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© 2015 Mark Stonham
forBusiness
7SecretstoStarting
SalesConversationsusing
Seealso:HowtoTurbo-chargeyour Profile
Connectin...
© 2015 Mark Stonham
7SecretstoStartingConversationsUsing
1. YourHeadline HowtogetFound!–
2. SearchesandSaves
3. Targetsand...
© 2015 Mark Stonham
The‘Y’ofLinkedIn
© 2015 Mark Stonham
1. YourHeadline HowtoGetFound!–
120Characters Positioning,CustomerValue,Keywords–
Makeitclear,keyworde...
© 2015 Mark Stonham
Headlineexamples
MD of XXX – Saving Money and Improving Quality for the Public Sector
CEO XXX - Event ...
© 2015 Mark Stonham
Action:Maximiseheadlineimpact andviews
© 2015 Mark Stonham
2. SearchesandSaves
Whatcharacterisesyour
‘IdealCustomer’?
❏Skill&location?
❏Jobtitle&location?
❏Compa...
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
Action:Find20,50,100peoplewhomeetcriteria&savethemintoa TAGgroup
© 2015 Mark Stonham
Nowthatyou’vebuiltaTargetList,youcouldjustsendastandardimpersonalinvitation.
Bettertofindabridgeorsome...
© 2015 Mark Stonham
© 2015 Mark Stonham
4. LinkedInDashboard-Conversation‘Hub’
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
4. LinkedInDashboard-Conversation‘Hub’
Action:Checkonceortwiceadayfor
conversation opportunities
© 2015 Mark Stonham
5. StatusUpdates
© 2015 Mark Stonham
© 2015 Mark Stonham
6. Articles&Actions
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
Action:Startcommentingonpeople’sarticles,
andthenwriteyourown.
© 2015 Mark Stonham
7. Teamwork&Referrals
© 2015 Mark Stonham
Action:DevelopaPowerGrouponLinkedInandhelpeachothertosucceed.
© 2015 Mark Stonham
7SecretstoStartingConversationsUsing
1. YourHeadline HowtogetFound!–
2. SearchesandSaves
3. Targetsand...
© 2015 Mark Stonham
Support,Services&Trainingoffered:
LinkedInPocketGuide
LinkedInProfileRewrites
LinkedInMasterclassforBu...
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Linked in for business 7 secrets to start sales conversations - #linkedwin

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Whether you're new to LinkedIn or a power user looking for new ideas, this presentation highlights seven key ways to build effective techniques to generate referrals, enquiries, introductions, and start conversations that lead to sales.

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Linked in for business 7 secrets to start sales conversations - #linkedwin

  1. 1. © 2015 Mark Stonham forBusiness 7SecretstoStarting SalesConversationsusing Seealso:HowtoTurbo-chargeyour Profile Connecting LinkedIn with Sales - #LinkedWin mark@wurlwind.co.uk My LinkedIn Profile Twitter @markjstonham
  2. 2. © 2015 Mark Stonham 7SecretstoStartingConversationsUsing 1. YourHeadline HowtogetFound!– 2. SearchesandSaves 3. TargetsandTouches 4. TheLinkedInDashboard 5. StatusUpdates 6. ArticlesandActions 7. TeamworkandReferrals
  3. 3. © 2015 Mark Stonham The‘Y’ofLinkedIn
  4. 4. © 2015 Mark Stonham 1. YourHeadline HowtoGetFound!– 120Characters Positioning,CustomerValue,Keywords– Makeitclear,keywordedandintriguing
  5. 5. © 2015 Mark Stonham Headlineexamples MD of XXX – Saving Money and Improving Quality for the Public Sector CEO XXX - Event Technology Provider - Improving Audience Engagement CEO, XXX: Optimising product, content and journey Head of Business Development - Mobilizing Enterprise Business Applications International Executive Consultant - multi-cultural transformation Business Growth Coach to small businesses around Bath & Bristol iPhone App Developer – Mobile App design – specialist in transactional apps
  6. 6. © 2015 Mark Stonham Action:Maximiseheadlineimpact andviews
  7. 7. © 2015 Mark Stonham 2. SearchesandSaves Whatcharacterisesyour ‘IdealCustomer’? ❏Skill&location? ❏Jobtitle&location? ❏Company&Jobtitle? ❏Interest/Group? BuildalistinLinkedIn:Search,Save,Tag
  8. 8. © 2015 Mark Stonham
  9. 9. © 2015 Mark Stonham
  10. 10. © 2015 Mark Stonham
  11. 11. © 2015 Mark Stonham Action:Find20,50,100peoplewhomeetcriteria&savethemintoa TAGgroup
  12. 12. © 2015 Mark Stonham Nowthatyou’vebuiltaTargetList,youcouldjustsendastandardimpersonalinvitation. Bettertofindabridgeorsomecommonground: ❏Checktheirrecentactivity ❏CommentorShareoneoftheirpieces ❏Seewhoyouknowincommon ❏AretheyonTwitter? ❏Sendthemalinktosomethingyouwrote Connectionisn’tnecessarilytheobjective-talkingmightbe! 3. Targets&Touches
  13. 13. © 2015 Mark Stonham
  14. 14. © 2015 Mark Stonham 4. LinkedInDashboard-Conversation‘Hub’
  15. 15. © 2015 Mark Stonham
  16. 16. © 2015 Mark Stonham
  17. 17. © 2015 Mark Stonham
  18. 18. © 2015 Mark Stonham
  19. 19. © 2015 Mark Stonham 4. LinkedInDashboard-Conversation‘Hub’ Action:Checkonceortwiceadayfor conversation opportunities
  20. 20. © 2015 Mark Stonham 5. StatusUpdates
  21. 21. © 2015 Mark Stonham
  22. 22. © 2015 Mark Stonham 6. Articles&Actions
  23. 23. © 2015 Mark Stonham
  24. 24. © 2015 Mark Stonham
  25. 25. © 2015 Mark Stonham
  26. 26. © 2015 Mark Stonham Action:Startcommentingonpeople’sarticles, andthenwriteyourown.
  27. 27. © 2015 Mark Stonham 7. Teamwork&Referrals
  28. 28. © 2015 Mark Stonham Action:DevelopaPowerGrouponLinkedInandhelpeachothertosucceed.
  29. 29. © 2015 Mark Stonham 7SecretstoStartingConversationsUsing 1. YourHeadline HowtogetFound!– 2. SearchesandSaves 3. TargetsandTouches 4. TheLinkedInDashboard 5. StatusUpdates 6. ArticlesandActions 7. TeamworkandReferrals
  30. 30. © 2015 Mark Stonham Support,Services&Trainingoffered: LinkedInPocketGuide LinkedInProfileRewrites LinkedInMasterclassforBusinessOwners&Sales OneCompanyCourse Halfdayon-site mark@wurlwind.co.uk 07980929896 @markjstonham #LinkedWin www.wurlwind.co.uk

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