Driving Business through LinkedIn Branding and Engagement
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The presentation deck from "Your Professional Online Presence" delivered at Morningstar, Inc. on 2/18/16
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Driving Business through LinkedIn Branding and Engagement
- 1. ©2015 RockStar Consulting @dfishrockstar Your Professional Online Presence: Driving Business through LinkedIn Engagement with David J.P. Fisher President RockStar Consulting @dfishrockstar dfish@rockstar-consulting.com
- 2. ©2015 RockStar Consulting @dfishrockstar Help or Hurt?
- 3. ©2015 RockStar Consulting @dfishrockstar
- 4. ©2015 RockStar Consulting @dfishrockstar
- 5. ©2015 RockStar Consulting @dfishrockstar Obligatory Social Media Stats Ahead
- 6. ©2015 RockStar Consulting @dfishrockstar
- 7. ©2015 RockStar Consulting @dfishrockstar
- 8. ©2015 RockStar Consulting @dfishrockstar 57% CEB Challenger Study 2011-2012
- 9. ©2015 RockStar Consulting @dfishrockstar Social MediaSocial MediaResults
- 10. ©2015 RockStar Consulting @dfishrockstar How the Digital Eco-System Helps
- 11. ©2015 RockStar Consulting @dfishrockstar
- 12. ©2015 RockStar Consulting @dfishrockstar The Optimized Profile • What problems does this person solve? • Who does this person serve? • How would I engage with this person? • Where can I find more information? • Why would I reach out to this person (as opposed to someone else who saves the same problem for the same people)?
- 13. ©2015 RockStar Consulting @dfishrockstar
- 14. ©2015 RockStar Consulting @dfishrockstar Write this down 1. What is my business goal? 2. Who is my most important audience? 3. How do I want them to see me?
- 15. ©2015 RockStar Consulting @dfishrockstar Control Your Sharing
- 16. ©2015 RockStar Consulting @dfishrockstar First Impressions Would you want to do business with yourself?
- 17. ©2015 RockStar Consulting @dfishrockstar Profile Headline Like the headline of an article. Don’t bury your lead be obvious!
- 18. ©2015 RockStar Consulting @dfishrockstar “I ________ with/for/at ________” “Helping _______ with _______” Profile Headline
- 19. ©2015 RockStar Consulting @dfishrockstar Profile Photo Photos generate 7-8x more traffic Pictures are worth 1,000 words
- 20. ©2015 RockStar Consulting @dfishrockstar What do your 1,000 words say about you? Profile Photo
- 21. ©2015 RockStar Consulting @dfishrockstar Contact Info Box
- 22. ©2015 RockStar Consulting @dfishrockstar The Summary What Do You Do Your Differentiator Something Profersonal™ Add Multimedia
- 23. ©2015 RockStar Consulting @dfishrockstar Alignment
- 24. ©2015 RockStar Consulting @dfishrockstar Current Experience Short Description Recommendations if they are Allowed Add Multimedia
- 25. ©2015 RockStar Consulting @dfishrockstar Video Organizational Videos Client-Approved Material Personal Speaking Slide Decks Conference Appearances Client Briefs Pictures Team Pictures Facilities/Offices PDFs Resumes Infographics Multimedia
- 26. ©2015 RockStar Consulting @dfishrockstar Add Multimedia
- 27. ©2015 RockStar Consulting @dfishrockstar Previous Experience Focus on Transferable Experience Include all Relevant Positions Share Your Story, Not Your Resume
- 28. ©2015 RockStar Consulting @dfishrockstar Reading Profiles Content (What You Say) Consistent (Does it Match?) Context (How it’s Said)
- 29. ©2015 RockStar Consulting @dfishrockstar Tell YOUR Story
- 30. ©2015 RockStar Consulting @dfishrockstar
- 31. ©2015 RockStar Consulting @dfishrockstar
- 32. ©2015 RockStar Consulting @dfishrockstar Breaking the Stalemate
- 33. ©2015 RockStar Consulting @dfishrockstar Balancing Reach and Trust
- 34. ©2015 RockStar Consulting @dfishrockstar Find Your Balancing Point Strangers Weak Connections Strong Connections Inner Circle
- 35. ©2015 RockStar Consulting @dfishrockstar Expanding the Circle • With Your Existing Network – Import Your Contacts • Add Your Weak Connections – “People You May Know” • Invite Aspirational & New Contacts – With a Purposeful Introduction
- 36. ©2015 RockStar Consulting @dfishrockstar
- 37. ©2015 RockStar Consulting @dfishrockstar
- 38. ©2015 RockStar Consulting @dfishrockstar Quick and Dirty Branding
- 39. ©2015 RockStar Consulting @dfishrockstar I Got a Guy…
- 40. ©2015 RockStar Consulting @dfishrockstar Reading Other’s Brands Content (What You Say) Consistent (Does it Match?) Context (How it’s Said)
- 41. ©2015 RockStar Consulting @dfishrockstar Don’t add LinkedIn to your “To Do List”
- 42. ©2015 RockStar Consulting @dfishrockstar LinkedIn is how you do your “To Do List”
- 43. ©2015 RockStar Consulting @dfishrockstar Q & A
- 44. ©2015 RockStar Consulting @dfishrockstar Take the Conversation Offline
- 45. ©2015 RockStar Consulting @dfishrockstar See You Online Thank you! dfish@rockstar-consulting.com Linkedin.com/in/iamdfish
Editor's Notes
- What Keeps Marketers Up at Night?
- Plant a flag
- The Power of Weak Ties Opportunities come from having a large network we need to have access to many people in many pools of information the strength of weak ties structure is actually more important than relationship how do you find out about bands so we think we have to have strong relationships with everybody hundreds or thousands of people we can't manage that oh and we have another problem as well on a personal level
- In fact we would have a relatively small group of contacts who would you see on a regular basis? Your tribe, clan, family so the anthropologist Robin Dunbar look into this any came up with something called Dunbar's number the most popular treatment was by Malcolm Gladwell the tipping point we can only maintain a certain number of relationships give or take It may seem like a lot, or not so much You might think that you know more than this but do you really relationships take time and energy to maintain high school friend story so we have to spend a lot ime on relationships and there's a finite limit