2. “We can’t give you a solution to a problem you don’t think you have…”
Dr. Maurice A. Pisciottano
Chiropractic recognition
of a New Patient Problem
Chiropractor realizes
There is a Solution
We are the Solution:
939 New Patient Machine
31 2
3. New Patient Focused
Doctor and Staff
TRAINING SYSTEM
Personalized
Print and Electronic
MARKETING MATERIALS
AutoTrax
Digital and Print
MARKETING CAMPAIGNS
Goal : 6-9 New Patients weekly
5. 5
1 Pre-Arrival Predisposition
2 Re-Touch/Refer – C.O.W.
3 Level 1 Messaging
4 Qualified List 939 eTouch
5 Facebook Campaigns
6 Newsletter eTouch
7 Qualified List 939 pTouch
8 Phone Touch
9 Physician Stimulation
New Patient Focused
Doctor and Staff
TRAINING SYSTEM
Personalized
Print and Electronic
MARKETING MATERIALS
AutoTrax
Digital and Print
MARKETING CAMPAIGNS
Goal : 6-9 New Patients weekly
6. 6
1 Pre-Arrival Predisposition
2 Re-Touch/Refer – C.O.W.
3 Level 1 Messaging
4 Qualified List 939 eTouch
5 Facebook Campaigns
6 Newsletter eTouch
7 Qualified List 939 pTouch
8 Phone Touch
9 Physician Stimulation
New Patient Focused
Doctor and Staff
TRAINING SYSTEM
Personalized
Print and Electronic
MARKETING MATERIALS
AutoTrax
Digital and Print
MARKETING CAMPAIGNS
1 Distance Learning at your location
2 Instant 24-7 access
3 Procedures Work
4 Simple Implementation
5 Created by New Patient Blackbelts
1 635Billion $ Market demand
2 Completely Personalized package
3 Nine (9) Different formats
4 Nine (9) Different Conditions
5 Print at your location
1 Counter Cards
2 Trifolds
3 Posters
4 Newsletters
5 Facebook Campaigns
6 Letters
7 Rack Cards
8 Postcards
9 Emails
1 AutoTrax 939 e-messages
2 You add the emails NPM does the rest
3 Manages 1,000 of contacts simultaneously
4 Six (6) Separate Trax to add people into
5 Printed letter campaigns for your team to send
1 New Patient Pre-Arrival
2 Potential Patient Group
3 Previous Patient Group
4 Physicians
5 Businesses
6 Attorneys
939 Auto-Trax
939 Procedures
939 Marketing Materials
7. 7
New Patient Focused
Doctor and Staff
TRAINING SYSTEM
Personalized
Print and Electronic
MARKETING MATERIALS
AutoTrax
Digital and Print
MARKETING CAMPAIGNS
Goal : 6-9 New Patients weekly
247.00 per month