1. Eric Schmidt Delivers the opening
keynote at the 2011 IAB Annual
Leadership Meeting
Hanin Rwaished 30403
Diana Al-Laham 30945

2. Why do you use your mobile phone?

3. Identify 3 types of mobile users?

4. Why is the scale of market important
for you as a student?
To Identify
The consumers, The problem,
the people you the challenge
want to hire and objective

5. What is the value for customers?

6. What is secret of Google's
approach?
To Solve

7. What is Double click?
Develop+Provide=

8. Can you please operationalize the
term change in Schmid's talk?
*The migration to online advertising

9. What does schmidt mean when he
said " the market decides"

10. What is the key insight?

11. How can we approach advertising?

12. What is the publisher's solution?
To give more CHOICE in CONTROL

13. Identify the characteristics of the
new online advertising model?
1) Client pays based on Effectiveness of ad
placements
2) Elimination of pop up ads
3) Usage of contextual ads on SEARCH
ENGINES
4)Usage of BANNERS AND RICH MEDIA ADS

14. Can you please capture the vision of
of the future of information in one
key word?

15. What do you think about the key
term?
An easy way to use to get through
certain work, field, or environment.

16. Who is the author of The Age of Access:
The New Culture of Hypercapitalism, Where
all of Life is a Paid-For Experience?