Crowd Analytics is a powerful tool to understand people's behaviour: it enables safety solutions for events and exhibitions, marketing platforms for retailers and Smart Cities offers for tranportation planners.

1. Measure, Manage, Innovate, Engage
Learn from your Data

2. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
• Privately owned.
• Founded in 2006.
• Offices in Bern, Singapore, Barcelona and Bangkok.
• Distributors: Singapore, South Korea, Taiwan, Czech
Republic, Spain, Italy.
About Us
We count people in large areas providing analytics for
advertisers, event organizers, Safe and Smart Cities by
passively detecting the number of mobiles phones in the
area.

3. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
The Problem
It is necessary to combine entertainment and security for
visitors in crowded locations, optimizing their experience as
well as the organizers' revenues by enhancing consumers'
engagement.

4. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
The Solution
Analytics
(Big Data)
Real Time Crowd
Monitoring
Mobile
Application
Decide Where to Direct your
Crowd
(lunch break, fast queue ticket to a
specific attraction, etc.)

5. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
The Solution
• Our technology measures the number of people in
large areas, based on a small number of sensors that
are able to locate cellular and WiFi signals.
• This unique technology enables city-wide location
analytics, highly accurate and at low cost.

6. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
The System
Short Range
WiFi Detector
LBAuto Mobile
Sensor
Long Range
Cellular Detector

7. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
The Results
Analyze passively and
anonymously your crowd by:
- focusing on where people are;
- counting the footfall;
- learning how long people stay;
- knowing your visitors' nationalities;
- measuring the effectiveness of
visual merchandising by observing
how people concentrate;
- visualizing people’s flows among
target locations.

8. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
Safety First
Abnormal activity
detection.
Support
evacuation in case
of an emergency.
Alert in case of
safety issues due to
the size of the
crowd.
Evacuation

9. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
Monitoring Large Events

10. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
Monitoring Large Retails in SG

11. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
Monitoring Mobile Advertisement

12. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
Analytics for City Planners

13. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
Global Exhibition Monitoring

14. © 2015 DFRC AG This presentation is proprietary and confidential.
No part of it may be disclosed in any manner to a third party without the prior written consent of DFRC AG.
Crowd Analytics for Tourism

15. Thank You
Erel Rosenberg
erel@dfrc.sg
+65 3158 6124
DFRC Pte Ltd
21 Science Park Road,
#02-03 The Aquarius,
Singapore 117628
www.dfrc.sg