institutions globally; “industry experts”. There are already too many 4. An under-appreciation of the inter-connectedness times where the “argument from authority” is used of liquidity, market values and mark-to-market and non-industry board members have chosen to accounting; and be silent rather than engage those whose authority 5. A mis-estimation of the drivers of liquidity and appears to come from experience. investor confidence. • A further consideration is for the proper separation of management and governance roles. There may be While the potential causes of the crisis are much more a tendency for industry participants to be willing to complex and may never be fully explained, it would put their hands into operational and management seem to me that institutions that got the above five issues, especially in more turbulent times. items closer to “right” did better than others. There are real practical issues that will likely limit Would more bankers or more actuaries on boards have industry participants on boards in Canada. Excluding been better able to deal with these five issues than the energy and mining sectors, where competition is other well-experienced directors? I highly doubt it. The somewhat less direct, most industries have to recruit management and boards of financial institutions had ex-competitors or ex-employees to their boards or built such a substantial amount of “group-think” that attempt to attract foreign directors. Recruiting former very, very few individuals were dramatically outside the competitors can sometimes be awkward, especially consensus (despite revisionist history since the crisis). as senior industry players tend to accumulate large While many of us might have said privately “this cannot quantities of stock in their company, creating perhaps go on”, very few financial services executives stood up conflicting economic loyalties. On the same basis, against the consensus. In addition, the complexity of the current CEOs and other sitting senior executives, once issues that had grown in financial markets over the last again excluding from the resource and selected other ten years left many career bankers behind. sectors, are not feasible candidates for most boards, 16 | Institute of Corporate Directors
  • 3. CORPORATE GOVERNANCE | EXPERIENCE AND BOARDS I do not see the need for significant • Can a business model be altered rapidly to deal with new market realities, including substantial change in the composition of the systemic risk? boards of financial institutions. • Can the management team refocus outwards to customers, instead of inwards to internal systems Looking forward, I do not see the need for significant and supervisors’ requirements? change in the composition of the boards of financial institutions. There is and will be a tremendous amount While industry participants can be strong board of effort undertaken in fighting the “last war” now members for the future environment, I believe dubbed the “financial crisis”. Board members will that such experience is not a necessary condition become far more schooled in the arcane mathematics for governance success. Sound business judgment, of risk management and behavioural economics that common sense and an independent attitude will proved so troublesome to most. Process will multiply. continue to trump other qualities for an effective But the next challenges of financial institutions are director. likely to be completely different than the last: • How to deal with an environment that has become Mr. Hibben can be reached at (416) 304-3977 or completely politicized? ahibben@blairfranklin.com • How to make a large financial institution nimble enough to deal with conflicting and rapidly changing This article originally appeared in the Director Journal, a publication of the supervision and regulation? Institute of Corporate Directors (ICD). Permission has been granted by the ICD to use this article for non-commercial purposes including research, educational materials and online resources. Other uses, such as selling or licensing copies, are prohibited. Issue 151 | September 2010 | 17