A brief presentation of creative Edge\'s background and work examples

1. EDGE
C R E AT I V E E D G E
DESIGN AND ADVERTISING
C O N S U LT A N T S
GIVING YOU THE EDGE
A small dedicated consultancy (it’s just me!)
Big on experience and big on ideas!

2. EDGE
C R E AT I V E E D G E
DESIGN AND ADVERTISING
C O N S U LT A N T S
BIG ON EXPERIENCE
I spent 11 years in London advertising agencies
culminating in a stint at Saatchi & Saatchi.
I then moved to the North East where I held Creative
Director roles at Martin Tait’s and Redheads before
starting Creative Edge in 1992.

3. EDGE
C R E AT I V E E D G E
DESIGN AND ADVERTISING
C O N S U LT A N T S
SMALL IS BEAUTIFUL
Low overheads mean very competitive prices
Small number of clients offering a very personal service
Experience means effective solutions
No juniors!

4. EDGE
C R E AT I V E E D G E
DESIGN AND ADVERTISING
C O N S U LT A N T S
VARIETY IS THE SPICE OF LIFE
I specialise in any form of communication, from full scale
advertising campaigns, one off ads, brochure and leaflet design,
corporate identity, logo’s, exhibition design and all points in
between.

5. EDGE
C R E AT I V E E D G E
DESIGN AND ADVERTISING
C O N S U LT A N T S
PREVIOUS EXPERIENCE
London: McCann Erickson, Grandfield Newcastle: Creative Director of Martin Creative Edge: established 1992
Rork Collins, Saatchi & Saatchi Tait Associates and Redheads
Barker & Stonehouse, AGMA, Egger (UK),
Milk Marketing Board, Schreiber Aycliffe and Peterlee Development Matthew Charlton, Building Maintenance
Furniture, Shwartz Spices, Kossett Corporation, Northern Electric, House of Company, Entec, South Staffordshire
Carpets, Automobile Association, SPAR, Mayfair, Heritage Homes, Holland & Water’s Home Service, Waterstone’s,
Linguaphone, Tesco, Anchor Foods, Abbey Barratt, Olympic Airways, Cameron Hall Orama Fabrications, Crawford Higgins,
National Building Society, Times Developments, English Estates, Rush & Fentimans, Wize Speke, AND Group Plc,
Newspapers, RAC. Tomkins, Barker & Stonehouse, Wynyard Cova Products Ltd, Hotel Solutions,
Hall, Braathens Airlines, Kangol, Theresa Spinks, Derwentside Council,
Border Craft Ltd

6. EDGE
C R E AT I V E E D G E
DESIGN AND ADVERTISING
C O N S U LT A N T S
A C R E AT I V E E D G E
A selection of some of the work we have created...

7. C R E AT I V E E D G E
DESIGN AND ADVERTISING
C O N S U LT A N T S
IPSIGNATURE
/ BGAN
IPSignature offer
s remote satellite
services. With IPSig users controlled BGAN
nature at the core access to the new
of the network, generation of Inma
removing the inhe the operator has rsat IP based
IPSIGNATURE
rent risks of IP Inmarsat’s Broad
connectivity whil complete control band Global Area
Network servic
bandwidth conn st retaining the over costs, voice and broad
band data simult e – BGAN – is the
ectivity. benefits of shar guaranteed data aneously throug
h a single, truly
world’s first mobil
e communications
ing the additiona rates on deman
d to remote locati portable device service to provid
l ons, avoiding slow on a global basis.
It is also the first
e both
With the Inmar dial-up connections to offer
Vehicle livery
All services can sat BGAN servic , or worse still,
no access at all.
be offered on a service at speed e a broadband
mobile office can
email, instant mess pre-paid basis s up to half a megab be set up in minut
to registered user it in a highly compa es, providing an
aging, Fax, SMS s and crew. Thes ct, easy to use
form. affordable, mobil
e broadband
access to company , web browsing e services inclu BGAN supports
the latest IP servic
(including dedi de: circuit-switched es, as well as tradit
intranet applicati cated news and voice and data ional
ons. sport content)
/ BGAN
corporate netwo integrating seaml
and rks. It will suppo essly with
providing a smoot rt legacy applic
h upgrade path ations while
Simultaneous conn experience in provid to IP. Inmarsat
ections are man ing secure comm has vast
usage. Contentio aged and billin government custom unications to milita
n controls are avail g is seamlessly ers. BGAN meets ry and
split between pre requirements and these exacting
able to ensure and post paid supports all major
the prioritisation encryption stand
ards.
VPN products and
of business traff
ic.
Global coverage
BGAN delivers
seamless netwo
world’s land mass. rk coverage across
Users are able to most of the
they go – not just get broadband
in major cities wherever
accessible in Europ or at the airpor
e, Africa, the Middl t. BGAN is
South America. e East, Asia, North
and
Hardware
BGAN is access
ible via a range
operational needs of small, lightw
. Standard termin eight satellite termin
withstand challe als are highly portab als, which provid
nging environmen le and can be used e performance
ts and extremes both indoors and options to suit
and discreet tracki different
IPSIGNATURE / BGAN users, for whom
ng antenna, which
is mounted on
of temperature
. Vehicular system outdoors, being
robust enough
portability is a the vehicle roof. s comprise an interio to
suitable for small key consideratio The smallest stand r, rack mountable
teams that need n. The larger stand ard terminals are terminal
higher bandwidth to establish a tempo ard terminals offer designed to suit
to enable applic rary office for an a WLAN capability single
ations such as extended period and are particularly
live broadcastin . They are also
The service is access g. suitable for users
requiring
ed via BGAN Launc
hPad, a software
interface, which
BGAN is design is standard across
ed for simplicity all BGAN termin
and ease of use. als.
No specialist techn
ical expertise is
required to set
up and use it.
BGAN TERMINAL COM
PARISON
Optimising convergence between
IDENTITY PRESENCE CONTEXT satellite and terrestrial voice
and data networks
Optimising convergence between satellite and
terrestrial voice and data networks
BROADBAND
Product literature IP Signature provides a gateway to always on communication using the new generation of IP based satellite services.
SATELLITE TERMINAL The unique structure allows shared use of the IP connection, and genuinely ubiquitous communication for Officers and Crew members alike.
User defined protocols control which activities or services can
be charged to the company post-paid account and which must
be paid for by a personal pre-paid account. IPSIGNATURE USER PERSPECTIVE
High Compression E-mail
B Instant Messenger to network Instant Messaging
Virtual Fax
users E-mail Low cost via GPRS
A Virtual Telex Free on wireless
Free voice calls to network
S users connection IridiumOpenPort
SMS
I Dedicated company network Direct access to
‘Mobile’ office - no Instant Messaging Cheapest form of data vessels
C
dependence on PABX communication
Wireless Connectivity
File transfer Free on-network calls
E
Reduced tariffs to satellite Instant communication Low cost global calls
N networks
T Message store/search Staying in touch has never been easier or cheaper – call from Iridium
SMS Standard Openport, any time, at one fixed cost with Iridium Go Chat Prepaid Calling
E Automatic file transfer Cards from AND Group.
mobile phone
R Instant Messaging/ file Voice via ADSL (in port) connectivity
P transfers to vessels Pre-paid calling cards from AND Group provide maritime crews with a convenient and
Free calls to network affordable solution for placing calls at any time; IDENTITY PRESENCE CONTEXT
R users AND branded Optimising convergence between satellite and
I PDA software • 24/7 Flat Rate Tariffs – Around the clock pricing at one single low rate terrestrial voice and data networks
S Reduced tariff calls worldwide enabled • Progressive Discounts – Longer 45 minute and 60 minute cards with progressive
discounts to reward longer talk times BROADBAND
SATELLITE TERMINAL
E Controlled Internet Access Pre-paid and • Value Pricing – The lowest crew calling rates available
post-paid web B Instant Messenger to network
High Compression E-mail
Virtual Fax
Instant Messaging
users
surfing A
S
Free voice calls to network
users
E-mail
Virtual Telex
Low cost via GPRS
Free on wireless
connection
CUSTOMER PRICING I Dedicated company network
SMS
Direct access to IP Signature software is FREE OF CHARGE, there are
‘Mobile’ office - no Instant Messaging Cheapest form of data vessels
C
dependence on PABX communication no monthly fees or license costs, users only pay for
Per card Per minute E
File transfer
Wireless Connectivity
Free on-network calls airtime. Supports Inmarsat Fleet, Fleet Broadband
Reduced tariffs to satellite
N networks
Instant communication Low cost global calls and Iridium Openport.
30 Minute Go Chat Card $21.00 $0.70 T
E
SMS
Message store/search
Automatic file transfer
Standard
mobile phone
R Instant Messaging/ file Voice via ADSL (in port) connectivity For further information e-mail
transfers to vessels
Call Records Pre-paid / Post paid / Split Billing Call Records 45 Minute Go Chat Card $30.15 $0.67 P
R
Free calls to network
users AND branded
info@and-group.net
I PDA software
Reduced tariff calls worldwide
Pre-paid / Post-paid options Access to mail boxes / admin controls Pre-paid / Post-paid options 60 Minute Go Chat Card $36.00 $0.60
S
E Controlled Internet Access Pre-paid and
post-paid web
enabled
surfing
AAIC Services / call records
Call Records Pre-paid / Post paid / Split Billing Call Records
Pre-paid / Post-paid options Access to mail boxes / admin controls Pre-paid / Post-paid options
Management reporting Historical Analysis Daily Monitoring Forecasting Tanners Bank • North Shields • Tyne & Wear • NE30 1JH
Management reporting
AAIC Services / call records
Historical Analysis Daily Monitoring Forecasting
Tanners Bank • North Shields • Tyne & Wear • NE30 1JH
Tel: +44 (0) 870 444 9679 Sales: +44 (0) 870 444 9681
Tel: +44 (0) 870 444 9679 Sales: +44 (0) 870 444 9681 www.and-group.net
www.and-group.net
Product matrix Internet promotion Digital Ship ad