Consider, for a moment, the fragmented mess that is the average customer journey in 2015. Regardless of what they’re looking for, consumers are often drowning in choices, and traditional tactics, such as buying banner ads and email lists, have lost their edge. Taking their place are inbound tactics such as blogging, videos, and content marketing. Unlike outbound marketing, inbound marketing focuses on attracting customers through meaningful and relevant content, and a successful strategy can greatly improve your lead generation efforts. On this webinar, Rob Yoegel, Vice President of Marketing at Gaggle, will share his secrets for running a top-notch content program. Jon DelRusso, Chief Interactive Officer at Ifficient, will then deconstruct how delivering great content translates into generating great leads. And Jeff Piotrowski, Director of Market Development at LeadiD, will discuss additional insights that help you determine how to value each lead appropriately and take action to improve overall lead quality.