The Digital Marketing Expert is responsible for assisting in the development and implementation of marketing and brand strategies to support the company’s marketing and sales goals. visit : http://www.dheerajsukumar.com

1. Digital Media Branding

2. About Digital Branding?
• Digital marketing in a nutshell is promoting Brands using the Internet, Mobile
and other Interactive channels.
• Internet marketing is relatively inexpensive when compared to the ratio of cost
against the reach of the target audience.
• Companies can reach a wide audience for a small fraction of traditional
advertising budgets.
• Digital marketing is the use of internet-connected devices such as
computers, smart phones and games consoles to engage consumers with
online advertising.
• As technology develops, more devices are able to browse the internet,
increasing the scope of digital marketing
• Digital Marketing is the practice of promoting products and services
using digital distribution channels to reach consumers in a timely,
relevant, personal and cost-effective manner.

3. Digital marketing in India
• According to PepsiCo. Digital marketing innovation and a strong, direct
relationship with consumers is key to successful brand building and sales force in
India
• 40 million internet users in India or 3% of India’s population represent around
55% of household buying budgets. However, compared to the $100 million (Rs 400
crore) of digital marketing spend in India, print and TV ad spends are way higher at
Rs 17,000 crores, which is 40 times that of digital ad spends.

9. • The report on Digital Marketing aims at covering one of the
most prominent components like Online Advertising, SEM,
SEO and PPC which is being practiced by industries
professionals.
• It delineates each and every technique with appropriate
examples which shed the right on the inside of Digital
Marketing.

10. Why digital marketing?
• It is not only a rapidly growing force in the current marketing playing field, it is
set to be the future of marketing, and it seems likely that digital media will soon
replace more traditional forms altogether.
• While older generations will no doubt lament the demise of paper-based
newspapers, books, communication methods and traditional TV and radio
broadcasts, those who have grown up with the internet and mobile phones as a
God-given right are already embracing the brave new world of digital
consumption.
• The facts are that digital methods of communication and marketing are faster,
more versatile, practical and streamlined, so it is perhaps unsurprising that once
the technology became available we began quickly moving into the digital age.
• The good news is that digital offers just as much potential to marketers as it
does to consumers.

11. Scope of Digital Marketing
Marketing is a crucial factor in every business. Billboards on the side of the road,
radio announcements, commercials, and advertisements in the mail bombard
customers whether they care for it or not. The Internet is the only place where
people can choose to search for the businesses they want at their own leisure and
on their terms. This is just one of the reasons why digital marketing is perhaps one
of the most successful forms of advertising.
Digital technologies have a significant impact across all areas of business,
regardless of the size, industry or scope of the business. This course provides a
framework for developing a comprehensive digital strategy and talks through the
process of producing a strategy that will make a significant difference to your
business.

13. Some reasons why you could need a digital strategy
• You’re directionless.
• You won’t know your online market share.
• Existing and start-up competitors will gain market share.
• You don’t have a powerful online value proposition.
• You don’t know your online customers well enough.
• You’re not integrated (“disintegrated”).
• Digital doesn’t have enough people/budget given its importance.
• You’re wasting money and time through duplication.
• You’re not agile enough to catch up or stay ahead.
• You’re not optimizing.

14. About Us
DheerajSukumar.Com is a Digital Branding and consulting company. We provide
services globally to clients who seek to increase their digital presence. Our
expertise lies in creating a cohesive branding strategy that leverages all digital
channels. Digital media offers multiple channels and each channel for each sector
plays a different role. Recognizing that and making a strategy is critical the overall
success of branding initiative. We also help clients in creating the lead funnel to
increase conversion rate.
We understand that branding is done by communities of consumers. Towards that
end, we have been very successful in building & “engaging” large size communities
to create “brand awareness” and then generate consumer loyalty through
consumer engagement.
Our strength lies in listening to the client and help them come up with business
objectives for the digital branding initiative. We track many indicators during the
initiative and make course corrections if needed. We track our success using your
measurements

15. Why DheerajSukumar.Com
There have been many factors but major among them are:
• Attention to your needs
• Ability to listen and understand your requirements
• Help you in defining business goals and objectives
• Helping assess competitive landscape
• Keeping you engaged in the process to ensure timely intervention
• We combine the rigor and innovation to come up with the best way to reach your
target audience. Developing a well rounded digital marketing plan is critical in
achieving the results we seek.
We combine the rigor and innovation to come up with the best way to reach your
target audience. Developing a well rounded digital marketing plan is critical in
achieving the results we seek

16. Our Process
In order to overcome the hurdles on the pathway to success, businesses need to
develop strategies and policies to ensure that they are loud and heard among the
customer base.
The latest technologies offer a wide range of services which can build and enhance
your brand in several creative ways. Furthermore, Digital Branding helps to create
a strong brand personality, as it is one of the most important factors that will enable
the customers to identify with the brands. Usually, colours, images and typefaces
are the determinants of a brand personality.
However, with a passage of time and the new technology, brand personality can be
expressed in limitless ways. Building a brand personality will bring in more
followers, it will help in the following areas, Building relations, connecting to
the target audience, spreading awareness, enhancing your brands
equity. Personifying your brand will not only add to the goodwill of your brand,
but will also help your brand move ahead of its competitors, and earn huge
revenues.

17. Our Mission:
We will utilize innovative techniques to build brand awareness for their clients in
the digital space. Growth at reasonable price points is critical to any business. Use
new and emerging methods to reduce new customer acquisition cost for the
client. In order to reduce cost of branding to the clients, we will use existing tools
creatively to maximize throughput.
Our Vision:
Be the brand in digital space that is known
• For its creative yet effective solutions
• To leverage all available channels optimally
• To help businesses reach stretch goals
• To always deliver exceptional customer value &experience

18. Contact Me
Dheeraj V Sukumar
Mail me: info@dheerajsukumar.com
Call me: +919846332383
Visit: http://www.dheerajsukumar.com
Skype: dheerajjsukumar
http://www.facebook.com/dheerajsukumar