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wayfinding project
fergusson college,
pune.
bhagyashree tathawade
dhruv mehra
swapna patwardhan
faculty guide :
paresh choudhury
mahendra patel
fergusson
college,
pune.
Fergusson College (FC) is a degree college in western India, situated in
the city of Pune. It was founded in 1885 by the Deccan Education Society
and was the first privately governed college in India. The college is named
after Scottish born Sir James Fergusson, the Governor of Bombay, who
donated a then princely sum of Rs 1,200. Since 1948, the college has been
under the jurisdiction of the University of Pune.
The college has two sections:
The Junior Wing of the college is for students graduating from school.
CoursesareofferedinArtsandSciencestreams,attheendofwhichstudents
may appear for the Higher-Secondary State Certificate examination.
The Senior Wing offers Bachelors Degrees in 29 disciplines and Masters
Degrees in 16 disciplines, spanning electronic and computer sciences,
languages, humanities and social science, life sciences and creative
sciences. The college also offers doctoral and vocational programs.
The 65-acre (260,000 m2) campus of the college is located in the heart of
the city. It provides athletic and cultural facilities, as well as residential
facilities for more than six hundred students and faculty.
visual
site
problem
1. Navigation
•	 Fergusson College has the total area of 65 acres.This is a vast campus to navigate.
•	 It consists of four entrances which are spread across the periphery of the entire
campus. This makes it extremely confusing for a new visitor to navigate from
point A to point B.
•	 The campus consists of many independent institutions working simultaneously.
These need seperate identities for the ease of navigation.
•	 Fergusson College consists of Bachelor, Master degree programs as well as
Junior College of its own. To facilitate this, various departments are formulated
having their independent system of functioning.These departments are located
throughout the campus. Students in one day need to navigate from department
to department for their courses.
•	 It also provides various facilities likes a basketball court, volleyball courts, a
badmintion hall, a football ground and many such others for the students of the
college spread across the vast campus.Students access these facilities on a regular
basis.
2.Exsisting Signage
•	 The exsisting signage is highly ineffective in terms of functionality as well as
visibility.
•	 Some signposts have been misplaced. Their orientation is also a problem in some
cases.
•	 Few signposts have too much data for the reader to read.This confuses the reader
in turn making it difficult to register.
•	 As the campus consists of many distinguished areas, the signpost consists of a lot
of content that too without hierarchy.
•	 Use of arrows is repetitive and sometimes unconventional.
•	 The stucture is simple ,boring and doesnt catch anyone’s attention. The colour
brown helps it to camaflouge with the surrounding which makes visibility a
problem.
existing
signage
On visiting the campus we saw that the existing signage was not in anyway effective
as students from the college were asking us for directions. The signboards often
merged with the dark folliage on campus making its visibility an issue which
needed rectification. The directional arrows were unclear on various occasions.
target
users
primary audience
These include new students persuing Bachelor and Master degree or the ones who are in freshers in Junior
College, students who are not in Fergusson College but visit the campus due to various reasons and visiting
faculty.
user profile
•	 Well versed with basic english language
•	 Localites/non- localites
•	 Foreign /Indian
•	 Age Group 16 to 55
•	 Immediate need to identify locations
•	 Curious
•	 New to environment
secondary audience
These include outsiders such as suppliers for stationary, maintainance, post delivery, home delivery, guest
visitors.
user profile
•	 Comfortable with reading basic english language
•	 Visit rarely
•	 Need to access a particular area
•	 Gradually aquianted with the surrounding area
tertiary audience
These include staff members such as teachers, peuns, security guards, clerks etc
user profile
•	 Everyday in contact with the campus
•	 Well versed with their own area
•	 May not be able to locate other area
purpose
of visit
educational purpose
which mainly concerns going to departments, independent
colleges.
enquiry purpose
which concerns going to the main building, respective offices
in the independent colleges.
hangout purpose
which concerns going to the canteen, parkings, Kimaya.
recreational purpose
which concerns going to boy’s recreational and ladies
recreational halls.
sports
which concerns going gymkhana, volleyball court, basketball
court, football ground and badminton hall.
A sprawlling 65 acres in the city Fergusson College has but one map at its main en-
trance, beyond which existed only signpost. We strongly felt that there was a need
for a map system inside the campus due to its size. We started off by segregating
the components of the college into major groups listed below :
UTILITIES
RESIDENCE
DEPARTMENTS (ACADEMICS)
ADMINISTRATION
AUTONOMOUS COLLEGES
Based on our basic research of the college campus we furthermore refined our di-
visions into 5 blocks. We chose blocks as its a known fact that to remember large
pieces of information people inherently use the method of chunking which in-
volves one ‘chunking’ similar bits of information for better recall.
We furthermore decided to colourcode the blocks for better recollection and easy
identification.
The blocks are named :
EXTENDED CAMPUS BLOCK
MAIN CAMPUS BLOCK
RESIDENTIAL BLOCK
FACILITIES BLOCK
NEW CAMPUS BLOCK
map
satellite map
plot map
F.C Road
Ground
Quarters
Volleyball Ground
Economics
Pavillion
DES
F.C Road
Photography
Parking
Canteen
IMDR
Auditorium
Library
TIP
Physics
Chemistrty
MainBuilding
Basketball Court
Amphithetre
N M Wadia
Bank
B J Wadia Library
Kimaya
Badminton
Electronic Science
Tutorial
Building
Boys
Hostel
1
Boys
Hostel
3
Boys
Hostel
4
Boys
Hostel
2
Boys
Mess
Boys
Mess
Quarters
DES
Law College
Fergusson
Junior College
Microbiology
Computer
Science
Physiotherapy
Quarters
Tennis Court
Ladies Hostel
LadiesHostel
JRVJTI
Workshop
GeographyGeology
Botony
Zoology
Fergusson Hill
BMCC
Maths
Boys
recreational
Psycho
L.C
Ladies Mess
Badminton
Hall
Canteen
Parking
Parking
M.Sc
Electronics
Bunglows
Bunglows
Bunglows
Bunglows
and
Quarters
Quarters
Botanical
Garden
ChaturshrungiRoad
MMCC
Main gate
3rd Gate
Girl’s Hostel
Gate
Back
Gate
explaining
the
block system
The Block System was designed to help people chunk information into major parts
which in turn help them to recall the desired information with ease. The Blocks
were further colour coded so that have an identity of their own and can be easily
distuinguished from each other.
The map was divided into 5 main blocks for ease of access and
understanding, they are :
the main block
the extented block
the new block
the facilities block
the resedential block
the
extented
block
the new
block
the
facilities
block
the
resedential
block
the main
block
Boys Recreation
Botony & Zoology
Chemistry
Economics
Electrical Sci
Geography &
Geology
Main Building
Maths
M.S.C Elec Sci
Photography
Physics
Psychology
Tutorial building
Amphithetre
B.J.W
Badminton Hall
Bank
Basketball Court
Botanical Garden
Canteen
Grounds
Gymkhana
KIMAYA
Library
Parking 1 & 2
Tennis Court
Biotechonlogy
Computer Sci
D.E.S Lawns
F.A.S.C.S
Fergusson College
Microbiology
Physiotheraphy
Toon School
Bunglows
Hostels
Mess
Staff Quarters
Auditorium
Canteen
I.M.D.R
Library
J.R.V.J.T.I
Parking
T.I.P
Workshop
the block system
comparison After finishing dividing the campus into 5 major blocks we noticed that people found it
easier to navigate the campus. The colour coded blocks helped people to easily identify with
the blocks.
F.C Road
Ground
Quarters
Volleyball Ground
Economics
Pavillion
F.C Road
Photography
Des
Canteen
IMDR
Auditorium
Library
TIP
Physics
Chemistrty
MainBuilding
Basketball Court
Amphithetre
Wadia
Bank
Wadia Library
Kimaya
Badminton
Electronic Science
Tutorial
Building
Boys
Hostel
1
Boys
Hostel
3
Boys
Hostel
4
Boys
Hostel
2
Boys
Mess
Boys
Mess
Quarters
DES
Law College
Fergusson
Junior College
Microbiology
Computer
Science
Physiotherapy
QuartersTennis Court
Ladies Hostel
LadiesHostel
Canteen
Psycho
LC
Botony and
Zoology
Parking
Botanical
Garden
GeographyandGeology
Maths
BoysRecreation
JRVJTI
Workshop
Bunglows
Bunglows
and
Quarters
Bunglows
MSCEletronics
Fergusson Hill
BMCC
MMCC
ChaturshrungiRoad
3rd Gate
Main Gate
Girl’s Hostel Gate
Back Gate
Parking
Parking
Ladies Mess
Badminton
F.C Road
Ground
Quarters
Volleyball Ground
Economics
Pavillion
F.C Road
Photography
Des
Canteen
IMDR
Auditorium
Library
TIP
Physics
Chemistrty
MainBuilding
Basketball Court
Amphithetre
Wadia
Bank
Wadia Library
Kimaya
Badminton
Electronic Science
Tutorial
Building
Boys
Hostel
1
Boys
Hostel
3
Boys
Hostel
4
Boys
Hostel
2
Boys
Mess
Boys
Mess
Quarters
DES
Law College
Fergusson
Junior College
Microbiology
Computer
Science
Physiotherapy
QuartersTennis Court
Ladies Hostel
LadiesHostel
Canteen
Psycho
LC
Botony and
Zoology
Parking
Botanical
Garden
GeographyandGeology
Maths
BoysRecreation
JRVJTI
Workshop
Bunglows
Bunglows
and
Quarters
Bunglows
MSCEletronics
Fergusson Hill
BMCC
MMCC
ChaturshrungiRoad
3rd Gate
Main Gate
Girl’s Hostel Gate
Back Gate
Parking
Parking
Ladies Mess
Badminton
Extended Campus Bl ock
Main Campus Bl ock
Resedential Bl ock
Facilities Bl ock
New Campus Bl ock
decision
points
what is a decision point?
A decision point is a place where one has to make a decision, judge, conclude, or give a verdict.
It’s the act of making up one’s mind. Decision points are the points where one needs to make a
decision, using the available information. The majority of people following a particular route
may experience the same decision points, not everyone will behave or react in the same way.
The location of the key decision points at the site and what information is required at each
point should be identified to form a basis for the wayfinding strategy and system at the site.
The content on the decision point step by step guides you to reach the desired location.
We plotted 17 key decision points which were necessary for easy navigation throughout the
65 acre campus.
process
process
inference
design
criteria
The campus needs proper signage and wayfinding system for easy navigation.The
existing signage is not entirely effective in terms of functionality as well as visibility.
Hence, there needs to be signage which is properly visible and simple enough to
guide someone from point A to point B.
Thecampusrequiressignpostsforwayfindingaswellasspotsignageforidentification
of a particular area.The signpost content must corelate to each other so that the
instructions are easy to follow and
understand.They must maintain synergy in terms of structure, visual elements,
hierarchy and colour.
By understanding the various purposes of a visit to this campus, we discovered that
there are particular areas in which most of the activity happens. The need of effective
signage leading to those areas as well as within those areas is important
Followingisthecriterianecessaryforeffectivesignage
in the campus :
•	 Less content
•	 Effective grouping of data in case of large content
•	 Use of interesting structures
•	 Visually pleasing
•	 Simple to understand instructions
•	 Correct placement
•	 Good contrast between the background and fore-
ground
•	 Synergy
•	 Legible typography
thank you

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Wayfinding fergusson college (research)

  • 1. wayfinding project fergusson college, pune. bhagyashree tathawade dhruv mehra swapna patwardhan faculty guide : paresh choudhury mahendra patel
  • 2. fergusson college, pune. Fergusson College (FC) is a degree college in western India, situated in the city of Pune. It was founded in 1885 by the Deccan Education Society and was the first privately governed college in India. The college is named after Scottish born Sir James Fergusson, the Governor of Bombay, who donated a then princely sum of Rs 1,200. Since 1948, the college has been under the jurisdiction of the University of Pune. The college has two sections: The Junior Wing of the college is for students graduating from school. CoursesareofferedinArtsandSciencestreams,attheendofwhichstudents may appear for the Higher-Secondary State Certificate examination. The Senior Wing offers Bachelors Degrees in 29 disciplines and Masters Degrees in 16 disciplines, spanning electronic and computer sciences, languages, humanities and social science, life sciences and creative sciences. The college also offers doctoral and vocational programs. The 65-acre (260,000 m2) campus of the college is located in the heart of the city. It provides athletic and cultural facilities, as well as residential facilities for more than six hundred students and faculty.
  • 4. problem 1. Navigation • Fergusson College has the total area of 65 acres.This is a vast campus to navigate. • It consists of four entrances which are spread across the periphery of the entire campus. This makes it extremely confusing for a new visitor to navigate from point A to point B. • The campus consists of many independent institutions working simultaneously. These need seperate identities for the ease of navigation. • Fergusson College consists of Bachelor, Master degree programs as well as Junior College of its own. To facilitate this, various departments are formulated having their independent system of functioning.These departments are located throughout the campus. Students in one day need to navigate from department to department for their courses. • It also provides various facilities likes a basketball court, volleyball courts, a badmintion hall, a football ground and many such others for the students of the college spread across the vast campus.Students access these facilities on a regular basis. 2.Exsisting Signage • The exsisting signage is highly ineffective in terms of functionality as well as visibility. • Some signposts have been misplaced. Their orientation is also a problem in some cases. • Few signposts have too much data for the reader to read.This confuses the reader in turn making it difficult to register. • As the campus consists of many distinguished areas, the signpost consists of a lot of content that too without hierarchy. • Use of arrows is repetitive and sometimes unconventional. • The stucture is simple ,boring and doesnt catch anyone’s attention. The colour brown helps it to camaflouge with the surrounding which makes visibility a problem.
  • 5. existing signage On visiting the campus we saw that the existing signage was not in anyway effective as students from the college were asking us for directions. The signboards often merged with the dark folliage on campus making its visibility an issue which needed rectification. The directional arrows were unclear on various occasions.
  • 6. target users primary audience These include new students persuing Bachelor and Master degree or the ones who are in freshers in Junior College, students who are not in Fergusson College but visit the campus due to various reasons and visiting faculty. user profile • Well versed with basic english language • Localites/non- localites • Foreign /Indian • Age Group 16 to 55 • Immediate need to identify locations • Curious • New to environment secondary audience These include outsiders such as suppliers for stationary, maintainance, post delivery, home delivery, guest visitors. user profile • Comfortable with reading basic english language • Visit rarely • Need to access a particular area • Gradually aquianted with the surrounding area tertiary audience These include staff members such as teachers, peuns, security guards, clerks etc user profile • Everyday in contact with the campus • Well versed with their own area • May not be able to locate other area
  • 7.
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  • 10. purpose of visit educational purpose which mainly concerns going to departments, independent colleges. enquiry purpose which concerns going to the main building, respective offices in the independent colleges. hangout purpose which concerns going to the canteen, parkings, Kimaya. recreational purpose which concerns going to boy’s recreational and ladies recreational halls. sports which concerns going gymkhana, volleyball court, basketball court, football ground and badminton hall.
  • 11. A sprawlling 65 acres in the city Fergusson College has but one map at its main en- trance, beyond which existed only signpost. We strongly felt that there was a need for a map system inside the campus due to its size. We started off by segregating the components of the college into major groups listed below : UTILITIES RESIDENCE DEPARTMENTS (ACADEMICS) ADMINISTRATION AUTONOMOUS COLLEGES Based on our basic research of the college campus we furthermore refined our di- visions into 5 blocks. We chose blocks as its a known fact that to remember large pieces of information people inherently use the method of chunking which in- volves one ‘chunking’ similar bits of information for better recall. We furthermore decided to colourcode the blocks for better recollection and easy identification. The blocks are named : EXTENDED CAMPUS BLOCK MAIN CAMPUS BLOCK RESIDENTIAL BLOCK FACILITIES BLOCK NEW CAMPUS BLOCK map
  • 13. plot map F.C Road Ground Quarters Volleyball Ground Economics Pavillion DES F.C Road Photography Parking Canteen IMDR Auditorium Library TIP Physics Chemistrty MainBuilding Basketball Court Amphithetre N M Wadia Bank B J Wadia Library Kimaya Badminton Electronic Science Tutorial Building Boys Hostel 1 Boys Hostel 3 Boys Hostel 4 Boys Hostel 2 Boys Mess Boys Mess Quarters DES Law College Fergusson Junior College Microbiology Computer Science Physiotherapy Quarters Tennis Court Ladies Hostel LadiesHostel JRVJTI Workshop GeographyGeology Botony Zoology Fergusson Hill BMCC Maths Boys recreational Psycho L.C Ladies Mess Badminton Hall Canteen Parking Parking M.Sc Electronics Bunglows Bunglows Bunglows Bunglows and Quarters Quarters Botanical Garden ChaturshrungiRoad MMCC Main gate 3rd Gate Girl’s Hostel Gate Back Gate
  • 14. explaining the block system The Block System was designed to help people chunk information into major parts which in turn help them to recall the desired information with ease. The Blocks were further colour coded so that have an identity of their own and can be easily distuinguished from each other. The map was divided into 5 main blocks for ease of access and understanding, they are : the main block the extented block the new block the facilities block the resedential block
  • 15. the extented block the new block the facilities block the resedential block the main block Boys Recreation Botony & Zoology Chemistry Economics Electrical Sci Geography & Geology Main Building Maths M.S.C Elec Sci Photography Physics Psychology Tutorial building Amphithetre B.J.W Badminton Hall Bank Basketball Court Botanical Garden Canteen Grounds Gymkhana KIMAYA Library Parking 1 & 2 Tennis Court Biotechonlogy Computer Sci D.E.S Lawns F.A.S.C.S Fergusson College Microbiology Physiotheraphy Toon School Bunglows Hostels Mess Staff Quarters Auditorium Canteen I.M.D.R Library J.R.V.J.T.I Parking T.I.P Workshop the block system
  • 16. comparison After finishing dividing the campus into 5 major blocks we noticed that people found it easier to navigate the campus. The colour coded blocks helped people to easily identify with the blocks. F.C Road Ground Quarters Volleyball Ground Economics Pavillion F.C Road Photography Des Canteen IMDR Auditorium Library TIP Physics Chemistrty MainBuilding Basketball Court Amphithetre Wadia Bank Wadia Library Kimaya Badminton Electronic Science Tutorial Building Boys Hostel 1 Boys Hostel 3 Boys Hostel 4 Boys Hostel 2 Boys Mess Boys Mess Quarters DES Law College Fergusson Junior College Microbiology Computer Science Physiotherapy QuartersTennis Court Ladies Hostel LadiesHostel Canteen Psycho LC Botony and Zoology Parking Botanical Garden GeographyandGeology Maths BoysRecreation JRVJTI Workshop Bunglows Bunglows and Quarters Bunglows MSCEletronics Fergusson Hill BMCC MMCC ChaturshrungiRoad 3rd Gate Main Gate Girl’s Hostel Gate Back Gate Parking Parking Ladies Mess Badminton F.C Road Ground Quarters Volleyball Ground Economics Pavillion F.C Road Photography Des Canteen IMDR Auditorium Library TIP Physics Chemistrty MainBuilding Basketball Court Amphithetre Wadia Bank Wadia Library Kimaya Badminton Electronic Science Tutorial Building Boys Hostel 1 Boys Hostel 3 Boys Hostel 4 Boys Hostel 2 Boys Mess Boys Mess Quarters DES Law College Fergusson Junior College Microbiology Computer Science Physiotherapy QuartersTennis Court Ladies Hostel LadiesHostel Canteen Psycho LC Botony and Zoology Parking Botanical Garden GeographyandGeology Maths BoysRecreation JRVJTI Workshop Bunglows Bunglows and Quarters Bunglows MSCEletronics Fergusson Hill BMCC MMCC ChaturshrungiRoad 3rd Gate Main Gate Girl’s Hostel Gate Back Gate Parking Parking Ladies Mess Badminton Extended Campus Bl ock Main Campus Bl ock Resedential Bl ock Facilities Bl ock New Campus Bl ock
  • 17. decision points what is a decision point? A decision point is a place where one has to make a decision, judge, conclude, or give a verdict. It’s the act of making up one’s mind. Decision points are the points where one needs to make a decision, using the available information. The majority of people following a particular route may experience the same decision points, not everyone will behave or react in the same way. The location of the key decision points at the site and what information is required at each point should be identified to form a basis for the wayfinding strategy and system at the site. The content on the decision point step by step guides you to reach the desired location. We plotted 17 key decision points which were necessary for easy navigation throughout the 65 acre campus.
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  • 23. inference design criteria The campus needs proper signage and wayfinding system for easy navigation.The existing signage is not entirely effective in terms of functionality as well as visibility. Hence, there needs to be signage which is properly visible and simple enough to guide someone from point A to point B. Thecampusrequiressignpostsforwayfindingaswellasspotsignageforidentification of a particular area.The signpost content must corelate to each other so that the instructions are easy to follow and understand.They must maintain synergy in terms of structure, visual elements, hierarchy and colour. By understanding the various purposes of a visit to this campus, we discovered that there are particular areas in which most of the activity happens. The need of effective signage leading to those areas as well as within those areas is important Followingisthecriterianecessaryforeffectivesignage in the campus : • Less content • Effective grouping of data in case of large content • Use of interesting structures • Visually pleasing • Simple to understand instructions • Correct placement • Good contrast between the background and fore- ground • Synergy • Legible typography