Content Marketing - Conscious Solutions - Digital Marketing Masterclass

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Presentation on content marketing by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.

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Content Marketing - Conscious Solutions - Digital Marketing Masterclass

  1. 1. Content Marketing
  2. 2. Brainstorm How many different content types can you come up with in 5 mins….chocolate for the winners!
  3. 3. Stock & Flow
  4. 4. Content laddering • 5 x Tweet = 100 char (yep, not 140) • 2 x FB/G+/LI = 100 words • 1 x Blog post = 3-500 words • 1/6 = Email newsletter = 1,000 words
  5. 5. Jam doughnut model
  6. 6. Blogging
  7. 7. Animoto videos
  8. 8. Webinars • It’s GOT to be interesting • Must have some visual presentation as well • How are you going to recruit/drive attendees • What software to use? GoToMeeting. • What about using Evergreen to schedule automated seminars in the future?
  9. 9. Tips booklets
  10. 10. Mindmaps
  11. 11. Prezi
  12. 12. Infographics
  13. 13. Explainer videos
  14. 14. Industry reports
  15. 15. Client testimonials
  16. 16. Recruitment videos
  17. 17. Animation
  18. 18. Online magazines

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