A presentation on the market analysis of Brazil aviation industry and Indian aviation industry.
A comparison between both country's market.
SWOT analysis.
STEEPLED analysis
Comparison of both and etc.
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Business opportunities for India in domestic airline industry
1. GLOBAL COUNTRY STUDY REPORT ON
“BRAZIL” BUSINESS OPPORTUNITY FOR
INDIA IN AVIATION INDUSTRY
Prepared by:
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Som-lalit Institute of Business Management
2. INTRODUCTION
History (prior to 1970s)
Current Business Issues and Trends in Airline
Industry
2 GCSR – Brazil – Aviation industry
3. BRAZIL AVIATION INDUSTRY
Brazil aviation market overview
Frequency
3 GCSR – Brazil – Aviation industry
9. WHAT A STEEPLED ANALYSIS CONSISTS?
9
S – social factors
T – technological factors
E – environment factors
E – economic factors
P – political factors
L – legal framework
E – ethical factors
D – demographic factors
GCSR – Brazil – Aviation industry
11. SOCIAL FACTORS OF BRAZIL
11
Social development programs
“Fome Zero”
“Bolsa Familia”
Health indicators
Inequality in brazil population
Access to land
GCSR – Brazil – Aviation industry
12. SOCIAL FACTORS OF INDIA
12
Varied income groups
Different religious people and their habits
Hence, different strategy for marketing mix
GCSR – Brazil – Aviation industry
13. COMPARISION
13
Social development programmes
Different income groups and their lifestyle
Religious differences in India vs. Highest gender
disparity in brazil
GCSR – Brazil – Aviation industry
14. TECHNICAL FACTORS OF BRAZIL
14
Joint aviation bio fuels research centre in Brazil by boeing and
embraer
To reduce carbon dioxide emissions
filling research and development gaps in the production of
sustainable feed stocks;
More incentives to overcome conversion technologies barriers
including scaling up issues
Greater involvement and interaction between private and
government stakeholders;
Creation of a national strategy to make Brazil a leading country in the
development of viation bio fuels
GCSR – Brazil – Aviation industry
15. TECHNICAL FACTORS OF INDIA
15
Excessive use of internet
Role of USTDA (US trade & development association) for promotion
and Work by AAI
Restructuring of major city’s airports
FIVE PRODUCT LEVELS:
The-Core-Service
The-Supplementary-Services
The-Augmented-Service
Future-Service
Premium-Pricing
Value-for-Money-Pricing
Low-cost-Pricing
APEX-Fares
GCSR – Brazil – Aviation industry
16. COMPARISION
16
Infrastructure
Policies and work for Bio fuels
To overcome conversion technologies barriers including
scaling up issues
greater involvement and interaction between private and
government stakeholders
Promotional strategies
GCSR – Brazil – Aviation industry
17. ENVIRONMENT FACTORS OF BRAZIL
17
Bio fuel produced from Brazilian sugarcane
Regulation by Brazilian Organization for the
Development of Aeronautical Certification (DCA-BR)
An OSCIP (Civil Society Organization of Public Interest)
Mission
Goals
Management
Activities
GCSR – Brazil – Aviation industry
18. ENVIRONMENT FACTORS OF INDIA
18
Aviation Environment Unit
Directorate General of Civil Aviation (DGCA)
Co2 emission
Control mechanism by Airports Authority of India
(AAI)
GCSR – Brazil – Aviation industry
19. COMPARISION
19
Brazilians airlines have started the use of sugarcane
biofuel for the commercial airlines
Indian airlines on the other hand are yet to make
commercial use of the biofuel and are in the initial stages
of acquiring it
Brazil has a single regulatory body which looks after civil
and military aerospace and also looks after training
professionals.
India has a more decentralized approach where the
DGCA looks after the civil aviation maters and the AAI
looks after the military and aerospace division
GCSR – Brazil – Aviation industry
26. 26
Gross domestic product
Effect of monetary and fiscal policies
GCSR – Brazil – Aviation industry
27. POLITICAL FACTORS OF BRAZIL
27
Infrastructure
IATA
Privatization
GCSR – Brazil – Aviation industry
28. POLITICAL FACTORS OF INDIA
28
Announcements by Ministry of civil aviation
Liberalizations
Joint action plan by the European commission and
India
GCSR – Brazil – Aviation industry
30. LEGAL FRAMEWORK OF BRAZIL
30
General
Fédéral Constitution (article 178, sole paragraph)
To obtain licence for air carriers
Aircraft Trading, Finance and Leasing
Litigation and Dispute Resolution
Commercial and Regulatory
GCSR – Brazil – Aviation industry
31. LEGAL FRAMEWORK OF INDIA
31
BCAS (The Bureau of Civil Aviation Security)
Ministry of civil aviation
National Aviation Company of India Limited (NACIL)
Airports Authority of India (AAI)
Pawan Hans Helicopters Limited (PHHL)
Indira Gandhi Rashtriya Uran Akademi (IGRUA)
Aviation Laws Specific to India
Aircraft-Act-1934
Aircraft-Rules-1937
Civil-Aviation-Requirements
GCSR – Brazil – Aviation industry
32. COMPARISION
32
Two regulatory authorities in India
Aims at promotional and development
One regulatory authority in Brazil
Aims at improvement and development of basic factors of
aviation industry of the country.
GCSR – Brazil – Aviation industry
33. ETHICAL ANALYSIS
33
The internal and external environment of an
organization is related to managerial ethics
corporate social responsibility in the process of
management.
The business of international airline has developed
as businesses progressively are rotating
proficiency to sustain high earnings and sustain high
clientele groundwork even after the September 11
attacks and the 2002 recession (John, 2005).
GCSR – Brazil – Aviation industry
36. COMPARISION
36
Rate of population growth
Demographic/population dividend
Shifting demographics :
Leveraging colonial past
GDP per capita (purchasing price parity)
Consumer spending
GCSR – Brazil – Aviation industry
37. COMPARITIVE SWOT analysis
37
INDIAN AIRLINES has a strong presence in ASIAN countries, whereas
BRAZILIAN AIRLINES has a strong presence in NORTH AMERICAN
countries.
Strength of INDIAN AIRLINES is availability of customers due to influx in
tourism while BRAZILIAN AIRLINES boasts of its superior capacity and
quality.
INDIAN AIRLINES has a lack of customers travelling on a average and also
lacks on proper infrastructure. BRAZILIAN AIRLINES on the other hand has
less penetration in developed markets.
INDIAN AIRLINES is expected to have an influx of investments and also
boasts a growth of 20-30%. BRAZILIAN AIRLINES on the other hand aims
to penetrate the Asian market and also undertakes leverage mergers with
American companies to strengthen their market position in US.
INDIAN AIRLINES faces a threat of lack management of investments
provided due to lack of trained pilots and personnel and lack of
infrastructure. BRAZILIAN AIRLINES faces a challenge of managing fuel
and labor cost and also faces economic uncertainties pertaining to the BRIC
nations. GCSR – Brazil – Aviation industry
38. CONCLUSION
38
Both the countries are developing nations with large
population
A low cost strategy – LCC is very viable and opportunistic
strategy to penetrate the markets
Both the nations operate on similar economic factors and
provide almost similar opportunities
Also both the countries faces political instability which
can affect the industry at domestic level as well as
international level
GCSR – Brazil – Aviation industry