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DHDC/Lockard Creative/Combined design portfolio
1. HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
DHDC
ENVIR ONMENTAL GR APHIC DESIGN / BR ANDING
CREATING BRANDED COLLABORATIVE DESIGN SOLUTIONS FOR THE BUILT ENVIRONMENT
Bechtel International SF/Callison Architecture Seattle /Brown
McDaniel Bandari SF/Cadiz International/Carrier Johnson
HOK SF/ LOCKARD CREATIVE Firm 5 Beijing
Innova Group AZ CONCEPTS PL ANNING DESIGN VISUALIZATION
IQ Magic/Kaplan Mclaughlin Diaz/ M+W Zander
Salt Lake Organizing Committee
ALTOON+PORTER
OLD NAVY / LHP DESIGN
VALUE RETAIL, ENGLAND/1919 PASADENA
NEWS 02/11/10 DHDC and
Lockard Creative to
present collaborative
01/12/10 DHDC delivers
identity/branding RFP
estimate for niche proto-
12/14/09 DHDC begins
collaborative partnership
with Lockard/Creative an
See Firm News PG3
firm capabilities to type sports and ski retail international design firm
for more about. . . .
Vangard Properties SF. store in Telluride, CO. located in San Rafael CA.
DHDCreate/Lockard Creative 2010
4. HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
EXPERTISE/SPECIALIZATIONS
DESIGN SERVICES
DHDC specializes in the creation of branding and graphics for Lockard Creative provides conceptualization, design and image
the built environment. In addition, we provide a broad range of development services to developers, architects, planners and
other specializations and services to our clients to enhance and designers in the hospitality, mixed use, entertainment, retail
enrich the guest experience. and restaurant industries.
Focused Specializations Focused Industries Master Planning Architectural Planning
• Project Management/ Analysis • Corporate Campus • Corporate Campus • Comercial/Retail
• Environmental Graphic Design • Office • Educational Campus • Commercial/Office
• Master Planning/ Wayfinding • Educational Campus • Healthcare Campus • Healthcare/Education
• Conceptual Visioning • Health Care Communities • Land Development • Hospitality/Resort
• Brand Development • New Town Centers • New Town Centers • Community/Residential
• Logo and Identity Design • Mixed Use • Speciality/Entertainment/Sports
• Thematic Storytelling • Civic Centers
• Specialty Graphics • Museums
• Placemaking Elements • Restaurants
• Design Guidelines (Tenant, Master Plan) • Transportation / Speciality
• Communication Toolkits • Entertainment / Sports.
• Post Occupancy Evaluation
DHDCreate/Lockard Creative 2010
5. HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
PROFESSIONAL PROFILE
BIOGRAPHY
DESIGN BACKGROUND & EXPERIENCE
Doug Hardenburgh Owner, Creative Director-DHDC internationally recognized consumer branding packaging Scott Lockard / Continued
Doug Hardenburgh has over 20+ years of design, firm. While at the firm he earned a national CLIO award for designed by Mr. Lockard have received awards from local,
management and supervision of diverse projects Best in Packaging. Later as a design consultant for Landor state and regional authorities, including the American
nationally and internationally. His extensive design Associates in Hong Kong Doug provided creative prototype Institute of Architects, the Denver Design Center and the
background consists of a multi set of disciplines including branding, conceptual signage and architectural station Albuquerque Conservation Association. Mr. Lockard has
identity, branding, consumer packaging, and vocabulary for CALTEX Oil a subsiderary of CHEVRON Oil. been a featured speaker at conventions of the Design
environmental graphic design (EGD). Doug brings a high Collaborating with international structural engineering Communication Association and the American Institute of
level of professional service and relevant design firms the finalized prototype station architecture and Architects as well as numerous universities and firm
experience to each project. He applies his expertise in signage systems was rolled-out into a number of Asian sponsored design workshops. His work has also been
problem solving to deliver design solutions that respond locations including Korea, Indonesia, Singapore, Thailand featured in several books on architectural representation
to the projects programmatic, budget and scheduling and Hong Kong. and design communication.
constraints. He has been a consistent design resource for
clients including Simon, Westfield, Taubman and Madison Scott Lockard / Owner, Creative Director-Lockard Creative A large proportion of Mr. Lockard’s broad experience
Marquette. For his consultant firm DHDC, Doug see‘s that M. Scott Lockard’s unique design and visualization talents derives from providing consulting design services to major
each projects design goals are achieved and maintained have earned him experience in an extremely wide range of U.S. design firms including A.C. Martin, Bechtel, Parsons,
for the overall future vision and seeks growth potential in projects across the United States and internationally. Since Callison, HOK and Kaplan McLaughlin Diaz. Prior to 1996,
collaborative partnership opportunities. 1996, Lockard Creative has provided planning, design, Mr. Lockard was a Design Director for ADP/Fluor Daniel, a
conceptualization and visualization services to a variety of multi-disciplinary, international design firm specializing in
Earlier in his career Doug worked for Saul Bass in Los prominent design firms and developers in the retail, education, healthcare and high-technology projects, as
Angeles arguably one of the most influential design icons restaurant, hospitality and entertainment industries. well as a Senior Designer for Kaplan McLaughlin Diaz, an
of the 20th century. There he honed his design skills Lockard has designed projects on every continent and has international design firm specializing in retail, commercial
implementing national and international branding led design projects for such entities as George Lucas’ and healthcare projects.
identification programs. During the late 1980’s he was Skywalker Ranch, Walt Disney Imagineering, Metro-
employed as a senior designer for Primo Angeli Inc, an Goldwyn-Mayer and Korea's Lotte Moolsan. Projects
DHDCreate/Lockard Creative 2010
6. HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
PROJECT MAP Combined Project Locations
The diagram below is a partial representation of our combined project locations It has been our privilege to have worked with clients whom
we respect, admire and enjoy. Each project has brought its own set of challenges, we pride ourselves however in meeting those challenges in a
straightforward, honest manner with enthusiasm and respect for the design process. We are strongly committed to delivering projects of the
highest quality, originality, and relevance. We do this with each client, each time, on every project that we design.
U S A H AWA I I • O A H U • S F • O A K L A N D • E M E R Y V I L L E • S E R R A M O N T E • S A N / J O S E • L A • S A N / D I E G O • L A S / V E G A S • R E N O • S E AT T L E • VA I L • P H O E N I X • T U C S O N • A L
B U Q U E R Q U E • I N D I A N A P O L I S • C L E V E L A N D • B E T T E N D O R F / I O W A • H O U S T O N • D E T R O I T • M I L W A U K E E / M A D I S O N • S T . PA U L • L O U I S V I L L E • N Y C • D C • A T L A N
T I C / C I T Y • M I A M I • O R L A N D O • C O C O N U T / C R E E K C • B O C A / R A T O N • C A L G A R Y / C A N A D A L AT I N / A M E R I C A Q U I T O • S A O / PA U L O • C A B O / S A N L U C A S • L E O N /
MEXICO
E U R O P E M A A S M E C H E L E N / B E L G I U M • F I D E N Z A / I T A LY • R O M E / I T A LY • V E R O N A / I T A LY • W E R T H E I M / G E R M A N Y • I N G O L S T A D T / G E R M A N Y • M A D R I D / S PA I
N • B A R C E L O N A / S PA I N • A L I C A N T E / S PA I N M I D D L E / E A S T D U B A I • Q A T A R / D O H A • S A U D I / A R A B I A C E N T R A L / A S I A U Z B E K I S T A N A F R I C A M A R R A K E C H / M
O R O C C O • A L G E R I A I N D I A C H E N N A L A U S T R A L I A S Y D N E Y FA R / E A S T T O K Y O • F U K U O K A • S E O U L • M A N I L A • TA I P E I • H O N G / K O N G • M A C A U • S I N G A P O R E • B
A N G K O K • S U R A B AYA • P H U K E T C H I N A B E I J I N G • S H A N G H A I • S H E N Z H E N • X I ' A N • G U I Z H O U • Q I N D H U A N G D A O • H A I N A N
DHDCreate/Lockard Creative 2010
7. HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
CLIENT LIST Combined Partial Client Project List
DHDC/CLIENTS-PROJECTS LOCK ARD CREATIVE/CLIENTS-PROJECTS
Simon Property Group / Hamilton Town Center, Noblesville IN AC Martin, Los Angeles, California International Design Partners, Seattle, Washington
Simon Property Group / Town Center at Boca Raton, Boca Raton FL ADP / Fluor Daniel, Phoenix, Arizona In-vision, San Francisco
Stanbery Development / The Promenade at Coconut Creek FL Altoon + Porter, Los Angeles IQ Magic, Santa Monica, California
Westfield Development / Southpark Mall, Strongsville OH Andy Anderson, Tucson, Arizona Jensen Ruiz de Velasco, Oakland, California
Equity Development-Nationwide / Southshore Commons Tampa FL Ansel Associates, Mill Valley, California Kaplan McLaughlin Diaz, San Francisco
Taubman Company / Tampa International Plaza, Tampa FL Architecture International, Mill Valley, California Lake Las Vegas Resort, Henderson, Nevada
Callison Architecture Bechtel International, San Francisco Michael Lee Design, Salt Lake City, Utah
Taubman Company / Beverly Center, Los Angeles CA Geoff Benham, Petaluma, California LHP Design, Shenzhen, PRChina
Madison Marquette / Manhattan Village, Manhattan Beach CA Brown McDaniel Bandari, San Francisco Los Angeles Cathedral
Mitsubishi Motor Company Los Angeles CA buzzpictures, Ross, California M+W Zander, San Francisco
FRCH Design Worldwide Cadiz International, Manila, Philippines Marini Slavik Benham, San Rafael, California
Madison Marquette / Baystreet, Emeryville-San Francisco CA Callison Architecture, Seattle, Washington Jack Morton Company, San Francisco
Capital and Counties Dev Co / Serramonte Shopping Center, Daly City CA Caribiner, San Francisco Motor Sports Associate, Monterrey, California
Madison Marquette / Marketplace at Birdcage Walk, Citrus Heights CA Carrier Johnson, San Diego, California Nth Entertainment, Sausalito, California
The Lyle Anderson Communities / Hokulia Kona Coast-Hawaii Combustion Studios, Novato, California Old Navy, San Francisco, California
Ciro's Real Estate Development Co / Ciros Plaza, Shanghai-China Create Architects, New York, New York Oliver McMillan, San Diego, California
Bangkok Metropolitan Bank / Siam City Bank, Bangkok-Thailand Dahlin Group, San Ramon, California Orne + Associates, Los Angeles
Chevron / Caltex Oil Company, ASIA DCI Designgroup International, Shanghai, PRChina OWPP, Phoenix, Arizona
Landor Associates / Hong Kong DeBartolo Architects, Phoenix, Arizona Parsons, Oakland, California
Renaissance Hotel Resort & Spa / Phuket-Thailand DSA, San Francisco Royston Hanamoto Alley & Abbey, Mill Valley, California
Inspire Asia / Bangkok-Thailand Firm 5, Beijing, PRChina Salt Lake Organizing Committee, Salt Lake City, Utah
Secon Development Co / Secon Square, Bangkok-Thailand FRCH Design Worldwide, Cincinnati, Ohio Stations Casinos, Las Vegas, California
Westin Hotel Group / Sheraton Hotel & Towers Surabaya-Indonesia Hammes Company, Madison, Wisconsin Taubman Company, Bloomfield Hills, Michigan
Altoon+Porter / Singapore Highland Fairview Properties, Los Angeles Value Retail, Bicester, England
Heritage Partners Ltd / Deerfoot Meadows, Calgary-Alberta Canada HOK, San Francisco vanDyke Westlake Reed Leskosky, Cleveland, Ohio
Nebraska Smokehouse Co / Stackwoods Restaurant, NE Hodgetts + Fung, Culver City, California Village Solutions, Louisville, Kentucky
Innova Group, Tucson, Arizona 1919, Pasadena, California
DHDCreate/Lockard Creative 2010
14. CREATING BRANDED COLLABORATIVE DESIGN SOLUTIONS FOR THE BUILT ENVIRONMENT
ENVIR ONMENTAL GR APHIC DESIGN / BR ANDING HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
EGD/BRANDING
Architectural Ground-Up
BAYSTREET
INTERNATIONAL PLAZA
Taubman Development
A entertainment destination
Specializing in Branded Environments
At DHDC we specialize in the creation of branding and
graphics for the built environment. Futhermore, we are
committed to capturing the spirit of place and
communicating that experience in a compelling and
memorable way.
Doug Hardenburgh
Owner, Creative Director
DHDCreate
313 Hendry Circle
Rocklin CA 95765
T (916) 761- 6189
doug@dhdcreate.com
Photo subject to copyright Photo subject to copyright
www.dhdcreate.com
PROJECT DETAILS
Location Tampa, FL USA
Architecture Callison Architecture
EGD Graphic Design Doug Hardenburgh
Graphic Design Services Branding ID, complete site. interior/exterior signage & wayfinding
Project Description Bay Street a destination entertainment venue is the vibrant open-air 150,000sf extension of the International
Plaza shopping center. Designed as a distinct destination, it offers a diverse collection of restaurants, bars, jazz clubs and boutique
shops targeted at the more mature consumer. A friendly fusion of form, texture, color and detail derives its energy from the
multicultural heritage of the Tampa area, creating a day and night destination on Florida’s gulf coast.
DHDCreate 2010
15. CREATING BRANDED COLLABORATIVE DESIGN SOLUTIONS FOR THE BUILT ENVIRONMENT
ENVIR ONMENTAL GR APHIC DESIGN / BR ANDING HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
EGD/BRANDING
Architectural Repositioning
MANHATTAN VILLAGE
Madison Marquette
Casual beach lifestyle
Specializing in Branded Environments
At DHDC we specialize in the creation of branding and
graphics for the built environment. Futhermore, we are
committed to capturing the spirit of place and
communicating that experience in a compelling and
memorable way.
Doug Hardenburgh
Owner, Creative Director
DHDCreate
313 Hendry Circle,
Rocklin CA 95765
T (916) 761- 6189
doug@dhdcreate.com Photo subject to copyright Photo subject to copyright
www.dhdcreate.com
PROJECT DETAILS
Location Manhattan Beach CA
Architecture Callison Architecture
EGD Graphic Design Doug Hardenburgh/Scott AG Fabrication
Graphic Design Services Branding ID, complete site. interior/exterior signage & wayfinding
Project Description Once struggling at only 60 percent occupancy, Manhattan Village is now a successful upscale center that
reflects the beach lifestyle of its surrounding community. The multi-phased repositioning includes a renovation to the existing
center and a 36,000-square-foot open-air retail extension that echoes Manhattan Beach’s “walk streets,” pedestrian thoroughfares
connecting to the beach. Its focused casual beach theme accomplished owners’ desires to attract high-end lifestyle tenants.
DHDCreate 2010
16. CREATING BRANDED COLLABORATIVE DESIGN SOLUTIONS FOR THE BUILT ENVIRONMENT
ENVIR ONMENTAL GR APHIC DESIGN / BR ANDING HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
EGD/BRANDING
Architectural Repositioning
SERRAMONTE CENTER
Capitals and Counties
Vibrant retail renovation
Specializing in Branded Environments
At DHDC we specialize in the creation of branding and
graphics for the built environment. Futhermore, we are
committed to capturing the spirit of place and
communicating that experience in a compelling and
memorable way.
Doug Hardenburgh
Owner, Creative Director
DHDCreate
313 Hendry Circle
Rocklin CA 95765
T (916) 761- 6189
doug@dhdcreate.com Photo subject to copyright Photo subject to copyright
www.dhdcreate.com
PROJECT DETAILS
Location Daly City CA
Architecture Callison Architecture
EGD Graphic Design Doug Hardenburgh/Scott AG Fabrication
Graphic Design Services Branding ID, complete site. interior/exterior signage & wayfinding
Project Description A series of multi-million dollar phased improvements over the years have transformed Serramonte Center into
a vibrant retail destination just five miles south of San Francisco. The most recent phase of redevelopment completed for the
Holiday's in 2007 refurbished and expanded the Food Court featuring a stone fireplace with expanded family seating.
DHDCreate 2010
17. CREATING BRANDED COLLABORATIVE DESIGN SOLUTIONS FOR THE BUILT ENVIRONMENT
ENVIR ONMENTAL GR APHIC DESIGN / BR ANDING HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
EGD/BRANDING
Restaurant Ground-Up
STACKWOODS RESTAURANT
Nebraska Smokehouse Company
Evoking 1940's themes
Specializing in Branded Environments
At DHDC we specialize in the creation of branding and
graphics for the built environment. Futhermore, we are
committed to capturing the spirit of place and
communicating that experience in a compelling and
memorable way.
Doug Hardenburgh
Owner, Creative Director
DHDCreate
313 Hendry Circle, Rocklin CA 95765
T (916) 761- 6189
doug@dhdcreate.com
Photo subject to copyright
www.dhdcreate.com
Loen Long illustrator subject to copyright PROJECT DETAILS
Location Lincoln NE
Architecture Lieber Cooper Associates
EGD Graphic Design Doug Hardenburgh
Graphic Design Services Branding ID, complete site. interior/exterior signage & wayfinding
Project Description The architectural concept and graphic theme was designed to bring the experience of outdoor cooking to the
customer. The interior architecture created a unique interior rich in thematic content and art. The theme was enhanced with 1940
WPA style wall murals and illustrations by Loren Long and Tracy Sabin.
DHDCreate 2010
18. CREATING BRANDED COLLABORATIVE DESIGN SOLUTIONS FOR THE BUILT ENVIRONMENT
ENVIR ONMENTAL GR APHIC DESIGN / BR ANDING HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
EGD/BRANDING
Architectural Ground-Up
HAMILTON TOWN CENTER
Simon Property/Gershman-Brown-Crowley
Open-air streetscape
Specializing in Branded Environments
At DHDC we specialize in the creation of branding and
graphics for the built environment. Futhermore, we are
committed to capturing the spirit of place and
communicating that experience in a compelling and
memorable way.
Doug Hardenburgh
Owner, Creative Director
DHDCreate
313 Hendry Circle
Rocklin CA 95765
T (916) 761- 6189
doug@dhdcreate.com
Photo subject to copyright
www.dhdcreate.com
PROJECT DETAILS
Location Noblesville IN
Architecture DHPY
EGD Graphic Design Doug Hardenburgh
Graphic Design Services Branding ID, complete site. interior/exterior signage & wayfinding
Project Description Hamilton Town Center opened on May 2nd, 2008. An extraordinary open-air streets cape environment,
Hamilton Town Center will showcase a diverse mix of retail, restaurants, and entertainment venues. The project is a joint venture
Photo subject to copyright
with Gershman Brown Crowley, Inc. Hamilton Town Center is located in thriving north suburban Indianapolis near the cities of
Noblesville, Fishers, and Carmel.
DHDCreate 2010
19. CREATING BRANDED COLLABORATIVE DESIGN SOLUTIONS FOR THE BUILT ENVIRONMENT
ENVIR ONMENTAL GR APHIC DESIGN / BR ANDING HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
EGD/BRANDING
STRATEGY DRIVEN
DESIGN BRANDS
Brand Identity Projects
Individual success stories
Its is more true today than ever before Brands do matter,
they are the most effective way of communicating instantly
a thought, a product or a sweeping social change. The two
hallmarks of brand strength differentiation and relevance
rely on constant innovation. The increasingly short life span
of products, and the even shorter cycles of product
enhancements, have created an innovate-or-die
environment in many categories. Innovation in architectural,
styles, movements and infrastructures has in many ways
foretold the future of branding. Technology and science
have allowed shapes and forms to become commonplace in
todays architectural vocabulary. Letter forms and massive
LED curtain walls on building facades communicate
messages at the touch of a key pad. DHDC has earned a
national and international reputation throughout the
industry for the design, development and implementation of
successful proprietary branding programs.
Dai Bai Dang Stackwoods Ciros Plaza Silverado Brewing Kiva Spa Beverly Center Manhattan Village
Los Angeles, CA Lincoln, NE. Shanghai, China Company Chicago, IL Los Angeles, CA Manhattan Beach, CA.
Restaurant Restaurant Retail Center Napa Valley, CA. Day Spa Retail Center Retail Center
DHDCreate 2010
20. HOME FIRM NEWS EXPERTISE PROFILE WORK CONTACT
LOCATION MAP
CALIFORNIA CONTACT INFORMATION DRIVING DIRECTIONS
N
N Doug Hardenburgh Owner, Creative Dir From San Francisco Bay Area / Estimated time 3hrs
A
313 Hendry Circle Rocklin, CA 95765 • HWY I-80 North to Sacramento/Reno/Tahoe
Sacramento T (916) 751 6189
HWY 101
• Arriving at Sacramento continue HWY I-80/Reno
E doug@dhdcreate.com
E
to Oregon • Merge onto CA-65 N/Exit#106 toward Lincoln-Marysville
HWY I-80 www.linkedin.com/in/doughardenburgh
to Lake Tahoe • Take the Galleria Blvd/Stanford Ranch offramp/Exit#307
C
Reno & the
Napa Sierra Nevada • Merge onto Stanford Ranch Rd
HWY 37 Mountain's
O
• Turn LEFT onto Sunset Blvd
San Rafael
• Turn RIGHT onto Little Rock Rd
HWY I-80
• Turn LEFT onto Hendry Circle
C
San Francisco
Oakland
I
Scott Lockard Owner, Creative Dir From San Francisco Bay Area / Estimated time 50 minutes
HWY - Twenty Upper Toyon Kentfield, CA 94901 • US-101 N via GOLDEN GATE BRIDGE
F
680 T (415) 721 1414 F (415) 721 1415 • Take EXIT 450B toward SAN ANSELMO.
HWY
880 E info@lockardcreative.com
I
• Turn SLIGHT RIGHT onto SIR FRANCIS DRAKE BLVD.
www.lockardcreative.com
HWY • Turn RIGHT onto WOLFE GRADE.
C
280
• Turn LEFT onto POPLAR DR.
• Turn RIGHT onto UPPER TOYON DR.
A
• 20 UPPER TOYON DR is on the RIGHT.
P
HWY 101
from Los Angeles
DHDCreate/Lockard Creative 2010