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Digital media branding


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The Digital Marketing Expert is responsible for assisting in the development and implementation of marketing and brand strategies to support the company’s marketing and sales goals.
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Digital media branding

  1. 1. Digital Media Branding
  2. 2. About Digital Branding? • Digital marketing in a nutshell is promoting Brands using the Internet, Mobile and other Interactive channels. • Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. • Companies can reach a wide audience for a small fraction of traditional advertising budgets. • Digital marketing is the use of internet-connected devices such as computers, smart phones and games consoles to engage consumers with online advertising. • As technology develops, more devices are able to browse the internet, increasing the scope of digital marketing • Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
  3. 3. Digital marketing in India • According to PepsiCo. Digital marketing innovation and a strong, direct relationship with consumers is key to successful brand building and sales force in India • 40 million internet users in India or 3% of India’s population represent around 55% of household buying budgets. However, compared to the $100 million (Rs 400 crore) of digital marketing spend in India, print and TV ad spends are way higher at Rs 17,000 crores, which is 40 times that of digital ad spends.
  4. 4. • The report on Digital Marketing aims at covering one of the most prominent components like Online Advertising, SEM, SEO and PPC which is being practiced by industries professionals. • It delineates each and every technique with appropriate examples which shed the right on the inside of Digital Marketing.
  5. 5. Why digital marketing? • It is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. • While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption. • The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. • The good news is that digital offers just as much potential to marketers as it does to consumers.
  6. 6. Scope of Digital Marketing Marketing is a crucial factor in every business. Billboards on the side of the road, radio announcements, commercials, and advertisements in the mail bombard customers whether they care for it or not. The Internet is the only place where people can choose to search for the businesses they want at their own leisure and on their terms. This is just one of the reasons why digital marketing is perhaps one of the most successful forms of advertising. Digital technologies have a significant impact across all areas of business, regardless of the size, industry or scope of the business. This course provides a framework for developing a comprehensive digital strategy and talks through the process of producing a strategy that will make a significant difference to your business.
  7. 7. Some reasons why you could need a digital strategy • You’re directionless. • You won’t know your online market share. • Existing and start-up competitors will gain market share. • You don’t have a powerful online value proposition. • You don’t know your online customers well enough. • You’re not integrated (“disintegrated”). • Digital doesn’t have enough people/budget given its importance. • You’re wasting money and time through duplication. • You’re not agile enough to catch up or stay ahead. • You’re not optimizing.
  8. 8. About Us DheerajSukumar.Com is a Digital Branding and consulting company. We provide services globally to clients who seek to increase their digital presence. Our expertise lies in creating a cohesive branding strategy that leverages all digital channels. Digital media offers multiple channels and each channel for each sector plays a different role. Recognizing that and making a strategy is critical the overall success of branding initiative. We also help clients in creating the lead funnel to increase conversion rate. We understand that branding is done by communities of consumers. Towards that end, we have been very successful in building & “engaging” large size communities to create “brand awareness” and then generate consumer loyalty through consumer engagement. Our strength lies in listening to the client and help them come up with business objectives for the digital branding initiative. We track many indicators during the initiative and make course corrections if needed. We track our success using your measurements
  9. 9. Why DheerajSukumar.Com There have been many factors but major among them are: • Attention to your needs • Ability to listen and understand your requirements • Help you in defining business goals and objectives • Helping assess competitive landscape • Keeping you engaged in the process to ensure timely intervention • We combine the rigor and innovation to come up with the best way to reach your target audience. Developing a well rounded digital marketing plan is critical in achieving the results we seek. We combine the rigor and innovation to come up with the best way to reach your target audience. Developing a well rounded digital marketing plan is critical in achieving the results we seek
  10. 10. Our Process       In order to overcome the hurdles on the pathway to success, businesses need to  develop strategies and policies to ensure that they are loud and heard among the  customer base.        The latest technologies offer a wide range of services which can build and enhance  your brand in several creative ways. Furthermore, Digital Branding helps to create  a strong brand personality, as it is one of the most important factors that will enable  the customers to identify with the brands. Usually, colours, images and typefaces  are the determinants of a brand personality.        However, with a passage of time and the new technology, brand personality can be  expressed in limitless ways. Building a brand personality will bring in more followers, it will help in the following areas,  Building relations, connecting to the target audience, spreading awareness, enhancing your brands equity. Personifying your brand will not only add to the goodwill of your brand,  but will also help your brand move ahead of its competitors, and earn huge  revenues. 
  11. 11. Our Mission: We will utilize innovative techniques to build brand awareness for their clients in the digital space. Growth at reasonable price points is critical to any business. Use new and emerging methods to reduce new customer acquisition cost for the client. In order to reduce cost of branding to the clients, we will use existing tools creatively to maximize throughput. Our Vision: Be the brand in digital space that is known • For its creative yet effective solutions • To leverage all available channels optimally • To help businesses reach stretch goals • To always deliver exceptional customer value &experience
  12. 12. Contact Me             Dheeraj V Sukumar    Mail me:        Call me: +919846332383        Visit:        Skype: dheerajjsukumar