SEO Factors by Deepankar Dey & Nikhil Jain

SEARCH ENGINE OPTIMIZATION (SEO)
http://developers.goooolegoo//.peed/pgoe.peed/no.nohs. - Fors PgoeSpeed
Io.nohs.
http.://wwwgoooolegoo//web/g.sers./sool.//obnle-lrsneodl// - Fors Mobnle
Frsneodl/ Te.s
http:///ozgoo//oooole-gloorsnsh/-ohgooe - Fors dgse./desgnl. ol lgse.s Gooole
updgse. - SEO
http.://wwwgoooolegoo//srsgo.pgrseoo/rseporss/.glebrsow.noo/dngooo.io/nodex.ghs
/l - Cheok Gooole Sgle Brsow.noo
http://wwwg.ursblgorso/.ursbl-gogl/.n. - To oheok /ours ho.ioo n. blgokln.sed ors oos
http://sool.g.eoohgsgoo//sool./pgoe-.nze/ - To look webpgoe .nze
http://wwwg/ousubegoo//u.ers/Gooole.eb/g.serseelp - Fors Gooole Updgse.
http://prsoduoforsu/.goooolegoo//lorsu//o!ogseoorsne./web/g.sers./orsgwlnoo-
nodex.noo--rsgoknoo - Fors Gooole Updgse.
http.://web/g.sers.goooolebloogoo// - Fors Gooole Updgse.
http://wwwg/gttoutt.goo//bloo/ - Fors Gooole Updgse.
http://wwwgwebprsooew.goo// - Fors Gooole Updgse.
http://grsohnvegorso/web/webgphp - To .ee .eb.nse’. en.sors/
http://wwwgwoorsgokgoo/ – Fors Snse’. eeglsh
http://.eo.nseoheokupgoo// - Fors Snse’. eeglsh
http://wwwgglex.ggoo/ – Fors gpprsox.g Vn.nsors.
http://.egrsoheoonoelgodgoo/ – Fors Gooole Updgse.
http://wwwgbgoklnokwgsohgoo/ – Fors Cheoknoo Bgoklnok.
http.:///gje.iogoo// - Fors Cheoknoo Bgoklnok. (Pgnd)
Doou/eos Prsepgrsed b/ Mrsg Deepgokgrs De/ +91-9990999943

http.:///ozgoo//rse.egrsohsool./o.e/ – Fors Cheoknoo Do/gno Aushorsns/ &
Bgoklnok.
http://oop/.ogpegoo// - Fors Cheoknoo Duplnons/ ol Cooseos
http.://lrsunioogoes/.e//novnse/oode/de/gdeepgokgrs – I. /ours .nse hns b/ Gooole
Updgse.?
http://wwwgbnoogoo//soolbox./web/g.sers - Bnoo .eb/g.sers
http://wwwg.eo/ologoo//.onppes-opi/nzersghs/l - Fors Tnsle Mesg Tgo Geoersgsors
http://wwwg/norsodgsgoeoersgsorsgoo//loogl-bu.noe..-.ohe/g/ - Loogl Bu.noe..
Mnorsodgsg Geoersgsors
http://weboodesool.goo//opeo-orsgph-oeoersgsors/ - Opeo Grsgph Geoersgsors
http://wwwgurslopeoersgoo//nodex.gphp - Opeo /uliple URL. no ooe oo
http://wwwgopeo/ulipleurslgoo// - Opeo /uliple URL. no ooe oo
http://wwwgoeo-sgogde/oeoersgsors/eoghs/l - GEO Tgo Geoersgsors
http://wwwgoeo-sgogde/vglndgsors/eogphp - GEO Tgo Vglndgsors
http://n/goeoolorspnokersgoo// - Colours Code Pnokers
http://wwwgoolnoe-n/goe-ednsorsgoo// - Oolnoe I/goe Ednsors
http://./gll.eosool.goo//oooole-ogohe-oheokers/ - Gooole Cgohe Cheokers
http://wwwgoooolegoo//web/g.sers./hgoked/ - .hgs so do wheo /ours .nse n.
hgoked?
http.://upi/ersobosgoo// - To oheok /ours web.nse n. up ors dowo?
http.://wwwgoooolegoo//web/g.sers./sool./.pg/rseporss - To rseporss .pg/ .nse.
http://wwwgoooolegoo//glerss. - Fors orsegioo glerss. so .egrsoh uode.nrsed worsd. no
ours web.nse .o shgs we oould rse/ove she/ lrso/ ours web.nseg Eog
.nse:ex.g/plegoo/ (vngorsg|ongln.|og.noo|pg/dg/ logo.|.ex.|.ex. so/.|gduls og/e.|
peon. eolgrsoe/eos)
Mozilla Tools:

 Fnrsebuo
 Show Loogioo
 Colorsznllg
 .ebrsgok Toolbgrs
 enohlnohs Nolollow Lnok. (Dotted rsed oolours box. grsouod oolollow lnok.)
 NoDoFollow (enohlnohs gll she dolollow lnok. wnsh blue oolours god gll she
oolollow lnok. wnsh rsed oolours)
 Dowologd YouTube Vndeo. g. MP4
Google Search:
 .nse:ex.g/plegoo/ – so koow gll she web pgoe. ol /ours web.nse nodex.ed no
Gooole
 ogohe:ex.g/plegoo//pgoeghs/l - so .ee she .ogp.hos ol /ours webpgoe no
Gooole wnsh lg.s ogohed dgse
Crawling – Indexing - Caching:
http://bloog.eopposrsgnonoogno/.eo/.eo-oes-eolnohseo-wnsh-.egrsoh-eoonoe-.pnders.-
orsgwlers-nodex.-ogohe/
ON PAGE OPTIMIZATION:
Website:
- <isle>55-00 Chgrsgosers. (.pgoe. o .//bol. nooluded)(web.nse og/e gs she eod)</isle>
- </esg og/e=“De.orsnpioon oooseos=“150-180 ohgrs. (.pgoe. o .//bol. nooluded)n />
- Lgoougoe ol she pgoe .hould be deolgrsed no <hs/l> g. lgoo=“eon

- Tnsle /esg de.orsnpioo rsel=nogooonogln oo(opeo orsgph) /esg. god swntters /esg. grse oeeded no
besweeo <hegd> god </hegd>g Al.o gll she versnfogioo /esg. grse so be plgoed no shn. .eoioo
ool/g
- Ex.g/ple: <lnok rsel="ogooonogl" hrsel="http:///ozgoo//bloo/how-so-orsegse-oooseos-lors-borsnoo-
nodu.srsne." />
- Mgno ke/worsd. no Meou. / Sub-/eou.
- No Brsokeo Lnok. / Nos Fouod Ersrsors.
- Fgoo/ legsurse. .uoh g. JgvgSorsnps (gj.) oookne. .e..noo ID. lrsg/e. (nlrsg/e.) DeTML (dhs/l)
oe.sed sgble.(srs / sd) ors Flg.h keep /ou lrso/ .eenoo /ours eoirse .nse no g sex.s brsow.ers god sheo
.egrsoh eoonoe .pnders. /g/ hgve srsouble orsgwlnoo /ours .nseg
- Egog ol Flg.h web.nse: http://wwwg.eo.n.ofgoo//
- eegdnoo Tgo.
o Snx. s/pe. ol hegdnoo sgo.: <e1> <e2> <e3> <e4> <e5> <e0>
o <e1> n. /o.s n/porssgos god <e0> n. leg.s n/porssgos no SEO pers.peoive
o eegdnoo. sgo. .hould be no noorseg.noo orsders
o e1 Tgo .hould oos be u.ed /orse shgo oooe no g webpgoeg
o Oshers hegdnoo sgo. ogo be u.ed /orse shgo oooeg
o Egog <e1>/ours_ke/worsd</e1>
o U.e /gno ke/worsd. oos /orse shgo ooe ke/worsd no ooe hegdnoo
o No ke/worsd .pg//noo / Ke/worsd Ssufoo (Blgok egs Teohonque)
o U.e vgrsngos. ol she .g/e ke/worsd shgs n. plgoed no <e1> sgo no lursshers hegdnoo sgo. no g
pgoe
o Mgx.g 2-4 .orsd. no g hegdnoo ors 20-25 ohgrs.g
o Mgno sgo. u.ed no <bod/> grse <h1> <p> <.srsooo> </brs> god /go/ /orseg
- Keyword Research
o Keyword research n. g prsgoioe u.ed b/ .egrsoh eoonoe opi/nzgioo prsole..noogl. so fod
god rse.egrsoh gosugl .egrsoh sers/. people eosers noso she .egrsoh eoonoe. wheo

oooduoioo g .egrsohg Segrsoh eoonoe opi/nzgioo prsole..noogl. rse.egrsoh ke/worsd. no
orsders so gohneve betters rsgoknoo. no shenrs de.nrsed ke/worsd.g
o Fors g oew web.nse sho.e bu.noe.. ke/worsd. .hould be oho.eo whnoh grse low
oo/peiive .o shgs we gppegrs no she SERP (Segrsoh Eoonoe Re.uls. Pgoe) no .horss i/eg
o Fors go old web.nse sho.e bu.noe.. ke/worsd. .hould be oho.eo whnoh hgve hnoh
/ooshl/ .egrsohe.g
o Fors g web.nse whnoh n. oos oo/noo oo Gooole oo go/ ol she ke/worsd. we .hould loou.
oo sho.e ke/worsd. whnoh ogo rsgok qunokers oo .egrsoh eoonoe. (ors /ou ogo .g/ sgrsoes low
oo/peiive ke/worsd.) so noorseg.e vn.nbnlns/ no .egrsoh eoonoe.g
o Google Keyword Planner – www.google.com/adwords
o Google Trends
 Gooole Trseod. n. g publno web lgonlns/ ol Gooole Ioog bg.ed oo Gooole Segrsoh
whnoh .how. how ofeo g pgrsioulgrs .egrsoh-sers/ n. eosersed rselgive so she sosgl
.egrsoh-volu/e gorso.. vgrsnou. rseonoo. ol she worsld god no vgrsnou. lgoougoe.g
Oo Auou.s 5 2008 Gooole lguoohed Gooole Io.nohs. lors Segrsoh g /orse
.ophn.iogsed god gdvgooed .ersvnoe dn.plg/noo .egrsoh srseod. dgsgg Oo
Sepse/bers 27 2012 Gooole /ersoed Gooole Io.nohs. lors Segrsoh noso Gooole
Trseod.g
- Content Optmizaton
o Iolors/give Cooseos + U.ers Frsneodl/ Regdgble Cooseos
o Relevgos Cooseos
o Prsopers pgrsgorsgphnoo wnsh bulles ponos.g
o Uonque oooseos – “Content is King in Googlen (No oopned oooseos .hould be prse.eos no
go/ ol /ours web pgoe.)
o To oheok oo so copyscape.com ors plgoe 4-5 oooiouou. worsd. lrso/ /ours webpgoe no
oooole wnshno double quose.g
o If someone has copied your unique content, and your rankings have gone down then
you have to change your content as soon as possible.
o Max. 2-3 % keyword density per keyword (depends on the
no. of keywords to be focussed in the page)

o Io g pgoe ndegll/ we .hould ooo.nders sgrsoeioo 2-3 prsn/grs/ ke/worsd. wnsh /uliple
vgrsngos.g
o No Ke/worsd Ssufoo / Spg//noo
o Il /ours pgoe oooseos n. gbous go/ .ersvnoe. / prsoduos. sheo frs.s pgrsgorsgph .hould defoe
gbous shgs .peonfo .ersvnoe/prsoduos no 5-8 lnoe.g
o Mgno ke/worsd. no frs.s lnoe ol frs.s pgrsgorsgph o lg.s lnoe ol lg.s pgrsgorsgph (pus sop 30%
ke/worsd. ool/ ous ol gll ke/worsd. shgs hgve so be loou..ed)
o As leg.s 1-2 hnoh defonioo ./gll .nzed (no KB.) n/goe.
o No ‘rsegd /orse.’ no web.nse oooseos wnsh .g/e oooseos beogu.e web.nse oooseos rse/gno
.sgio lors g looo persnod ol i/eg .e ogo u.e rsegd /orse. no bloo beogu.e g. .ooo g. oew
po.s n. wrsntteo she old po.s oo/e. dowog
o Iosers Lnoknoo (oos /orse shgo 3-4) no she oooseosg
o Code to Text Rato ol evers/ webpgoe .hould oos be le.. shgo 15%g
o Be.s rsgooe lors Code so Tex.s rsgio n. 25%-50% gbove shn. ns oould behgve g. .pg/g
http://sool.g.eoohgsgoo//sool./oode-so-sex.s-rsgio
o To noorseg.e Code so sex.s rsgio ol go/ pgoe enshers /non/nze oodnoo ors gdd /orse oooseosg
o Idegl Pgoe Snze n. 41KB ors le.. shgo shgsg
o Io-Pgoe lnok. (enshers Iosersogl / Ex.sersogl) .hould be le.. shgo 200g
- Header & Footer
o Ke/worsd bg.ed /non/u/ lnok.
o Ool/ sho.e lnok. whnoh grse oeoe..grs/ no gll she pgoe.
- URL Optmizaton
o URL n. Uonlors/ Re.oursoe Loogsorsg

o A Web site that is database driven can produce dynamic URLs. Or a URL of a Web site
that is produced by running a script can be considered to be a dynamic URLg
o Egog ol d/og/no URL: http://wwwgex.g/plegoo//Ln.ioo?CgsNg/e=PC103&Cns/=ALL
o D/og/no URL. grse oos prselersrsed g. she/ grse oos u.ers lrsneodl/g
o Ssgio URL. .hould be oho.eo wnsh .o/e bg.no ke/worsd.
o Egog ol .sgio URL:
http://wwwgnodu.webngoo//.ersvnoe./web.nse-de.noonoo/d/og/no-web.nse.gphp
o Nos vers/ looo ursl. (55-00 ohgrsgosers.)
Above URL .hould be:
http://nodu.webngoo//.ersvnoe./d/og/no-web.nse-de.noonoogphp
o Doo’s u.e uoders.oorse. no she URL no.segd ol shgs u.e h/pheog Beogu.e Gooole doe.o’s
rsegd uoders.oorse. .o no she gbove URL Gooole wnll rsegd “web.nse_de.noonoon g. g .noole
worsd – “web.nsede.noonoong
o Avond ogpnsglnzgioo ol glphgbes. no she ursl beogu.e uppersog.e glphgbes. wnll oovers
/orse .pgoe god /go/ web.nse lgoougoe plgfors/. doo’s ohgooe uppersog.e ursl. so
lowersog.e ursl. .o ns wnll .how oos louod 404 ersrsorsg
o Doo’s u.e .pgoe. no besweeo she URL beogu.e gll she .pgoe. no she URL wnll be flled up
b/ %20 whnoh n. oos u.ers-lrsneodl/g
o Doo’s u.e .peongl ohgrsgosers. no besweeo she URL beogu.e gll she .peongl ohgrsgosers. no
she URL wnll be flled up b/ %00 whnoh n. oos u.ers-lrsneodl/g
o Brsegdorsu/b. URL .srsuosurse .hould be prse.eos no g web.nse g. no wwwgnodu.webngoo/
- Image Optmizaton
o Gooole ogo ool/ rsegd
 Image Name (presence is must)
 Image Ti tle
 Alt Attribute (presence is must)
 I/goe Cgpioo

 I/goe De.orsnpioo
 Content written near the image
o All she n/goe. .hould be no g lolders og/ed “I/goe.n
o I/goe. .houldo’s be vers/ hegv/ (hegv/ n/goe. ogo noorseg.e /ours pgoe logdnoo i/e god
whnoh wnll noorseg.e bouooe rsgse)
o Soglnoo (defonoo wndsh o henohs ol go n/goe oshers shgo ns. gosugl .nze) .hould oos be
dooe no go/ ol she n/goe.g
o Defoe evers/ n/goe wnsh ns. henohs god wndshg
egog <n/o .rso=nn/goe_pgshn wndsh=n100n henohs=n100n />
o Prsopers ke/worsd bg.ed og/e / isle / gls / ogpioo .hould be onveo so egoh n/goe. .o
shgs ours n/goe. ogo gppegrs oo Gooole I/goe.g
o Als gttrsnbuse so gll she n/goe. grse /u.sg (ooe ke/worsd no ooe gls gttrsnbuse)
<n/o .rso=nn/goe_pgshn gls=nooe ke/worsd rselgsed so she n/goen />
o Tnsle (ke/worsd bg.ed) ogo gl.o be plgoed lors go n/goe ool/ nl ke/worsd. so be plgoed no
she pgoe grse oos gppegrsnoo gs leg.s ooe i/e
<n/o .rso=nn/goe_pgshn isle=nooe ke/worsdn />
o No Ke/worsd Ssufoo / Spg//noo
- Link optmizaton
o Iosersogl Lnoknoo (egog .nknpedng)
o Tnsle lors g h/perslnok .hould be she ke/worsd lrso/ she de.iogioo ursl (egog .nknpedng)
gl.o shgs .hould be /ours goohors sex.s
o <g hrsel=nhttp://eogwnknpednggorso/wnkn/Jees_Kuoe_Don isle=nJees Kuoe Don>Jees Kuoe
Do</g>
o No Ke/worsd Spg//noo / Ssufoo
- Sitemap

Therse grse fve s/pe. ol .nse/gp: .nse/gpgx./l .nse/gpgx./lgoz .nse/gpghs/l urslln.sgsx.s god
rsorsgx./l
o Fors Segrsoh Eoonoe.
- .nse/gpgx./l (lors web.nse hgvnoo le.. shgo 500 pgoe.)
- .nse/gpgx./lgoz (lors web.nse /orse shgo 500 pgoe.)(Co/prse..ed .nse/gp)
o Fors U.ers.
- Snse/gpghs/l/gphp/gg.px. (gooorsdnoo so web.nse lgoougoe)
- Plgoe ns’. lnok no she loosers
o Snse/gpgx./l
 Fors oeoersgioo ns: x./l-.nse/gp.goo/ http://wwwgweb-.nse-/gpgoo//
http://wwwglrsee.nse/gpoeoersgsorsgoo//
 Uplogd Snse/gp no she rsoos lolders no she .ersvers
 Is hgve so be .ub/ntted no .eb/g.sers. (Gooole Bnoo Ygodex.) .eb.nse Foosers
rsobos.gsx.s
 All she ursl. .hould be no ns
 No ursl .hould be brsokeo
- robots.txt
o Is n. g sex.s fle whnoh n. u.ed so dn.gllow .egrsoh eoonoe. so rsegd .o/e .peonfo lolders. ors
fle. ors n/goe.g
o To gllow she dn.gllowed pgoe. gogno no .egrsoh eoonoe ns wnll sgke gl/o.s 7 dg/.g
o Fors lg.s nodex.noo ol pgoe. whnoh hgve beeo dn.gllowed frs.s god oow she/ grse gllowed
frs.s ol gll lesoh god rseoders shgs .peonfo pgoe ursl no Gooole .eb/g.sers. god sheo .o/e
off pgoe .ub/n..noo. / SMO hgve so dooe lors shgs .peonfo pgoe/loldersg
o To blook whole web.nse ju.s eosers shn. lnoe: Dn.gllow: /
o Fors ex.g/ple ju.s oo so wwwgoooolegoo//rsobos.gsx.s
o Fors Morse Desgnl.: http.://developers.goooolegoo//web/g.sers./ooosrsol-orsgwl-
nodex./doo./rsobos._sx.s

o Ors Vn.ns http://wwwgrsobos.sx.sgorso
- urllist.txt
o A sex.s fle whnoh ooosgno. gll she ursl.g
o Uplogd so she rsoos lolders(publno_hs/l) ol she .ersvers
o Ooe URL pers lnoe
o Fors ex.g/ple: wwwg.eopposrsgnonoogno/urslln.sgsx.s
o Is n. g .nse/gp lors Bnoog
- .htaccess
o Is n. g oosepgd fle wnsh oo fle og/e
o Is ju.s hgve g ghsgooe.. ex.seo.noo
o Fors rsednrseoioo pgoe. hgvnoo ersrsors. so go/ ol ours de.nrsed pgoeg
o Is n. u.ed so oorsrseos ogooonogl n..ue.
o Ao/ knod ol URL Rednrseoioo
o Chgoonoo she old URL. wnll eod up ns. rsgoknoo / vglue / PgoeRgok lrso/ .egrsoh eoonoe.g
So nl /ou grse gbous so ohgooe ors /odnl/ go old URL sheo .n/pl/ gppl/ Pers/goeos
Rednrseos 301 - old URL so oew URLg
- BLACK HAT Techniques
o Auso/giogll/ oeoersgsed oooseos n. oooseos shgs’. beeo oeoersgsed prsoorsg//giogll/g
Ofeo shn. wnll ooo.n.s ol pgrsgorsgph. ol rsgodo/ sex.s shgs /gke oo .eo.e so she rsegders
bus whnoh /g/ ooosgno .egrsoh ke/worsd.g
o Pgrsionpgioo no lnok .ohe/e.
o Soegk/ rsednrseos.
o Sorsgped oooseos
o Pgrsionpgioo no gflngse prsoorsg/. wnshous gddnoo .ufoneos vglue

o Logdnoo pgoe. wnsh nrsrselevgos ke/worsd.
o Crsegioo pgoe. wnsh /glnonou. behgvnors .uoh g. phn.hnoo ors no.sgllnoo vnrsu.e. Trsojgo.
ors oshers bgd wgrse
o Abu.noo rsnoh .onppes. /grskup
o Seodnoo guso/gsed quersne. so Gooole
o No Iovn.nble / enddeo Tex.s ors lnok.
o No Ke/worsd Co//eoioo ./osgx.: 
o No ke/worsd Spg//noo / Ssufoo (noorseg.noo she ke/worsd deo.ns/)
o No Clogknoo – (Clogknoo n. g .egrsoh eoonoe opi/nzgioo (SEO) seohonque no whnoh she
oooseos prse.eosed so she .egrsoh eoonoe .pnders n. dnfferseos lrso/ shgs prse.eosed so she
u.ers'. brsow.ers)
o No Doorswg/ Pgoe. – (Doorswg/ pgoe. grse web pgoe. shgs grse orsegsed lors .pg/dex.noog
Thn. n. lors .pg//noo she nodex. ol g .egrsoh eoonoe b/ no.ersioo rse.uls. lors pgrsioulgrs
phrsg.e. wnsh she purspo.e ol .eodnoo vn.nsors. so g dnfferseos pgoeg The/ grse gl.o koowo g.
brsndoe pgoe. porssgl pgoe. ju/p pgoe. ogsewg/ pgoe. god eosrs/ pgoe. god b/ oshers
og/e.g Doorswg/ pgoe. shgs rsednrseos vn.nsors. wnshous shenrs koowledoe u.e .o/e lors/ ol
ologknoog)
o No U.e ol ex.srsg .pgoe. / ex.srsg .//bol. no oooseos (oenshers no ‘oo pgoe’ oors no ‘off pgoe’)
- Google Updates
o Panda Update
Gooole Pgodg n. g /gjors gloorsnsh/ updgse sgrsoesed sowgrsd. low quglns/ oooseosg Low
quglns/ oooseos /g/ /ego duplicate ors shallow content shgs gdd. lnttle vglue so u.ers.g
The bg.no ndeg wg. so n/prsove rsgoknoo. ol hnoh quglns/ .nse. wnsh orsnonogl ors rse.egrsohed
oooseos no Gooole SERP. (Segrsoh Eoonoe Re.uls Pgoe.) whnle oeogivel/ gffeoioo .nse.
wnsh poors quglns/ ors ous-oop/-pg.se s/pe oooseosg Tgkeo g. g whole she updgse gn/ed
so dowo rsgok .nse. shgs prsovnded poors u.ers ex.persneooe god shu. olg/ped dowo .orsgped
oooseos oooseos lgrs/. .nse. wnsh hnoh gdversi.e/eos. overs oooseos rsgio god oshers
quglns/ n..ue.g Ioserse.iool/ she Pgodg updgse wg. gl.o dubbed g. “Fgrs/ers Updgsen no
ns. egrsl/ dg/.g Gooole Pgodg Updgse gffeosed oegrsl/ 12% ol she .egrsoh rse.uls. so g
ooioegble deorsee god n. ooo.ndersed g. ooe ol she bnooe.s gloorsnsh/ updgse no she
hn.sors/ ol Gooole updgse. ill oowg

o EMD Update
Ex.gos Mgsoh Do/gno (EMD) Updgse n. g orsuongl updgse shgs sgrsoesed low-quglns/ ex.gos
/gsoh do/gno.g The ndeg wg. so dowo rsgok .nse. rsgoknoo hnoh no .egrsoh rse.uls. /ersel/
lors she rseg.oo shgs she/ hgd sers/. no shenrs do/gno og/e whnoh /gsoh she .egrsoh
quers/g Io oshers worsd. .nse. wnsh shno oooseos ors bgd lnok prsofle ors God lorsbnd bosh
eojo/noo hnoh rsgoknoo. no SERP lors oerssgno do/gno-/gsohnoo ke/ sers/. oos hns wnsh EMD
Updgseg A. pers Gooole e.i/gse. she updgse n/pgosed 0g0% ol UgSg quersne. so g
ooioegble deorseeg So/e swo /egrs. belorse she ofongl gooouooe/eos Mgtt Cutt.
publnogll/ nodnogsed go upoo/noo ohgooe no ooosex.s ol .nse. rsgoknoo .olel/ b/ vnrssue ol
shenrs EMD.g
o Penguin Update
Peoouno Updgse n. g /gjors gloorsnsh/ ohgooe sgrsoesed sowgrsd. fohioo “web .pg/ng
.eb .pg/ n. go/shnoo shgs vnolgse. Gooole’. quglns/ oundelnoe. no oshers worsd. sho.e
pgoe. shgs srs/ so /gonpulgse Gooole .egrsoh rsgoknoo. b/ eoogonoo no goorse..nve blgok-
hgs SEO seohonque. lnke ke/worsd .sufoo lnok .ohe/e. ologknoo esog The .srsgseono ndeg
behnod she updgse rse/gnoed she .g/e g. Pgodg Updgse – dn.plg/ hnoh-quglns/ .nse. gs
she sop ol Gooole .egrsoh rse.uls. – b/ srsn//noo dowo web .pg/ god eodors.noo hnoh
quglns/ oooseosg A deepers gogl/.n. .how. shgs anchor text matching keywords lors
nooo/noo lnok. god she niche of incoming links hgd beeo swo /gjors orsuongl lgosors. lors g
.nse so be peoglnzedg Il overs 00% ol nooo/noo lnok. hgve g “/ooe/ ke/worsdn g. ns.
goohors sex.s sherse n. /uoh hnohers po..nbnlns/ shgs she .nse would oes oeogivel/ hns b/ she
Peoouno Updgse bus .ill howevers doe. oos ougrsgosee nsg Sg/e wg/. sherse n. hnohers
prsobgbnlns/ ol benoo hns b/ Peoouno Updgse nl /o.s ol she lnok. oo/e lrso/ ooo-rselevgos
do/gno. god web.nse. ous.nde she onoheg Aooorsdnoo so Gooole e.i/gse. gbous 3% ol
Eooln.h quersne. werse n/pgosed whnle hnohers n/pgos wg. .eeo no lgoougoe. wnsh hnohers
web .pg/g

OFF PAGE OPTIMIZATION:
 Sub/n..noo so hnoh PR off pgoe .nse.g (Equgl so ors Above 3-4 PR .nse. .hould be oho.eo)
 Sub/ns /ours web.nse so rselgsed off pgoe .nse.g
 Sub/n..noo so .nse. hgvnoo hnoh g/ouos ol vn.nsors.g (Good Alex.g Rgoknoo)
 Choo.e prsopers ogseoorsne. / .ub-ogseoorsne. lors off pgoe .ub/n..noo.g
 U.e ke/worsd vgrsngos. lors off pgoe .ub/n..noo.g (To .gve /ours.ell lrso/ Gooole Peoouno)
 Nos /orse shgo 2 - 5 gpprsoved quglns/ bgoklnok. lors go URL (whnoh hg. so be prso/osed) no g
pgrsioulgrs dg/ lrso/ dnfferseos web.nse.g (To .gve /ours.ell lrso/ Gooole Peoouno)
 Doo’s ogshers soo /go/ bgoklnok. lrso/ .g/e web.nseg (To .gve /ours.ell lrso/ Gooole Peoouno)
 Doo’s ogshers /orse shgo ooe bgoklnok no g dg/ lrso/ ooe web.nseg (To .gve /ours.ell lrso/ Gooole
Peoouno)
 OFF pgoe .ub/n..noo. .hould be g .low god oooiouou. prsooe..g (To .gve /ours.ell lrso/ Gooole
Peoouno)
 Be.s opioo n. so u.e quglns/ / uonque oooseos lors evers/ off pgoe .ub/n..noo.g (To .gve /ours.ell
lrso/ Gooole Pgodg)
 U.e nolors/give oooseos lors u.ers rsegdnoo e.peongll/ no grsiole. prse.. rseleg.e. bloo. PDF. PPT.
olg..nfed. lorsu/. que.ioo. & go.wers. god .oongl book/grsknoog
 Cheok lors /gnl. no /ours nobox. / .pg/ / juok so gpprsove she ln.ioo. lrsequeosl/g
 Nolollow bgoklnok. .hould be /non/u/ –
<g rsel="oolollow" hrsel="URL">Aoohors Tex.s</g>
Nolollow bgoklnok. wnll oos dn.srsnbuse ns. PR bus ns help. so oo/e noso SERP. (Segrsoh Eoonoe
Re.uls. Pgoe)g
 Dolollow bgoklnok. .hould be oho.eo –
<g rsel="dolollow" hrsel="URL">Aoohors Tex.s</g> OR <g hrsel="URL">Aoohors Tex.s</g>
Dolollow bgoklnok. wnll dn.srsnbuse ns. PR god ns gl.o help. so oo/e noso SERP.g
Il she <g> sgo n. lnke shn.: <g hrsel=nURLn>Aoohors Tex.s</g> sheo ns n. g dolollow bgoklnokg

1. Search Engine Submission
 Ool/ so be u.ed wheo /ours web.nse / webpgoe n. vers/ oew
 Ooe URL .hould be .ub/ntted ool/ oooe
 Gooole : http.://wwwgoooolegoo//web/g.sers./sool./.ub/ns-ursl
 Bnoo : http://wwwgbnoogoo//soolbox./.ub/ns-.nse-ursl
2. Directory Submission - *BANNED
 Prsopers ogseoorsne. / .ub ogseoorsne. .hould be oho.eo lors .ub/n..noo
 enoh PR Dnrseosorsne. .hould be oho.eo (gs leg.s 3 - 4PR)
 Doo’s u.e /ours pers.oogl e/gnl-nd no dnrseosors/ .ub/n..noo
 http://wwwgv/opioo.goo//dnrseosors/-ln.sgphp
 http://wwwgdnrseosors/orsniogoo//lrsee-dnrseosors/-ln.sghs/l
 http://.eooew.nse.gbloo.posgno/2013/03/sop-100-lrsee-hnoh-prs-dnrseosors/ghs/l
 http://wwwg.sephowgoo//2014/01/sop-100-hnoh-prs-dnrseosors/-.ub/n..nooghs/l
 No phooe oo.g god web.nse ursl no she de.orsnpioo
 Doo’s u.e rseonprsoogl ln.ioo
 Doo’s .ub/ns ln.ioo. so /uliple .ub do/gno. ol .g/e web.nse
 Mnon/u/ ol 100 dnrseosors/ .ub/n..noo dgnl/g
* Thn. seohonque hg. beeo bgooed b/ Gooole .nooe /o.s ol she dnrseosorsne. gpprsove gll she lnok. whnoh
grse .pg//ed b/ Goooleg So this will harm your website too.
3. Social BookMarking
 Choo.e sho.e SBM .nse. whnoh grse vn.nble no .egrsoh eoonoe. oo .o/e ke/worsdg
 Sub/n..noo so /non/u/ ol 3 PR .oongl book/grsknoo .nse.g
 .heo g book/grsknoo n. dooe /ours ln.ioo ooe. so “upoo/noo oew.ng Afers ns n. gpprsoved b/ she
gd/no ns og/e uoders “publn.hed oew.ng

 Loono n. rsequnrsedg
 Cheok lors e/gnl. rseogrsdnoo ooofrs/gioo ol gooouos .n/ulsgoeou.l/g
 No Ke/worsd .pg//noo / .ub/n..noo .pg//noo beogu.e gd/no ol she book/grsknoo web.nse ogo
blook /ours u.ersog/e / e/gnl-nd / web.nse / IP Addrse..g
 Doo’s .ub/ns ln.ioo. so /uliple .ub do/gno. ol .g/e web.nseg
 http://ogrsolnoe-/nddlebrsookgoo//bloo/do-lollow-.oongl-book/grsknoo-.nse./
4. Classified Ad Postng
 Trs/ so plgoe uonque hegdlnoe. / bod/ lors /ours gd.g
 150 – 300 worsd. oooseos wnsh she prsn/grs/ ke/worsd no she hegdlnoe god frs.s lnoe ol she bod/g
 Plgoe .eb.nse URL e/gnl-nd god ooosgos ou/bers gs she eod ol /ours bod/ sex.sg
 Prsopers gddrse.. so be plgoed no she gdg
 Geounoe og/e no she gd
 enoh rse.oluioo looo ol she web.nse whnoh n. benoo prso/osedg
 E/gnl-Id oho.eo .hould be she ooe whnoh ogo be gooe..ed b/ she sales team (beogu.e gd rseplne.
wnll rsegoh so shgs e/gnl-nd ool/) & you (beogu.e /ou hgve so ooofrs/ she gd. lrso/ she /gnl. she/
wnll .eod)g
 Mgx.n/u/ .nse. wnll oos gpprsove she gd. wnshous ooofrs/noo she /gnl.g
 Bold she ke/worsd. shgs grse plgoed no she bod/g
5.Blog Submission:
 300-350 worsd.
 Bloo .hould be rselgsed so ours web.nse sopnog
 2 ke/worsd. pers bloo (swo i/e. egoh)

 Tnsle ol she bloo .hould be uonque god nolors/give (u.ers lrsneodl/ oooseos)
 Bosh she ke/worsd. oooe no frs.s god lg.s pgrsgorsgph
 Mesg isle de.orsnpioo god ke/worsd. .hould be oho.eo prsopersl/ lors egoh bloog
 URL .hould be .sgio oos d/og/no lors egoh bloog (Pers/glnok / Pers/goeos URL)
 Prsopers og/e ol sgo. / lgbel. / ke/worsd. / ogseoorsne. .hould be /gde god egoh bloo .hould be
.ub/ntted no prsopers ogseoorsne.g
 Lgbel. lors g bloo .hould be she ke/worsd. loou..ed oo shgs bloog
 Make a fixed tme interval between every blog submissions.
 Sohedulnoo /eshod. /nohs be u.edg
 Bloo Sub/n..noo Dnrseosorsne.:
http://wwwg.egrsoheoonoejoursoglgoo//20-e..eoigl-bloo-dnrseosorsne.-so-.ub/ns-/ours-bloo-so/
6.Artcle Submission:
 Uonque grsiole oooseos wnsh /non/u/ ol 450-500 worsd. ol 2% ke/worsd deo.ns/g
 Mnon/u/ ol 3 PgoeRgok grsiole .nse .hould be oho.eog (Nos /uoh n/porssgos)
 Iolors/give / vglugble oooseos lors she u.ers god oo prso/oioogl oooseosg
 Prsopers pgrsgorsgphnoo .hould be dooeg
 Foou. oo 2 prsn/grs/* god 2 .eooodgrs/** ke/worsd. no go grsioleg
 Bosh she prsn/grs/ ke/worsd. no she frs.s pgrsgorsgph (Gooole prselersrsed) god lg.s pgrsgorsgph (hrsel
sgo hg. so be plgoed)
 Bosh she .eooodgrs/ ke/worsd. grse so be plgoed no she /nddle/eod ol she oooseosg
 Lnok. / hrsel. plgoed no she grsiole .hould lgod so g pgoe whnoh n. no .g/e ooosex.s g. no she grsioleg
 Arsiole .ub/n..noo oooseos. –
 Tnsle – 00-80 ohgrs. (Ke/worsd. .hould be prse.eos)
 /esg de.orsnpioo/.u//grs/: 100-180 ohgrs. (Ke/worsd. .hould be prse.eos)
 ogseoors//.ub-ogseoorsne.

 de.orsnpioo/grsiole bod//grsiole sex.s (450-500)
 ke/worsd./sgo./lgbel. (gll she prsn/grs/ god .eooodgrs/ ke/worsd.)
 Re.oursoe Box./Aushors Bno/Abous Aushors/Aushors – A lnoe de.orsnbnoo she gushors wnsh bosh
she prsn/grs/ ke/worsd. god hrsel hg. so be plgoed sherseg
 egve so jono/rseon.sers/.nooup frs.s no gl/o.s gll grsiole .nse.g
 Crsegse g oeounoe prsofle gfers rseon.srsgioo god belorse .ub/ntoo go grsioleg
 1 gpprsoved grsiole .ub/n..noo no g week lors evers/ buooh ol 2 prsn/grs/ + 2 .eooodgrs/ ke/worsd.g
 U.e og/e ol she oo/pgo/ no she rse.oursoe box. / gushors bnog
 Plgoe 1 ors 2 lnok no ooe grsiole
 Ex.g/ple.: grsiolebnzgoo/ eznoegrsiole.goo/
* Prsn/grs/ Ke/worsd. grse sho.e whnoh hgve so be loou..edg
** Seooodgrs/ Ke/worsd. grse sho.e whnoh grse she vgrsngos. ol prsn/grs/ ke/worsd.g
7.Press Release Submission
 Uonque prse.. rseleg.e oooseos wnsh /non/u/ ol 500-000 worsd. ol 2% ke/worsd deo.ns/g
 Mnon/u/ ol 3 PgoeRgok prse.. rseleg.e .nse .hould be oho.eog (Nos /uoh n/porssgos)
 Fnrs.s orsegse /ours oeounoe bu.noe.. prsofleg
 Su//grs// Sub-hegdnoo .hould be she .g/e g. Mesg de.orsnpioo no ours prse.. rseleg.eg
 Iolors/give / vglugble oooseos lors she u.ers wnsh .o/e prso/oioogl oooseos wnsh brsnohs n/goe.g
 Prsopers pgrsgorsgphnoo .hould be dooeg
 As she eod bu.noe.. phooe + bu.noe.. e/gnl-nd (oo/pgo/ do/gno e/gnl-nd) + /ours web.nse
gddrse.. gs she eodg
 egog prsloogorso oprsgorso
8.Forum Postng
 Reon.srsgioo n. oo/pul.ors/ no gl/o.s gll she .nse.g
 Yours prsofle .hould be oeounoe god oo/plese belorse lorsu/ po.ioog

 You ogo po.s g oew shrsegd ors rsepl/ so go ex.n.ioo shrsegdg
 Repl/ so go ex.n.ioo shrsegd .hould be uonque god oeounoe so /gke /ours prsofle .srsooo; enshers
she lorsu/ gd/no oould blook /ours gooouos/ IP gddrse../ e/gnl-ndg
 Alwg/. po.s g oew shrsegd / g rsepl/ rselgsed so /ours owo web.nseg
 Repl/ so go ex.n.ioo shrsegd .hould onve .o/e .oluioo so shgs .peonfo quers/g
 So/e .nse. rsequnrse gs leg.s 5-20 po.s. belorse po.ioo /ours .noogsurse lnok.g
 Fors ex.g/ple: http://.nseowoers.lorsu/.goo//
9.PPT / PDF / DOC File Submission
 Reon.srsgioo n. oo/pul.ors/g
 Geounoe god uonque oooseos wnll ogno /orse ex.po.urseg
 Do SMO worsk lors she lnok oeoersgsedg
 http://wwwg.lnde.hgrsegoes/
 http://wwwg.orsnbdgoo/
 http://wwwggushors.srseg/goo/
 http://wwwg.lnde.ersvegoo//
 http://wwwgdoo.soogoo/
 http://wwwg.lndersookesgoo//
10. Google Places
 G/gnl e/gnl gooouos loono - http://wwwgoooolegoo//bu.noe../plgoe.lorsbu.noe../
 Trs/ so pus Co/pgo/ og/e no she isle wnsh g ke/worsdg
 De.orsnpioo .hould be ke/worsd bg.ed god gpprsoprsngseg
 Brsnohs I/goe.(up so 10) + Vndeo.(up so 5)
 Fnx. oorsrseos /grskers no she /gp
 Ses /ours prselersgble vn.nioo hours.

 Choo.e rselevgos ogseoorsne. lors /ours bu.noe.. prse.eos no Gooole dgsgbg.e wnsh gosugl bu.noe..
phooeg
 Co/plese /ours prsofle so 100%
 Cursrseosl/ Gooole’. seg/ /gougll/ oheok /ours ln.ioog
 Gooole wnll .eod /ou g oode vng hgrsdoop/ /gnl so /ours /eoiooed gddrse..g
 Yours ln.ioo wnll be 100% oo/plese wheo /ou wnll eosers she Gooole oode rseoenved noso /ours
ln.ioog (Trs/ so oo/plese 90% no she beonoonoo ool/)
 Doo’s srs/ so orsegse /uliple Bu.noe.. Plgoe. ln.ioo lrso/ .g/e e/gnl-ndg
11. Business Listng
 Trs/ so u.e oo/pgo/ e/gnl-nd
 Nevers /gke /orse shgo ooe bu.noe.. ln.ioo no ooe web.nseg
 Crsegse oeounoe bu.noe.. prsofle de.orsnbnoo gll /ours .ersvnoe. / prsoduos. wnsh .peongln.gioog
 Coofrs/ /ours /gnl g. .ooo g. po..nbleg
 Prso/ose /ours bu.noe.. URL so ogno /orse ex.po.urse god bu.noe..g
SEO Glossary
Keyword Frequency
Ke/worsd lrsequeoo/ rselers. so she ou/bers ol i/e. g ke/worsd ors ke/worsd phrsg.e gppegrs. wnshno g web
pgoeg
The sheors/ n. shgs she /orse Tn/e. g ke/worsd ors ke/worsd phrsg.e gppegrs. wnshno g web pgoe she /orse
rselevgooe g .egrsoh eoonoe n. lnkel/ so onve she pgoe lors g .egrsoh wnsh sho.e ke/worsd.g
Io oeoersgl I rseoo//eod shgs /ou eo.urse shgs she /o.s n/porssgos ke/worsd ors ke/worsd phrsg.e n. she
/o.s lrsequeosl/ u.e ke/worsd. no g web pgoeg
Bus be ogrselul oos so gbu.e she ./.se/ b/ rsepegioo she .g/e ke/worsd ors ke/worsd phrsg.e. overs god
overs gognog
Keyword Prominence
Ke/worsd prso/noeooe rselers. so how prso/noeos ke/worsd. grse wnshno g web pgoeg

The oeoersgl rseoo//eodgioo n. so plgoe n/porssgos ke/worsd. gs ors oegrs she .sgrss ol g web pgoe
.eoseooe TITLE ors META sgog
Keyword Proximity
Ke/worsd prsox.n/ns/ rselers. so she olo.eoe.. besweeo swo ors /orse ke/worsd.g Io oeoersgl she olo.ers she
ke/worsd. grse she bettersg
Fors ex.g/ple:
eow Ke/worsd Deo.ns/ Affeos. Segrsoh Eoonoe Rgoknoo.
eow Ke/worsd Deo.ns/ Affeos. Rgoknoo. no Segrsoh Eoonoe
U.noo she ex.g/ple gbove nl .o/eooe .egrsohed lors ".egrsoh eoonoe rsgoknoo. " g web pgoe ooosgnonoo she
frs.s .eoseooe n. /orse lnkel/ so rsgok hnohers shgo she .eooodg
The rseg.oo n. beogu.e she ke/worsd. grse plgoed olo.ers sooeshersg Thn. n. g..u/noo shgs evers/shnoo el.e n.
equgl ol oours.eg
Robots.txt
URL
Valid for Not valid for Comments
http://example.c
om/robots.txt
http://example.com/
http://example.com/fol
der/file
http://other.example.com/
https://example.com/
http://example.com:8181/
This is the general case. It is not
valid for other subdomains,
protocols or port numbers. It is
valid for all files in all
subdirectories on the same host,
protocol and port number.
http://www.exa
mple.com/robot
s.txt
http://www.example.c
om/
http://example.com/
http://shop.www.example.c
om/
http://www.shop.example.c
om/
A robots.txt on a subdomain is
only valid for that subdomain.
http://example.c
om/folder/robot
s.txt
not a valid robots.txt
file!
Crawlers will not check for
robots.txt files in subdirectories.
http://www.mül
ler.eu/robots.txt
http://www.müller.eu/
http://www.xn--mller-
kva.eu/
http://www.muller.eu/
IDNs are equivalent to their
punycode versions. See also RFC
3492.
ftp://example.co
m/robots.txt
ftp://example.com/ http://example.com/
Google-specific: We use the
robots.txt for FTP resources.
http://212.96.82
.21/robots.txt
http://212.96.82.21/ http://example.com/ (even
if hosted on 212.96.82.21)
A robots.txt with IP-address as
host name will only be valid for
crawling of that IP-address as
host name. It will not
automatically be valid for all

websites hosted on that IP-
address (though it is possible that
the robots.txt file is shared, in
which case it would also be
available under the shared host
name).
http://example.c
om:80/robots.tx
t
http://example.com/
Standard port numbers (80 for
http, 443 for https, 21 for ftp) are
equivalent to their default host
names. See also [portnumbers].
http://example.c
om:8181/robots
.txt
http://example.com:81
81/
http://example.com/
Robots.txt files on non-standard
port numbers are only valid for
content made available through
those port numbers.
Algorithm
Ao gloorsnsh/ n. g .es ol fonse orsdersed .sep. lors .olvnoo g /gshe/giogl prsoble/g Egoh Segrsoh Eoonoe
u.e. g prsoprsnesgrs/ gloorsnsh/ .es so ogloulgse she rselevgooe ol ns. nodex.ed web pgoe. so /ours pgrsioulgrs
Quers/g The rse.uls ol shn. prsooe.. n. g ln.s ol .nse. rsgoked no she orsders shgs she .egrsoh eoonoe dee/ed
/o.s rselevgosg Segrsoh eoonoe gloorsnsh/. grse olo.el/ ougrsded no orsders so prseveos ex.plonsgioo ol
gloorsnsh/no rse.uls.g Segrsoh gloorsnsh/. grse gl.o ohgooed lrsequeosl/ so nooorsporsgse oew dgsg god
n/prsove rselevgoo/g
Algorithmic Results
Aloorsnsh/no rse.uls. grse she rsgoked ln.ioo. .egrsoh eoonoe. prsovnde no rse.poo.e so g Quers/g The/ grse ofeo
rselersrsed so g. Orsogono Ln.ioo. no ooosrsg.s so Pgnd Ln.ioo. beogu.e shenrs rsgok n. bg.ed oo rselevgoo/
rsgshers shgo gdversi.noo rseveoue pgnd so she .egrsoh eoonoeg eowevers pgnd ln.ioo. do gppegrs glooo.nde
gloorsnsh/no rse.uls. no /go/ .egrsoh eoonoe. prsovnded she/ grse rselevgosg I/prsovnoo g web.nse'. uopgnd
gloorsnsh/no rse.uls. n. koowo g. Ngsursgl Segrsoh Eoonoe Opi/nzgioog
Alt Tag/Alt Text
Ao gls sgo n. she eTML sex.s shgs gppegrs. whnle go n/goe n. logdnoo ors wheo g ours.ors n. po.niooed overs
go n/goeg Als sex.s n. u.elul no Segrsoh Eoonoe Opi/nzgioo beogu.e ns ogo noolude ke/worsd. shgs g .egrsoh
eoonoe look. lors no rse.poo.e so g quers/g
Analytcs
Aogl/io. rselers. so gll she seohooloo/ prsoorsg//noo god dgsg u.ed no Segrsoh Eoonoe Mgrskeioo so
gogl/ze g web.nse'. perslors/gooe ors she .uooe.. ol go Iosersoes /grskeioo og/pgnoog
Anchor Text
Al.o koowo g. lnok sex.s goohors sex.s n. she vn.nble olnokgble sex.s besweeo she eTML goohors god sgo.g
Clnoknoo oo goohors sex.s goivgse. g e/perslnok so gooshers web .nseg Aoohors sex.s n. vers/ n/porssgos no
Segrsoh Eoonoe Opi/nzgioo beogu.e .egrsoh eoonoe gloorsnsh/. ooo.nders she e/perslnok ke/worsd. g.
rselevgos so she Lgodnoo Pgoeg

Backlinks
Al.o koowo g. bgok lnok bgokwgrsd lnok ors nobouod lnok. bgoklnok. grse gll ol she lnok. oo oshers web.nse.
shgs dnrseos she u.ers. who olnok oo she/ so /ours .nseg Bgoklnok. ogo .noonfogosl/ n/prsove /ours .nse'.
.egrsoh rsgoknoo. pgrsioulgrsl/ nl she/ ooosgno Aoohors Tex.s ke/worsd. rselevgos so /ours .nse god grse loogsed
oo .nse. wnsh hnoh Pgoe Rgokg
Banned
Al.o koowo g. deln.sed ors blgokln.sed g bgooed .nse n. g URL shgs hg. beeo rse/oved lrso/ g .egrsoh
eoonoe'. Iodex. s/pnogll/ lors eoogonoo no Blgok egs SEOg Bgooed .nse. grse nooorsed b/ .egrsoh eoonoe.g
Banner Ad
A bgooers gd n. g rseosgooulgrs orsgphno gdversi.e/eosg Bgooers gd. grse ooe ol she oo//ooe.s lors/. ol
oolnoe gdversi.noog Thenrs .nze. vgrs/ bus /o.s /eg.urse 408 pnx.el. wnde b/ 00 pnx.el. hnohg Clnoknoo oo g
bgooers gd wnll dnrseos /ou so she gdversi.ers'. web.nse ors g de.noogsed Lgodnoo Pgoeg
Black Hat SEO
Blgok hgs SEO n. she sers/ u.ed lors uoeshnogl ors deoepive opi/nzgioo seohonque.g Thn. noolude. Spg/
Clogknoo ors vnolgioo .egrsoh eoonoe rsule. no go/ wg/g Il g .egrsoh eoonoe dn.oovers. g .nse eoogonoo no
blgok hgs SEO ns wnll rse/ove shgs .nse lrso/ ns. Iodex.g
Blacklisted
Al.o koowo g. bgooed ors deln.sed g blgokln.sed .nse n. g URL shgs hg. beeo rse/oved lrso/ g .egrsoh
eoonoe'. Iodex. s/pnogll/ lors eoogonoo no Blgok egs SEOg Blgokln.sed .nse. grse nooorsed b/ .egrsoh eoonoe.g
Broken Link
Al.o koowo g. g degd lnok g brsokeo lnok n. g lnok shgs oo loooers ponos. so go goive de.iogioo ors
Lgodnoo Pgoeg Segrsoh eoonoe. dn.lnke brsokeo lnok.g Keepnoo gll ol /ours .nse'. lnok. goive n. go n/porssgos
pgrss ol oooonoo opi/nzgioog
Cached
Thnok ol “Cgohedn g. g sers/ whnoh n. u.ed so de.orsnbe how /ours webpgoe looked wheo she Gooolebos
vn.nsed lg.sg Il /ou hgve ju.s rseoeosl/ updgsed /ours .nse /ours ogohed vers.noo /g/ .ill dn.plg/ she
prsevnou. vers.noo ol /ours .nse g. Gooole hgve oos nodex.ed she oew ohgooe.g Is n. gl.o gos. g. g .gleougrsd
no og.e /ours web.nse fle. oes goondeosl/ wnped Gooole hg. g prsevnou. .gved vers.noo so help /ou rse.sorse
nsg
Click Fraud
Clnok Frsgud n. she nlleogl prsgoioe ol /gonpulgioo Co.s-Pers-Clnok (CPC) ors Pg/-Pers-Clnok (PPC) rseveoue
.hgrsnoo gorsee/eos.g Therse grse ou/ersou. s/pe. ol olnok lrsgud bus no g s/pnogl .oeogrsno she web/g.sers ol
g .nse shgs egrso. /ooe/ lrso/ egoh olnok ol she gdversi.noo lnok. ns publn.he. pg/. nodnvndugl. g ./gll lee
so olnok sho.e lnok.g Co/pgone. shu. pg/ lors gdversi.noo so olneos. who hgd oo noseoioo ol bu/noo lrso/
she/g So/e oo/pgone. hgve fled olg.. goioo lgw.uns. glleonoo shgs gd publn.hers. .uoh g. Gooole god
Yghoo! hgve lgnled so goorse..nvel/ ooolrsoos olnok lrsgud beogu.e she/ beoefs lrso/ noorseg.ed CPC
rseveoueg

Click-Through
Clnok-shrsouoh rselers. so g .noole no.sgooe ol g u.ers olnoknoo oo go gdversi.noo lnok ors .nse ln.ioo god
/ovnoo so g Lgodnoo Pgoeg A hnohers Clnok-Thrsouoh Rgse (CTR) n. ooe ol she prsn/grs/ oogl. ol Segrsoh
Eoonoe Opi/nzgioog
Click-Through Rate (CTR)
Clnok-shrsouoh rsgse n. she persoeosgoe ol u.ers. who olnok oo go gdversi.noo lnok ors .egrsoh eoonoe .nse ln.ioo
ous ol she sosgl ou/bers ol people who .ee ns ngeg lours olnok-shrsouoh. ous ol seo vnew. n. g 40% CTRg
Cloaking
Clogknoo n. she prse.eosgioo ol glsersogive pgoe. so g .egrsoh eoonoe Spnders .o shgs ns wnll rseoorsd dnfferseos
oooseos lors g URL shgo whgs g hu/go brsow.ers would .eeg Clogknoo n. s/pnogll/ dooe so gohneve g hnohers
.egrsoh eoonoe po.nioo ors so srsnok u.ers. noso vn.nioo g .nseg Io .uoh og.e. ologknoo n. ooo.ndersed so be
Blgok egs SEO god she offeodnoo URL oould be Blgokln.sedg eowevers ologknoo n. .o/ei/e. u.ed so
delnvers pers.ooglnzed oooseos bg.ed oo g brsow.ers'. IP gddrse.. god/ors u.ers-goeos eTTP hegdersg Suoh
ologknoo .hould ool/ be prsgoioed wnsh g .egrsoh eoonoe'. koowledoe ors ns oould be ooo.srsued g. blgok
hgs ologknoog
Contextual Link Inventory (CLI)
Segrsoh eoonoe./gdversi.noo oesworsk. u.e shenrs ooosex.sugl lnok noveosors/ so /gsoh ke/worsd-rselevgos
sex.s-lnok gdversi.noo wnsh .nse oooseosg CLI n. oeoersgsed bg.ed oo ln.ioo. ol web.nse pgoe. wnsh oooseos
shgs she gd-.ersvers dee/. g rselevgos ke/worsd /gsohg Ad oesworsk. lursshers rsefoe CLI rselevgoo/ b/
/oonsorsnoo she Clnok-Thrsouoh Rgse ol she dn.plg/ed gd.g
Conversion
Coovers.noo n. she sers/ u.ed lors go/ .noonfogos goioo g u.ers sgke. whnle vn.nioo g .nse ngeg /gknoo g
pursohg.e rseque.ioo nolors/gioo ors rseon.sersnoo lors go gooouosg
Conversion Analytcs
Coovers.noo gogl/io. n. g brsgooh ol Aogl/io. ooooersoed .peonfogll/ wnsh ooovers.noo-rselgsed nolors/gioo
lrso/ orsogono god pgnd .egrsoh eoonoe srsgfo .uoh g. she ke/worsd. oooverss. u.ed no shenrs quersne. she
s/pe ol ooovers.noo shgs rse.ulsed lgodnoo pgoe pgsh. .egrsoh eoonoe u.ed esog
Conversion Rate
Coovers.noo rsgse n. she oex.s .sep up lrso/ Clnok-Thrsouoh Rgseg Is'. she persoeosgoe ol gll .nse vn.nsors. who
"oooverss" (/gke g pursohg.e rseon.sers rseque.s nolors/gioo esog)g Il shrsee u.ers. bu/ prsoduos. god ooe
u.ers rseque.s. g ogsglooue ous ol seo dgnl/ vn.nsors. g .nse'. ooovers.noo rsgse n. 40%g
Cost-Per-Acquisiton (CPA)
Co.s-pers-goqun.nioo (CPA) n. g rsesurso oo nove.s/eos /odel no whnoh rsesurso n. /eg.ursed b/ dnvndnoo sosgl
olnok//grskeioo oo.s. b/ she ou/bers ol Coovers.noo. gohnevedg Tosgl goqun.nioo oo.s. / ou/bers ol
ooovers.noo. = CPAg CPA n. gl.o u.ed g. g ./ooo// lors Co.s-Pers-Aoioog
Cost-Per-Acton (CPA)

Io g oo.s-pers-goioo gdversi.noo rseveoue ./.se/ gdversi.ers. grse ohgrsoed g Coovers.noo-bg.ed lee ngeg
egoh i/e g u.ers bu/. g prsoduos opeo. go gooouos ors rseque.s. g lrsee srsnglg CPA n. gl.o koowo g. oo.s-
pers-goqun.nioo shouoh she sers/ oo.s-pers-goqun.nioo ogo be ooolu.noo beogu.e ns gl.o rselers. so g rsesurso
oo nove.s/eos /odelg
Co.s-Pers-Clnok (CPC)
Al.o koowo g. pg/-pers-olnok ors pg/-lors-perslors/gooe oo.s-pers-olnok n. go gdversi.noo rseveoue ./.se/
u.ed b/ .egrsoh eoonoe. god gd oesworsk. no whnoh gdversi.noo oo/pgone. pg/ go gorseed g/ouos lors
egoh olnok ol shenrs gd.g Thn. Clnok-Thrsouoh Rgse-bg.ed pg//eos .srsuosurse n. ooo.ndersed b/ .o/e
gdversi.ers. so be /orse oo.s-effeoive shgo she Co.s-Pers-Thou.god pg//eos .srsuosurse bus ns ogo gs i/e.
legd so Clnok Frsgudg
Cost-Per-Thousand (CPM)
Al.o koowo g. oo.s-pers-n/prse..noo ors CPM lors oo.s-pers-/nlle (/nlle n. she Lgio worsd lors shou.god)
oo.s-pers-shou.god n. go gdversi.noo rseveoue ./.se/ u.ed b/ .egrsoh eoonoe. god gd oesworsk. no whnoh
gdversi.noo oo/pgone. pg/ go gorseed g/ouos lors evers/ 1 000 u.ers. who .ee shenrs gd. rseogrsdle.. ol
wheshers g olnok-shrsouoh ors ooovers.noo n. gohnevedg CPM n. s/pnogll/ u.ed lors Bgooers Ad .gle. whnle Co.s-
Pers-Clnok n. s/pnogll/ u.ed lors sex.s lnok gdversi.noog
Crawler
Al.o koowo g. Spnders ors Robos g orsgwlers n. g .egrsoh eoonoe prsoorsg/ shgs "orsgwl." she web oolleoioo
dgsg lollownoo lnok. /gknoo oopne. ol oew god updgsed .nse. god .sorsnoo URL. no she .egrsoh eoonoe'.
Iodex.g Thn. gllow. .egrsoh eoonoe. so prsovnde lg.sers god /orse up-so-dgse ln.ioo.g
Delisted
Al.o koowo g. bgooed ors blgokln.sed g deln.sed .nse n. g URL shgs hg. beeo rse/oved lrso/ g .egrsoh
eoonoe'. Iodex. s/pnogll/ lors eoogonoo no Blgok egs SEOg Deln.sed .nse. grse nooorsed b/ .egrsoh eoonoe.g
Descripton Tag
Al.o koowo g. g /esg de.orsnpioo sgo g de.orsnpioo sgo n. g .horss eTML pgrsgorsgph shgs prsovnde. .egrsoh
eoonoe. wnsh g de.orsnpioo ol g pgoe'. oooseos lors .egrsoh eoonoe Iodex. purspo.e.g The de.orsnpioo sgo n.
oos dn.plg/ed oo she web.nse ns.ell god /g/ ors /g/ oos be dn.plg/ed no she .egrsoh eoonoe'. ln.ioo lors
shgs .nseg Segrsoh eoonoe. grse oow onvnoo le.. n/porssgooe so de.orsnpioo sgo. no lneu ol gosugl pgoe
oooseosg
Directory
A dnrseosors/ n. go Iodex. ol web.nse. oo/pnled b/ people rsgshers shgo g Crsgwlersg Dnrseosorsne. ogo be oeoersgl
ors dnvnded noso .peonfo ogseoorsne. god .ubogseoorsne.g A dnrseosors/'. .ersvers. prsovnde rselevgos ln.s. ol
rseon.sersed .nse. no rse.poo.e so u.ers quersne.g Dnrseosors/ Reon.srsgioo n. shu. go n/porssgos /eshod lors
bunldnoo nobouod lnok. god n/prsovnoo SEO perslors/gooeg eowevers she deon.noo so noolude g .nse god ns.
dnrseosors/ rsgok ors ogseoorsnzgioo n. desers/noed b/ dnrseosors/ ednsors. rsgshers shgo go Aloorsnsh/g So/e
dnrseosorsne. gooeps lrsee .ub/n..noo. whnle oshers. rsequnrse pg//eos lors ln.ioog The /o.s populgrs
dnrseosorsne. noolude Yghoo! The Opeo Dnrseosors/ Prsojeos god LookS/grssg
Doorway Page

Al.o koowo g. g ogsewg/ pgoe ors ju/p pgoe g doorswg/ pgoe n. g URL wnsh /non/gl oooseos de.nooed so
rsgok hnohl/ lors g .peonfo ke/worsd god rsednrseos vn.nsors. so g ho/epgoe ors de.noogsed Lgodnoo Pgoeg
So/e .egrsoh eoonoe. lrsowo oo doorswg/ pgoe. g. g .ofers lors/ ol Clogknoo ors Spg/g eowevers doorswg/
pgoe. /g/ be leoni/gse lgodnoo pgoe. de.nooed so /eg.urse she .uooe.. ol g prso/oioogl og/pgnoo
god she/ grse oo//ool/ gllowed no Pgnd Ln.ioo.g
Dynamic Content
D/og/no oooseos n. web oooseos .uoh g. Segrsoh Eoonoe Re.uls. Pgoe. (SERPS) shgs grse oeoersgsed ors
ohgooed bg.ed oo dgsgbg.e nolors/gioo ors u.ers goivns/g .eb pgoe. shgs rse/gno she .g/e lors gll
vn.nsors. no evers/ ooosex.s ooosgno ".sgio oooseosg" Mgo/ e-oo//ersoe .nse. orsegse d/og/no oooseos bg.ed
oo pursohg.e hn.sors/ god oshers lgosors.g Segrsoh eoonoe. hgve g dnfouls i/e nodex.noo d/og/no oooseos nl
she pgoe noolude. g .e..noo ID ou/bers god wnll s/pnogll/ nooorse URL. shgs ooosgno she vgrsngble
"?"gSegrsoh eoonoe. wnll puon.h .nse. shgs u.e deoepive ors novg.nve /ego. so orsegse d/og/no oooseosg
Flash Optmizaton
Flg.h n. g veosors orsgphno.-bg.ed gon/gioo prsoorsg/ developed b/ Mgorso/edngg Mo.s oorsporsgse .nse.
legsurse Flg.h /ovne./gon/gioo /es beogu.e .egrsoh eoonoe Crsgwlers. werse de.nooed so nodex. eTML
sex.s .nse. shgs lgvors Flg.h overs sex.s grse dnfouls ors eveo n/po..nble lors orsgwlers. so rsegdg Flg.h
Opi/nzgioo n. she prsooe.. ol rseworsknoo she Flg.h /ovne god .ursrsouodnoo eTML oode so be /orse
"orsgwlgble" lors Segrsoh Eoonoe.g
Gateway Page
Al.o koowo g. g doorswg/ pgoe ors ju/p pgoe g ogsewg/ pgoe n. g URL wnsh /non/gl oooseos de.nooed so
rsgok hnohl/ lors g .peonfo ke/worsd god rsednrseos vn.nsors. so g ho/epgoe ors de.noogsed Lgodnoo Pgoeg
So/e .egrsoh eoonoe. lrsowo oo ogsewg/ pgoe. g. g .ofers lors/ ol Clogknoo ors Spg/g eowevers ogsewg/
pgoe. /g/ be leoni/gse lgodnoo pgoe. de.nooed so /eg.urse she .uooe.. ol g prso/oioogl og/pgnoo
god she/ grse oo//ool/ gllowed no Pgnd Ln.ioo.g
Geographical Targetng
Geoorsgphnogl sgrsoeioo n. she loou.noo ol Segrsoh Eoonoe Mgrskeioo oo .sgse. oouoie. onie. god
oenohborshood. shgs grse n/porssgos so g oo/pgo/'. bu.noe..g Ooe bg.no g.peos ol oeoorsgphnogl sgrsoeioo
n. gddnoo she og/e. ol rselevgos onie. ors .srsees. so g .nse'. ke/worsd. ngeg e/de Ssrsees Chnogoo
gpgrss/eos.g Aooshers n/porssgos ele/eos ol oeo-sgrsoeioo n. noorseg.noo /ours .nse'. prse.eooe oo Loogl
Segrsoh eoonoe.g
Geographic Segmentaton
Geoorsgphno .eo/eosgioo n. she u.e ol Aogl/io. so ogseoorsnze g .nse'. web srsgfo b/ she ph/.nogl
loogioo. lrso/ whnoh ns orsnonogsedg
Google AdSense
Gooole AdSeo.e n. go gd-.ersvnoo prsoorsg/ opersgsed b/ Gooole shgs prsovnde. rselevgos sex.s n/goe god
vndeo-bg.ed gdversi.e/eos. so eorsolled .nse owoers.g Adversi.ers. rseon.sers vng Gooole Ad.orsd. god pg/
lors gd. oo g Pg/-Pers-Clnok Co.s-Pers-Thou.god ors Co.s-Pers-Aoioo bg.n.g Thn. rseveoue n. .hgrsed wnsh
Gooole AdSeo.e ho.s .nse. s/pnogll/ oo g PPC bg.n. (whnoh .o/ei/e. legd. so Clnok Frsgud)g Gooole u.e.
ns. .egrsoh Aloorsnsh/. god Coosex.sugl Lnok Ioveosors/ so dn.plg/ she /o.s gpprsoprsngse gd. bg.ed oo .nse

oooseos Quers/ rselevgoo/ gd "quglns/ .oorse. " god oshers lgosors.g
Google AdWords
Gooole Ad.orsd. n. she Ke/worsd Sub/n..noo prsoorsg/ shgs desers/noe. she gdversi.noo rsgse. god
ke/worsd. u.ed no she Gooole AdSeo.e prsoorsg/g Adversi.ers. bnd oo she ke/worsd. shgs grse rselevgos so
shenrs bu.noe..e.g Rgoked gd. sheo gppegrs g. .poo.orsed lnok. oo Gooole Segrsoh Eoonoe Re.uls. Pgoe.
(SERPS) god Gooole AdSeo.e ho.s .nse.g
Graphical Search Inventory (GSI)
Grsgphnogl Segrsoh Ioveosors/ n. she vn.ugl equnvgleos ol Coosex.sugl Lnok Ioveosors/g GSI n. ooo-sex.s-bg.ed
gdversi.noo .uoh g. Bgooers Ad. pop-up gd. brsow.ers soolbgrs. gon/gioo .ouod vndeo god oshers /edng
shgs n. ./oohrsoonzed so rselevgos Ke/worsd quersne.g
Gray Hat SEO
Grsg/ hgs SEO rselers. so Segrsoh Eoonoe Opi/nzgioo .srsgseone. shgs lgll no besweeo Blgok egs SEO god
.hnse egs SEOg Grsg/ hgs SEO seohonque. ogo be leoni/gse no .o/e og.e. god nlleoni/gse no oshers.g
Suoh seohonque. noolude Doorswg/ Pgoe. Ggsewg/ Pgoe. Clogknoo god duplnogse oooseosg
Hidden Text
enddeo sex.s n. g oeoersgll/ ob.olese lors/ ol Blgok egs SEO no whnoh pgoe. grse flled wnsh g lgrsoe g/ouos
ol sex.s shgs n. she .g/e oolors g. she bgokorsouod rseodersnoo ke/worsd. novn.nble so she hu/go e/e bus
deseosgble so g .egrsoh eoonoe Crsgwlersg Muliple Tnsle Tgo. ors eTML oo//eos. grse glsersogive hnddeo
sex.s seohonque.g enddeo sex.s n. eg.nl/ deseosgble b/ .egrsoh eoonoe. god wnll rse.uls no Blgokln.ioo ors
rseduoed Rgokg
Hit
ens n. g .o/ewhgs /n.legdnoo /eg.urse ol srsgfo so g web .nseg Ooe hns n. rseoorsded lors egoh fle rseque.s
no g web .ersvers'. gooe.. loog Il g u.ers vn.ns. g pgoe wnsh lours n/goe. ooe hns wnll be rseoorsded lors egoh
orsgphno n/goe fle plu. gooshers lors she pgoe'. eTML fleg A betters /eg.urse ol srsgfo volu/e n. she
ou/bers ol pgoe./eTML fle. gooe..edg
HTML
The gorsoo// eTML .sgod. lors e/persTex.s Mgrskup Lgoougoe she gushorsnoo lgoougoe u.ed so orsegse
pgoe. oo she .orsld .nde .ebg eTML n. g .es ol oode. ors eTML sgo. shgs prsovnde g web brsow.ers wnsh
dnrseoioo. oo how so .srsuosurse g web pgoe'. nolors/gioo god legsurse.g
Hyperlink
Al.o koowo g. lnok ors eTML lnok g h/perslnok n. go n/goe ors porsioo ol sex.s shgs wheo olnoked oo b/ g
u.ers opeo. gooshers web pgoe ors ju/p. she brsow.ers so g dnfferseos porsioo ol she oursrseos pgoeg Iobouod
Lnok. wnsh ke/worsd-rselevgos Lnok Tex.s grse go n/porssgos pgrss ol Segrsoh Eoonoe Opi/nzgioo Ssrsgseo/g
Index
Ao nodex. n. g Segrsoh Eoonoe'. dgsgbg.eg Is ooosgno. gll ol she nolors/gioo shgs g Crsgwlers hg. ndeoifed
pgrsioulgrsl/ oopne. ol .orsld .nde .eb pgoe.g .heo g u.ers perslors/. g Quers/ she .egrsoh eoonoe u.e. ns.
nodex.ed pgoe. god Aloorsnsh/ .es so prsovnde g rsgoked ln.s ol she /o.s rselevgos pgoe.g Io she og.e ol g

Dnrseosors/ she nodex. ooo.n.s. ol isle. god .u//grsne. ol rseon.sersed .nse. shgs hgve beeo ogseoorsnzed b/
she dnrseosors/'. ednsors.g
Inbound Links
Al.o koowo g. bgok lnok bgokwgrsd lnok ors bgoklnok. nobouod lnok. grse gll ol she lnok. oo oshers web.nse.
shgs dnrseos she u.ers. who olnok oo she/ so /ours .nseg Iobouod lnok. ogo .noonfogosl/ n/prsove /ours .nse'.
.egrsoh rsgoknoo. pgrsioulgrsl/ nl she/ ooosgno Aoohors Tex.s ke/worsd. rselevgos so /ours .nse god grse loogsed
oo .nse. wnsh hnoh Pgoe Rgokg
Impression
Al.o koowo g. g pgoe vnew go n/prse..noo n. g .noole no.sgooe ol go oolnoe gdversi.e/eos benoo
dn.plg/edg Segrsoh eoonoe. god gd oesworsk. u.e n/prse..noo .sgi.io. so ohgrsoe gdversi.ers. oo g Co.s-
Pers-Thou.god (CPM) bg.n.g
Internet Marketng
Oo g luodg/eosgl level Iosersoes /grskeioo n. u.noo she Iosersoes so gdversi.e oo//uonogse god .ell
oood. god .ersvnoe.g Oo go gdvgooed level Iosersoes /grskeioo n. koowo g. Segrsoh Eoonoe Opi/nzgioo
(SEO) whnoh n. she u.e ol sgrsoesed ke/worsd. orsgwlers-lrsneodl/ .nse grsohnseosurse Segrsoh Eoonoe
Sub/n..noo. god g well-developed lnok oesworsk so n/prsove g .nse'. Po.nioo Pgoe Rgok god Clnok-
Thrsouoh Rgseg
Internet Marketng Consultant
Al.o koowo g. SEO prsole..noogl. ors SEO .peongln.s. Iosersoes /grskeioo ooo.ulsgos. u.e shenrs koowledoe
ol Segrsoh Eoonoe Opi/nzgioo Ssrsgseo/ so n/prsove shenrs olneos.' Po.nioo god Pgoe Rgokg
Internet Promoton
Al.o koowo g. .egrsoh eoonoe prso/oioo web.nse /grskeioo ors web.nse prso/oioo Iosersoes prso/oioo
rselers. so gll /eshod. e/plo/ed b/ g oo/pgo/ ors nodnvndugl so prso/ose g web.nse god noorseg.e ns.
Po.nioo god Pgoe Rgokg
Keyword
Al.o koowo g. .egrsoh sers/. ors quers/ sers/. ke/worsd. grse she worsd(.) ors phrsg.e(.) g u.ers eosers. noso g
.egrsoh eoonoe'. Quers/ box.g A Segrsoh Eoonoe Re.uls. Pgoe (SERP) rsgok. nodex.ed .nse. gooorsdnoo so how
rselevgos she Segrsoh Eoonoe dee/. she/ so she .egrsohed ke/worsd.g Ooe ol she /o.s n/porssgos SEO
Ssrsgseone. oo/pgone. ogo e/plo/ n. so opi/nze shenrs .nse pgoe. wnsh oooseos shgs ooosgno. sgrsoesed
ke/worsd. rselevgos so shenrs prsoduos. ors nodu.srs/g
Keyword Marketng
Ke/worsd /grskeioo n. she u.e ol ke/worsd-opi/nzed oooseos god ke/worsd-.peonfo Lnok Tex.s so
e/phg.nze g .nse'. rselevgoo/ so sho.e sers/. god sherseb/ noorseg.e Rgok lors rselgsed web quersne.g
Ke/worsd /grskeioo ogo gl.o be dooe shrsouoh ke/worsd-bg.ed gd prsoorsg/. .uoh g. Gooole AdSeo.eg
Ke/worsd /grskeioo n. go e..eoigl oo/pooeos ol Segrsoh Eoonoe Opi/nzgioog
Keyword Submission
Ke/worsd .ub/n..noo n. go gll-noolu.nve sers/ lors she ke/worsd rse.egrsoh/.eleoioo bnd oo.s g..e../eos

god budoeioo shgs oo/pgone. uoderssgke so beono Pg/-Pers-Clnok ke/worsd og/pgnoo. wnsh gdversi.noo
oesworsk. .uoh g. Gooole Ad.orsd. Yghoo! Spoo.orsed Segrsoh god Mnorso.of AdCeosersg
Landing Page
The lgodnoo pgoe n. she pgoe oo whnoh g vn.nsors "lgod." gfers olnoknoo g .egrsoh eoonoe ln.ioo e/gnl lnok
Bgooers Ad Co.s-Pers-Clnok gd ors oshers gd/lnokg The lgodnoo pgoe ogo be g .nse'. ho/epgoe bus n. u.ugll/
g pgoe de.nooed so gppegl so u.ers. who Clnok-Thrsouoh g .peonfo gd ors lnokg Lgodnoo pgoe. grse gl.o u.ed
so /oonsors .nse srsgfo god /eg.urse go gdversi.noo og/pgnoo'. .uooe..g .ell-de.nooed lgodnoo pgoe. shgs
grse rselevgos so g u.ers'. ke/worsd quers/ wnll n/prsove Coovers.noo Rgse. god plg/ g orsniogl rsole no Segrsoh
Eoonoe Mgrskeioog
Link
Al.o koowo g. h/perslnok ors eTML lnok g lnok n. go n/goe ors porsioo ol sex.s shgs wheo olnoked oo b/ g
u.ers opeo. gooshers web pgoe ors ju/p. she brsow.ers so g dnfferseos porsioo ol she oursrseos pgoeg Iobouod
Lnok. wnsh ke/worsd-rselevgos Lnok Tex.s grse go n/porssgos pgrss ol Segrsoh Eoonoe Opi/nzgioo Ssrsgseo/g
Link Baitng
Lnok bgnioo n. she orsegioo ol oooseos shgs noonse. u.ers. so lnok so /ours pgoe lrso/ gooshers web.nseg The
s/pe. ol lnok bgns vgrs/ srse/eodou.l/ bus she/ noolude hnohl/ nolors/give grsiole. ors oew. .sorsne. u.elul
rse.oursoe. god .o/ei/e. ooosrsovers.ngl ors .eo.gioogln.io oooseosg Lnok bgnioo n. g .hnse egs SEO
seohonque u.ed so help g .nse n/prsove ns. Lnok Populgrsns/ god Pgoe Rgokg So/e .nse. u.e lnok bgnioo g.
she oeoserspneoe ol g .eb.nse Mgrskeioo og/pgnoog
Link Exchange
A lnok ex.ohgooe n. g qund prso quo grsrsgooe/eos ors rseonprsoogl lnok ex.ohgooe besweeo swo .nse.g
Reonprsoogl lnok. u.ugll/ legd so she ho/e pgoe ol she g..oongse .nseg
Link Farm
A lnok lgrs/ n. g webpgoe ors orsoup ol webpgoe. shgs ex.n.s .olel/ so noorseg.e she ou/bers ol Bgoklnok. no g
.nse'. lnok oesworskg A lnok lgrs/ n. /egos so noorseg.e g .nse'. PgoeRgok ors populgrsns/ god shu. n/prsove ns.
.egrsoh eoonoe Po.nioog eowevers lnok lgrs/. grse ooo.ndersed g lors/ ol Spg/ god .nse. shgs rsel/ oo she/
grse peoglnzed b/ .egrsoh eoonoe.g
Link Popularity
Lnok populgrsns/ n. she /eg.urse ol how populgrs g webpgoe n. b/ she ou/bers ol Bgoklnok. ns hg.g eowevers
lnok populgrsns/ n. oos .olel/ g /gtters ol qugois/g Pgoe Rgok n. gohneved wheo Bgoklnok. grse loogsed oo
rsepusgble rselevgos .nse. rsgshers shgo .o-oglled Lnok Fgrs/.g Mo.s .egrsoh eoonoe. u.e lnok populgrsns/ g. g
lgosors no shenrs Aloorsnsh/no Re.uls.g
Link Text
Al.o koowo g. goohors sex.s lnok sex.s n. she vn.nble olnokgble sex.s besweeo she eTML goohors godsgo.g
Clnoknoo oo lnok sex.s goivgse. g e/perslnok so gooshers web .nseg Lnok sex.s n. vers/ n/porssgos no Segrsoh
Eoonoe Opi/nzgioo beogu.e .egrsoh eoonoe gloorsnsh/. ooo.nders she h/perslnok ke/worsd. g. rselevgos so
she Lgodnoo Pgoeg

Listngs
Ln.ioo. grse she nodex.ed .nse. shgs gppegrs no rsgoked orsders oo g Segrsoh Eoonoe Re.uls. Pgoe no rse.poo.e
so g u.ers Quers/g
Local Search
Loogl .egrsoh rselers. so bosh she gddnioo ol oeoorsgphnogl ke/worsd. (onie. .srsees. esog) so Segrsoh Ters/.
god she u.e ol Yellow Pgoe.-s/pe Segrsoh Eoonoe. .uoh g. Gooole Mgp. Yghoo! Loogl god A.kCns/ so fod
bu.noe.. .ersvnoe. no g pgrsioulgrs znp oodeg Segrsoh Eoonoe Plgoe/eos Sersvnoe. u.e loogl SEO so help
srsgdnioogl "brsnok god /orssgrs bu.noe..e." ooooeos wnsh ou.so/ers. no shenrs oo//uons/g
Marketng Analytcs
Mgrskeioo gogl/io. n. g brsgooh ol Aogl/io. ooooersoed .peonfogll/ wnsh /grskeioo-rselgsed nolors/gioo
lrso/ orsogono god pgnd .egrsoh eoonoe srsgfo .uoh g. Uonque Vn.nsors. ke/worsd-oeoersgsed .gle. Co.s-Pers-
Clnok gdversi.noo Clnok Frsgud Segrsoh Eoonoe Mgrskeioo esog
Meta Descripton Tag
Al.o koowo g. g de.orsnpioo Tgo g /esg de.orsnpioo sgo n. g .horss eTML pgrsgorsgph shgs prsovnde. .egrsoh
eoonoe. wnsh g de.orsnpioo ol g pgoe'. oooseos lors .egrsoh eoonoe Iodex. purspo.e.g The /esg de.orsnpioo
sgo n. oos dn.plg/ed oo she web.nse ns.ell god /g/ ors /g/ oos be dn.plg/ed no she .egrsoh eoonoe'. ln.ioo
lors shgs .nseg Segrsoh eoonoe. grse oow onvnoo le.. n/porssgooe so /esg de.orsnpioo sgo. no lneu ol gosugl
pgoe oooseosg
Meta Keywords Tag
A /esg ke/worsd. sgo prsovnde. .egrsoh eoonoe. wnsh g ln.s ol ke/worsd. shgs grse rselevgos so g webpgoeg
Thn. ogo n/prsove .egrsoh eoonoe Rgok lors g pgoe b/ eo.ursnoo ns'. prsopersl/ nodex.edg eowevers .egrsoh
eoonoe. grse oow onvnoo le.. n/porssgooe so /esg ke/worsd. sgo. no lneu ol gosugl pgoe oooseosg
Meta Robots Tag
A /esg rsobos. sgo (og/ed lors g .egrsoh eoonoe Crsgwlers ors Robos) les. pgoe gushors. prseveos shenrs
webpgoe. lrso/ benoo gdded so g .egrsoh eoonoe'. Iodex.g Alsersogive. so g /esg rsobos. sgo grse Robos.gsx.s
fle. god pg..worsd prsoseoioog
Meta Search Engine
A /esg .egrsoh eoonoe dersnve. ns. ln.ioo. b/ rsuoonoo u.ers quersne. shrsouoh /uliple oshers .egrsoh eoonoe.
god sheo .u//grsnznoo she rse.uls.g A /esg .egrsoh eoonoe doe. oos /gnosgno ns. owo Iodex.g Ln.ioo. grse
dn.plg/ed b/ /esg .egrsoh eoonoe. enshers no goorseogse ors ogseoorsnzed b/ .egrsoh eoonoe .oursoeg Ao
ex.g/ple ol g /esg .egrsoh eoonoe n. Doopnlegoo/g
Mesg Tgo.
Mesg sgo. grse eTML sgo. plgoed no g webpgoe shgs ooosgno nolors/gioo lors Crsgwlers. god web brsow.ers.g
T/pe. ol /esg sgo nolors/gioo noolude pgoe de.orsnpioo. (De.orsnpioo Tgo) pgoe-rselevgos ke/worsd.
(Mesg Ke/worsd. Tgo) wheshers g pgoe ogo be nodex.ed (Mesg Robos. Tgo) oop/rsnohs pgoe rselrse.h dgse.
god rsednrseoioo no.srsuoioo.g
Natural Listngs (or Natural Optmizaton)

Al.o koowo g. orsogono ln.ioo. ogsursgl ln.ioo. grse webpgoe ln.ioo. shgs gppegrs oo g Segrsoh Eoonoe
Re.uls. Pgoe .olel/ beogu.e she .egrsoh eoonoe Aloorsnsh/ dee/. she/ rselevgos so she Quers/g Ngsursgl
ln.ioo. ogo ooosgno Pgnd Ln.ioo. bus ool/ nl she/ lulfll she .g/e rsequnrse/eos. g. ogsursgl ln.ioo.g The
be.s wg/ so n/prsove g .nse'. ogsursgl ln.ioo Po.nioo n. shrsouoh Ngsursgl Segrsoh Eoonoe Opi/nzgioog
Natural Search Engine Optmizaton
Al.o koowo g. ogsursgl opi/nzgioo orsogono .egrsoh eoonoe opi/nzgioo ors whnse hgs SEO ogsursgl
.egrsoh eoonoe opi/nzgioo n. she u.e ol ke/worsd-loou.ed oop/ god sgo. Crsgwlers-lrsneodl/ .nse
grsohnseosurse Segrsoh Eoonoe Sub/n..noo. god g quglns/ Bgoklnok. oesworsk so n/prsove g .nse'. Po.nioo
Pgoe Rgok god Clnok-Thrsouoh Rgseg Beogu.e gbous 80% ol web u.ers. look gs Ngsursgl Ln.ioo. frs.s
ogsursgl SEO offers. g /uoh orsegsers ohgooe ol looo-sers/ bu.noe.. .uooe.. shgo Pgnd Ln.ioo. ors Pg/-Pers-
Clnok gd og/pgnoo.g
Optmizaton Services
Al.o koowo g. Iosersoes prso/oioo .nse opi/nzgioo ors .egrsoh eoonoe plgoe/eos .ersvnoe opi/nzgioo
.ersvnoe. grse gll ol she /eshod. g Segrsoh Eoonoe Opi/nzgioo Co/pgo/ u.e. so n/prsove g .nse'. Po.nioo
god Pgoe Rgok god noorseg.e ns. Clnok-Thrsouoh Rgse god Coovers.noo Rgseg
Organic Listngs (or Organic Optmizaton)
Al.o koowo g. ogsursgl ln.ioo. orsogono ln.ioo. grse webpgoe ln.ioo. shgs gppegrs oo g Segrsoh Eoonoe
Re.uls. Pgoe .olel/ beogu.e she .egrsoh eoonoe Aloorsnsh/ dee/. she/ rselevgos so she Quers/g Orsogono
ln.ioo. ogo ooosgno Pgnd Ln.ioo. bus ool/ nl she/ lulfll she .g/e rsequnrse/eos. g. orsogono ln.ioo.g The
be.s wg/ so n/prsove g .nse'. orsogono ln.ioo Po.nioo n. shrsouoh Ngsursgl Segrsoh Eoonoe Opi/nzgioog
Outbound Links
Ousbouod lnok. grse gll lnok. lrso/ g pgrsioulgrs webpgoe shgs legd so oshers pgoe. nooludnoo pgoe. no she
.g/e do/gnog Ao ex.oe..nve ou/bers ol ousbouod lnok. ogo dg/goe g .nse'. Segrsoh Eoonoe Po.nioonoo
beogu.e g Spnders /g/ persoenve ns g. g Lnok Fgrs/g
Pgoe Rgok (ors PR)
PgoeRgok n. g lnok gogl/.n. gloorsnsh/ developed b/ Gooole louoders. Lgrsrs/ Pgoe god Sersoe/ Brsnog A
ou/bers lrso/ ooe (lowe.s) so seo (hnohe.s) n. g..nooed so g webpgoe g. g /eg.urse ol ns. n/porssgooe
.peonfogll/ she lnkelnhood shgs g u.ers wnll grsrsnve gs shgs pgoe b/ rsgodo/l/ olnoknoo Lnok.g PgoeRgok n. oos
she .g/e shnoo g. Rgokg
Paid Inclusion
Pgnd noolu.noo n. go gdversi.noo prsoorsg/ offersed b/ .o/e .egrsoh eoonoe. no whnoh g pgoe n. ougrsgoseed
noolu.noo no she Iodex. no ex.ohgooe lors g leeg Uolnke Pgnd Plgoe/eos she rsgok ol pgnd noolu.noo pgoe. n.
desers/noed .olel/ b/ she .egrsoh eoonoe Aloorsnsh/g Pgnd noolu.noo .nse. /g/ ors /g/ oos be lgbeled g.
gdversi.e/eos. depeodnoo oo Segrsoh Eoonoe polno/g
Paid Listngs
Pgnd Ln.ioo. g. oppo.ed so Ngsursgl Ln.ioo. ors Orsogono Ln.ioo. grse .nse. shgs gppegrs oo g Re.uls. Pgoe
beogu.e /ooe/ wg. pgnd so she .egrsoh eoonoe lors noolu.noo god/ors po.nioog Pgnd ln.ioo. n. u.ed g. go
gll-noolu.nve sers/ lors she prsgoioe. ol Pgnd Ioolu.noo god Pgnd Plgoe/eosg

Paid Placement
Pgnd plgoe/eos n. g prsoorsg/ no whnoh gdversi.ers.' ln.ioo. grse ougrsgoseed so gppegrs oo g Re.uls. Pgoe
wheo pgrsioulgrs Ke/worsd. grse .egrsohedg The rsgoknoo ol pgnd plgoe/eos ln.ioo. n. desers/noed b/
oo/peiive bnddnoog Uolnke Pgnd Ioolu.noo ln.ioo. pgnd plgoe/eos ln.ioo. grse u.ugll/ dn.plg/ed
.epgrsgsel/ lrso/ Ngsursgl Ln.ioo. god grse lgbeled g. gdversi.e/eos. ors .poo.orsed lnok.g Gooole god
Yghoo! Segrsoh Mgrskeioo (lors/ersl/ Overssurse) grse swo ol she lgrsoe.s pgnd plgoe/eos .egrsoh oesworsk.g
Pay-Per-Click (PPC)
Al.o koowo g. oo.s-pers-olnok ors pg/-lors-perslors/gooe pg/-pers-olnok n. go gdversi.noo rseveoue ./.se/
u.ed b/ .egrsoh eoonoe. god gd oesworsk. no whnoh gdversi.noo oo/pgone. pg/ go gorseed g/ouos lors
egoh olnok ol shenrs gd.g Thn. Clnok-Thrsouoh Rgse-bg.ed pg//eos .srsuosurse n. ooo.ndersed b/ .o/e
gdversi.ers. so be /orse oo.s-effeoive shgo she Co.s-Pers-Thou.god pg//eos .srsuosurse bus ns hg. gs i/e.
led so Clnok Frsgudg
Positon
Al.o koowo g. rsgok po.nioo n. she plgoe g web.nse oooupne. rselgive so she frs.s ln.ioo oo go Aloorsnsh/no
Re.uls. pgoe no rse.poo.e so g Ke/worsd quers/g The frs.s pgoe dn.plg/. Ln.ioo. no she ooe shrsouoh seo
po.nioo. she .eoood pgoe eleveo shrsouoh sweos/ esog Bu.noe..e. srs/noo so oes shenrs .nse noso g sop seo
po.nioo wnll ofeo e/plo/ g Prsole..noogl Segrsoh Eoonoe Opi/nzgioo oo/pgo/g Coo.u/ers .sudne. hgve
.howo shgs /o.s .egrsoh eoonoe u.ers. olnok ool/ oo .nse. shgs oooup/ she sop seo po.nioo.g
Positon Reportng
Po.nioo rseporsioo n. she /oonsorsnoo ol dgnl/ ohgooe. no .egrsoh eoonoe Po.nioo lors nodex.ed URL. shgs
hgve beeo opi/nzed lors .peonfo ke/worsd. b/ g Segrsoh Eoonoe Opi/nzgioo Co/pgo/g Po.nioo
rseporsioo n. gl.o u.ed so oeoersgse g Segrsoh Eoonoe Rgoknoo Reporssg
Professional Search Engine Optmizaton
Prsole..noogl .egrsoh eoonoe opi/nzgioo n. she /odnfogioo ol g web.nse b/ go SEO oo/pgo/ no orsders so
noorseg.e ns. Po.nioo god Pgoe Rgok god n/prsove ns. Clnok-Thrsouoh Rgse god Coovers.noo Rgseg
Query
A quers/ n. g que.ioo ors no.sgooe ol que.ioonoog A .egrsoh eoonoe quers/ n. g u.ers'. rseque.s lors she
nolors/gioo (ngeg webpgoe.) no g .egrsoh eoonoe'. Iodex. shgs n. /o.s rselevgos so g Ke/worsd ors .es ol
Segrsoh Ters/.g Quers/ n. .o/ei/e. u.ed so /ego she gosugl ke/worsd. g u.ers eosers. no g .egrsoh box.g
Rank
Al.o koowo g. po.nioo rsgok n. she plgoe g web.nse oooupne. rselgive so she frs.s ln.ioo oo go Aloorsnsh/no
Re.uls. pgoe no rse.poo.e so g Ke/worsd quers/g The frs.s pgoe dn.plg/. Ln.ioo. no she ooe shrsouoh seo
po.nioo. she .eoood pgoe eleveo shrsouoh sweos/ esog Bu.noe..e. srs/noo so oes shenrs .nse noso g sop-seo
rsgok wnll ofeo e/plo/ g Prsole..noogl Segrsoh Eoonoe Opi/nzgioo oo/pgo/g Coo.u/ers .sudne. hgve
.howo shgs /o.s .egrsoh eoonoe u.ers. olnok ool/ oo .nse. shgs oooup/ g sop-seo rsgokg
Reciprocal Link Exchange
A rseonprsoogl lnok ex.ohgooe n. g qund prso quo grsrsgooe/eos ors lnok ex.ohgooe besweeo swo .nse.g

Reonprsoogl lnok. u.ugll/ legd so she ho/e pgoe ol she g..oongse .nseg
Registraton
Al.o koowo g. .egrsoh eoonoe rseon.srsgioo ors .egrsoh eoonoe .ub/n..noo rseon.srsgioo n. she .ub/n..noo ol
g URL so g Dnrseosors/ ors Segrsoh Eoonoe lors noolu.noo no ns. Iodex.g Reon.srsgioo n. u.ugll/ lrsee bus ogo gl.o
rsequnrse pg//eosg Reon.srsgioo n. g bg.no bus n/porssgos pgrss ol Segrsoh Eoonoe Opi/nzgioog
Results Page
Al.o koowo g. .egrsoh eoonoe rse.uls. pgoe she rse.uls. pgoe n. she oolleoioo ol rsgoked Ln.ioo. dn.plg/ed
no rse.poo.e so g .egrsoh eoonoe Quers/g
Robot
Al.o koowo g. Crsgwlers ors Spnders g rsobos n. g .egrsoh eoonoe prsoorsg/ shgs "orsgwl." she web oolleoioo
Robots.txt
Al.o koowo g. rsobos. ex.olu.noo prsosoool Robos.gsx.s n. g sex.s fle .sorsed no g .nse'. rsoos dnrseosors/ shgs
sell. g .egrsoh eoonoe Crsgwlers whnoh .nse pgoe. god .ub-lolders. .hould oos be nooluded no she .egrsoh
eoonoe Iodex.g eowevers sherse n. oo ougrsgosee shgs g Crsgwlers wnll oo/pl/ wnsh shn. rseque.sg Robos.gsx.s n.
go glsersogive so g Mesg Robos. Tgo ors pg..worsd prsoseoioog
SEO Professional
Al.o koowo g. Iosersoes /grskeioo ooo.ulsgos ors SEO .peongln.s SEO prsole..noogl. u.e shenrs koowledoe
SEO Services
SEO .ersvnoe. grse gll ol she sool. u.ed b/ g Prsole..noogl Segrsoh Eoonoe Opi/nzgioo oo/pgo/ nooludnoo
Aogl/io. god Ke/worsd Mgrskeioog
SEO Specialist
Al.o koowo g. Iosersoes /grskeioo ooo.ulsgos ors SEO prsole..noogl SEO .peongln.s. u.e shenrs koowledoe
SEO Strategies
SEO .srsgseone. grse she seohonque. u.ed no Segrsoh Eoonoe Opi/nzgioo so n/prsove g .nse'. Po.nioo god
Pgoe Rgok god noorseg.e ns. Clnok-Thrsouoh Rgseg A lew SEO .srsgseone. grse ke/worsd rse.egrsoh god oooseos
wrsnioo opi/nzed eTML oode god n/prsoved Geoorsgphnogl Tgrsoeioog
Search Engine
A .egrsoh eoonoe n. g web.nse shgs eogble. u.ers. so Quers/ go Iodex. ol .sorsed webpgoe. ogshersed b/ g
Crsgwlers lors nolors/gioo rselevgos so .peonfo orsnsersng ex.prse..ed vng g Ke/worsd ors Segrsoh Ters/.g The Rgok
ol nolors/gioo/web.nse. oo she oorsrse.poodnoo Segrsoh Eoonoe Re.uls. Pgoe. n. desers/noed b/ rselevgoo/
g. /eg.ursed b/ she .egrsoh eoonoe'. Aloorsnsh/ god/ors pg//eos /gde so she .egrsoh eoonoe b/ nodex.ed
.nse.g Snse. rsgoked .olel/ b/ rselevgoo/ grse koowo g. Ngsursgl Ln.ioo. ors Orsogono Ln.ioo. no ooosrsg.s so

Pgnd Ln.ioo.g
Segrsoh Eoonoe Mgrskeioo (SEM)
Segrsoh eoonoe /grskeioo n. go noolu.nve sers/ lors gll seohonque. u.ed so /grskes g web.nse vng .egrsoh
eoonoe. nooludnoo Pg/-Pers-Clnok gdversi.noo god Ngsursgl Segrsoh Eoonoe Opi/nzgioog
Search Engine Marketng Professional Organizaton (SEMPO)
The Segrsoh Eoonoe Mgrskeioo Prsole..noogl Orsogonzgioo (SEMPO) n. g ooo-prsofs prsole..noogl g..oongioo
louoded no 2003 so noorseg.e gwgrseoe.. ol she beoefs. ol .egrsoh eoonoe /grskeioo god prsovnde
eduogioogl rse.oursoe. so /e/bers. god ooo.u/ers.g
Segrsoh Eoonoe Opi/nzgioo (SEO)
Segrsoh eoonoe opi/nzgioo n. she /odnfogioo ol g web.nse lors she purspo.e ol n/prsovnoo ns. ogsursgl
Rgok oo Segrsoh Eoonoe Re.uls. Pgoe.g Thn. n. dooe shrsouoh g oo/bnogioo ol SEO .srsgseone. .uoh g.
dnrseosors/ god .egrsoh eoonoe Sub/n..noo web.nse opi/nzgioo oooseos wrsnioo god n/prsoved Lnok
quglns/g Pleg.e .ee ours SEO .ersvnoe. lors desgnl.g
Search Engine Optmizaton Company (SEO Company)
A .egrsoh eoonoe opi/nzgioo oo/pgo/ e/plo/. SEO Ssrsgseone. so n/prsove g web.nse'. Segrsoh Eoonoe
Plgoe/eosg
Search Engine Optmizaton Consultants
Al.o koowo g. SEO prsole..noogl. ors SEO .peongln.s. .egrsoh eoonoe opi/nzgioo ooo.ulsgos. gogl/ze g
web.nse'. Po.nioo god Ke/worsd .srseoosh god offers .oluioo. lors n/prsove/eosg
Search Engine Optmizaton Sofware Systems
Segrsoh eoonoe opi/nzgioo .ofwgrse ./.se/. eogble /grskesers. so oeoersgse .nse dgsg god guso/giogll/
ou.so/nze Sub/n..noo .ohedule.g eowevers guso/gsed .ub/n..noo. .hould oeoersgll/ be gvonded no
lgvors ol .ub/n..noo. ogsersed so egoh .egrsoh eoonoe'. rsule.g
Search Engine Optmizaton Strategy
Segrsoh eoonoe opi/nzgioo .srsgseo/ rselers. so she .peonfo opi/nzgioo plgo go SEO oo/pgo/ e/plo/.
lors she .nse prso/oioo ol go nodnvndugl olneosg
Search Engine Placement
Segrsoh eoonoe plgoe/eos /ego. she sgoio. u.ed b/ Snse Opi/nzgioo frs/. so n/prsove shenrs olneos.'
Rgokg The sers/ .egrsoh eoonoe plgoe/eos n. .o/ei/e. u.ed so /ego she Po.nioo ol g web.nse oo g
Re.uls. Pgoeg
Search Engine Placement Services
Al.o koowo g. Iosersoes prso/oioo opi/nzgioo .ersvnoe. ors .nse opi/nzgioo .egrsoh eoonoe plgoe/eos
.ersvnoe. grse gll ol she /eshod. g Segrsoh Eoonoe Opi/nzgioo Co/pgo/ u.e. so n/prsove g .nse'. Po.nioo
god Pgoe Rgok god noorseg.e ns. Clnok-Thrsouoh Rgse god Coovers.noo Rgseg
Search Engine Positoning

The sers/ .egrsoh eoonoe po.nioonoo ogo be u.ed no swo dnfferseos wg/.g The frs.s n. so de.orsnbe she
orsdersnoo prsooe.. ol nodex.ed web.nse. benoo rsgoked b/ g .egrsoh eoonoe Aloorsnsh/ no rse.poo.e so g
Quers/g The .eoood rselers. so she u.e ol Segrsoh Eoonoe Opi/nzgioo so gohneve g hnohers .egrsoh eoonoe
Po.nioog
Search Engine Promoton
Al.o koowo g. Iosersoes prso/oioo web.nse /grskeioo ors web.nse prso/oioo Iosersoes prso/oioo rselers.
so gll /eshod. e/plo/ed b/ g oo/pgo/ ors nodnvndugl so prso/ose g web.nse god noorseg.e ns. Po.nioo god
PgoeRgokg
Search Engine Ranking Report
A .egrsoh eoonoe rsgoknoo rseporss n. g /ooshl/ weekl/ ors dgnl/ rseporss ol she Po.nioo ol g oo/pgo/'.
web.nse Ln.ioo no rselgioo so shenrs sop Ke/worsd.g Po.nioo Reporsioo eogble. oo/pgone. so /oonsors she
.uooe.. ol go SEO .srsgseo/ ors Co.s-Pers-Clnok gdversi.noo og/pgnoog
Search Engine Registraton
Al.o koowo g. .egrsoh eoonoe .ub/n..noo ors web .ub/n..noo .egrsoh eoonoe rseon.srsgioo n. she
.ub/n..noo ol g URL so g Dnrseosors/ ors Segrsoh Eoonoe lors noolu.noo no ns. Iodex.g Reon.srsgioo n. u.ugll/ lrsee
bus ogo gl.o rsequnrse pg//eosg Segrsoh eoonoe rseon.srsgioo n. g bg.no bus n/porssgos pgrss ol Segrsoh Eoonoe
Opi/nzgioog
Search Engine Results Page (SERPs)
Al.o koowo g. g rse.uls. pgoe she .egrsoh eoonoe rse.uls. pgoe n. she oolleoioo ol rsgoked Ln.ioo.
dn.plg/ed no rse.poo.e so g .egrsoh eoonoe Quers/g
Segrsoh Eoonoe Sub/n..noo
Al.o koowo g. .egrsoh eoonoe rseon.srsgioo ors web .ub/n..noo .egrsoh eoonoe .ub/n..noo n. she
bus ogo gl.o rsequnrse pg//eosg Segrsoh eoonoe .ub/n..noo n. g bg.no bus n/porssgos pgrss ol Segrsoh Eoonoe
Opi/nzgioog
Search Terms
Al.o koowo g. ke/worsd. ors quers/ sers/. .egrsoh sers/. grse she worsd(.) ors phrsg.e(.) g u.ers eosers. noso g
.egrsoh eoonoe'. Quers/ box.g A Segrsoh Eoonoe Re.uls. Pgoe (SERP) rsgok. nodex.ed .nse. gooorsdnoo so how
rselevgos she Segrsoh Eoonoe dee/. she/ so she .egrsoh sers/. shgs werse quersnedg Ooe ol she /o.s
n/porssgos SEO Ssrsgseone. oo/pgone. ogo e/plo/ n. so opi/nze shenrs .nse pgoe. wnsh oooseos shgs
ooosgno. sgrsoesed .egrsoh sers/. rselevgos so shenrs prsoduos. ors nodu.srs/g
Shopping Search
Shoppnoo .egrsoh eoonoe. ors .egrsoh eoonoe. wnsh g .hoppnoo legsurse (.uoh g. Gooole Prsoduos Segrsoh
lors/ersl/ koowo g. Frsooole) gllow u.ers. so oo/pgrsn.oo .hop b/ prsovndnoo ln.s. ol .ellers. god prsnoe. no
rse.poo.e so g prsoduos Quers/g So/e .hoppnoo .egrsoh .nse. rsequnrse Pgnd Ioolu.noo ors offers Pgnd
Plgoe/eosg
Site Optmizaton

Al.o koowo g. Iosersoes prso/oioo opi/nzgioo .ersvnoe. ors .egrsoh eoonoe plgoe/eos .ersvnoe .nse
opi/nzgioo rselers. so gll ol she /eshod. g Segrsoh Eoonoe Opi/nzgioo Co/pgo/ u.e. so n/prsove g
.nse'. Po.nioo god Pgoe Rgok god noorseg.e ns. Clnok-Thrsouoh Rgse god Coovers.noo Rgseg
Spam
Spg/ rselers. so go/ god gll Segrsoh Eoonoe Mgrskeioo seohonque. shgs vnolgse .egrsoh eoonoe oundelnoe. ors
gtte/ps so ogno noorseg.ed Rgok lors g .nse u.noo oooseos shgs n. nrsrselevgos deoepive ors ol lnttle vglue so
u.ers.g T/pe. ol .pg/ noolude enddeo Tex.s oooseos shgs ooosgno. ooo.eo.nogl Ke/worsd rsepeiioo
deoepive Clogknoo ors ou/ersou. Doorswg/ Pgoe. shgs rsednrseos u.ers. so she .g/e Lgodnoo Pgoeg Il g
.egrsoh eoonoe deseos. .pg//noo she offeodnoo .nse wnll be Blgokln.sed ors lo.e Po.nioog Spg/ n. g Blgok
egs SEO seohonqueg
Spider
Al.o koowo g. Crsgwlers ors Robos g .pnders n. g .egrsoh eoonoe prsoorsg/ shgs "orsgwl." she web oolleoioo
Submission
Al.o koowo g. .egrsoh eoonoe rseon.srsgioo ors .egrsoh eoonoe .ub/n..noo .ub/n..noo n. she prsovndnoo ol g
URL so g Dnrseosors/ ors Segrsoh Eoonoe lors noolu.noo no ns. Iodex.g Sub/n..noo n. u.ugll/ lrsee bus ogo gl.o
rsequnrse pg//eosg Sub/n..noo n. g bg.no bus n/porssgos pgrss ol Segrsoh Eoonoe Opi/nzgioog
Title Tags
A isle sgo n. go eTML sgo whnoh ooosgno. g .eoseooe ol sex.s de.orsnbnoo she oooseos. ol ns. g..oongsed
webpgoeg Tnsle sgo. grse g vers/ n/porssgos pgrss ol Segrsoh Eoonoe Opi/nzgioo beogu.e she/ grse
lrsequeosl/ u.ed g. she sex.s lnok. shgs legd so .nse. lrso/ g .egrsoh eoonoe'. Re.uls. Pgoeg The be.s isle
sgo. ooosgno .srsgseono ke/worsd. shgs wnll help g .nse be nodex.ed prsopersl/ god gppegl so hu/go .egrsoh
eoonoe u.ers.g
Three-Way Link Exchange
A shrsee-wg/ lnok ex.ohgooe n. g Reonprsoogl Lnok Ex.ohgooe e.sgbln.hed besweeo shrsee do/gno.g eowevers
uolnke g swo-wg/ lnok ex.ohgooe oos gll shrsee .nse. lnok so egoh oshersg Pgoe A lnok. so Pgoe B god Pgoe B
lnok. so Pgoe C god Pgoe C lnok. so Pgoe Ag Pgoe B doe. oos po.s g rseonprsoogl lnok so Pgoe A god Pgoe C
doe. oos po.s g rseonprsoogl lnok so Pgoe Bg Thrsee-wg/ lnok ex.ohgooe. grse u.ed b/ owoers. ol /uliple
web.nse. so noorseg.e she Lnok Populgrsns/ god Pgoe Rgok ol oew ors ./gllers .nse.g
Unique Visitor
Uonque vn.nsors n. g web srsgfo /eg.ursnoo sers/ whnoh /ego. she rseon.sersnoo ol gs leg.s ooe hns oo ooe
pgoe ol g web .nse lrso/ g uonque IP gddrse.. dursnoo g .peonfed rseporss persnod (s/pnogll/ go/wherse lrso/
sweos/-lours hours. so g /oosh)g A .ub.equeos hns(.) b/ she .g/e IP gddrse.. n. oos oouosed g. g uonque
vn.nsors dursnoo shgs rseporss persnodg Uonque vn.nsors oouos ogo be go effeoive wg/ ol /eg.ursnoo she .uooe..
ol go SEO .srsgseo/g
Web Analytcs
.eb gogl/io. n. g brsgooh ol Aogl/io. shgs u.e. web srsgfo rseoorsd. so .sud/ she behgvnors ol web.nse

vn.nsors.g Dgsg .uoh g. Uonque Vn.nsors. ens. pgoe vnew. god she ooooeoioo besweeo Lgodnoo Pgoe. god
Coovers.noo Rgse. grse u.ed so n/prsove g web.nse ors /grskeioo og/pgnoog
Website Marketng
Al.o koowo g. Iosersoes /grskeioo web.nse /grskeioo n. u.noo she Iosersoes so gdversi.e oo//uonogse
god .ell oood. god .ersvnoe.g Oo go gdvgooed level web.nse /grskeioo n. koowo g. Segrsoh Eoonoe
Opi/nzgioo (SEO) whnoh n. she u.e ol sgrsoesed ke/worsd. orsgwlers-lrsneodl/ .nse grsohnseosurse Segrsoh
Eoonoe Sub/n..noo. god g well-developed lnok oesworsk so n/prsove g .nse'. Po.nioo Pgoe Rgok god Clnok-
Thrsouoh Rgseg
Website Optmizaton
Al.o koowo g. .egrsoh eoonoe opi/nzgioo web.nse opi/nzgioo n. she /odnfogioo ol g web.nse lors she
purspo.e ol n/prsovnoo ns. ogsursgl Rgok oo Segrsoh Eoonoe Re.uls. Pgoe.g Thn. n. dooe shrsouoh g
oo/bnogioo ol opi/nzgioo .srsgseone. .uoh g. dnrseosors/ god .egrsoh eoonoe Sub/n..noo Ke/worsd
Mgrskeioo god n/prsoved Lnok quglns/g
Website Promoton
.eb.nse prso/oioo rselers. so she /grskeioo g.peos. ol Segrsoh Eoonoe Opi/nzgioo .uoh g. Ke/worsd
Sub/n..noo Pgnd Ioolu.noo god oshers seohonque. so noorseg.e g .nse'. ex.po.urseg
Website Promoton Services
Al.o koowo g. .egrsoh eoonoe /grskeioo web.nse prso/oioo .ersvnoe. n. go noolu.nve sers/ lors gll
seohonque. u.ed so /grskes g web.nse vng .egrsoh eoonoe. nooludnoo Pg/-Pers-Clnok gdversi.noo god Ngsursgl
Segrsoh Eoonoe Opi/nzgioog
Website Submission
Al.o koowo g. .egrsoh eoonoe rseon.srsgioo ors .egrsoh eoonoe .ub/n..noo web.nse .ub/n..noo n. she
bus ogo gl.o rsequnrse pg//eosg .eb.nse .ub/n..noo n. g bg.no bus n/porssgos pgrss ol Segrsoh Eoonoe
Opi/nzgioog
White Hat SEO
Al.o koowo g. ogsursgl .egrsoh eoonoe opi/nzgioo ors orsogono .egrsoh eoonoe opi/nzgioo whnse hgs SEO
n. she leoni/gse u.e ol ke/worsd-loou.ed oop/ god sgo. Crsgwlers-lrsneodl/ .nse grsohnseosurse Segrsoh
Eoonoe Sub/n..noo. god g quglns/ Bgoklnok. oesworsk so n/prsove g .nse'. Po.nioo Pgoe Rgok god Clnok-
Thrsouoh Rgseg .hnse hgs SEO doe. oos novolve she u.e ol Clogknoo Spg/ ors go/ oshers Blgok egs SEO
seohonque.g
XML
XML n. go gorsoo// lors Ex.seo.nble Mgrskup Lgoougoe g .n/ple god fex.nble sex.s-bg.ed prsoorsg//noo
lgoougoe u.ed no ooojuooioo wnsh eTMLg XML n. u.elul lors dgsg ex.ohgooe god she orsegioo ol
ou.so/nzed sgo.g
XML Feed
Ao XML leed n. g lors/ ol Pgnd Ioolu.noo ors Segrsoh Eoonoe Sub/n..noo no whnoh go XML doou/eos n. u.ed

so prsovnde g .egrsoh eoonoe wnsh nolors/gioo gbous /uliple web pgoe.g Ao XML leed n. pgrsioulgrsl/
u.elul lors /uli/edng .nse. ors dgsgbg.e .nse. shgs drsgw g vgrsnes/ ol rselevgos .egrsoh quersne.g

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